Category: Marketing Automation

All about Marketing Automation that you ever wanted to know

  • The Framing Effect – It’s not what you say but how you say it

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  • [New feature] Get the expert Workflow templates to achieve your marketing goals with the first eCommerce Workflow Generator

     

     

    We assembled our leading eCommerce experts, who work on a daily basis with some of the world’s biggest brands, to completely redesign Workflow templates in our library. They’ve put thousands of hours of their expertise into new, improved templates to save you time. On top of this, we added Workflow Generator to the Library—the first such feature on the market—enabling you to activate the most accurate template in just a few clicks!

     

    What keeps you up at night?

     

    Many challenges keep eCommerce marketers awake at night. Low customer lifetime value, a lack of real revenue from marketing efforts, declining customer loyalty, high churn … Even the abundance of multiple channels doesn’t always make it easy to solve these conundrums. A well-designed Workflow can help get the best out of every marketing channel. A Workflow automates tasks and consistently helps achieve marketing goals; however, creating the perfect template requires a lot of time and knowledge of the chosen platform’s capabilities and Marketing processes. Chances are, you still won’t get the same results as the top eCommerce players.

    Knowing this, we have assembled our leading experts, who work with brands such as Starbucks, Vodafone, Lacoste, KFC, New Balance, and Victoria’s Secret. We asked them to translate their immense experience into effective tools—Workflow templates that provide precise execution in every communication channel and actually help solve eCommerce challenges. 

    Many hours of work and years of experience from these experts have resulted in the best Workflow Library—one made by eCommerce specialists for eCommerce specialists. 

    Was it worth putting so much effort into this Workflow Library? Yes, and here is the proof:

    The market for Workflow automation and related technologies is growing 20% per year and is likely to reach $5 billion USD by 2024. (Deloitte)55% of global marketers plan to increase spending on overall marketing technology in the next year. (Forrester)Lost productivity and poorly managed leads cost companies over $1 trillion annually, some of which could be saved with database automation software. (CMO Council)

    We can easily see how the accumulated expertise put into these Workflows will enable you to deal with the aforementioned problems more effectively than ever. 

    Also, we added something revolutionary to the new Library.

     

    Solution to your challenges in just a few clicks

     

    The Workflow Library can be navigated through filters, but it doesn’t stop there. To save even more time, you can use our unique Workflow Generator. This is the first such feature in the eCommerce market. First,pick a goal. Then, specify the channel you want to focus on. You can also specify the tactics you think are best for the situation. Click Generate and, from the suggested list, choose a template—the perfect canvas for your content. Launch the campaign for the smooth and efficient execution of your goals.

     

    Think like a marketer—just choose your goal!

     

    Be lean and impactful

     

    The new Workflow Library will enable you to maximize each channel’s impact and leverage Precision Execution. You can focus on individual channels or use comprehensive tactics for omnichannel activities. When using the Workflow Generator, you simply tell us what goal you want to achieve and specify the channel. From the listed template suggestions, you then pick the one that fits your needs for Precise Execution in the chosen channel.

     

    Make the most of the chosen channel

     

    Get the best picks for your business without time-consuming planning

     

    Think how much time you can save with our new Library. We put hours of work into creating the most effective Workflows for your needs. The good news is that they work amazingly, and now you can easily use the perfect Workflow without having to put days into designing it!

     

    The best tactics designed by leading eCommerce experts

     

    Keep your eyes on the prize and don’t get distracted

     

    Your actions are all about achieving marketing goals. We have made it possible for you to focus entirely on them. From our Library of the biggest eCommerce marketing challenges, select the ones you want to work on. Specify the remaining parameters. From the suggested list, choose a template—the perfect canvas for your content. Launch a campaign for the smooth and efficient execution of your goals.

