Category: Salesforce

Sophisticated ransomware attacks are increasingly targeting all types of data, including data stored on SaaS platforms. New research now shows that large enterprises aren’t fully prepared to protect their data against ransomware attacks. How do we know this? Odaseva partnered with Dimensional Research®, an independent… Read More

Salesforce Architects design end-to-end solutions that are robust, despite the system pressures and scale alongside the businesses that use them. Architects will spend a lot of time drawing, discussing, establishing, and considering solutions. However, the Salesforce Architect role involves far more than simply dealing with… Read More

Gone are the days of frustrated users publicly sharing their feelings about the state of Salesforce UX. In adhering to high design principles, Salesforce ensures their standards are upheld by their partners, as well as themselves. In the last couple of years, they have invested… Read More

By using a feature called “Data Relationships”, Marketing Cloud users can create a relationship between two data extensions. Through this relationship, marketers are able to filter data from either data extension to create their segment without having to use SQL. Many marketing teams using Salesforce… Read More

Opted Out is a field found on prospect records in Pardot (Account Engagement) and is called “Email Opt Out” on Salesforce Lead/Contacts. This data point is intended for prospects to control themselves via the unsubscribe link, or by using your email preference center. While Account… Read More

There are 4,000+ apps listed on the Salesforce AppExchange (and even more are affiliated with the ecosystem) spanning across countless app categories. Add to that the 2,000+ consultancies… Safe to say, as a Salesforce customer, you’re spoiled for choice in, and around, Salesforce’s marketplace. You… Read More

There are several types of Salesforce Admin – these particular types are not based specifically on the Salesforce products and technologies used by administrators; instead, these types help to describe where an admin is in their career and how they are interacting with Salesforce as… Read More

Are you ready to level up your career? We are so excited to announce the launch of our brand new, free Ultimate Salesforce Career Course to help you become job ready and stand out in the Salesforce ecosystem. Our course contains a 7-step process to… Read More

As a Salesforce Admin wearing many different hats, you may be taking on new roles without even realizing it. But is being a ‘Jack of all trades’ enough to ensure professional growth? Join our next webinar with Gal Steinberg, VP Partnerships & Strategic Alliances of… Read More