Category: Salesforce

Earlier this year, I launched a survey about mental health, which was promoted in the run-up to my talk at London’s Calling – thank you to everyone who shared their perspective and offered advice. This blog will explore the insights the survey brought to light… Read More

Record-Triggered Flow has been around for a few years now and has fundamentally changed the way “declarative developers” (who use Salesforce Flow to develop without code, as opposed to “programmatic developers”) operate within Salesforce. Historically, if a flow needed to be triggered when a record… Read More

Email authentication enables your organization to send emails safely. It helps recipient email servers identify if an email sent from a real account and sender is authentic and not spoofed in any way. If you are going to send emails from Pardot, Marketing Cloud, or… Read More

Account-based Marketing (ABM) is a collaborative and cross-functional strategy that has swept B2B marketing dialog over the past few years. While it’s been on the tip of everyone’s tongues, there’s been a strange phenomenon of ABM false starts that have set many marketers back who… Read More

Account-Based Marketing is a hyper-personalized, coordinated effort between revenue teams (marketing, sales, and service) where each team works together to identify, segment, and target accounts. Revenue teams then coordinate communication with the right stakeholders at the target accounts, with the aims of revenue growth and… Read More

Account-based marketing needs data to identify key accounts, drive marketing segmentation, then show what’s working (and where there’s room for improvement). While data skills are important team competencies in the long term, there are low-budget tricks you can use with Salesforce that will help you… Read More

After the sell-out success of its debut earlier this year, DevOps Dreamin’ is back – this time it’s coming to London! With more and more teams implementing DevOps practices, there’s a rapidly growing community of people looking to deepen their understanding and share their experiences… Read More

Do you want to get certified or advance your Salesforce career? If so, we have some exciting news for you! Salesforce Ben is having a 50% off summer sale on all our courses. Whether you’re an aspiring Admin or you’re looking to bring your A-game… Read More

Payment processing is essential to the operations of any modern business. For the more than 150,000 companies using Salesforce as their CRM, it would only make sense to handle billing through Salesforce as well. By using a native payment processing app, businesses avoid having to… Read More

Registration for Dreamforce ‘22 has recently gone live – yes, you can now get your hands on a ticket, nearly three years after the last large-scale Dreamforce took place! As a Salesforce professional, attending this popular conference should be a no-brainer. After all, it takes… Read More