Category: Marketing Automation

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Imagine waiting for an important email, never receiving it then discovering it in your junk folder months later. That’s pretty frustrating.
The same can happen between a brand and its subscribers – wasting a marketing team’s time and resources.

In this article, learn how to whitelist an email on all major email providers like Gmail and Outlook. If you’re a marketer, discover ways to encourage your subscribers to do so.
Table of Contents

What is a whitelist email?
How to Whitelist an Email in Gmail
How to Whitelist an Email in Outlook
How to Whitelist an Email in Yahoo
How to Whitelist an Email in AOL
How to Get Subscribers to Whitelist Your Email Address
Best Email Practices Beyond Whitelisting

1. Click the gear icon in Gmail and select “See all settings” from the Quick settings menu.

2. Navigate to “Filters and Blocked Addresses” in the top menu.

3. Select “Create a new filter.”
In Gmail, whitelisting an email actually involves creating a filter.

4. Add a specific email or a whole domain in the “From” field.
The “From” field is where you’ll specify what’s getting whitelisted. In Gmail, you can specify either a specific email address (e.g. hello@domain.com), or you can whitelist a whole domain by omitting everything before the at symbol (e.g. @domain.com).
The former will whitelist one specific email address while the latter whitelists anyone who is sending emails from that domain.

5. Click “Create filter.”
From there, you don’t need to input any additional information. Simply click the Create filter button at the bottom of the window (next to the blue Search button).
6. Check “Never send it to Spam” in the checkbox.
Clicking the button brings up a new window. Here’s where you’ll actually specify that what you’re doing is whitelisting. In Gmail, you do this by checking the Never send it to spam box.
Doing so will ensure that emails that meet the criteria you specified never end up in Spam or Trash (unless you do so manually).

7. Click “Create filter.”
Once this information is specified, you click the “Create filter” button again, and this creates the whitelist within Gmail.

1. Click the gear icon in Outlook and select “View all Outlook settings.”

When you select it, a drop-down menu will appear. At the bottom of the drop-down menu, you’ll choose View all Outlook settings.

2. Select “Mail” from the settings menu.

3. Choose “Junk email” from the submenu.
4. Click “Add” under “Safe senders and domains.”

5. Enter the email address that you want whitelisted.
6. Choose “Save.”
This will save your whitelist preferences and ensure that emails that fit the criteria don’t make it to your junk email folder in Outlook.

How to Whitelist an Email in Yahoo

Open Yahoo Mail and log into your account.
Navigate to “Settings” then click “More Settings.”
Select “Filters” and hit “Add” to enter the email you’d like to whitelist.
Name the filter and add the email address.
Select to send all mail to “Inbox.”
Save your settings.

How to Whitelist an Email in AOL

Log in to your AOL account.
Open “Contacts” from the left navigation pane.
Click the “New Contact” icon and add the email address.
Click the “Add Contact” button and you’re set.

How to Get Subscribers to Whitelist Your Email Address
To get on your email subscribers’ whitelists, consider using simple language that frames the extra step as a benefit to the recipient:
“To be sure our emails always make it to your inbox, please add us to your email whitelist.”
Ideally, you’ll include this message in the first email you send new subscribers to improve email deliverability at the onset of a new relationship.
You might use your own flair and brand voice to craft a compelling email message.
Digital marketing agency Yokel Local does this well in their re-engagement campaign aimed at reconnecting with customers who may not be opening their emails:

While the email above is serving a specific function in an email marketing campaign, you can also include a more general whitelist reminder in the footer of all your communications like so:

Keep in mind that not all of your recipients may know what a whitelist is, so you might also want to incorporate steps they need to take. To make the process simple, you can include links to the instructions for the most common web clients like this:
“To be sure our emails always make it to your inbox, please add us as a contact or put us on your whitelist. If you have a Gmail account, follow these steps. Alternatively, if you use Outlook, find the steps here.”
Just be sure that you include instructions for the most popular email providers.

Best Email Practices Beyond Whitelisting
Encouraging your subscribers to whitelist your email is a best practice that can help you improve the deliverability of your email. However, it’s not the only factor that can help you increase deliverability. Here are some additional fail-safes:

Use inbound methods to populate your database rather than buying email lists and sending spam emails.
Segment your email database.
Keep your contact information clean and remove disengaged emails.

All of this is so important in ensuring that your message is heard by your prospects and customers so that you stay top of mind and grow your business.
Editor’s note: This post was originally published in April 2019 and has been updated for comprehensiveness.

