Category: Salesforce

You may find duplicate prospects in your Account Engagement (Pardot) database. Personally, duplicates are a topic I love to hate, having had to wrangle with deduplication for organizations in the past. The reason being is that your organization’s definition of a ‘duplicate’ could be different… Read More

Did you ever think you would build a career in marketing technology? Hands up 🙋‍♀️🙋🙌 I definitely didn’t – and I have a feeling that the majority of current marketers hadn’t thought about it either. Perhaps you worked in roles in completely different industries, and/or… Read More

Since 1999, Salesforce has pioneered the Cloud Computing space, and it is now the market leader in CRM with 22.9% of the market share! As a result, Salesforce has over 150,000 customers across the globe, all of whom need technical support from Salesforce professionals. Fancy… Read More

One of the main problems with using lead-based marketing as a primary measure of success is that it can lead to a narrow focus on acquisition, rather than on customer satisfaction or retention. A goal to simply acquire as many leads as possible can result… Read More

As we start a new year in the world of Salesforce, it’s time to reflect, take stock of what’s currently happening, and look forward to what the Salesforce ecosystem might bring in 2023. At the start of 2022, the tech world was still riding high… Read More

Salesforce is constantly striving to make their developer experience better each year. We’re seeing more flexibility in the programming languages you can use, including bringing industry-standard languages ‘closer’ to the platform, and how developers can ‘step up’ and be a multiplier for the rest of… Read More

Data has gone from something that fades into the background noise to a topic that Salesforce professionals are hungry to know more about. Data is the lifeblood of CRMs, so data quality is a top priority that is always front of mind. This round-up isn’t… Read More

Data has gone from something that fades into the background noise to a topic that Salesforce professionals are hungry to know more about. Data is the lifeblood of CRMs, so data quality is a top priority that is always front of mind. This round-up isn’t… Read More

Marketers universally are being challenged to do more with less. With a looming economic downturn, the stakes are higher than ever – it’s a common thought that marketing is the first function to be slashed in a recession. But it’s not all “doom and gloom”.… Read More

Salesforce have announced today that they will be laying off approximately 10% of their workforce over the coming weeks, as well as closing some offices. This is in addition to roughly 1,000 employees who were let go in November 2022. The news was announced today… Read More