     

    Fastest Workflow template deployment in eCommerce

     

    Benefit from expert know-how

     

    Try new tactics—the expert ones. Get access to the know-how of top specialists working with brands like Starbucks, Vodafone, Lacoste, KFC, New Balance, and Victoria’s Secret. Pick your goals and channels and browse Workflow templates using the scenarios they find the most useful in the named situations. Allow them to guide you step by step through various marketing tactics.

     

    Try different setups

     

    Our Library does not limit you in any way. On the contrary, we encourage experimentation. Get inspired! The Workflow Library is a remarkable and extensive collection of templates. With the Workflow Generator, you can view any sequence with specific parameters. Get inspired to create your own even more advanced Workflows based on the collected know-how.

     

    Wrapping up

     

    Our improved Workflow Library and a brand new feature, the Workflow Generator, is the latest proof of how seriously we treat the principles of Lean Marketing—and of how out-of-the-box our thinking is when we implement these principles in our features.

    You can save tons of working hours, benefitting from the experience of the leading eCommerce experts who completely redesigned all the templates in the Library, adding several completely new templates in the process. Not only that but now, while taking action to achieve marketing goal, you can think like a marketer, not a sophisticated IT system user.

    Do you want to increase Customer Lifetime Value? Or maybe lower the churn? Just select this goal from the list and choose your channels and tactics. Think using the marketer language and achieve marketing goals the Lean Way.

     

  • [New feature] Maximize your marketing impact with the new eCommerce Dashboard

     

     

    Our newest feature, the eCommerce Dashboard, aggregates data from eCommerce platforms and Marketing software and presents it in real time, 24/7. Enabling an at-a-glance online store performance overview, as well as detailed tracking of the performance of different aspects of the business, it is an extremely effective, omnichannel Growth Intelligence tool. 

     

    Google is not enough to track marketing performance in eCommerce

     

    eCommerce businesses typically leverage both eCommerce platforms and Marketing software to grow their business. However, the data from these two sources can be disjointed, creating a gap in understanding customers’ behavior and their journeys. Without real-time comprehensive data, there’s a lack of insight that would allow businesses to make smart decisions. To bridge this gap and gain a holistic view, marketers often use Google Tag Manager. Although platforms such as SALESmanago are based on a different attribution model. In Google Analytics, revenue that has been generated by SALESmanago is only monitored if someone accesses the site through a link with the utm_source=salesmanago parameter added. Yet, customers are taking many more actions than you want to measure! These differences are especially noticeable with the free version of Google Analytics.

     

    Marketers seem to realize this

     

    As the sheer amount of data generated by eCommerce platforms and Marketing software overwhelms the possibilities of Google products, marketers have begun to realize that without a real-time, consolidated feed, they are wandering in darkness:

    Only 58% of marketers say they are often successful in achieving their marketing goals (Responsify)Only 29% of marketers say they had no issues or delays in getting results from automated campaigns (VentureBeat)

    The conclusions have already been drawn. Gartner predicts that by 2025, data stories will be the most common way to use analytics, with 75% of data stories generated automatically rather than by data analysts. 

    Seems farfetched? We’ve already set the first steps on this path. Meet eCommerce Dashboard.

     

    Leverage Growth Intelligence that empowers marketers

     

    Using dashboards with clearly visualized data from both eCommerce and Marketing platforms helps you bridge the gap between the two and minimize the risk of incorrectly linking events in the store. This makes it easier to gain a better grip on business activities, giving you the ability to access your data live, 24/7. With this more comprehensive view of the store and its operations, you can make better decisions while optimizing marketing strategies, leading to a greater ROI.

     

    Clearly separated data from eCommerce and Marketing platforms, visualized in one place

     

    Build loyalty, and generate omnichannel revenue 

     

    An eCommerce Dashboard is a powerful feature for marketers, allowing them to identify key areas of opportunity and maximize the impact of their actions. Visual charts and graphs provide a quick snapshot of the performance of different aspects of the business, including an overview of loyalty-building effectiveness, so you can easily pick the right actions. Detailed omnichannel revenue attribution provides you with a comprehensive overview of different marketing activities’ performance. Combined, the tools allow you to be in charge of your marketing budget and induce business growth, so you can be a trusted revenue partner for your CEO.

