Category: Marketing Automation

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it’s become a leading marketing strategy in 2023.
Here, we’ve rounded up 31 stats to give you a better picture of the influencer landscape, its effectiveness, and the platforms that get the most traction in this space.
Let’s dive in.

Table of Contents
The Influencer Marketing Landscape
Influencer Marketing Effectiveness
Micro Influencer Stats
Influencer Marketing on Instagram
Influencer Marketing on TikTok
Influencer Marketing on YouTube
Influencer Marketing on Facebook
Influencer Marketing Budgets
What is influencer marketing?
With influencer marketing, brands employ online influencers to promote their products or services. This makes influencers the middleman between brands and their audience.
While a recommendation from a friend or family member is valuable, it’s only a one-to-one interaction. But with influencers, this interaction could happen with hundreds, thousands, or even millions of people.
Plus, influencers work hard to gain their audience’s trust, making their recommendations more persuasive than other forms of advertising.

For all the reasons above, influencer marketing has become one of the fastest-growing marketing strategies today. So, if you’re looking to tap into new audiences online, working with influencers can be a powerful way to do just that.
Types of Influencers
Influencers fall into different tiers of “celebrity,” typically based on their audience size. The three most common types are macro, micro, and nano. Let’s take a closer look at each.
Macro influencers
Macro influencers are a step down from traditional celebrities and mega-influencers. They have a prominent online presence, commanding anywhere from 100,000 to 1 million followers. In addition, they have a broader audience than micro and nano influencers because they cover a range of topics (instead of niching down).
Micro influencers
More than half of marketers who invest in influencer marketing work with micro-influencers. A micro influencer has between 1,000 to 100,000 followers. Their content typically revolves around a specific topic, passion, or niche, making them respected experts in their field.
Nano influencers
Nano influencers have the smallest audience of the three, but typically spark the most engagement. These influencers have less than 1,000 followers and operate within a super niche community. They’ve built an active and loyal community who are susceptible to recommendations.

Typically, nano influencers work with brands for little to no pay, instead receiving free products in exchange for a review or endorsement on social media.
31 Influencer Marketing Stats to Know in 2023
The Influencer Marketing Landscape
1. In 2022, the influencer market in the U.S. was valued at a record 16.4 billion.
2. 1 in 4 marketers currently leverage influencer marketing.
3. 72% of Gen Z and Millennials follow influencers on social media.
4. 89% of marketers who currently engage with influencer marketing will increase or maintain their investment in 2023.

5. 17% of marketers plan to invest in influencer marketing for the first time in 2023.
6. 38% of marketers say generating sales was their top goal for influencer marketing in 2022.
Influencer Marketing Effectiveness
7. 50% of Millennials trust product recommendations from influencers. This drops to 38% for product recommendations from celebrities.

8. 92% of marketers believe that influencer marketing is an effective form of marketing.
9. 33% of Gen Z-ers have bought a product based on an influencer’s recommendation in the past three months.
Micro Influencer Stats
10. Micro-influencers generate up to 60% more engagement than macro influencers.

11. 44% of marketers say that the biggest benefit of working with micro-influencers is that it is less expensive.
12. 56% of marketers who invest in influencer marketing work with micro-influencers.

Influencer Marketing on Instagram
13. Instagram was the most-used influencer marketing platform in the United States in 2022.
14. 72% of marketers used Instagram for influencer campaigns in 2022. This number is predicted to grow by 4.1% in 2023.
15. There were 3.8 million posts tagged with #ad on Instagram in 2021.

16. Lifestyle and beauty were the most popular categories among global Instagram influencers in 2021.
17. In 2021, 86% of marketers from the United States enabled shoppability functions in their influencer marketing campaigns on Instagram.
Influencer Marketing on TikTok

18. 45% of marketers used TikTok for influencer marketing campaigns in 2022. This number is predicted to grow by 4% in 2023.
19. A TikTok from a macro-influencer (someone with 100,000 to 1 million followers) receives 38,517 views on average.
Influencer Marketing on YouTube
20. 28% of consumers from the United States report following at least one virtual influencer on YouTube.
21. Dance, music, and gaming were the most popular categories for YouTube influencers in 2021.

22. YouTube micro influencers (those with 100,000 to 1 million followers) have the highest engagement rates on the platform.
23. In 2021, YouTube was the most popular platform to watch gaming influencers for users in the United States and Great Britain.
Influencer Marketing on Facebook

24. 52% of marketers used Facebook for influencer marketing campaigns in 2022.
25. Influencer videos accounted for 60% of video views on Facebook in the United States in 2022.
Influencer Marketing Budgets
26. In 2022, 39% of marketers invested 10 to 20 percent of their marketing budget into influencer marketing.
27. On average, businesses generate $6.50 in revenue for every $1 invested in influencer marketing.
28. In 2022, influencer marketing spend jumped from 3.69 billion to 4.14 billion in the U.S.
29. The average price per post from a TikTok mega-influencer (someone with 1+ million followers worldwide) was $1,034 dollars in 2021.
30. The average price per post from an Instagram mega-influencer (someone with 1+ million followers worldwide) was $1,200 minimum in 2021.
31. The average price per sponsored video from a YouTube mega-influencer (someone with 1+ million followers worldwide) was $2,500 minimum in 2021.
Over To You
We hope this round up gives you a better picture of the influencer marketing landscape in 2023, as well as a glimpse into the platforms that can take your influencer campaigns to the next level.

With so many changes coming to Twitter, many wonder if marketing on the platform could be impacted in 2023. 

While we at HubSpot can’t say for sure what the future holds for Twitter, we surveyed over 100 marketing professionals to get their perspectives on whether they’d still use the platform going forward. 
Here’s what we found.

Will marketers keep their brand on Twitter in 2023?
When we asked if marketers plan to move their brand off Twitter in 2023, 66% of respondents said “no.”
Though most respondents said they have no plans to move their brand off the platform, 71% said they plan to spend less time on Twitter.
Will marketers use alternatives to Twitter in 2023?
As Twitter goes through its changes, other platforms like Mastodon, Hive Social, and Cohost have risen in popularity as alternatives to Twitter. With that in mind, we asked marketers if they plan on using other platforms as an alternative to Twitter in 2023.
In our survey, 67% of respondents said they do not plan on using other platforms, while 33% do. 

Have Twitter’s recent changes impacted marketers’ experiences on the platform?
When asked if their experience on the app has shifted since Twitter’s recent changes, 29% of marketers had a neutral response saying their experience on the platform has stayed the same. 
About 34% of marketers responded negatively, saying their experience on the app has worsened. Many of these respondents cited their concerns with the app’s security and lack of censorship toward hate speech. 
A quarter of responses were positive, with many respondents saying they still prefer the app over other platforms like Facebook and Instagram. Finally, the remaining 12% had mixed reviews concerning their experience on the platform, with many respondents saying they want to see how the platform develops before deciding whether they want to leave Twitter. 

