Category: Salesforce

The costly acquisition of Exacttarget (now Salesforce Marketing Cloud) by Salesforce back in 2012 came to certain experts by surprise. Not because it wouldn’t meet Salesforce’s hunger for acquiring top-notch martech products and teams. But Salesforce had been a more B2B2B focused company and Exacttarget… Read More

Pardot (Marketing Cloud Account Engagement) has been historically standalone from the core Salesforce platform. Over the past few years, however, Pardot has been moving across to the core Salesforce platform, piece by piece. By the “core” Salesforce platform, we’re referring to the infrastructure that Sales… Read More

Marketing Cloud Journey Builder gives you the ability to bring together multiple communication channels within a single interface. You can create simple or complex customer journeys, to automate marketing communications and guide subscribers through different paths, based on their engagement (or data available within your… Read More

The Salesforce Command Line Interface (CLI) is a powerful, free, open-source tool from Salesforce, intended to help simplify and potentially automate tasks across the platform. Ultimately, the Salesforce CLI supports and speeds up the development process for both developers and admins. That’s right – the… Read More

It’s that time of year again, time to think about going on vacation or maybe you’re planning your trip to Dreamforce. Admins are human too – we get sick, want to spend time with our families, have medical issues, or just need to be away… Read More

It’s remarkable to have witnessed how technology has advanced in recent years; new technology impacts the way we work, how we communicate and learn, even the ways we go about our daily lives! When designing this software, it’s all about providing an incredible user experience… Read More

Experienced Salesforce talent is difficult to find and not easy to keep – especially when it comes to technical and specialized roles. As companies continue to invest in digital transformation initiatives, specialized experts – Industry Clouds, Experience Cloud, CPQ, Mulesoft, Einstein, and Tableau – will… Read More

Storing your data doesn’t necessarily mean you’re protecting your data. When it comes to CRM management, most enterprises are performing manual steps. With that, 88% of all data breaches are caused by an employee mistake. Join Ben McCarthy and Funtrol Ready (AvePoint) for a free… Read More

A Record-Triggered Flow allows your business to automatically perform actions in Salesforce, in the background based on Create, Update, or Delete Record Events. This significantly reduces the amount of time that your business users will spend performing repetitive tasks, and also reduces the risk of… Read More

In March 2022, The White House issued a statement relating to the war in Ukraine. The focus was around the potential for Russia to increase cyberattack threats. A series of recommendations were included to help companies fortify themselves against cyberattacks and reinforce their data security… Read More