Category: Marketing Automation

When you conduct research, you need to have a clear idea of what you want to achieve and how to accomplish it. A good research design enables you to collect accurate and reliable data to draw valid conclusions.

In this blog post, we’ll outline the key features of the four common types of research design with real-life examples from UnderArmor, Carmex, and more. Then, you can easily choose the right approach for your project.
Table of Contents

What is research design?
The Four Types of Research Design
Research Design Examples

Research design involves choosing the right methodology, selecting the most appropriate data collection methods, and devising a plan (or framework) for analyzing the data. In short, a good research design helps us to structure our research.
Marketers use different types of research design when conducting research.

There are four common types of research design — descriptive, correlational, experimental, and diagnostic designs. Let’s take a look at each in more detail.

The Four Types of Research Design
Researchers use different designs to accomplish different research objectives. Here, we’ll discuss how to choose the right type, the benefits of each, and use cases.
Research can also be classified as quantitative or qualitative at a higher level. Some experiments exhibit both qualitative and quantitative characteristics.
Experimental
An experimental design is used when the researcher wants to examine how variables interact with each other. The researcher manipulates one variable (the independent variable) and observes the effect on another variable (the dependent variable).
In other words, the researcher wants to test a causal relationship between two or more variables.
In marketing, an example of experimental research would be comparing the effects of a television commercial versus an online advertisement conducted in a controlled environment (e.g. a lab). The objective of the research is to test which advertisement gets more attention among people of different age groups, gender, etc.
Another example is a study of the effect of music on productivity. A researcher assigns participants to one of two groups — those who listen to music while working and those who don’t — and measure their productivity.
The main benefit of an experimental design is that it allows the researcher to draw causal relationships between variables.
One limitation: This research requires a great deal of control over the environment and participants, making it difficult to replicate in the real world. In addition, it’s quite costly.
Best for: Testing a cause-and-effect relationship (i.e., the effect of an independent variable on a dependent variable).
Correlational
A correlational design examines the relationship between two or more variables without intervening in the process.
Correlational design allows the analyst to observe natural relationships between variables. This results in data being more reflective of real-world situations.
For example, marketers can use correlational design to examine the relationship between brand loyalty and customer satisfaction. In particular, the researcher would look for patterns or trends in the data to see if there is a relationship between these two entities.
Similarly, you can study the relationship between physical activity and mental health. The analyst here would ask participants to complete surveys about their physical activity levels and mental health status. Data would show how the two variables are related.
Best for: Understanding the extent to which two or more variables are associated with each other in the real world.
Descriptive
Descriptive research refers to a systematic process of observing and describing what a subject does without influencing them.
Methods include surveys, interviews, case studies, and observations. Descriptive research aims to gather an in-depth understanding of a phenomenon and answers when/what/where.
SaaS companies use descriptive design to understand how customers interact with specific features. Findings can be used to spot patterns and roadblocks.
For instance, product managers can use screen recordings by Hotjar to observe in-app user behavior. This way, the team can precisely understand what is happening at a certain stage of the user journey and act accordingly.
Brand24, a social listening tool, tripled its sign-up conversion rate from 2.56% to 7.42%, thanks to locating friction points in the sign-up form through screen recordings.

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Best for: Gathering unbiased data that reveals behaviors or recurring phenomena.
Diagnostic
Diagnostic research determines the root cause of a problem and finds the most effective solution. It’s often used in marketing to identify areas of improvement or potential opportunities for growth.
The diagnostic research design consists of three steps:

Inception, which includes data collection and problem definition.
Diagnostics, which comprises data analysis, hypothesis testing, and setting objectives.
Solutions, which define the best possible solution.

In product teams, a diagnostic design would involve analyzing customer feedback and reviews to identify areas where a company can improve. This would help identify where a product offering needs to change — pricing, missing features, customer service, etc.
Diagnostic research provides an accurate diagnosis of a problem and identifies areas of improvement.
Best for: Understanding the underlying causes of a problem and how to address it.

