Category: Salesforce

Reporting and analytics is a core part of marketing automation – after all, how else are you able to keep a pulse on the impact of your marketing activities, and switch gears if you’re not resonating with prospects? When it comes to Account Engagement (Pardot),… Read More

With the launch of the Salesforce Business Analyst certification, the BA role has never had so much visibility and recognition in the Salesforce community. The Salesforce Business Analyst Virtual Summit ‘22 – the only event for and by Salesforce Business Analysts – ran from October… Read More

Double opt-in, also known as ‘confirmed opt-in’ is how a new subscriber confirms that, a) they were the person who signed up, using their details, and b) they actually want to receive your communication. Too many people sign up to something on a whim, then… Read More

In today’s digital-first world, Salesforce Administrators play a critical role in enabling sales pipeline growth and customer retention. Come along to our next webinar with Ben McCarthy and Sumo Scheduler’s Todd Adams (VP of Customer Engagement) and Ryan Russo (Director of Strategic Solutions), as well… Read More

TikTok – the social platform for making and sharing videos – has taken the world by storm. It spread like wildfire, especially among Gen Z, but you’ll find TikTok-ers of all ages due to the platform’s engaging (addictive!) user experience. In an ever-changing world, brands… Read More

Every professional working with Salesforce has experienced org terrors. Whether these are unexpected issues that sneak up on you, or some form of malpractice that has gone unnoticed for too long, it can cause a huge scare. Just like a scene from a horror film,… Read More

There are many Salesforce training resources, available for free! Salesforce has been on a mission to make technology skills more accessible by removing the traditional barriers to technology careers such as cost and complicated concepts. They are always looking for new opportunities to bring talent… Read More

Salesforce certifications are a trusted industry standard qualification, and are frequently required by employers. Becoming a Salesforce Certified Professional indicates a level of proficiency, as well as a commitment to personal and professional development.  In addition, with the majority of Salesforce professionals holding at least… Read More

Service representatives complaining that the Lightning Service Console is too crowded? Whether you’re looking to retool your Service Cloud or just looking for some quick improvements for your service team, there are a ton of features and tricks you can enable to make your Service… Read More

One of the best ways you can enhance the service agent experience and streamline customer support is by helping to remove and automate rote tasks. Case management duties such as updating statuses, sending follow-up emails, etc. can take up valuable time, keeping agents from focusing… Read More