So, is Twitter ‘dying’?
According to our survey, it doesn’t seem like marketers are looking to leave Twitter en masse anytime soon. But according to a report cited in The Guardian, the social media platform is predicted to lose over 30 million users over the next two years. 
In the report, a principal analyst at Insider Intelligence, Jasmine Enberg, says there won’t be a singular event that ends Twitter. 
“Instead, users will start to leave the platform next year as they grow frustrated with technical issues and the proliferation of hateful or other unsavory content,” she said. 
Enberg also predicts Twitter’s much smaller staff may not be able to combat issues with the site’s infrastructure or content moderation. 
Though Twitter may face some challenges in the future, marketers don’t seem to be in a rush to abandon the platform. 
Our advice: If Twitter continues to be a successful channel for your marketing efforts, there’s no real need to leave the platform now. If the platform has changed too much for it to be a viable part of your marketing strategy, then there are other alternative platforms you can consider leveraging. 

 

You’ve heard it time and time again – posting on social media consistently is one of the best ways to grow your account. But it can be hard to fill up content ideas for nearly 365 days. That’s why we’ve created this holiday guide of both official and non-official holidays you can post about throughout the year.While it’s important to post content revolving around your business’s products and services, it can also be fun to change things up and post about other topics as well. We hope this list helps you flesh out your social media calendar for 2023.Official HolidaysCreating social media posts for official holidays is a great way to highlight important days and also celebrate the diversity of cultures and celebrations. When posting about other cultures and religions, make sure to do your research so you can highlight the holiday accurately and respectfully.Whether you just wish your followers a happy holiday, post a fun fact, or just bring in more awareness, we encourage you to include some of the holidays mentioned below in your social media planning.JanuaryJanuary 1: New Year’s DayJanuary 4: National Trivia DayJanuary 17: Martin Luther King, Jr. DayFebruaryBlack History Month (U.S.)February 1: Chinese New YearFebruary 2: Groundhog DayFebruary 14: Valentine’s DayFebruary 21: President’s DayMarchWomen’s History Month (U.S.)March 17: St. Patrick’s DayMarch 18: HoliMarch 21 -22: NowruzMarch 22: Ramadan Begins*The date may vary as the beginning of Ramadan changes every year and depends on the sighting of the moonMarch 22: UgadiMarch 27: Mothering Sunday (U.K.)March 31: Cesar Chavez DayAprilApril 17: EasterApril 5 – 13: PassoverApril 22: End of Ramadan/Eid Al FitrMayNational Asian Pacific American Heritage Month (U.S.)May 5: Vesak Day/Buddha DayMay 5: Cinco de MayoMay 8: Mother’s Day (U.S)May 30: Memorial Day (U.S)JunePride MonthJune 19: Juneteenth (U.S)June 19: Father’s Day (U.S. and U.K.)June 28 – 29: Eid Al AdhaJulyJuly 4: Independence Day (U.S)AugustSeptemberSeptember 5: Labor Day (U.S)September 15 – October 14: Hispanic Heritage Month (U.S)OctoberOctober 10: Columbus Day and Indigenous Peoples’ Day (U.S)October 31: HalloweenNovemberAmerican Indian Heritage Month (U.S)November 11: Veteran’s Day (U.S)November 12: DiwaliNovember 24: Thanksgiving (U.S)DecemberDecember 18-26: HanukkahDecember 25: Christmas DayDecember 31: New Year’s EveUnofficial HolidaysIn addition to posting about actual holidays, you should also consider highlighting unofficial holidays, too! Not only are they a fun way to shake up your social media calendar, but a lot of them can apply to your small business as well. We’ll share some examples of other small businesses incorporating these days into their social media content.JanuaryNational Mentoring Month (U.S)The start of the year is always filled with positive and motivational energy, making it the perfect time for national mentoring month. Throughout January, you can post advice about running and operating a small business, and also shout out the mentors who’ve helped you along your journey.January 3: International Mind-Body-Wellness DayThis can be a great day for you to do a quick check-in with your customers and remind them to take care of themselves. You can also share suggestions of how you and your team partake in healthy habits and self-care.Jan 4: National Trivia DayWho doesn’t love a good trivia question? Include a fun fact about your business or field of expertise and quiz your followers.January 10: National Clean Your Desk DayOffice tours are always fun! Use this day to showcase your team members’ desks and office space and highlight the products they’re obsessed with. You can also share your tips and tricks for staying organized as a business owner.January 18: Get To Know Your Customers DayGet to know your customer’s day is a convenient way for you to do a regular check-in with your followers.You can ask them for feedback and suggestions on products or post a quick message asking about their day.The holiday actually happens once every quarter and can be celebrated again on April 20, July 20, and October 19.Jan. 27 National Fun At Work DayPost a silly picture with your team, screenshot a fun conversation from your internal communications tool, or do an AMA with a coworker on your company culture – whatever you do, national fun at work day gives you an excuse to post about the lighter moments at work.FebruaryFebruary 13: Super Bowl SundayWhether you’re a sports lover or just tune in for the commercials and appetizers, Super Bowl Sunday is probably on your radar.You can ask your customers which team they’re rooting for, share your favorite Super Bowl Sunday recipe, or even pose a question on your Instagram Stories or Twitter Poll asking your customers whether they’re celebrating or not.Feb 14: National Library Lover’s DayThis is the perfect day to share a book that has inspired you or is related to your business and field. Consider asking your community what their favorite book is too.Another great way to celebrate this day is to shout out your local library and share their socials!Week of February 17th: Random Acts Of Kindness WeekThroughout this week, think about doing kind things for your social media community! Whether that is offering a discount for your product, posting a thank you letter, or even doing a Q/A answering follower questions.You can also highlight your company culture and share how your team expresses gratitude towards one another.Mind and Heart celebrates Randoms Acts of Kindess Week on their social media Feb 20: World Day of Social Justice On this day, you can raise awareness about an important social issue that is close to your heart and educate your followers. This would be an opportune time to use Instagram’s donation feature and fundraise for a great cause too.February 27: Telecommuter Appreciation WeekEstablished long before working from home became mainstream, telecommuter appreciation week is a great way to shout out your remote team and show off their home offices. View this post on Instagram A post shared by California Regional MLS (@crmlsnews) MarchMarch MadnessAnother popular sports event, March Madness may be a basketball tournament, but you can customize it to fit your brand. Instead of showcasing a roster filled with basketball teams, be creative and do a competition between your products like Food 52 does below.Food 52 highlights March Madness on their IG storiesMarch 1: World Compliment DayMarch 1st is the perfect day to pay someone a compliment! You can shout out someone on your team, thank your customers for their support, or just even encourage your followers to compliment someone in their lives.March 5: Words Matter WeekDiversity and inclusion should be a priority for you as a small business, and words matter week is a great time to post about how you’re choosing to be inclusive as a business.Happy #WordsMatterWeek! Making a conscious effort to use words that are not stigmatizing or inaccurate is important. We believe in treating all Pennsylvanians with respect, and we hope you do too! pic.twitter.com/0lK5OXe5dh— PA Department of Human Services (@PAHumanServices) March 3, 2020 March 20: International Day of HappinessThis is a great and easy way to post about anything related to positivity! Ask your customers what makes them happy, share your favorite meme or Gif, or just try to post something to make your followers smile.March 29: National Mom and Pop Business Owners DaySmall businesses deserve all the love they can get, and posting about them on this holiday is a great way to spread awareness.While you could always highlight the fact that you’re a small business, you can also create a list of the small businesses you support and share those with your online community.March 31: International Transgender Day of VisibilityLet your LGBTQ+ customers know that you’re a proud ally by supporting them on March 31st. You can also educate your community by spotlighting small businesses owned by transgender individuals, including LGBTQ+ charities and nonprofits.AprilNational Volunteer Month (U.S)If your small business has any volunteers, you can dedicate April to them! Give them a shout-out, let one of them take over your Instagram or Twitter, and post behind-the-scenes shots of all the great work they do.You can also encourage your audience to volunteer at some of your favorite nonprofits and small businesses.April 1: April Fool’s Day and International Fun at Work DayPranking on the internet has been done – instead, use this day to share how you and your team have fun at work. Consider sharing a team bonding activity or a fun icebreaker you use in meetings.You could also turn to your customers and ask them what their favorite work pastime activities include.April 2: National Education And Sharing DayThis holiday is the perfect time to share something valuable and educational with your followers that connects back to your field.If you’re not exactly sure what would be interesting to your followers, consider asking them directly what they’d want to know about your business.This is a great opportunity to highlight a useful life hack as well!Today is #NationalEducationandSharingDay, and we can’t think of anything better to post than interlibrary loan.Did you know that you never have to pay for an article you need?Just request a copy through Primo!