Research Design Examples
Let’s explore how leading brands employ different types of research design. In most cases, companies combine several methods to reach a comprehensive overview of a problem and find a solution.
UnderArmour

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UnderArmour doubled its market share among running shoes by referring to diagnostic and descriptive research.
The team aimed to design a breakthrough product by constantly improving their shoes in response to athletes’ real-time feedback. To do so, the company shipped free shoes to over 10,000 athletes. Using Qualtrics, the company surveyed participants for their feedback.
Then, with all of the insights gathered, the team iterated their design. Thus, the UA HOVR™ cushioned running shoe was born.
The resulting product received a 2019 Runner’s World Recommendation Award.
Pro tip: Use descriptive research design to tailor your product to the customers’ needs by observing their natural behavior and addressing the feedback.
Carmex

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Carmex Labs worked with research company MRR to measure customers’ reactions to the lip-care company’s packaging and product. The goal was to find the cause of low sales in a newly launched market.
The team moderated a live, online focus group. Participants were shown w product samples, while AI and NLP natural language processing identified key themes in customer feedback.
This helped uncover key reasons for poor performance and guided changes in packaging.
Tweezerman

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A beauty brand Tweezerman turned to descriptive research design to track its brand health and validate product ideas.
Tweezerman utilized SurveyMonkey Audience to collect quantitative consumer feedback and inform its global business strategy. This approach helped Tweezerland validate 10 out of 50 products and get an in-depth understanding of their audience.
Remember: To conduct market research, all you need is to launch a simple survey with the right targeting.
Getting Started with Research Design
Research design is your blueprint to answer questions through collecting data. When done right, it gives granular information on an issue and informs business decisions.
To start, map out your questions, define your problem, and think of what data you want to receive as a result. Then, choose the right research design method.
Now you’re all set!

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
The LGBTQ community is small but mighty, contributing trillions of dollars and thousands of jobs to the economy each year.
Despite this, LGBTQ individuals still face marginalization. The community continues to fight against historic and current systematic discrimination, which can present barriers to achieving equity and equality — even when trying to start or grow a business.
While progress is slow and not always linear, the good news is there are many resources intended to help give LGBTQ entrepreneurs a leg up. We’ve assembled a list of some of the best out there, which can help LGBTQ business owners thrive through peer networking, educational and leadership training, mentorship, and funding opportunities.
Resources for LGBTQ+ Entrepreneurs
1. NLGCC (National LGBT Chamber of Commerce)
The NLGCC, the National LGBT Chamber of Commerce, offers the only third-party certification for LGBTQ+ businesses in the U.S. If you complete their program and become a Certified LGBT Business Enterprise®, it opens the door to a new world of sales, networking, and educational opportunities.
Government bodies, and many corporations, have supplier diversity requirements — and obtaining a certification like this can put you in the procurement pipeline. The organization also offers many educational and networking opportunities, events, and resources.
2. StartOut
This nonprofit exists to support LGBTQ+ entrepreneurs and help them accelerate growth.
Resources include events, mentorship matching, a startup accelerator (StartOut Growth Lab), and even access to business capital. StartOut has several chapters throughout the U.S. with member networks and events, though if there isn’t one near you, the organization offers online events.  
3. Out Professionals
This organization is somewhat similar to StartOut, though it’s more of a business network for all LGBTQ+ professionals, not just entrepreneurs.
Out Professionals has a membership program with chapters across the country that hold networking events, and the organization is open to people starting chapters in areas without them. These can be ideal places for LGBTQ+ entrepreneurs to connect with potential clients or partners. Members can also be included in an online directory and attend educational webinars.
4. Gaingels
Finding capital to launch or grow a business is hard for any entrepreneur, but it can be especially difficult for those in marginalized or under-resourced communities.
Gaingels was formed in 2014 as an angel investing group that focuses on helping LGBTQ entrepreneurs access capital, and it’s an excellent resource for startups seeking funding. Another firm to consider is Pipeline Angels, which creates capital for entrepreneurs who identify as cis or trans women, non-binary, two-spirit, agender, or gender non-conforming.  
5. Out & Equal
While Out & Equal mainly focuses on supporting diversity and equality at large businesses, it also offers fellowships and career development training programs for LGBTQ+ leaders.
The organization also provides training on LGBTQ inclusion in the workplace, and its annual World Summit brings together business leaders to share best practices. They also offer a variety of online community engagement groups for those who want to connect with like-minded LGBTQ people (some current ones include bi+, LGBTQ+ people of color, and transgender & nonbinary people).
6. Lesbians Who Tech & Allies
Once geared toward lesbians, this group is now more broadly open to anyone in the tech industry who identifies as an LGBTQ+ woman, non-binary, trans, or an ally.
Lesbians Who Tech focuses on getting more women, people of color, and queer and trans people in technology. The organization also works to create visibility, foster community, and provide career and educational opportunities, such as coding scholarships. Their annual summit is an incredible opportunity for LGBTQ entrepreneurs to learn and network.
7. Out Leadership
This organization advocates for LGBTQ+ equality in the workplace. In addition to educating companies on how to be more inclusive, Out Leadership offers a global business network and programs for LGBTQ+ leadership. Entrepreneurs who want to hone their craft can apply for OutNEXT, a development program for emerging LGBTQ leaders, or OutWOMEN, for connecting LGBTQ+ women in business.
8. SBA Resource Partners
The U.S. Small Business Administration (the SBA) offers loads of free resources, including several partner organizations that support entrepreneurs. These aren’t specifically for LGBTQ+ individuals, but the SBA has been vocally affirming and supportive.
One resource funded by the SBA is its Small Business Development Centers, which are located nationwide and provide free business consulting, training, and support. Another SBA-supported resource is SCORE, which matches entrepreneurs with free business mentors who can help you start, grow or transition a business.
9. Your Local LGBT Chamber of Commerce
The NLGCC is the only national LGBTQ chamber of commerce, but its affiliate network contains city, state, and regional LGBTQ chambers across the U.S. Review their list of affiliate chambers to see if there are any near you.
These organizations are networks of LGBTQ-owned and allied businesses and entrepreneurs, and becoming a member plugs you into a network of peers. Members are also included in directories, which helps with marketing and signals that you’re in, or supportive of, the community. Local chambers usually also host many networking, social and educational events for members.
10. Out in Tech
Out in Tech is available to a broad audience of LGBTQ people working in technology, and its 40,000 members are tech leaders across the U.S. The organization has 32 chapters worldwide, featuring networking, education, social events, and a leadership training institute. Out in Tech also provides volunteer opportunities, such as the Digital Corps, which helps build websites for LGBTQ+ organizations and activists.  
11. Reaching Out
Reaching Out was created to connect LGBTQ+ business school students with communities of alumni. It has several conferences, including Out Women in Business, that brings together LGBTQ+ women in the business community.
LGBTQ entrepreneurs with MBAs can join this nonprofit and participate in year-long programming that helps build a network of MBA students, alumni, and corporate partners.
12. Stanford Executive Leadership Program
If you want to uplevel your leadership, consider signing up for this week-long program hosted by Stanford’s business school. Hosted in person in California for a week in June 2023, participants learn how to excel as an LGBTQ+ business leader, improve interpersonal and communication skills, and build a strong peer network. The program is unique in that it teaches attendees how their LGBTQ+ identity is a strength to leverage in the business realm.
You’re Never Alone
While these are some of the top resources for LGBTQ+ entrepreneurs, it’s far from an exhaustive list. There are many more at the local level and in specific industries. LGBTQ people often experience isolation and discrimination, but know that our community is full of fellow entrepreneurs you can connect with and committed angel investors, nonprofits, and government partners eager to support you.

