Category: Salesforce

The Salesforce ecosystem is more than just a tech sub-industry, it’s a thriving community that encourages product evangelism by rewarding individual Trailblazers for their expertise and innovation. The Marketing Champion program does just that: recognizes the Trailblazers that advocate Salesforce marketing products. This year it’s… Read More

The Salesforce Sales Cloud holds a whopping 31.3% market share of any Sales CRM. It was the first product Salesforce created back in 1999, and it continues to outshine any Sales CRM on the market. But since the recent surge in remote work, sales have… Read More

2022 was nothing short of outstanding in the Salesforce ecosystem – with new products and features, new certifications, and a glorious return to in-person conferences. Can 2023 top this? I think so, but don’t just take my word for it.  I’ve enlisted the help of… Read More

Manage and test Salesforce metadata changes in a smart, comprehensive way, while offering the entire team a faster route to understanding even the most complex Salesforce implementations. Highlights Reduce planning and impact analysis time (and effort) for any change or new implementation with a comprehensive,… Read More

Last November, we relaunched our YouTube channel, and the response has been great. With a few new team members and more time to bring you content to help you advance your Salesforce career, we hope to achieve even more in 2023. Just in case you… Read More

If you’re ready to accelerate your Salesforce career, a Trailblazer Virtual Bootcamp may be for you. These online, self-paced, low-cost courses are designed to support you as you build your Salesforce skills. With five Trailblazer Virtual Bootcamps available, including brand new bootcamps for Salesforce Associates… Read More

Transactional emails in Marketing Cloud are “immediate, automated, non-promotional messages”, and are critical to business operations and customer satisfaction (for example, an order confirmation email following a purchase). The Transactional Messaging API in Marketing Cloud is the updated version of Triggered Sends in Email Studio.… Read More

Welcome to the era of data breaches. If it were measured as a country, then cybercrime – which inflicted damages totaling $6 trillion USD globally in 2022 – has the world’s third-largest economy after the U.S. and China. And cybercrimes are increasing at a rapid… Read More

Testing your Salesforce instance can quickly go awry without a CRM testing plan that is built around clear timelines and deliverables, as well as a comprehensive strategy for stakeholder involvement. However, building and implementing this plan of action doesn’t have to be complicated, especially when… Read More

Working remotely can be a lonely business at times. As opposed to its contented siblings, solitary and independent, this word gives off all kinds of negative connotations. But what used to be something of a taboo has now found its place in workplace conversation, especially… Read More