Category: Salesforce

Marketing Cloud segmentation techniques will enable you to get granular with your data. You can get closer to your audience by using personalization, therefore, appealing to their needs and desires. If you have built up rich profiles of each subscriber, you’ll be well on your… Read More

If you have been tasked with tracking revenue operations metrics, you may be thinking where do I start? You may relate to this person who sent us at SFB a message: “I was wondering if you would be up for doing a session on revenue… Read More

How do Salesforce teams manage their releases? Gearset’s latest report, The State of Salesforce DevOps 2022, gives the full picture. Based on survey responses from more than 1,000 Salesforce admins, developers, and IT leaders, the report shows which DevOps tools teams have adopted, and the… Read More

It may surprise you to know that over 54,000 nonprofits use Salesforce. This presents a huge amount of opportunity for people with Salesforce skills who want to put them to use for good causes. In this article, we’ll cover four ways you can use your… Read More

Loom is a tool for recording quick videos of your screen and camera. While there are multiple options for Salesforce in-app guidance, most come at a cost and require planning (and time) to implement properly. This isn’t necessarily a negative, but the nature of in-app… Read More

To maximize Salesforce Marketing Cloud, you need to add your data to the platform, and it’s with this aspect of SFMC that many marketers struggle with. You see, it’s not that easy for a marketer to understand how to insert data into Marketing Cloud. Some… Read More

It’s been nearly three years since the last large-scale Dreamforce took place, and now you can get your hands on a ticket for 2022! Dreamforce 2022 registration is officially live, and you can head over to the landing page right here to begin the registration… Read More

AMPscript is a powerful scripting language that you can use across emails, landing pages, SMS, and push notifications in Salesforce Marketing Cloud. Not to be confused with Marketing Cloud Personalization (the product formerly known as Interaction Studio), AMPscript is the code you write to format… Read More

Salesforce formula fields enable you to display and leverage a great deal of new, untapped information that already exists within your records. Formula fields in Salesforce allow you to present data in the way you want. Maybe you would like to calculate the number of… Read More