Behind every incredible creator is an army of tools — and even people — to support every stage of content creation. While consistency is the most important element of growing as a creator, the tools you choose can enhance or frustrate your growth journey.These tools encompass everything from the social platforms you choose to build your presence on to the community-building app where you engage with your audience. In this article, we’ll walk you through some of these tools and how they can support your content creation journey.Content research toolsGathering data and information can be one of the more tedious parts of creating content. Especially if the aim of your content is to educate, you may need to invest more time in research than a creator focused on entertainment. The following tools can help.Google TrendsPrice: FreeDescription: Google Trends is a tool that can help you track the popularity of different search terms over the years. It shows you what is interesting to people now, and you can compare against the popularity of similar search terms.How it helps: If you’re ever stumped for ideas, checking Google Trends for topic ideas is a great way to get over your block. Bonus: another Google feature that works great for ideation is the People Also Ask section on your search page, as explained by this creator. @themrspedersen Here’s exactly how to create a content plan packed with what your dream clients/customers want to see! #socialmediamarketing #contentbatching #smallbusinessmarketing #contentideas #contentplanning ♬ original sound – Rachel Pedersen Pinterest TrendsPrice: FreeDescription: Pinterest Trends is a hidden gem of a tool that tracks the popularity of different terms on Pinterest, much like its Google counterpart. However, it goes a step further by showing what is visually appealing now versus two months or even ten years ago.How it helps: Creating content often requires keeping up with the latest design and aesthetic trends – Pinterest Trends offers you a visual guide into what’s currently trending and how your content can match up to that.AnswerthePublicPrice: Free with limited access. Paid plans start at $79/monthDescription: AnswerthePublic is a search listening tool that gives creators insights into what their audiences are looking for. Just type in a keyword and get a plethora of autocomplete data from major search engines like Google.How it helps: This tool helps you discover what questions your audience is asking which makes for easy content ideas. Just answer the questions in your videos and fit the keyphrase into your caption.ChatGPTPrice: Free (for now).Description: ChatGPT is an AI tool that you can ask questions on any topic – the only limit is your imagination (and the fact that it only has knowledge up to 2023). Access is determined by the platform’s capacity, so you can’t rely on it too much.How it helps: Where ChatGPT (and any other AI research tools) wins over Google is that it can curate information for you. When you ask it a question, it doesn’t give you multiple options which you have to dig into for an answer. Instead, it shares a curated answer in the format you request.🔗Read about how to use AI for content creation to see the different ways you can apply AI tools to your creative process.Content planning and schedulingWith all the content formats a creator might have to work with, it’s essential to have tools that can keep track of what’s meant to be published and when. These tools can help simplify the chaotic process of planning content – and save you time by scheduling your work ahead of time.NotionPrice: Free plan. Paid plan starts at $10/member/monthDescription: Notion is a productivity and project management tool that helps individuals and teams work together on different projects and tasks. You can create simple or complex systems to manage your creative process.How it helps: The customization options of Notion mean that you can create or find many ways to manage your creative process. Check out some of their templates – use the search term “content creators” to find templates specific to your needs.BufferPrice: Free plan. Paid plan starts at $6/month/channelDescription: Not to toot our own horn, but Buffer offers multiple features that can actively improve your content creation journey, especially stress-free scheduling to multiple social media platforms.How it helps: Buffer’s one of the most affordable tools for scheduling content and offers multiple features to aid your growth:Start Page, to put in your social media bios and direct followers to all your great content across the webRemix, to efficiently repurpose content across your social mediaIdeas, so you can keep track of all your spur-of-the-moment thoughtsBuffer AI, to help you quickly come up with content (coming soon)Analytics, to track your performance and figure out where to make improvements+every social media platform your audience might be on🔗How’s that sound? Add Buffer to your content creation toolkit today.Writing toolsIf you create any form of written content, whether that’s a long-form newsletter or Instagram captions, then these tools might work great for you.Content management system: WordPress or GhostPrice: Free plans. Paid plans for WordPress start at $9/month and $11/month for GhostDescription: There are many ways to publish content on the Internet, but if you want a dedicated