 

The other day I was trying to find the perfect dress pant yoga pants because I wanted comfortable, professional clothing options.
When I searched for “dress pant yoga pants” on Google, I found the brand Betabrand.
Amazingly, the company dominated the top four search results. The first two results were their website, the third was their Amazon page, and the fourth was a review of their product.
Deciding I wanted to look into it further, I searched for Betabrand on Google and found their social media pages, a Wikipedia page, their website, their Amazon store, and reviews.
They were impossible to ignore online. Ultimately, I ended up making a purchase.
My buyer’s journey is not unique.
In fact, according to Adaptive Marketing, 97% of consumers use the internet to find a business.
That’s why having an online presence is important.
It helps consumers find your brand before they are aware you exist and it helps them learn about your reputation before making a purchase. Eventually, all of this information will play a role in your customer’s purchasing decision.
Below we’ll review what an online presence is, and explore 16 effective ways to build your online presence.

1. Build an email list.
One of the top ways to build your online presence is to create and grow an email list. An email list will enable you to engage with current and potential customers on a daily, weekly, or monthly basis.
To grow your email list, you can create gated content that users have to sign-up to receive. Additionally, you can use a call-to-action (CTA) on your website and social media pages to promote your email newsletter. With a newsletter, you’re able to collect leads’ emails — additionally, it shows your leads and customers are interested in your content.
You can use tools in your content management system (CMS) to create forms, slide-in CTAs, or popups that are designed to gather email addresses. For example, HubSpot offers free CMS tools, an email marketing tool, free pop-up forms, and a free online form builder to help build an email list. Alternatively, you might consider checking out MailChimp or GetResponse. To find a tool that works for your business, check out The 12 Best Email Newsletter Tools in 2019.
2. Master SEO.
With algorithms changing every day, search engine optimization (SEO) is one of the best tactics to build your online presence.
The first step to showing up online when people are searching is to master SEO.
SEO can be divided into two categories — on-site SEO, and off-site SEO.
On-site SEO is all about the content. You’ll want to use keyword research, include internal and external links, and create educational content that likely matches your target audiences’ search queries.
With off-site SEO, you’ll pay attention to the more technical side of things. For example, you’ll want to make sure your site is set up correctly, has simple URL structuring, and loads quickly. Additionally, off-site SEO also includes building credibility with backlinks. You can also use SEO and website audit tools to optimize both your on-page and off-page SEO
Lastly, if you want to show up on Google, create a Google My Business account, and use Google’s keyword planner.
3. Create value.
Overall, your brand or company’s goal is to make money. But before you can make money, you have to create value and be customer-centric.
One way to create value is to provide educational, free content online. Not only is this helpful for your customers, but it’ll also improve your online presence.
To get started, write out a list of your customer’s pain points and motivations. In other words, take a look at your buyer persona.
Then, brainstorm content that would answer their questions. What information would help your customers? This will be the basis for your content strategy.
Another way to create value online is to give advice. You could do this through guest posting, responding to comments, or appearing on a podcast. Wherever your customers have questions, you should be answering them.
4. Be active online.
In order to show up online, you have to be active online. This includes regularly posting to your owned properties, including your website and social media accounts.
Additionally, you should be active in other areas, as well. For example, you should engage with followers and subscribers on social media. If there’s something that everyone is talking about in your industry, you can engage in the conversation.
5. Analyze your results.
Once you get started with a few tactics to build your online presence, it’s critical you analyze your results. I would suggest testing your strategies so you learn what works and what doesn’t.
In order to test your results, start out by deciding what metrics you’re using. If you’re working on your SEO, you might track your search engine results on Google. On the other hand, if you’re building an email list, you might track the number of subscribers, plus your open and click-through rates.
Keep in mind that these are long-term strategies. Some may take time to produce results. Additionally,, some may be harder to track, like brand awareness. But that’s okay — just because results may be hard to track doesn’t mean it’s not worth doing.
6. Adopt new forums.
When new social media or popular websites emerge, be an early adopter. There are many benefits to being an early adopter.
First, if you’re an early adopter, there’s less competition. Second, most of these websites start out free and have high engagement rates.
To be an early adopter, make sure you’re always in “the know.” Read industry news and research new, up-and-coming sites.
7. Have a social media presence.
Being on social media is a necessity in this day and age. In fact, in 2019 there are now 3.2 billion people on social media globally, so social media is a key tool for reaching your intended audience on whichever platforms they prefer.
