Category: Salesforce

In Salesforce Marketing Cloud, there are several first-party data sources which are easily accessible, but can be overlooked. Email marketing collects a mass of email analytics data. Sent emails are tracked on each side – both in Sales Cloud and Marketing Cloud. This is where… Read More

At the Salesforce DC World Tour, we saw a clear change in the go to market message, summed up by the phrase “AI plus Data plus CRM is where the magic happens”. This makes sense based on the current acceleration of the development of AI… Read More

Practice makes perfect, and Salesforce exams are notoriously tricky! That’s why we’ve created our Salesforce Platform Developer I practice exam pack to help you prepare, test your knowledge, and gain confidence. Why should I take the Salesforce Platform Developer I exam I hear you ask?… Read More

Being a Salesforce Admin writer, I see a lot of discussions in Salesforce forums about all sorts of topics. For some reason, one of the most controversial always seems to be Leads vs. Contacts. I personally find this very fascinating – it’s sort of this… Read More

As an avid Salesforce Architect and Developer, I’ve written lots of code and helped to mentor various professionals during my career. Sharing knowledge is one of my greatest joys, so today I’d like to share some common mistakes that are best avoided when learning to… Read More

One of the coolest things about Salesforce is that you can easily use automation to make both new and existing business processes in your org more efficient – saving your end users a lot of time and clicks. When it comes to declarative automation for… Read More

Customer Effort Score (CES) is designed to measure the amount of effort a customer considers dealing with your organization to be when resolving issues with your product or service. Customers are presented with a statement, such as, “[Company] made it easy to resolve my issue”,… Read More

Salesforce has today announced new Einstein GPT and real Data Cloud capabilities for Flow, its portfolio of automation tools. This news brings the power of Einstein GPT and Data Cloud to the everyday admin, making it much easier for businesses to leverage these technologies. Previously,… Read More

With the exponential growth of B2B Commerce, acquiring skills in this area is a great opportunity for personal development for anyone working with Salesforce. Let’s  explore the essential responsibilities of a B2B Commerce Cloud administrator, one of the three main roles in managing a B2B… Read More

The leading report on Salesforce DevOps is now live! It’s full of trends and performance data that can help Salesforce teams make the most of DevOps this year.  Let’s take a look at some of the report’s key findings, including the challenges and opportunities faced… Read More