website, you might need a content management system. We recommend WordPress or Ghost.How it helps: Content management systems help you keep track of all the content you have published on the web. If one of your chosen methods of content creation is through blog articles, then a CMS is a necessary addition to your toolkit.Newsletter management: Substack or BeehiivPrice: Free plans for both. Behiiv’s paid plan starts at $42/user/month.Description: Newsletters are a great way to build an audience that you can take anywhere. Substack and Beehiiv are two tools that allow you to create newsletters and share them with an email list. Both tools offer extensive resources to help as your audience grows.How it helps: If you want to have full say in how your audience interacts with your content, a newsletter is a great way to do that. You’ll always be in their inboxes and can implement subscriptions or ads at your convenience.🔗Want some inspiration as you create your own newsletter? Check out our post on 5 newsletters that might spark some creativity.Editing: Grammarly or WriterPrice: Free and paid plans (starting at $30/month) available for Grammarly. Free trial and then paid plans starting at $18/month/user for Writer.Description: Both Grammarly and Writer use AI to check your grammar, spelling, and punctuation. How it helps: Before putting any written work out into the world, you can check for errors with either of these tools. You can also format both tools to fit your company guidelines, so you never have to worry about the tone of your blog or Instagram caption being off.Transcription: OtterPrice: Free plan. Paid plans start from $16.99/monthDescription: Otter.ai is a tool that records meetings, takes notes, and generates a summary you can share with anyone. You can integrate it with your meeting tools like Zoom or Teams, so you never have to take a physical note again.How it helps: Although it’s often used more by companies, this tool is great for creators that do  a lot of interviews and need to transcribe content to written formats.Outlining and formatting: Copy.ai or LexPrice: Free plans are available for both. Copy.ai’s paid plan is $49 per month for 5 people.Description: Both Copy.ai and Lex can turn your queries into the format you need for your content. You can ask either tool any question, for example, “Write an Instagram caption for an image depicting a toddler holding a teddy bear intending to sell the teddy bear” or whatever suits your tone.How it helps: For people who need to do a lot of writing but don’t have the time or skills, AI tools could be a great addition to your toolkit.Visual content creation toolsSo many of the social media and content creation platforms available to us are visually oriented. From creating thumbnails for YouTube videos to Instagram graphics, design and visuals will come into play at some point in your creator journey. These tools can help with creating visual content.CanvaPrice: Free plan. Paid plans start at $12.99/monthDescription: Canva is a graphic design tool that you can use on the web, desktop, or mobile. It offers extensive options for creating visual, video, and even written content.How it helps: Canva is like a Swiss Army Knife when it comes to design – incorporating it into your creator toolkit means you’ll be able to create content for any of your content platforms easily.🔗Even better, you can access Canva through Buffer so that when inspiration strikes, you just create your image and schedule immediately.UnsplashPrice: FreeDescription: Unsplash is a free tool that allows you to find royalty-free images.How it helps: This is great if you need images for your social media, blog, or newsletter and can’t afford to create them yourself.DALL-EPrice: Free to start, then $15 for 115 credits.Description: DALL-E is an AI tool that allows you to generate images from text prompts. You can ask it anything you want, and like many other AI tools, the only limit is your imagination.How it helps: DALL-E is great for quickly generating copyright-free images for your content creation, especially if you have limited capacity for design.🔗For more tools to help create your visual content, check out 22 Tools and Resources to Create Images for Social Media.Audio content creation toolsWhether you’re creating a podcast or just voiceovers for your next TikTok, the following tools are great for any audio production you might need to do in your creative process.AnchorPrice: FreeDescription: Anchor is a Spotify tool that allows you to create, edit, upload, distribute and monetize your podcast. You can set up a website dedicated to your podcast and also upload video podcasts. It’s available on both desktop and mobile.How it helps: This is a great starter tool for anyone that wants to create a podcast but doesn’t have any skills to use more complex tools. You can just hit record from your phone and upload once you’re satisfied with your audio and editing. You can also upload pre-recorded audio to the app, and it will be distributed to every podcast platform.