Having a presence on social media instills trust in your current customers and prospects. Personally, if I see that a company doesn’t have a presence on social media, I lose trust and feel unsure if they even exist.
Plus, social media is a great way to build your credibility and reputation and showcase your brand. When potential customers are researching your brand, the first place they’ll look is social media to see what you’re putting out there and what people are saying about you.
8. Make a website.
Not to be repetitive, but again, to show up online, you have to have a website online. Besides social media, one of the first places people will go to find out more about your company is your website.
Your website is where you can show off your brand through colors, fonts, text, video, and images. You’ll appeal to your buyer persona’s pain points and present a solution to their problem.
To make a website, there are many CMS sites you can use, including HubSpot, Wix, WordPress, and Squarespace. HubSpot’s free CMS tools contains a host of features to make website creation seamless and customizable.
9. Produce content.
The more content you produce, the more opportunities you have to show up online. Having an online presence is all about showing up in search engines, on social media, and sites like YouTube.
To start producing content, strategize what places you want to show up online. Do you want to be on Facebook, Instagram, YouTube, Twitter, Pinterest, Etsy, Poshmark, Goodreads, or Amazon?
Prioritize the sites your customers are active on (based on customer research) and start brainstorming content that is best-suited for those mediums.
For example, with YouTube, you’ll come up with video ideas — whereas on Instagram, you’ll come up with photo and caption ideas.
10. Personify your brand.
Building an online presence is a lot like building a brand. One tactic many companies use to build a brand is to personify their brand.
For example, The Skimm, a daily newsletter, personified their brand when they were founded in 2012. The founders created a persona called The Skimm Girl. This was the personification of their brand. They knew her likes, dislikes, age, job, financial situation, and sense of humor.
By personifying their brand, the company was able to appeal to their target demographic while staying true to their mission and values.
Having a clear brand helps users relate to your company and makes them want to engage with you, whether through a social media comment or by signing up for your email newsletter.
11. Experiment with online advertising.
A faster solution to building an online presence is through online advertising. If your ad shows up in the top search results, you’ll build brand awareness and increase your visibility online.
You can advertise on search engines like Google, Yahoo, and Bing. Additionally, you can look into social media advertising. Facebook, Instagram, and YouTube are well-known for their advertising options.
Before you begin advertising online, brainstorm what you want to promote. Do you want to promote a certain content offer? Alternatively, perhaps you want to advertise your email newsletter?
Once you choose what it is you want to advertise, you’ll also need to decide on the platform that is best-suited (i.e. has the right audience) to promote that content on.
12. Research influencer marketing.
In order to stay active in your community, it’s important to engage with the most popular figures in your niche.
For instance, if you sell beauty products, you might consider researching beauty influencers on YouTube and Instagram. Many consumers look to influencers for their honest reviews and promotion before purchasing a product.
Additionally, influencer marketing will get the word out about your brand online. The more people are talking about you, the more often you’ll show up online.
13. Be competitive.
When you’re building an online presence, remember to be competitive. Look at what your competitors are doing and discuss whether or not that’s a good strategy for your business, as well.
You can also use your competitors to see what they’re missing. Is there a gap they aren’t filling? What information do customers want that your competitors aren’t providing?
Researching your competitors should give you ideas for content and strategies. You won’t be able to compete with or one-up your competitors if you aren’t sure what they’re doing.
14. Develop relationships.
Developing relationships with those in your industry is an important way to build your online presence.
For instance, if you have a relationship with blog writers or podcasters in your industry, they might feature you in their content. Perhaps they’ll ask you to guest post or appear on their podcast.
Forging relationships with others in your industry will ultimately help you show up online.
15. Show up where your audience is.
To show up online, you have to figure out where your audience is.
If your audience is on Instagram, but they aren’t on Twitter, you shouldn’t be putting all your efforts into Twitter. On the contrary, you should be focusing your content and promotion strategy on Instagram.
If you show up where your audience is, you’ll build a strong online presence that customers can’t ignore.
16. Automate your process.
Lastly, building an online presence includes a lot of tedious tactics.
In order to ensure the system runs smoothly, automate some of your processes. For instance, you can schedule your content to go live on your CMS and social media.
Additionally, you can curate other people’s content, which enables you to provide valuable resources for your audience without constantly creating fresh content.
You can also plan your email marketing newsletters in advance, and set up email sign-up forms on your site that show up automatically.
These marketing strategies can help you build your online presence, create brand awareness, and develop a strong reputation. Building an online presence requires effort, but over time it will pay off with increased sales and better brand awareness in your industry.

