Category: Salesforce

Dreamforce ’22 did not disappoint! I’m sure every attendee says that after every annual conference, but since it was my first time attending, I feel like I should get a free pass this once. Dreamforce is Salesforce’s ‘see-and-be-seen’ event of the year. Trailblazers and Salesforce… Read More

As community advocates, we are always looking for ways to help members of the Salesforce ecosystem advance their careers. Salesforce’s global appeal has led to a network of users all over the world. As Salesforce’s birthplace, the US has by far the largest and most… Read More

Everyone in the community knows that Dreamforce is the biggest event on the Salesforce calendar. This year it was held in a hybrid format, with around 40,000 people attending in person and 150,000 online. The Salesforce Ben team attended in both ways; some were on… Read More

I recently decided to learn something new by diving into the world of Einstein products. But where is the best place to start? With the “free” ones, of course! In this post, we will explore Einstein Next Best Action, Einstein Prediction Builder, and Einstein Discovery,… Read More

Last year’s Salesforce Spring ‘21 release provided several exciting new Flow features, including: Sending a Survey Invitation as an action in flows. Triggering flows when a record is updated. The standard related list for Survey Invitations and Responses became available on custom objects. With these… Read More

Becoming a Salesforce professional is a great opportunity, but when you’re beginning your Salesforce journey, it often feels like there’s a lot you don’t know. In my conversations with entry-level and transitioning Salesforce Admins, I’ve found that people get caught up with the details rather… Read More

With dedicated, tailored sessions and interactive, hands-on workshops, Salesforce Architects have had a home at Dreamforce since 2019. This role has generated a lot of buzz across the Salesforce ecosystem in recent times, with more and more Trailblazers choosing to follow this career path. Salesforce… Read More

Salesforce Genie paves the way for highly personalized customer experiences, delivered in real-time. If there’s a time when milliseconds matter – it’s e-commerce. Consumers expect speed, or will quickly resort to abandoning their cart. From “discovery to delivery”, Commerce Cloud Genie is a fast and… Read More

Sales Cloud is Salesforce’s original “cloud” product — and with Salesforce Genie (CDP) underlying it, this cloud is about to get far more powerful. Here are the key Sales Cloud innovations that were announced at Dreamforce: Sales Cloud Genie, Sales Cloud Enablement, Einstein Bots for… Read More