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Advanced AMPscript Use Cases for Salesforce Marketing Cloud

If you’ve landed on this guide, I am assuming that you already have a basic understanding of AMPscript (Marketing Cloud’s proprietary scripting language), which is predominantly used for content personalization and data manipulation. AMPscript allows you to extend Marketing Cloud functionality beyond its out-of-the-box capabilities.… Read More

Improve Your Content Strategy Using Service Cloud Data

Out of all of the Salesforce Clouds, you’re likely most familiar with Sales Cloud – after all, the marketing-sales lead hand-off and/or account-based marketing requires tight alignment between teams and the technologies they use (i.e. your marketing automation platform and Sales Cloud). In the quest… Read More

Salesforce Releases “Salesforce Easy”: CRM Package for Self Implementation

Today, Salesforce has announced, “Salesforce Easy“, a CRM package designed for customers to try, buy, and get up and running with the world’s most powerful CRM faster than ever. Salesforce Easy will include a number of new onboarding tools to help customize Salesforce for their… Read More

Salesforce B2B Solution Architect Certification Guide & Tips

A Salesforce Solution Architect is a strategic advisor who is able to translate a long term vision into definitive requirements across different Salesforce clouds. To become a B2B Solution Architect, you’ll need to be able to do this in the context of customers who sell… Read More

Introduction to Integration Testing in Salesforce

You’re probably familiar with the need to perform unit, functional, and performance testing on your org. As Salesforce is a large platform made up of numerous applications that execute various functionalities, Salesforce integration testing is critical to help ensure that your org is working properly… Read More

10 Hottest Salesforce Winter ’23 Features

It seems far too early to be saying the word “winter”, but it’s that time of year again! Another Salesforce release is approaching, which means a whole bunch of new features and functionality to play around with. Having just announced the release date, sandbox preview,… Read More

Top Winter ‘23 Marketing Cloud Account Engagement (Pardot) Updates

While we’re still basking in the hot summer weather, the Salesforce Winter ‘23 release notes have arrived (all 581 pages)! We could call this the “Account Engagement Developer Experience (DX)” release, where (with a little help from developers) we can hook Account Engagement to external… Read More

How to Test Your Salesforce Flow

No matter where you are in your Salesforce Flow journey, or how much you’ve used it, you should know that you need to test any automation or functionality before deploying it into a production environment (and after deployment to make sure there are no anomalies!).… Read More

3 Salesforce Security Blind Spots That Can Lead to Data Leakage

Salesforce Security can be compared to driving a car – just as there are blind spots while driving, there are blind spots in your Salesforce security. When learning to drive, you’re taught to pay attention to blind spots as you make turns and change lanes… Read More

Cookieless Future + Salesforce Marketing Data

If you work in marketing, chances are that you already know that third-party cookies are being depreciated, soon to become a thing of the past. None of the major web browsers will store them for use any longer – in fact, Firefox and Safari already… Read More

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Category: Salesforce

Advanced AMPscript Use Cases for Salesforce Marketing Cloud

Improve Your Content Strategy Using Service Cloud Data

Salesforce Releases “Salesforce Easy”: CRM Package for Self Implementation

Salesforce B2B Solution Architect Certification Guide & Tips

Introduction to Integration Testing in Salesforce

10 Hottest Salesforce Winter ’23 Features

Top Winter ‘23 Marketing Cloud Account Engagement (Pardot) Updates

How to Test Your Salesforce Flow

3 Salesforce Security Blind Spots That Can Lead to Data Leakage

Cookieless Future + Salesforce Marketing Data

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