#lewisu #teamlewislibrary pic.twitter.com/VqXdjoXquz— Lewis U Library (@lewisulibrary) April 12, 2022 April 22: Earth DayEarth Day is a great way to post about sustainability. Write a Twitter thread about the steps you’re taking as a small business to decrease your carbon footprint or post about another small business that is making great strides in that area.Or, you can simply share a statistic about a related topic like climate change to educate your followers on the topic.Check out our blog post where we highlighted how these small businesses celebrated Earth Day on Instagram.April 28: Take Our Daughters and Sons to Work DayIf you’re back in the office and your company celebrates this holiday, take a photo of all the cute kids who’re tagging along with their parents!MayMental Health Awareness Month Create a series on one of your social channels during May to highlight the importance of mental health. Each week you can share a tip about how you and your team manage work stress.If you feel comfortable doing so, maybe consider writing a Twitter thread about any personal struggles you’ve faced around this topic and how you overcame them. This can help forge a stronger connection between you and your followers.💡You can now schedule Twitter threads with Buffer today! Get started today for free.May 21: Cultural Diversity DayHighlight the various cultures on your team! If your team is open to the idea, have one of your members record a quick TikTok or Instagram Rell where they share more about their culture. Ask them to include fun facts and pictures to help educate your followers.At Buffer, we post Cultural Spotlights regularly on our blog and it’s a great way to learn more about each other’s culture and feel more connected as a team.May 30: National Creativity DayAs a content creator and small business owner, you’re inherently creative! This day is a great way to give tips to your followers about how you spark your creativity. You can provide behind-the-scenes footage of product meetings to show where the magic happens.Another easier way to highlight this holiday is to showcase any of your products or services that help your customers with their own creativity. View this post on Instagram A post shared by Spitfire Girl (@spitfiregirlrocks) JuneJune 18: National Splurge DayEncourage your followers to splurge on themselves and buy one of your items today. Sweeten the deal by offering a discount. @boxlunchgifts This is the sign you needed to treat yourself 🧡 #NationalSplurgeDay #BoxLunch #BoxLunchGifts ♬ Best for video background music Chill Trap Hip Hop(837066) – KIh June 23: Take Your Dog To Work DayWhether you’re working remotely or in person, highlight the various dogs in your team’s lives by posting them on your Instagram. You can make a collage filled with dogs or a Twitter thread of dogs – either work.June 30: Social Media DayThis day is a great opportunity to reflect on the previous six months and do a round-up of your previous favorite social media posts.You can also share stats around how your social media has been performing – as we did in this blog.June 30: Work From Home DayNowadays, most people are working from home, whether it’s full-time or on a hybrid schedule. This holiday is a great way to share productivity tips and hacks for remote workers.JulyJuly 5: Workaholics DayIf you’re someone who works a lot, this holiday is a fun way to poke fun at yourself. But you can also use it as an opportunity to remind your online community that it’s okay to pause and take a break.Or, you could highlight the products and services you offer that make being a workaholic a little easier. View this post on Instagram A post shared by Kigurumi Shop (@kigurumishop) July 17: World Emoji DayIs there anything more fun than communicating with emojis? 🤩 You can share the emoji that best represents your brand and ask your followers to respond with their favorite emoji in the comments.AugustNational Black Business MonthThis month is a great time to highlight small businesses owned by Black entrepreneurs in your area! You can spotlight a business every week of the month. @askallissa Every month is a good month to support a Black business, but I’m ending August (National Black Business Month) with HealHause — a beautiful wellness studio + cafe ☕️ in Clinton Hill. They even have the type of outdoor space I dream of doing yoga in (especially in the city) 🫠. #healhaus #blackownedwellness #blackownedwellnessstudio #blackownedcafe #wellnesshub #wellnesstok #wellnessjourney #wellnesstips #wellnesstiktok #wellnesswisdom #wellnesscafe #blackbusinessmonth #nationalblackbusinessmonth #blackownedsmallbusiness #blackownedbrooklyn #thesmallbusinessplug #smallbusinesstiktok #soundbathmeditation #soundbath #vinyasa #restorativeyoga #breathe #outdooryoga #outdooryogapractice #outdooryoganyc #brooklynyoga #meditation #candlelityoga #nycyoga #nycyogainstructor #yogadeal #fypシ #fyp #yogisoftiktok ♬ Aesthetic – Tollan Kim August 19: World Photo DayShare a photo that encapsulates your business’s values and goals. Whether it’s an image of happy customers, your colleagues, or just a product shot – any photo will work.August 17: National Nonprofit DayShow your favorite nonprofit some love and encourage your followers to support them, too.We wrote a blog post commemorating the holiday as a way to spread the word about some great organizations.August 21: World Entrepreneurs DayUse this day to share your entrepreneurial journey! Consider writing out a list of things you knew before you founded your small business.SeptemberSept. 12: National Day of EncouragementEveryone has bad days sometimes, use this holiday to share how you’ve gotten through rough times as a business owner and remind your followers that they can overcome whatever it is that they’re facing.September 26: Love Note DayAn easy way to celebrate this holiday is to show some love to your customers by posting a quick thank you for all of their support. To change things up a bit, you could write a love note to one of your products instead.Sept: 26 National Voter Registration DayEducate your followers and remind them about their right to vote! Posting the location and hours of voting centers in your area is a great way to provide helpful resources.Are you registered to vote? 🗳Voting matters. Elected officials can reflect who we are & what we value. This is why we’re *all in* on voting on climate, with the planet, and for those who are committed to act on the climate crisis.#NationalVoterRegistrationDay 📸 @revloveproject pic.twitter.com/dD2qXwvISU— Turning Green (@TurningGreenOrg) September 21, 2022 OctoberOctober 6: Inbox Zero DayWhile not everyone identifies with having or wanting inbox zero, it’s fair to say that we all struggle with email overload. This is why this is a great day to highlight on your content calendar.Have an absurd amount of unread emails? Simply screenshotting that number and posting it on your socials would make for a great post.You can also provide productivity tips for how you manage your work email. View this post on Instagram A post shared by KonarkPro (@konarkpro) October 7: World Smile DayShow off your pearly whites and post a photo of yourself or someone on your team smiling to commemorate this holiday.October 16: Boss’s DayHighlight any of the managers on your team, share your experience as your own boss, or, write a quick post honoring one of your former bosses.NovemberNational Entrepreneurship MonthThroughout November, you can post a variety of content related to National Entrepreneurship Month. It’s a great opportunity for you to share what you’ve learned as a business owner.Even better, you can invite guests and speakers who you admire to share their experiences with your audience.And consider passing the mic to your audience and asking if any of them have advice about running a business.November 9: World Quality DayThis holiday was created to showcase the innovativeness, durability, and quality of products and companies. Why not post some insights into your products, highlight your amazing team, and explain why your business should be trusted? View this post on Instagram A post shared by Comansa tower cranes (@comansacranes) November 19: Women’s Entrepreneurship DayHighlight the amazing women entrepreneurs that you look up to on this day by posting about their accomplishments. You can also educate your customers about historical women business leaders from the past.This is also a great time to share the women who were especially influential in your specific field.November 25: Black FridayBlack Friday is arguably one of the biggest shopping days of the year, and there are a ton of ways you can mark the occasion.While many brands post about their various sales, there has been a recent trend of businesses celebrating a bit differently in the name of sustainability. If that happens to be you, consider posting about your reasoning behind it.November 26: Small Business SaturdaySmall Business Saturday is all about highlighting and supporting smaller brands. take this opportunity to post about why your customers should support your business, or consider sharing the love and tag your favorite small biz.For more ideas, check out how these brands marked small business Saturday in 2022.November 28: Cyber MondayCyber Monday is a great time to highlight e-commerce promotions or offer discounts for gift cards to your business.November 29: Giving TuesdayThis is the perfect day to post about a charitable organization andIf you’re looking for inspiration for deserving brands and causes, check out these small businesses we’ve highlighted for their generosity.This is also an opportune time to announce any giveaways, grants, or donations your organization is making.DecemberDecember 2: Candle DayIf you’re not a candle brand, this holiday may seem a bit odd. But, have you ever thought about what fragrances would represent your small business? Would it be warm and cozy like vanilla spice, or edgy like Teakwood?You can pose the question to your followers on Instagram stories and share their responses!December 4: World Wildlife Conservation DayThis holiday aims to bring awareness to endangered species. Use this day to educate your followers about the great organizations that are rescuing and helping these animals.December 7: Letter Writing DayThere are endless ways to celebrate this holiday. Write a letter to your customers. Or, to your team members. Or, you can even write an ode to your products.Turn it into a competition or giveaway and have your customers submit their best letters to your small business and share the responses! @sachistorymuseum December 7th is National Letter Writing Day! It is a day to encourage individuals to write a letter to someone, especially as we get closer to the holidays. Why write a letter though when you can letterpress print one? In this video, Howard typeset and printed a phrase in 72 point Caslon font. The ink is Pantone Green rubber base. If you’re looking to write a letter to someone, how about sending one to Howard? #SacHistoryMuseum #NationalLetterWritingDay #typography #museum #printing #letterpress #history #sacramento ♬ original sound – Sacramento History Museum December 10: Human rights dayDecember 14: Free Shipping DayThe easiest way to celebrate this holiday is to offer free shipping to your customers.We hope this list of holidays helps you fill up your content calendar for 2023! Remember, you don’t have to post about all of the above-mentioned dates on your social media. Pick the ones that resonate most with you personally, and can also connect back to your business.Use Buffer to stay on top of all of your social media needs in 2023! ➡️