     

    Distinct revenue sources in the form of easily readable revenue attribution graphs

     

    Visualize data clearly and legibly

     

    The eCommerce Dashboard enables you to easily visualize your data. Using various graphs, charts, and other visuals, all in one UI, you identify patterns, dependencies, and trends much more quickly than when manually comparing data from various sources.

     

    Aggregate eCommerce and marketing data

     

    Our goal in creating this new feature was to enable you to leverage Growth Intelligence and boost your business. The eCommerce Dashboard is the ultimate solution for connecting your eCommerce platform with your marketing data in real time from one convenient location. With this powerful Growth Intelligence enhancer, you’ll have the insight and data you need to maximize the impact of your business and drive growth.

     

    Get a better grip on business activities

     

    Our eCommerce Dashboard puts all of your vital data in one place—from sales to revenue attribution to digital marketing performance. The presentation of detailed revenue attribution in the form of clear graphs enables you to enhance your omnichannel impact. You can now drill down into specific metrics and understand connections in omnichannel campaigns to maximize your efforts.

     

    See the performance overview live, 24/7

     

    An aggregated, real-time data feed results in faster problem-solving. In addition, comprehensive insight into the dynamics of an online store enables you to make more informed decisions. With this intuitive dashboard, you’ll have access to an array of live information all the time, so you can act immediately and stay ahead of the competition.

     

    Identify hot areas at-a-glance

     

    On a grander scale, the eCommerce Dashboard enables you to make more informed strategic decisions. You can also make these decisions more quickly, considering that you are now able to identify the most critical performance indicators at-a-glance, gain in-depth analysis of your eCommerce environment, efficiently streamline workflows, and re-allocate resources.

     

    At-a-glance performance overview of your store, in real time, accessible 24/7

     

    Wrapping up

     

    The new eCommerce Dashboard is a practical application of the Growth Intelligence rule. Our expertise led us to compose an optimal array of data enabling fast, informed decisions on the following levels:

    strategic,operational, and day-to-day,

    and enabling the achievement of marketing goals effectively, the Lean Way. 

     

  • 26 Quotes to Inspire Your Job Search

    As a job seeker, you’ll face ups and downs. Motivational job search quotes can inspire you on the days you feel like giving up.
    Between preparing for interviews and sending out resumes, you may not have time to find these quotes yourself. That’s why our team gathered 26 of our favorite quotes from people who were in your shoes and nailed the job search.
    Read on and keep pursuing your dream job!
    Table of Contents

    Quotes About Following Your Passion
    Motivational Quotes to Keep You Resilient
    Quotes About Creating Opportunities
    Quotes About Networking
    Quotes About Personal & Professional Growth

    Quotes About Following Your Passion
    Pursuing your passion and following your interests can be challenging. Sometimes, it feels like everyone else is pursuing their dream career except for you. Don’t give up hope! The payoff of finding the right role will make the process worthwhile.
    Keep reading for quotes about following your passion.
    1. “Passion is not a job, a hobby, or a sport. It’s a full force of your attention and energy that you give to whatever is right in front of you. Don’t wait for a passion. Instead, spend your time solving your favorite problems. People will love you, thank you, hug you, and pay you for it. That’s where passion is. Chase opportunities, not passions.” — Terri Trespicio, Author of Unfollow Your Passion. Keynote TEDx Speaker.