 

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1. I evaluated my business model and made necessary changes. I looked at my target audience, the products and services I offered, and the competition. I made adjustments to better meet the needs of my customers and stand out in the market. When people began to get money they started looking for a way to spend it, I wanted to make sure they thought of me first. 2. I diversified my income streams. I realized that relying on just one source of income was risky. So, I started to explore new opportunities and diversified my income streams by offering new products and services, partnering with other businesses, and finding new ways to generate revenue. I created more businesses in the growing online market, and took advantage of other popping off trends. 3. I utilized digital marketing strategies. In the age of the internet, it’s crucial to have a strong online presence. I worked on my website, social media accounts, and email marketing campaigns to reach more customers and promote my business. I put in a lot more hours than I thought was possible but the numbers at the end of the month were all worth it. 4. I focused on customer satisfaction. I made sure to go above and beyond for my customers and provide excellent service. This helped to build loyalty and positive word-of-mouth for my business. I found that there are less returns with better customer satisfaction. Less returns, more profit! 5. I networked with other businesses and professionals. I joined local and even a couple national business organizations and attended networking events to make connections and learn from others in my industry. These connections helped me to grow my business and find new opportunities. 6. I sought out financial assistance. I looked for grants, loans, and other forms of financial assistance to help keep my business afloat. There are many resources available for small businesses, and it’s worth it to do the research and find what works for you. 7. I never gave up. Despite the challenges and setbacks, I remained determined and focused on my goals. I kept working hard and never let go of my dream of bringing my business back to life. Determination is key with marketing and without it the other 6 tips are entirely useless! submitted by /u/KaleAffectionate5045 [link] [comments]

You love tech, building systems, and automating, to make it play together tighter than The London Philharmonic Orchestra. But there are two major problems. 1. You are saying the same thing over and over again to customer. You just want to build cool stuff not be a customer relations manager. 2. The lack of security. One week you have five projects the next week you have one. The feast is great but the famine feels like you have been placed in an Oliver Twist novel. If you are looking for a new technical challenge and to be part of a fast-growing Marketing Agency (growing at a rate of over 300% per year) this could be the perfect fit for you. What we provide: Guaranteed 40 hours every week Fully remote working (work from anywhere) Competitive salary 28 days of paid time off per year Regular working hours Supportive personal growth environment We handle customer communication so you can do what you do best Smart QA processes to make sure you have all the information you need and reduce unnecessary noise. One clear point of communication so you don’t have to worry about dealing with multiple stakeholders A team that lives by the values of effectiveness, data and accountability Clear and documented SOPs that are constantly evolving to support the team in being as effective as possible. Support and training on new tools and software to give you. Weekly review to discuss anything you need help and support with to be the best version of yourself in your role. Career development opportunities as the company grows. We believe in growing talent from within. A clear vision that you can be part of that supports both financial goals and philanthropic goals to impact more lives in the world $250 a year personal development scholarship that can be used for any kind of training you wish. Whether that be personal growth, learning a new skill, going to a mastermind or an industry event. It’s totally your choice. We support you. A clear project management software system so you always know what you should be working on and what is a priority each. No more guessing games. A fast-paced environment that is exciting to be part of. To push the boundaries of what is possible with new technologies What you will be doing As part of Amplify, you will be helping us complete strategic goals. To add clarity, you will either lead an activity, help manage an activity, and/or be accountable for the outcome of the activity. Direct Supervisor: CEO Functional Supervisor: Project Manager LMA Tasks Key: L – Lead M – Manage A – Accountable Tasks: LMA – Determining project requirements and developing work schedules for the team MA – Delegating tasks and achieving daily, weekly, and monthly goals M – Liaising with team members, management, and clients to ensure projects are completed to standard A – Identifying risks and forming contingency plans MA – Analyzing existing operations and scheduling training sessions and meetings to discuss improvements MA – Keeping up-to-date with industry trends and developments A – Updating work schedules and performing troubleshooting M – Being transparent with the team about challenges, failures, and successes LM – Writing progress reports and delivering presentations to the relevant stakeholders LM – Create Go High Level automations and templates LM – Create Active Campaign automations and templates Salary $8000 per month based on 40 hours per week comment on this post to get the assessment link submitted by /u/SharonAmplify [link] [comments]

What’s a good platform to create a basic client/customer portal (similar to the one in the photos)? submitted by /u/Unusual-Awareness-59 [link] [comments]

Does anyone getting the same issue with Linktree Analytics. Over the past few weeks our analytics integration have been showing an error (image below) . We’ve tried updating any missing data’s but its still not working properly. https://preview.redd.it/hbwgq0mazo8a1.png?width=692&format=png&auto=webp&s=4362baba78b5c09f5a67c3ffe66a93f028343821 submitted by /u/Comfortable-Chair436 [link] [comments]

submitted by /u/drkology [link] [comments]

a repost over from r/substack. reposting here as I think this audience might be more fitting I currently use both tools. I use substack for blog writing purposes. I use Mailchimp to send one-off messages to my audience. Is there a way for me to converge both to use one mailing group? My understanding is if I want to solely manage my audience in Mailchimp, I’d have to manually copy every new email signup from substack, and then only use Mailchimp to send out emails. Is there a better, more automated way? Thanks! submitted by /u/bzsearch [link] [comments]