 

 

Note: This article (except for the headlines and formatting) was entirely generated by AI

 

Generate a blog post about catchy email subjects

 

Writing a catchy email subject is an important part of crafting an effective email marketing campaign. A good subject line can entice recipients to open your email and read its contents, while a bad one can cause them to delete it without giving it a second thought. In this blog post, we’ll explore some tips and strategies for coming up with catchy email subjects that will help you grab your readers’ attention and keep it.

First and foremost, it’s important to keep your subject line short and sweet. Most people are bombarded with a constant stream of emails, and they don’t have the time or patience to read long, rambling subject lines. Aim for something that is concise and to the point, while still being compelling and engaging.

One effective strategy is to use numbers in your subject line. People are naturally drawn to numbers, and using them in your subject line can help to make your email stand out. For example, “10 Tips for a More Productive Workday” or “5 Reasons Why You Need Our Product” are both good examples of subject lines that incorporate numbers.

Another approach is to use questions in your subject line. Asking a question can be a great way to grab your readers’ attention and get them to open your email. For example, “Are You Ready to Take Your Business to the Next Level?” or “Do You Want to Save Time and Money on Your Next Project?” are both good examples of subject lines that use questions to engage readers.

Additionally, you can try using power words in your subject line. Power words are words that are emotionally charged and can help to grab your readers’ attention and get them to take action. Some examples of power words include “amazing,” “incredible,” “proven,” “guaranteed,” and “revolutionary.” Using power words in your subject line can help to make your email more compelling and get your readers to take notice.

Finally, it’s important to avoid using spammy language in your subject line. Words and phrases like “earn money fast,” “limited time offer,” and “free” can trigger spam filters and cause your email to be sent directly to the recipient’s junk folder. Instead, focus on using language that is clear, concise, and engaging to encourage recipients to open your email and read its contents.