     
    Why we love this quote: Remember the feeling when you start something new — say, taking a new course — and suddenly, you feel this warm wave of energy running through your body. You’re 100% focused on the material. You begin to imagine how you’ll capitalize on this new knowledge. That’s exactly how to develop a passion. This quote keeps the emphasis on doing.
    2. “Passion is energy. Feel the power that comes from focusing on what excites you.” — Oprah Winfrey, a widely-known talk show host, television producer, actress, and author.
    Why we love this quote: Passion can feel like a nebulous idea. Oprah makes the idea of passion more concrete. You just need to look for the tasks or ideas that make you excited.
    3. “To be successful, the first thing to do is fall in love with your work.” — Sister Mary Lauretta, educator.
    Pro Tip: Listen closely to your inner self. If your work delivers you joy, you’re on the right path. If not, experiment with other activities until you find the one that ignites a passion within you.

    4. “I have no special talents. I am only passionately curious.” — Albert Einstein, theoretical physicist.
    Pro tip: When going into an interview, remember to stay curious. If you’re feeling imposter syndrome, remember that curiosity and a willingness to learn are keys to success
    5. “I’d rather be a failure at something I love than a success at something I hate.” — George Burns, an American comedian, actor, writer, and singer.
    Why we love this quote: When job hunting, sometimes several failures lead to success. This quote acts as a reminder that failure can lead to opportunities down the line.
    6. “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” — Steve Jobs, the late co-founder, chairman, and CEO of Apple.
    Why we love this quote: Waiting for the right opportunity may feel tiresome. But remember, you’re looking for a role that makes going to work exciting.

    Motivational Quotes to Keep You Resilient
    Rome wasn’t built in a day, so it’s okay if you make mistakes in an interview. Keep applying to the jobs that appeal to you, and be patient.
    Rejection can undermine our sense of self-worth. Regardless, it’s important to keep going.
    The following quotes will help you keep the big picture in mind if you encounter any job-hunting hurdles.
    7. “Striving for success without hard work is like trying to harvest where you haven’t planted.” – David Bly, a former Senior copy editor at the Calgary Herald, author, photographer, and teacher.
    Why we love this quote: On some days, the job hunt may feel exhausting. Bly reminds us that the hard work you invest in your job hunt will pay off in the future.
    8. “The day you take complete ownership over what’s happening in your life is the day you’ll start living a new life.” — Guillaume Moubeche, founder & CEO at Lemlist, author of The 150M Secret.
    Why we love this quote: Moubeche reminds us that the power to make a change is in our hands. Put another way, don’t wait for someone to help you with the job search process. Take the lead, and go after what you want.

    9. “Sometimes when you’re in a dark place you think you’ve been buried, but you’ve actually been planted.” — Christine Caine, activist, an advocate for A21, author, and international speaker.
    Why we love this quote: This quote is particularly meaningful to us. At times, you may face failure after failure, and that’s the time when we develop our resilience. Failures lead to progress when we learn from them. So, keep trying and experimenting with approaches until you succeed.
    10. “Hard work beats talent when talent doesn’t work hard.” — Tim Notke, a high school basketball coach.
    Why we love this quote: On tough days, you may feel like other candidates are more talented or qualified than you are. Note reminds us that persistence and hard work are just as important.
    11. “The only thing standing between you and outrageous success is continuous progress.” — Dan Waldschmidt, a business strategist, Inc 5000 Leader, author, Ultra-runner, and CRO at Panzura.
    Why we love this quote: Waldschmidt reframes challenges as progress. Learning involves both success and failure. On tough days, remember that you’re still learning and growing.

    Quotes About Creating Opportunities
    Job searching hinges on your personal brand, network, and case studies. The market is competitive, especially for entry-level positions. Top performers take the initiative and create job opportunities.
    How? Start by building your professional network online and offline. Join industry-related events. Engage with potential employers on LinkedIn. These quotes will encourage you to create your own opportunities.