🔗Learn more about podcasting with our article, The Complete Guide to Podcasting for Beginners.AudacityPrice: FreeDescription: Audacity is a free audio recording and editing tool that you can use on desktop. It’s a great starter tool for more in-depth editing for a podcast.How it helps: While this tool has a learning curve, once you master it, you have a free tool that can help you edit any audio content.GarageBandPrice: FreeDescription: If you have a Macbook, you may not need to look further than your preset apps for an audio editor. GarageBand comes pre-installed on Apple devices or downloaded through the App Store.How it helps: You can use GarageBand to edit audio and even create original music for your creative projects.DescriptPrice: Free plan. Paid plans start at $15/user/monthDescription: While Descript also offers video editing features, it’s well-known for its diverse suite of tools dedicated to audio content.How it helps: Descript has features specifically designed to help podcast creators if you need an all-in-one tool with more extensive features than the others on this list.Video content creation toolsVideo is all the rage – from Instagram Reels to TikToks to YouTube, and its short-form feature, Shorts – creators have a million and one places to share their content. But when it comes to tools for creating, these platforms are yet to offer great editing tools. Luckily, certain companies have stepped in the gap and created tools that allow creators to create and edit their content to post on any platform. Here are some of the best ones:InShotPrice: Free version. Paid plans start from $3.99/monthDescription: InShot is a video editing app available on both iOS and AndroidHow it helps: InShot’s free plan is very effective and can be used to edit your content for Instagram, TikTok, or YouTube Shorts quickly and efficiently.LoomPrice: Free version. Paid plans start from $8/user/monthDescription: Loom is a screen recording tool that allows you to take crisp, clear footage of your screen to quickly comm. It’s available on desktop, iOS, and Android.How it helps: Although it’s more common with companies for internal communication, if you create a lot of educational videos and need to guide your audience with examples they can see, Loom is a great addition to your toolkit.CapCutPrice: Free plan. Paid plans start at $7.99/monthDescription: CapCut is the editing tool, particularly for TikTok videos. It offers more extensive editing than TikTok’s in-app features and also integrates with the app to upload your content. It’s available on web, desktop, and mobile.How it helps: Although CapCut and TikTok are intertwined, it’s a great tool for editing any short-form content, so you can use it for Reels and YouTube Shorts.🔗For more tools to help create your video content, check out our list of 19 Best Free Video Editing Software.Community building toolsThe best creators don’t just have a lot of followers – they also see high engagement from them. With these tools, you can provide access to your time, connections among your followers, and interaction that builds deeper relationships and loyalty.DiscordPrice: FreeDescription: Discord is a communication tool that allows users to participate in text, voice, and video chats.How it helps: If you have a large enough audience, you might want to move the most loyal of them over to a platform where you can offer a more niche community – Discord is a great tool for that. You can control who has access to it and curate it to enhance the experience for members.Mighty NetworksPrice: Paid plans start at $39/monthDescription: Mighty Networks is a tool for community building but also offers features to help launch courses and membership programs.How it helps: Mighty Networks is a more extensive version of Discord and is great for people with a large audience who want to offer paid memberships and courses.Monetization toolsWith a large enough audience and the right plan for monetization, you can turn your side hustle in content creation into a full-time gig. The tools that follow make that process easier.PatreonPrice: Pricing starts at 5% of your monthly income through the platformDescription: Patreon allows you to offer monthly subscriptions to your audience in exchange for perks. Some creators use it to offer access to the content they want to be paid for, or can’t upload to social media,How it helps: If you have 100 fans willing to pay you $10 a month for your content, you have monetized your creative process.StanPrice: Free trial, then $29/monthDescription: Stan is a platform that allows you to sell digital products. Creators can sell anything from budgeting templates to consulting services – and it’s especially popular with TikTok creators.How it helps: If you create digital products and want to sell them, Stan is a great tool to help manage the process without you having to set up a payment system or website yourself.ConvertKitPrice: Free plan. Paid plans start once you cross 300 subscribers, then $9/monthDescription: ConvertKit is a tool that empowers creators to grow and connect with their audiences, and eventually sell to them.How it helps: ConvertKit is another great option with robust features that enable creators to sell products and services.Start small and build up your toolkit over timeTake a breath and slow down – we know having multiple options can be overwhelming. No matter how great a tool looks, consider how it fits into your creative process before you sign up and hand over your card. It’s best to start small and with the free versions, then test and see what works for you before you settle on anything.What tools are in your creator toolkit? Let us know over on Twitter @buffer.