In conclusion, writing a catchy email subject is an important part of any email marketing campaign. By keeping your subject line short, using numbers, asking questions, incorporating power words, and avoiding spammy language, you can create subject lines that grab your readers’ attention and encourage them to open.

 

How will AI change the Marketing Automation?

 

Marketing automation refers to the use of software and technology to automate and streamline marketing processes. This can include tasks such as email marketing, social media marketing, lead generation, and customer segmentation.

One way that AI is changing the field of marketing automation is by enabling marketers to gain a better understanding of their customers. By analyzing large amounts of customer data, AI algorithms can identify patterns and trends in customer behavior, allowing marketers to create more personalized and effective marketing campaigns. For example, AI can help identify which customers are most likely to respond to a particular marketing message, or which customers are at risk of churning, allowing marketers to target their marketing efforts more effectively.

Another way that AI is changing marketing automation is by automating many of the manual tasks that are associated with marketing. For instance, AI algorithms can be used to analyze data and identify customer segments, freeing up marketers to focus on more creative and strategic work. AI can also help automate tasks such as email marketing, allowing marketers to send personalized messages to customers at scale. By automating these tasks, AI is helping to improve the efficiency of marketing efforts and to reduce the workload for marketers.

Furthermore, AI is enabling marketers to make more data-driven decisions. By analyzing large amounts of data, AI algorithms can help marketers identify patterns and trends that they may not have been able to detect manually. This can help marketers to identify the most effective marketing strategies and to allocate their resources more effectively.

Overall, AI is transforming the field of marketing automation by enabling marketers to gain a better understanding of their customers, automate many of the manual tasks associated with marketing, and make more data-driven decisions. This is likely to continue in the coming years, as AI technology continues to advance and becomes more widely adopted by marketers.

 

When will the AI-generated content be readily available for commercial use?

 

AI-generated content is already being used for commercial purposes in some cases. For example, AI algorithms are being used to generate news articles, social media posts, and other forms of written content. However, the quality and accuracy of AI-generated content is still not at the level where it can be used widely for commercial purposes. Additionally, there are concerns about the ethical implications of using AI-generated content, as it raises questions about authorship and ownership of the content. As a result, it is difficult to say exactly when AI-generated content will be readily available for commercial use. It is likely that the technology will continue to improve and become more widely used, but it is difficult to predict exactly when it will reach a point where it is widely accepted for commercial use.

Sergiusz Olszewski

Elaborate on this topic

AI-generated content refers to content that is created by artificial intelligence algorithms, rather than human authors. This can include written content, such as news articles and social media posts, as well as other forms of media, such as music, images, and videos.

Currently, AI-generated content is being used for commercial purposes in some cases. For example, AI algorithms are being used to generate news articles and social media posts, allowing companies to quickly produce large amounts of content. AI is also being used to create personalized marketing messages and other forms of customer communications.

However, the quality and accuracy of AI-generated content is still not at the level where it can be used widely for commercial purposes. AI algorithms are still limited in their ability to understand context and to create content that is nuanced and engaging. As a result, many companies are still hesitant to rely solely on AI-generated content for their marketing efforts.

Additionally, there are concerns about the ethical implications of using AI-generated content. For instance, there are questions about who should be credited as the author of AI-generated content, and who owns the rights to this content. There are also concerns about the potential for AI-generated content to be used for nefarious purposes, such as spreading misinformation or propaganda.

Overall, AI-generated content is already being used for commercial purposes in some cases, but the technology is still not at the point where it can be widely used. As AI technology continues to advance, it is likely that the quality and accuracy of AI-generated content will improve, and it will become more widely accepted for commercial use. However, there are also ethical concerns that will need to be addressed as the use of AI-generated content continues to grow.

 

If the AI-generated content reaches human level, will the Marketers’ job go obsolete?

 

If AI-generated content were to reach human-level quality and accuracy, it could potentially have a significant impact on the field of marketing. In some cases, the use of AI-generated content could reduce the need for human marketers, as AI algorithms would be able to create personalized, engaging content at scale. However, it is unlikely that the job of marketers would go entirely obsolete, even if AI-generated content were to reach human-level quality.

First, even if AI algorithms were able to create content that was indistinguishable from human-generated content, there would still be a need for human marketers to oversee the creation and distribution of this content. For instance, human marketers would be responsible for setting the overall strategy for a marketing campaign and for ensuring that the content produced by AI algorithms aligned with the campaign’s goals.

Second, even if AI algorithms were able to produce high-quality content, there would still be a need for human marketers to interpret the data and insights generated by AI algorithms. For instance, AI algorithms might be able to identify patterns and trends in customer behavior, but it would be up to human marketers to make sense of this information and to use it to create effective marketing campaigns.

Overall, while the development of high-quality AI-generated content could potentially have a major impact on the field of marketing, it is unlikely that it would make the job of marketers entirely obsolete. Instead, the use of AI-generated content would likely lead to a shift in the skills and responsibilities of marketers, as they adapt to working alongside AI technology.

 

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Are you in the process of updating your resume? Whether you’re applying for a new job, switching industries, or re-entering the workforce after time away, having an up-to-date and polished resume is essential.

But even the most experienced professionals make mistakes on resumes that can cost them the job.
Here are 10 critical, yet often overlooked, resume mistakes job seekers should watch out for.

Grammar Mistakes
Unrelated Job Experience
Resume Length
Distracting Design
Lack of Personalization
Lies or Exaggerated Claims
Personal Information Disclosure
Jargon
Unprofessional Email
Missing Contact Information

1. Grammar Mistakes
Your resume is likely the first impression you’ll make on a hiring manager. One surefire way to get yours in the “Reject” pile is by having grammar mistakes throughout.
The reason why this is so important is that it speaks to your attention to detail and can hurt your credibility as a candidate. Mistakes can also be distracting to readers – you risk them focusing on your mistakes rather than the value of the content itself.
Proofreading will be key in preventing mistakes on your resume. You should also:

Run it through a writing app like Grammarly, Hemingway Editor, or Microsoft Word, which will underline typos, awkward sentences, and more.
Have a friend review your resume.
Walk away from your resume for at least an hour and come back to it with fresh eyes.

2. Unrelated Job Experience
You know the worst kind of storyteller? The one who keeps stopping along the way to add meaningless details that only distract from the core story.
Your resume is telling a very important story. If a piece of information isn’t supporting this story, remove it. This can be job experience, skills, and hobbies.
“But what if I’m making a career switch or have limited experience?” In either of those cases, focus on highlighting transferable tasks and skills – i.e. areas where your desired and past jobs intersect.

