Category: Salesforce

Pardot (Marketing Cloud Account Engagement) has been historically standalone from the core Salesforce platform. Over the past few years, however, Pardot has been moving across to the core Salesforce platform, piece by piece. There’s a belief that Pardot consultants and admins should be familiar with… Read More

Copado and Salesforce Ben are joining forces to bring you a free webinar on planning the right org strategy in Salesforce. Your org strategy is the basic foundation of your Salesforce architecture. The choices you make will have an impact on your business for years… Read More

As an OG in our Salesforce world, one of the things I love about Net Zero Cloud is that it takes me back to the early days of Salesforce. Just like Sales Cloud, with Net Zero Cloud, Salesforce are their own first customer. This product… Read More

Salesforce announced the Marketing Effectiveness Bundle – essentially introductory pricing – with up to 50% discount off list price, until Dec. 31, 2022. The bundle includes three Salesforce Marketing Cloud products which must be purchased together: Customer Data Platform (powered by Genie): Unify customer data… Read More

Here at Salesforce Ben, we all appreciate the ‘power of memes’ – as they say, a picture paints a thousand words, and pairing an iconic image with a witty caption can really hit the spot! We dipped a toe into the world of memes earlier… Read More

Salesforce Commerce Cloud is a cloud-based commerce platform that supports online retailers in marketing, merchandising, shopping experience, fulfillment, customer service, and beyond. In my opinion, Commerce Cloud is one of the most difficult Salesforce products to learn. There are multiple concepts you need to understand… Read More

Whether you are leaving your current role for a better opportunity or you’re leaving simply because it’s a “not-so-perfect-job”, you’ll still want to end on a high note and make sure you don’t burn any bridges. That’s why you need a plan for leaving your… Read More

Throttling in marketing automation exists to limit the automated actions a system can make within a set period of time. It’s commonly used for controlling email volume (the number of emails the system is allowed to send at during a period of time), to prevent… Read More

NPS (net promoter score) is designed to measure loyalty and brand promotion among your customers by asking: ‘how likely are you to recommend us?’ on a scale of 0-10 (not at all likely, to extremely likely). Scores result in three categories: Detractors (0-6), Passives (7-8),… Read More