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Hi everyone! Thanks for stopping by. Overview: I just recently decided to change my career path from business development/sales/realtor to find a full time digital marketing and copywriter. I’ve been applying to tons of jobs and they keep asking for a “portfolio”. Unfortunately, I do not have one, nor do I know what to put on it. I’m stuck and could really use some ideas of what things could translate from being in bis. dev. to marketing? I do own adobe suite and WordPress. Still learning how to use them watching YouTube videos. Question for you professionals: 1. What websites, or your personal favorite, do you recommend I use to get started thats user friendly? What are some possible things I could put into my portfolio? I have thrown away any and all old job paperwork thinking I was never going to need it again (smh). / also I am not on good terms with any of those employers so calling them isn’t an option. What does your portfolio look like? Thank you all so much!! submitted by /u/blindambition31 [link] [comments]

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It’s always been my dream to own and operate an online message board that earns money. I’ve always loved message boards for some reason. Here’s a good example of what I’m talking about: https://www.garagejournal.com/forum/ https://www.garagejournal.com/forum/threads/harley-jims-place.430175/ That one is quite popular, and I intend to replicate its look and functionality. But I need to know more about marketing it. Specifically, I’m want to learn the best method of automating the marketing for it. If possible. The board I’m creating will be for my local area. And there is a large facebook group for my town, where I could siphon members from. The closest thing I’ve been able to come up with for automating “marketing” for the board, would be to hire one of those Indian companies. Once hired, they’ll flood in and make a bunch of dummy accounts and posts, so that new members don’t arrive and see a ghost town in the beginning. There’s a catch 22 there, that you have to watch out for. In the beginning you have no members, so you don’t get new members. Thoughts, opinions? Thank you! submitted by /u/rondonjohnald [link] [comments]

Hey there, I’m the community manager at Descript, and we’re hosting a tutorial for marketers this Thursday, at 11 am PT / 2 pm ET. We’ll be demoing how marketing teams of all sizes quickly create compelling content like social media assets, podcasts, YouTube videos, you name it, with Descript. We’re super excited to showcase how our AI-powered tools free marketers from the technical grind, so you can stay focused on storytelling, creativity, and collaboration. Sign up to joins us here: descri.pt/3ZHgD6I https://preview.redd.it/eyeshcmaxnca1.png?width=1200&format=png&auto=webp&s=d483d6a0a6ab0ece4096a87086b28de6f96badda submitted by /u/cromer98 [link] [comments]

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