3. Resume Length
Some studies suggest that hiring managers spend less than 10 seconds reviewing a resume.
With a very little window to grab their attention, you want to consolidate your resume and ensure it only includes the most pertinent information.
The rule of thumb is to limit your resume to one page. With clever formatting, there’s a lot you can fit on there without it looking busy.
On the flip side, say you have limited job experience, you should still aim to fill up that page. Include details on your educational background and inclusion in relevant clubs and organizations. You can also include projects that you have created or contributed to.

4. Distracting Design
With resumes, less is often more. Although creative design can grab a hiring manager’s attention, if it’s too busy, they will struggle to focus on the content.
Distraction design includes:

Multi-colored resume – Instead stick to one color, two at most with the second serving as an accent color.
Picture of yourself – Leave that for your LinkedIn page and fill that space with more relevant experience/skills.
Unusual font – Stick to the classics like Arial, Helvetica, and Tahoma. They’re easy to read and professional.
Down-top design – Eye-scanning studies have found that in the West, people read using an F or E pattern. Design your resume with this in mind, unless your resume will be designed for a non-Western audience.

5. Lack of Personalization
One of the worst things you can do when job seeking is sending the same resumes out to every company.
To increase your chances of moving to the next round, personalize your resume based on the job description. Better yet, have several resume buckets based on the type of role you’re looking for.
Say you’re looking for a content strategist role but you’re also open to senior content writer and content lead positions. In that case, have three versions of your resume, with targeted keywords for each position.
For a strategist role, your resume will focus more on your skills in content ideation, optimization, and execution whereas a lead position may focus on your leadership and collaborative skills.

6. Lies or Exaggerated Claims
When you’re crafting your resume, your goal is to present your best self. You select action words and highlight your highest-impact work.
But there’s a key difference between highlighting your strengths and inflating them.
In such a competitive job market, the temptation sure is there. But the truth is, exaggerating or lying will only harm you in the long run. The first harm is that you risk getting hired for a job you’re underqualified for, which is a waste of time for both you and your employer.
The second reason is that it’s a fireable offense and if your employer realizes you lied about something on your resume, they reserve the right to terminate your employment.
The truth is always the best way to go.

7. Personal Information Disclosures
Your resume can be seen by hundreds of people while you search for a new role. With that in mind, safety should be a priority.
This means not putting any personal information such as:

Home address – Only provide city and state.
Demographic information such as age, sex, political and/or religious affiliation

Leaving these details out will also prevent bias from hiring managers as they review your resume.

8. Jargon
Although it may seem like a plus to include industry jargon in your resume, this could be a big mistake.
Jargon can confuse and distance readers from what it is you are trying to say, making your resume fuzzy and hard to understand. Rather than using terms that may be exclusive or exclusive to certain situations, try conveying your skills and experiences in simple language so they come across with clarity.
This will help get your personality across without any room for misinterpretation or confusion.

9. Unprofessional Email
Everything in your resume has to power to work for or against you. Something as small as an email address can be the decider between you going in the reject pile and you moving to the next round.
In this day and age, creating a new email address is free and simple. Take the time to create one with just your first and last name, adding numbers and/or your industry if the username is already taken.
A professional email speaks to your professionalism and if it contains anything inappropriate – even if done out of humor – it could cost you the job.

10. Missing Contact Information
You’ve done all the hard work to craft the perfect resume, the hiring manager is impressed and wants to reach out to you.
But they can’t reach you because you:

Forgot to list your contact information.
Have a typo in your email address or phone number.
Have an outdated email address or phone number that no longer works.

Don’t let missing or inaccurate contact information be the reason why you don’t get the job.
There you have it – 10 mistakes to avoid in your resume along with tactics to use to get you in the door.

It’s tricky being a nonprofit marketer. You’re often left wondering if it’s okay to spend part of the money on marketing your fundraisers, or if you should just spend it all on the cause itself.

However, marketing — especially for nonprofits — couldn’t be more vital for the betterment of your beneficiaries. By raising awareness and engagement, nonprofits can achieve their goals and make a real difference in the world.
Use these nonprofit marketing statistics to inform your marketing strategy and maximize your budget in 2023 and beyond.
Table of Contents

Why Marketing Matters for Nonprofits
Nonprofit Marketing Trends
Which Nonprofit Marketing Channels Generate Results
Nonprofit Social Media Statistics

Why Marketing Matters for Nonprofit
Nonprofits that invest in marketing can have more of an impact. They’re able to get their nonprofit organization in front of more people.
“Nonprofits have to use marketing tools and tactics to tell their stories, spread their impacts, and garner support from the greater community,” says Joshua Fields, co-founder of the nonprofit The Next Step Programs.
“The more connected we are with the community, the more families we reach, the more services we provide, and the more resources we can generate.”
Setting aside a budget for marketing can increase the impact of your message, the money your raise, and the number of volunteers you have. Other benefits include:

Raising awareness for your mission.
Attracting new donors and supporters.
Building relationships with current donors and encouraging donor retention.

To effectively build your strategy, you’ll need to understand the landscape of nonprofit marketing. We’ll explore essential trends in the next section.

Nonprofit Marketing Statistics
The State of Philanthropy

In 2021, giving grew by 4%, even with challenging economic conditions.
Memberships still matter. Cultural nonprofits generated 53% of their online revenue from memberships, while Public Media generated 100% from memberships.
45% of donors are donating to crowdfunding campaigns that benefit nonprofits.
56% also donate through online stores that benefit NPOs. Consider creating an online store for your nonprofit if you don’t already have one.
NFTs are taking off as a way to raise money for your nonprofit. Unsilenced Voices sets up NFT art competitions for the girls in their program to draw/paint pictures. The nonprofit mints and sells them to fund school tuition, supplies, and lunch for the girls.
Nonprofits raised $78 for every 1,000 fundraising messages sent.
Partnerships, social media challenges, and user-generated content remain some of the most effective ways to gain funds. Use your social media channels to amplify people already supporting your organization.

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Which Nonprofit Marketing Channels Generate Results

Most donors are more inspired to give when email marketing or social media is the communication medium (26% and 25% respectively). Meanwhile, other media generate 12% of donations.
On average, nonprofits increased digital advertising budgets by 19% in 2021 to reach new and existing audiences.
Nonprofit email list growth is on the rise. Email list sizes increased by 7% in 2021, compared with 4% and 2% in the previous two years.

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If you haven’t already, dive into events. Events with peer-to-peer fundraising converted at 47%. This is the highest rate of all campaign types, according to research from Classy.
Nonprofits invested 19% more in digital advertising in 2021 compared to 2020.
Search ads (Google ads for example) deliver the biggest return on ad spend ($3.72) while display and social media generated $0.59 and $0.57, respectively.
The average cost per click sits at $2.99 for social media ads, up to $3.68 for video, and $3.72 for search advertising.

