Category: Salesforce

As with admins, developers and analysts, there are various types of architects. In broad terms, these types are Enterprise, Solution, and Technical – each with different levels of emphasis on strategy and technology. Admittedly, there are certain nuances and overlaps regarding real-world roles and the… Read More

Practice makes perfect and Salesforce exams are notoriously tricky! That’s why we’ve created our practice exam pack to help you prepare, test your knowledge, and gain confidence. Our Salesforce Platform App Builder Practice Exam Pack contains five timed full-length practice exams, each with 60 scenario-based… Read More

Salesforce Ben and AutoRABIT are teaming up to host a free webinar to explore the evolution of Salesforce DevOps and to better understand what’s coming next. We’ve come a long way – from change sets, to DevOps Center, to DevSecOps – so, what can we… Read More

Salesforce Marketing Cloud and Pardot (Marketing Cloud Account Engagement) have become two of the leading platforms for multi-channel marketing, and the go-to choices for Salesforce customers looking for marketing automation. In the first 6 years of Salesforce ownership, according to some sources, Marketing Cloud experienced… Read More

Completion Actions are one type of Pardot (Marketing Cloud Account Engagement) automation that fires each time a prospect makes an activity on a marketing asset. You add Completion Actions to each individual email, form, landing page, page action, or custom redirect – which yes, gives… Read More

A surprise lay in wait for the Salesforce marketing community. News broke in April 2022 that a set of Marketing Cloud products were receiving a new name – including the much-loved Pardot. Pardot was renamed Marketing Cloud Account Engagement in line with the move to… Read More

As the platform powering your sales processes, it makes complete sense to record commissions inside Salesforce. In some organizations, it’s not just the sales team – service agents, marketers, and other roles can also work on a quota basis. Getting commission management right will not… Read More

Winter ‘23 preview orgs are live, so it’s time for a preview party! The exciting period of time when changes are available in preview orgs (note that this link will not work until Preview Org Sign-Ups are live on December 16) is about to kick… Read More

Salesforce Testing is a critical element of Salesforce administration and development. All Salesforce specialists need to apply testing methodologies to their areas of expertise. Whether you are an architect creating a complex integration, a marketer sending out a drip campaign, or an admin rolling out… Read More