    12. “If opportunity doesn’t knock, build a door.” — Milton Berle, an American actor, and comedian.
    Why we love this quote: Berle states the importance of creating opportunities simply and elegantly.
    13. “Don’t wait for the right opportunity: create it.” — George Bernard Shaw, playwright, critic, and political activist.
    Pro tip: French author Jules Renard once wrote, “A man who waits for roast duck to fly into his mouth must wait a very, very long time.” That explicitly describes what’s going to happen with those who passively wait for the perfect role. Take the lead, act, and create job opportunities by stepping outside of your comfort zone.
    14. “Decide what you want, and then act as if it were impossible to fail.” — Brian Tracy, a motivational speaker and best-selling, self-development author.
    Pro tip: If you fail once, go for the second time. What if you fail? Try to apply another tactic to get a job offer. Think of scientists: They never give up despite mountains of failures. Scientists keep exploring and searching for a way to make success happen, and so should you.
    15. ”A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” — Winston S. Churchill, Former Prime Minister of the United Kingdom.
    Why we love this quote: Creating opportunities stems from having the right attitude. This quote expresses the importance of reframing your thoughts to find the right role.
    16. “People you just met today, they’re your ticket to a whole new social world.” — Tanya Menon, Professor of Management and Human Resources at Fisher College of Business, Ohio State University.
    Pro Tip: Create job opportunities by attending relevant events. For instance, visit SaaS marketing conferences and connect with new people on-site if you want to work as a product marketer.

     

    Quotes About Networking
    Networking is essential to the job search. Recruiters tend to hire people who’re active on professional social media like LinkedIn. This way, they can assess your proactivity, attitude, and more.
    Online networking can also help you find a job faster. So when it’s time to change jobs, people with a diverse network are more likely to receive job offers.
    See what these influential people have to say about networking and how it facilitates the job-hunting process.

    17. “Your network is your net worth.” — Porter Gale, Board Director of Reddit, Former VP of Marketing at Virgin America, author, and speaker.
    Why we love this quote: The more meaningful connections you’ve built, the faster you can achieve your goal. You can reach out to any person in your circle and ask for a helping hand.
    18. “Networking is the No. 1 unwritten rule of success in business.” — Sallie Krawcheck, CEO and co-founder of Ellevest, a digital financial advisor for women, and the most powerful woman on Wall Street.
    Why we love this quote: Networking can help you uncover new job opportunities, find mentors, and unlock unknown passions. No matter how you define success in business, networking can help you get there.
    19. “Courage starts with showing up and letting ourselves be seen.” — Brene Brown, a research professor at the University of Houston, best-selling author, and speaker.
    Why we love this quote: Networking can be nerve-wracking, especially if you’re new to a field or early in your career. This quote emphasizes and applauds the courage it takes to get started.
    20. “If you’re not networking, you’re not working.” — Denis Waitley, a motivational speaker, best-selling author, and consultant.

    Pro tip: Waitley reminds us that networking is hard, but essential, work. If networking is a challenge for you, find ways to reward yourself for your efforts. That can be unwinding with your favorite television show or enjoying your favorite snack.
    21. “Networking is marketing. Marketing yourself, your uniqueness, what you stand for.” — Christine Comaford-Lynch, author and serial entrepreneur, founder of SmartTribes Institute.
    Pro tip: Cultivating professional relationships helps bolster your personal brand. Soon you’ll be seen as a specialist. Networking is a form of marketing that can help you make career strides. Soon, you’ll start receiving proactive job opportunities.

    Quotes About Personal & Professional Growth
    To climb the corporate ladder, you’ll need top-notch soft and hard skills. But growth doesn’t come that easy. In fact, growth can make you uncomfortable and throw you off your rhythm.
    Read on for inspirational quotes about growth from world-famous coaches, businessmen, and politicians to set yourself up for success.

    22. “What do babies do when their teeth start growing? They cry… because growth is uncomfortable and painful. And it’s the same in every single aspect of life. If you don’t feel somehow uncomfortable, you’re not growing.” — Guillaume Moubeche, founder and CEO at Lemlist, author of The 150m Secret.
    Why we love this quote: As you pursue new opportunities outside of your comfort zone, you may feel nervous. That’s completely normal. It may even be a sign that you’re growing. This quote reminds us that making changes may lead to discomfort. You’re not alone if you’re feeling stressed during the process.
    23. “Conformity is the jailer of freedom and the enemy of growth.” — John F. Kennedy, 35th president of the United States of America.
    Pro tip: Don’t settle for less or what others think of you. If someone questions how high you can climb on the career ladder, avoid these negative narratives and pursue your goals.