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Nonprofits Social Media Statistics

Donors between the ages of 18 and 29 increased the amount they donated during the COVID-19 pandemic. Of these donors, one in four wants social media communication from nonprofits.
48% of social media platform donors give on Facebook. That’s double the impact of Instagram (24%), and other platforms at less than 10% each.
Mobile apps, Facebook, social media, and text messages are the most popular ways for Gen Z and Gen X to donate.
Donors like to give through social media fundraising tools too. 32% have donated through Facebook Fundraising Tools and 89% of those say they’ll do it again.
Pay attention to TikTok. The platform directly contributed $7 million in donations to nonprofits using the app.
Social media and constant communication won’t work for every age group. Boomers and Gen Xers prefer quarterly or yearly communication to monthly or weekly.

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How Users Want to Make Donations

Users on desktop devices donate 76% of total revenue and perform 65% of total transactions.
55% prefer to donate online using their credit or debit cards — a cue that digital marketing is important.
Make sure you have multiple ways to donate on your website. The average one-time donation was nearly 1.5x more when nonprofits offered ACH, PayPal, and digital wallet payments.
HubSpot found that Gen Z prefers to donate via Facebook, social media, texting, or mobile apps.
Meanwhile, millennials prefer texting or app-based donations.
The number one reason Gen X may choose not to donate to an org is an outdated website.

Making the Most of Your Strategy
One thing remains constant with these stats: Data-based decisions are more important than ever.
Invest in a nonprofit technology that tracks and provides visibility for all your data. Be sure to stay up-to-date with the nonprofit marketing world and trends shift.

I just hired a new head of marketing. He killed the interview! When I asked him how he prepped for the interview he sent me this article: https://www.driveway.app/blog/how-to-automate-your-growth-marketing-funnel Just thought I’d share for anyone who needs it submitted by /u/Jealous_Sink_9009 [link] [comments]

Every company has a unique set of customers, so there’s no one-size-fits-all formula for designing an optimal website, crafting the most compelling copy, or building the most effective product.
This is where A/B testing tools come in, where you can use them to test and optimize your website or app design, copy, product, and, most importantly, create an experience tailored to customer needs. Read on to discover high-quality A/B testing tools that will help you discover what your unique set of customers prefers. 
What makes a great A/B testing tool?
Before we jump into the top A/B testing tools, let’s talk about the features you should look for in an A/B testing tool. Look out for: 

A/B Tests: The tool should, as a baseline, offer A/B testing. Some have additional capabilities, so consider what else is offered if you’re looking for a more inclusive tool. 
Required Skills: Some tools require technical knowledge to build and launch tests, while others have easy-to-use builders for any ability. Some offer both but make sure your tool supports your skillset. 
Segmentation Capabilities: Your A/B test tool should offer segmentation and targeting abilities to target your preferred audience groups. 
Statistical Analysis and Reporting: The significance of your test results is an essential part of your test, so you want the tool you use to calculate the significance of your results and provide other metrics like ROI and CRO. 
Testing Options: You want the tool you use to offer client or server-side testing, depending on your needs. 

If you’re running more complex tests and will make code-based changes, you’ll want the tool to support server-side testing.
If you’re running less complex tests for something like page layout, you’ll want client-side testing. 

Integrations: Your preferred tool should sync with the software and tools you already use to ensure a seamless process. 

Beyond that, all tests should be flicker-free, meaning there is no lag in load time that can affect your visitors’ user experience on your site. Below we’ll go over 15 of the best A/B testing tools, their capabilities, and a standout feature that helps you pick a tool that works best for you and your needs.

1. HubSpot & Kissmetrics’ A/B Testing Kit [Featured Tool]
Price: Free
Don’t know where to start with A/B testing? This tool may be just what you need.
Download the kit for free to get started with A/B testing in your business. 
HubSpot’s A/B test tracking template is a how-to guide for instruction and inspiration in an easy-to-use spreadsheet, so you don’t need to make complex code changes or calculations. And it comes with a statistical significance calculator to help you understand if your tests were wins, losses, or inconclusive. 
It’s ideal for businesses just getting started with A/B testing or for companies that need a way to track their existing tests.
2. Google Optimize
Price: Free
Google Optimize, part of Google Marketing Platform, offers tools to help you improve your website and create personalized experiences for your audience segments. 

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What we like: It’s natively integrated with Google Analytics, helping you seamlessly learn about your experiments and the most effective tests. 

Key Criteria:

A/B, multivariate, and split URL testing. A/B, multivariate, and split URL testing. 
Easy to use no-code visual editor, but developers can use a more sophisticated code editor if needed. 
Customize your tests based on your visitor requirements and user attributes. 
Bayesian statistics to calculate significance and in-depth analytics explain your test performance and processes. 
Flicker-free client-side testing and server-side is available for more complex projects.
Integrations with other Google solutions like Analytics, Google Ads, Firebase, and AMP.

Landing Page A/B Testing Tools
3. Freshmarketer
Price: Starts at $19/month for A/B testing features
Freshmarketer is a powerful tool to test, target, and validate your experiments and track revenue. 

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What we like: Session replays give you unique views into how individual users interact with your website, helping you to identify problem areas and design A/B tests to better meet customer needs. 
Key Criteria: 

Conduct A/B and split tests. 
Use an intuitive editor to create different versions of your website easily, or use advanced coding modules to build more complex tests. 
Design experiments for custom audience segments. 
Detailed reports show conversions over time, revenue tracking for each version, and the significance level achieved with your tests. Heatmaps also offer unique insight into visitor behavior. 
Client and server-side testing. 
Integrations with 3rd party tools.

Web Testing Tools
4. VWO
Price: Contact for pricing
VWO is an A/B testing and conversion rate optimization tool for enterprise brands. 

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What we like: VWO has powerful integrations that allow you to push data into your external tools to connect your platforms and streamline your processes. 
Key Criteria: 

Create and run multiple A/B, multivariate, and split URL tests simultaneously and automatically drive traffic to the best-performing variations. 
Intuitive point-and-click visual editor, a code editor is available for more complex changes and tests. 
Import audience segments from your third-party tools or use pre-defined segments to run your tests. 
SmartStats offers in-depth reporting on the outcomes of your tests (like conversion rate), and Bayesian statistical analysis helps you understand the significance of your results. 
Flicker-free client-side testing with asynchronous loading and server-side testing offered with VWO FullStack.
Integrations available for your preferred tech stack.

5. Optimizely
Price: Contact for pricing
Optimizely is a digital experimentation platform for enterprise marketing, product, and engineering teams. 

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What we like: Optimizely’s standout feature is the ability to run unlimited concurrent experiments, ensuring you’re always testing and iterating to create the most powerful customer experience. 
Key Criteria: 

Run powerful A/B and multi-page experiments. 
Build your experiments with a visual editor, no in-depth coding or developer required. 
Customize your experiment segments with key factors like location or customer demographics. 
Optimizely Stats Engine runs statistical confidence analysis and gives detailed reports on the results of your experiments. 
Use synchronous timing to run flicker-free experiments on the client side, or use Optimizely Full Stack to run server-side tests. 
Integrate with your preferred tools.

