Category: Salesforce

Since its inception as a CRM designed to empower sales teams through automation, Salesforce has added countless features and capabilities. It has also become a hub for huge amounts of organizations’ data. Although companies might begin their Salesforce adoption in a single department (like sales),… Read More

A Salesforce Architect’s goal is always to design scalable, futureproof solutions. There are a vast number of options available when designing and building in Salesforce, so it’s critical that we choose the right solution, as well as the right tools for the job. When assessing… Read More

Slack is one of the most popular chat platforms for businesses around the globe. As the world’s #1 CRM platform, integrating Salesforce with Slack may feel like a good move, and yet, you would be right to ask why… Last year, I was asking the… Read More

Shakespeare puns aside, the professional world can be a challenging journey full of unexpected twists and turns. Whether you’re starting out or taking a sideways step into a new industry, there are several paths you can head down when building your Salesforce career. However, when… Read More

Salesforce has acquired Phennecs, a provider of privacy, compliance and data management solutions. Trust is Salesforce’s number one value, so Phennecs’s addition will strengthen their ability to offer data security and privacy compliance across the platform within sandbox environments. About Phennecs Phennecs is built on… Read More

Salesforce CodeGen is a large-scale language model that enables conversational AI programming – in other words, speak to the machine and “let AI write code for you”. Sounds futuristic? Well, the future is here.  Also known as “program synthesis” or an “AI pair programmer”, these… Read More

Salesforce Ben and Prodly are once again teaming up to discuss the ever-changing world of Salesforce DevOps. The free webinar will focus on the new Salesforce DevOps Center and what it means for admins and developers alike.   This new Salesforce capability will allow users to… Read More

There is a regular requirement and a big use case for both admins and developers, as they need to easily debug and surface issues in an app that is accessible for end users. Robust logging functionality is an essential part of the puzzle – even… Read More

Here at SalesforceBen.com, we think we know a thing or two about CRMs. That’s why we’ve decided to shift our focus from being a Salesforce news site, to developing our very own CRM! Whilst we respect everything Salesforce has built since 1999, we believe that… Read More