Category: Salesforce

All about Salesforce that you ever wanted to know

  • 11 New Salesforce Flow Features in Spring ‘23

    Every time the Salesforce release notes are published, I always jump straight to the Salesforce Flow section because, well, there’s always so much great content – content that will make the lives of Salesforce Admins a lot easier. Some of these new features existed within… Read More

  • Salesforce WebAssessor: 7 Tips to Book Your Certification Exam

    WebAssessor is the portal where you schedule Salesforce certification exams. This guide is not a step-by-step guide to booking your Salesforce exam, neither will it be about studying for certifications (which you can find in our Certification Guides collection). Instead, we’ll share the tips you… Read More

  • The Salesforce Admin Role: Rise and Resurgence

    The Salesforce ecosystem is flourishing. Salesforce as a company is going from strength to strength; the ecosystem’s year-on-year revenue growth is no joke, Salesforce’s customer base is growing, and with the number of users skyrocketing, there’s no sign of it slowing down.  However, the number… Read More

  • Einstein Engagement Frequency: Marketing Cloud and Account Engagement (Pardot)

    Einstein Engagement Frequency evaluates your contacts and subscribers, and identifies the optimal number of email messages to send in a given time period. Let Einstein decide when prospects are receiving too many emails, based on their previous engagement. You can automate segmentation by using Einstein… Read More

  • Salesforce Inbox: Let Customers Choose the Meeting Slot

    As a very easy-to-use tool for increasing sales teams’ productivity through the Gmail and Outlook integrations, Salesforce Inbox has been used widely for a long time.  Salesforce have even decided to make it available at no extra cost for their Unlimited and Performance editions.  Salesforce… Read More

  • 10 Hottest Salesforce Spring ’23 Features For Developers

    The Salesforce Spring ‘23 release is just around the corner and the release notes have arrived as an early festive gift. This release is packed with plenty of great new features and – spoiler alert – some features expected in Summer ‘23 have actually been… Read More

  • 10 Ways to Explain Salesforce Marketing Automation To Anyone

    Do you find it hard explaining your job to those who don’t know what Salesforce is? Many ‘outsiders’ aren’t aware of the complexities that are involved in the actions we (including ourselves) have taken for granted – ordering an item for next day delivery online,… Read More

  • Top 10 Posts of 2022: Marketing Edition

    It’s time for the Salesforce Ben team to reflect on the past year. As always in the Salesforce ecosystem, the past year has had its fair share of twists and turns – some positive, and others not so ideal. We are always proud of what… Read More

  • Top 10 Posts of 2022: Admin Edition

    As we head towards the end of each year, the Salesforce Ben team likes to take a step back and look at our achievements and milestones during the year that has passed. We are always proud of what we and our group of community contributors… Read More

  • Top 10 Posts of 2022: Salesforce Developer Edition

    As another year passes in the Salesforce ecosystem, it’s time to look back at some of our most popular developer posts of 2022. It comes as no surprise that the topic of Salesforce DevOps has taken a few places, as well as some fundamental developer… Read More