    24. “I don’t want you to be comfortable right now; I want you to be uncomfortable. Growth takes place outside of your comfort zone.” — Dawn Staley, USA Women’s Basketball Team head coach, Olympics Gold medalist.
    Why we love this quote: Perhaps networking makes you nervous. Or maybe, you saw a great job opportunity but you’re scared of changing companies. Great opportunities may lie outside of your comfort zone. This quote encourages us to gather courage and move forward.
    25. “Out of your vulnerabilities will come your strength.” — Sigmund Freud, neurologist and the founder of psychoanalysis.
    Why we love this quote: You may find that you faltered in interviews a year ago, and today, you’re comfortable talking to recruiters. One day, your weaknesses may become your strengths. All you need is practice.
    26. “Growth can be painful, change can be painful, but nothing is as painful as staying stuck somewhere you don’t belong.” — Charles H. Spurgeon, preacher and author.
    Why we love this quote: Remember, you’re job hunting to find a great new role and pursue your goals. Even if there are challenges on the way, your growth hinges on these changes. Stagnating will hinder your growth. This quote reminds you to stay resilient and keep the big picture in mind.

  • Dynamic banner that counts the days left for urgency effect

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  • Is software automation killing data entry services?

    Do let me know the answer to this question and how you feel about it. Or if you have any links I could read that answer my question, please post them here. Thanks! submitted by /u/Sam-Miller11 [link] [comments]

  • Automatically Parsing Phone Numbers and Emails on web page.

    Hi, I have created an extension that can help you parse the phone number and emails on a web page. By pressing ctrl + o / alt + o a popup appears with all the phone number and emails on the page. User can use Tab to iterate over the numbers and emails. They can press enter to send message and emails using a template. Please take a look at the extension and share your feedback https://chrome.google.com/webstore/detail/stormy-send-message-witho/ofemdidpfidcildnbofhobedhabifaec https://preview.redd.it/vlbdlh67wp4a1.png?width=1280&format=png&auto=webp&s=6d357b95fa7980b906204c85aad62e77db70c360 https://preview.redd.it/mjnm7ue6wp4a1.png?width=553&format=png&auto=webp&s=2e53e4adc1889d89b538b8d3ec4be7a81feebdaa submitted by /u/raxrb [link] [comments]

  • Automate Conversations at Scale with Landbot.io

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  • Social Proof: Predictions About The Future of Personal Branding