6. Omniconvert
Price: Starts at $167/month
Omniconvert is a CRO platform with an A/B testing tool to run tests on desktop, mobile, and tablet. It’s best for ecommerce businesses. 
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Key Criteria:

Run A/B tests to see how site visitors interact with different elements of your site on the devices your audiences use. 
Easily create and modify your tests with your preferred coding language, or use a visual editor to create tests without needing a developer.
Choose from 40 pre-set segmentations (like traffic source or geolocation) to target your preferred segments. 
Learn the statistical relevance of your tests using Frequentist or Bayesian statistics. 
Client-side testing. 
Integrate with your preferred tools.

7. Crazy Egg
Pricing: Starts at $24/month
Crazy Egg is a website optimization software that helps you easily test variations of your site pages with a single snippet of code. Its cost makes it ideal for small businesses.

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What we like: Its Snapshots feature gives you a side-by-side comparison of your detailed reports to learn how your changes and optimizations compare. 
Key Criteria:

Build A/B and split tests for your website, landing pages, product pages, and more. 
Use the test creator to quickly and easily build your tests. 
In-depth reporting helps you learn about the results of your tests, like Confetti Report to understand clicks and Heatmaps to learn where visitors focus their attention. 
Flicker-free client-side testing.
Integrates with your preferred apps and tools.

8. AB Tasty
Price: Contact for pricing
AB Tasty’s conversion rate optimization software helps your teams build and run A/B tests, split tests, multivariate tests, and funnel tests. 

 
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What we like: You can set goals for your experiments, so your data reports help you focus on the exact conclusions you’re looking for. 
Key Criteria:

Conduct A/B, split, and multivariate tests, as well as multi-page testing. 
No code and low code visual editors to build your tests. 
Create unique experiments for any subset of your audience or choose from pre-configured templates. 
Bayesian statistics to calculate the significance of your results in an ROI analytics dashboard. 
Client-side testing.
Integrates with your existing analytics tools.

9. Convert
Price: Starts at $599/month
Convert is a testing and web personalization software with high-quality experiment tools. It’s best for agencies and CRO experts. 

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What we like: 40+ audience segments available in a drag-and-drop builder so you can ensure you target the exact audience you want. 
Key Criteria:

A/B testing, split testing, multivariate testing, and multipage tests. 
Code free visual editor makes it easy to start your experiments, and tech-savvy users can use the advanced code editor. 
40+ audience segments included in a drag-and-drop builder for custom audience targeting. 
In-depth insight into your tests CRO, ROI, AOV, and result significance is calculated with Frequentist statistics. 
Flicker-free client-side testing and server-side testing is available in beta mode.
90+ integrations.

10. Adobe Target
Price: Contact for pricing
Testing your website is essential, but what if you have other channels you want to test? Adobe Target helps you do exactly that.

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Key Criteria:

A/B and multivariate testing for images, copy, and UI, and run test variations across the web or mobile apps, IoT, and single page apps. 
Set up tests using a guided workflow, or savvy developers can use the advanced code editor. 
Develop personalized customer profiles for experimental targeting. 
Reports for key metrics like ROI and revenue, and significance is calculated with Frequentist methods. 
Client and server-side testing, flicker-free.
Various third-party integrations.

11. Kameleoon
Price: Contact for pricing
Kameleoon helps you build web experiments to learn more about your audience groups and what experiences they prefer. 

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Key Criteria:

Unlimited A/B testing. 
Smart graphics editor helps non-tech users build impressive tests, but a code editor is available for developers. 
Import audience segments from the tools you already use or select from 45+ native targeting criteria to launch tests. 
A results dashboard displays statistical significance using Bayesian or Frequentist statistics. 
Flicker free experiments on the client side, or use Kameleoon Hybrid to run server-side tests.
30+ integrations.

12. Convertize
Price: Starts at $59/month
Convertize helps you design A/B tests to learn the most about your audiences and maximize conversions. 

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What we like: A library of 150 A/B testing ideas to choose from, which is beneficial for those not sure where to get started or simply looking for inspiration. 
Key Criteria:

A/B testing to compare the performance of two versions of a page. 
SmartEditor makes it easy to create experiments with no coding required. 
Personalize your test audiences by segments and key behavior. 
In-depth reports for conversion rate and ROI, and the Hybrid Statistics Engine uses Frequentist and Bayesian statistics to calculate the significance of your results. 
Lightening Mode avoids flickering during client-side testing. 
Integrations available. 

13. Zoho PageSense
Price: Starts at $20/month
Zoho PageSense is an affordable solution to learning about your site visitors’ behavior and preferences, so you can build personalized experiences.

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What we like: Zoho PageSense’s forecasting tool estimates conversion rate trends for each of your variations so you can make changes and updates before tests are completed.
Key Criteria:

A/B and split URL testing. 
Edit your website’s mobile, desktop, and tablet versions with an easy-to-use visual editor. 
Choose from pre-set audience segments or customize your own to target audiences and learn what works best for specific visitors. 
A detailed reporting dashboard guides you through test performance and automatically calculator significance using Frequentist or Bayesian statistics. 
Asynchronous code snippet for flicker-free client-side experiments and server-side testing is also available. 
Third-party integrations available. 

Mobile and App Testing Tools
14. Apptimize
Price: Contact for pricing 
Apptimize is a high-powered tool that helps you experiment with your audiences and make choices that maximize engagement and revenue. 

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What we like: It’s built for application and mobile device testing, meaning that its tools are ready to help you create high-quality mobile A/B tests. 
Key Criteria:

A/B testing for iOS and Android devices. 
WYSIWYG editor helps non-technical users build A/B experiments; developers can use a code builder. 
Segmentation tools help you target your preferred audience segments. 
Robust reporting helps you learn the effectiveness of your tests and what resonates most with your audiences. 
Client and server-side testing and an anti-flicker code snippet reduces flickering. 
Integrations with analytics tools. 

15. Oracle Maxymiser
Price: Contact for pricing
Oracle Maxymiser helps you conduct advanced website testing to ensure you create the most effective websites and mobile apps for converting users. 

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Key Criteria:

A/B and multivariate website and mobile testing. 
Visual editor makes it easy for non-technical users to set up and experiment with a single line of code. 
Create custom audience profiles for effective segmentation. 
Insights help you learn more about clicks, conversions, and the effectiveness of your experiments. 
Client-side campaigns to deliver your flicker-free tests or server-side testing for more significant tests.
Integrations available.

Editor’s Note: This post was originally published in July 2019 and has been updated for comprehensiveness.