Category: Salesforce

If you’ve landed on this guide, I am assuming that you already have a basic understanding of AMPscript (Marketing Cloud’s proprietary scripting language), which is predominantly used for content personalization and data manipulation. AMPscript allows you to extend Marketing Cloud functionality beyond its out-of-the-box capabilities.… Read More

Out of all of the Salesforce Clouds, you’re likely most familiar with Sales Cloud – after all, the marketing-sales lead hand-off and/or account-based marketing requires tight alignment between teams and the technologies they use (i.e. your marketing automation platform and Sales Cloud). In the quest… Read More

Today, Salesforce has announced, “Salesforce Easy“, a CRM package designed for customers to try, buy, and get up and running with the world’s most powerful CRM faster than ever. Salesforce Easy will include a number of new onboarding tools to help customize Salesforce for their… Read More

A Salesforce Solution Architect is a strategic advisor who is able to translate a long term vision into definitive requirements across different Salesforce clouds. To become a B2B Solution Architect, you’ll need to be able to do this in the context of customers who sell… Read More

You’re probably familiar with the need to perform unit, functional, and performance testing on your org. As Salesforce is a large platform made up of numerous applications that execute various functionalities, Salesforce integration testing is critical to help ensure that your org is working properly… Read More

It seems far too early to be saying the word “winter”, but it’s that time of year again! Another Salesforce release is approaching, which means a whole bunch of new features and functionality to play around with.  Having just announced the release date, sandbox preview,… Read More

While we’re still basking in the hot summer weather, the Salesforce Winter ‘23 release notes have arrived (all 581 pages)! We could call this the “Account Engagement Developer Experience (DX)” release, where (with a little help from developers) we can hook Account Engagement to external… Read More

No matter where you are in your Salesforce Flow journey, or how much you’ve used it, you should know that you need to test any automation or functionality before deploying it into a production environment (and after deployment to make sure there are no anomalies!).… Read More

Salesforce Security can be compared to driving a car – just as there are blind spots while driving, there are blind spots in your Salesforce security. When learning to drive, you’re taught to pay attention to blind spots as you make turns and change lanes… Read More

If you work in marketing, chances are that you already know that third-party cookies are being depreciated, soon to become a thing of the past. None of the major web browsers will store them for use any longer – in fact, Firefox and Safari already… Read More