    Personal branding has become an increasingly important aspect of successful career growth. It’s a big part of why we created Social Proof, our series tackling the topic. We interview amazing individuals with different goals who grew their brands on social media to further their career and business prospects. Thanks to social media, individuals have more control than ever over how they present themselves to the world. As the landscape of social media continues to evolve, the future of personal branding will be shaped by these changes.In this article, we will explore the future of personal branding through the expert opinions of Social Proof interviewees and I’ll be making my own predictions based on general market trends. Stick around to dive into the developments that are set to shape the way we think about personal branding in the coming years.Creators will need to find a balance between authenticity and oversharing while creating an identity of their ownPeople are increasingly wary of buttoned-up, “professional” content that doesn’t feel genuine. So Fadeke Adegubyi emphasizes that “Anyone building a personal brand should lean into authenticity.” However, it’s also vital to find the balance between authenticity and oversharing. Resist the temptation to give away every detail of what happens in your workplace, and get up to speed on HR’s guidelines for what can and cannot be shared.Fadeke also shared that people need to build identities outside of their employers, and in a recent edition of The Jungle Gym, Peter Yang echoes this idea. He shares three questions that people might start to ask themselves:What’s my zone of genius?What’s my long-term goal?What’s my plan to get there?As the economy and tech industry go through another shift, more people will look inwards and ask themselves who they are separate from their employer and how they can craft an identity that is wholly theirs.In-depth content will be more valuable than short social media postsYou can grow a large audience on a social media platform, but how are you going to achieve the goals of personal branding like showing your expertise and providing value upfront to keep the professional opportunities coming? Jack Appleby says, “If you’re building a personal brand based on a profession or your business expertise, there is immense value in having content that is deeper than a single social media post. Twitter is great, but 280 characters on their own only go so far.”Whether it’s a newsletter, an encyclopedic YouTube video, a Twitter Note, or a deck that you’ve shared online, creating an in-depth piece of content on a channel that you own is where you can go from someone who’s in the space to someone who’s provided value. In tandem with this idea, turning large pieces of content into smaller chunks for repurposing on different platforms where you might not need to make as heavy an investment will also become part of the personal branding future.Personal branding will become more permissionlessAs people explore and expand what personal branding and content creation mean to them, the means of creation will become permissionless. That means you will be able to easily start growing your personal brand using any method you choose. Social media might be the primary way people build a personal brand, but we will start to see more people evolve how they communicate themselves online.Steph Smith shares, “… all of those forms of content [newsletters, podcasts, Twitch streaming, YouTube videos] plus new ones are going to be part of people’s personal brands. Of course, in a given creator, they’re not going to have a personal brand across all those platforms, in many cases, but they’re all going to be part of that future.”You may become popular for sharing your expertise for free in a podcast that you publish through Anchor, writing Twitter Threads, or starting a Substack newsletter. Regardless of your choice, the barrier to entry for creating content to support your personal brand will go lower than ever. With access to diverse means of creation, you’ll be able to shift your focus to quality.Personal branding will become like running a businessWith most online creators, you may think that the people with huge platforms are doing so much work alone – that’s often not the case.Tori Dunlap shares, “I think the future of personal branding will be much more like running a business. And that will also change how consumers think about brands. It will become more widely known and accepted that the people you see online likely have a team supporting their creative efforts, no matter how relatable they are.” In addition to adding legitimacy, developing a team and treating your personal brand like a business can help accelerate growth and mitigate creator burnout.“There’s also an opportunity there for people to connect with a company and a mission to foster diverse thoughts, general diversity, and connection with many people around a particular mission,” adds Tori.My predictions for the future of personal brandingI wanted to jump in and add my perspective here as well, having conducted several interviews on the topic and read a lot of research and opinions. It’s clear that the future of personal branding through social media will likely continue to evolve and change as technology and social media platforms develop. Some potential trends in the future of personal branding through social media include:Increased use of artificial intelligence and automation: We will begin to see increased use of AI and automation in personal branding on social media. For example, AI-powered tools and bots could be used to help manage social media accounts, support content creation, and engage with followers.Continued growth of video content: Video content is already an important part of personal branding on social media, and this is likely to continue in the future. Already educational and tutorial/how-to content are popular among 30 and 27 percent of Internet users respectively. And as technology improves and more people have access to high-quality video production tools, we can expect to see more engaging video content across social media.Growth of the multi-hyphenate: More people will integrate and communicate all their skills and interests as one career instead of separate parts. We will see more YouTubers with a day job as product designers or fashion house owners as newsletter creators. This is the idea behind Polywork (aka LinkedIn’s younger sister) – to help communicate every part of your personal brand.Overall, the future of personal branding through social media is likely to be shaped by a combination of technological advances, changes in consumer behavior, and shifts in societal attitudes toward privacy and data security.By staying attuned to these changes and adapting to them, individuals can ensure that their personal brand remains relevant and effective in the digital age. As our experts and research have shown, personal branding is an exciting and dynamic space full of possibilities for those who are willing to embrace it.💡 Start building your personal brand in Buffer today! Document your ideas, create drafts based on them, and schedule your content all in one place.