Category: Salesforce

One of the key things to get right between Pardot and Salesforce is how we hand off prospects to sales. Some organisations have their sales team set up by geography, by product or by company size – but let’s say we don’t do that. Instead,… Read More

Multi-developer teams are better equipped to quickly produce applications and updates compared to the efforts of a single developer. These teams can often be spread across various geographic locations and time zones. While this may allow a company to hire the most talented developers, it… Read More

The Salesforce Business Analyst Certification is tailored for individuals who already have hands-on experience and are comfortable following Salesforce best practices – all while using their skills to facilitate project discovery, do process mapping, and write clear and complete user stories.   This guide will focus… Read More

Tableau releases a version update every quarter. The aim is to improve user experience based on ideas raised by users in the Ideas Forum.  The new Tableau 2022.3 is now available, and there are five key features you should be aware of – let’s explore… Read More

For many people, working at a company like Google, Apple, Meta, or Salesforce is the ultimate career goal. These companies are known for their incredible offices, high salaries, and amazing cultures. It’s safe to say that Salesforce is amongst one of the best companies to… Read More

Amsterdam-based Blue Road Academy (formerly RefugeeForce) aims to create a global movement for newcomers to launch their careers in the Salesforce ecosystem. The goal is to change the perceptions of employers, organizations, and the public on the experience and skills that newcomers bring with them… Read More

When the Salesforce Lightning Experience was first announced, everyone was so excited to play around with this new interface and start customizing the user experience like never before. But when you actually started diving in, a lot was restricted, and there was barely anything you… Read More

Raise a hand if the following scene sounds all too familiar: You work tirelessly for years pursuing a degree in a field you think will lead to your dream job. Then you graduate and enter your coveted profession, excited for what lies ahead. A couple… Read More

Salesforce is a well-known leader in CRM software, with popular solutions including Health Cloud, Service Cloud, and Marketing Cloud, to name a few. However, depending on an organization’s requirements, there is almost always a need for custom development to build and enhance specific business cases.… Read More

Send Logs are data extensions that store email, SMS, and MobilePush send information that is not captured in the standard Salesforce Marketing Cloud reports. Subscriber engagement data within Salesforce Marketing Cloud is extracted via Audience Builder reports, Automation Studio Query activities, Data Views – and… Read More