Category: Salesforce

Marketing Cloud Audience Builder has allowed marketers to create granular segmented audiences based on behavioral and demographic data. So now it is being retired, the question on everyone’s mind is “what’s next?”. As with any tool retirement, we need to find a new solution capable… Read More

Summer ‘23 preview orgs are live, so it’s time for a preview party! The exciting period of time when changes are available in preview orgs (note that this link will not work until preview org sign-ups are live on April 20) is about to kick… Read More

Salesforce offers the chance to prove your Experience Cloud knowledge by becoming a Certified Experience Cloud Consultant. The certification will test your knowledge along the Experience Cloud spectrum ranging from what template to use to what licenses cover what features and objects. In this exam… Read More

Salesforce sandboxes are critical to any sophisticated Salesforce change management strategy. The ability to make changes without the risk of causing a production break is priceless. But what happens when you make your change in a sandbox with no ability to make sure that change… Read More

The demand for Salesforce Business Analysts has grown at a high rate. Salesforce orgs have evolved, and have become more complex. As a result, there’s an increased need to evaluate the desired changes and get a full ‘lay of the land’, then ensure everyone is… Read More

If you hadn’t heard, Slack is a collaboration platform that serves as a digital HQ for teams to communicate, integrate tools, and streamline workflows. It breaks down communication barriers within and outside the organization through workspaces, channels and Slack Connect. Slack’s features unlock the future… Read More

I’m a massive fan of the Salesforce Labs program – I’ve lost count of the times I’ve been searching through their solutions and found an absolute gem to take advantage of. In this post, I will explain what Salesforce Labs is, the reasons why you… Read More

How can we take Marketing Cloud personalization from a ‘Name Game’ and transform it into your ‘A-Game’? Personalization is certainly not a new kid on the block. 73% of customers expect companies to understand their unique desires, and 83% expect an immediate interaction when contacting… Read More

With a myriad of productivity tools to choose from, Salesforce-related Chrome Extensions prove time and time again to be a low setup effort time saver for both Salesforce Admins as well as power users.  In this post, we will explore how Salesforce Inspector in particular… Read More