Category: Marketing Automation

My friend is investing in digital marketing. She wants to know if paid advertising can really help her business. How does it generate leads and turn into sales? submitted by /u/Annie132306 [link] [comments]

Hello, I’m working with a bootstrapped B2B startup and have around 20 hrs/week to dedicate to the project. My email channel is set up and working in apollo and is running smoothly. I have dabbled with using AI to write blog copy but I’m not sure the ideas are groundbreaking enough to get me to the top of Google. My question is…. what else would you focus your time and limited budget on ($1k/month)? submitted by /u/OrchidWorldly7338 [link] [comments]

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A few months ago it was brought to our attention that spam emails containing inappropriate content are being sent out and that it appears they are coming from a Buffer-owned domain (buffermail.com). The emails are not coming from Buffer or from buffermail. In this post, we’ll do our best to explain what has been happening so far for anyone who has been impacted. To start, many individuals are receiving emails with suspicious headlines like “Hello, email id” or “package waiting.” Those emails appear to be coming from a Buffer domain. In reality, we can see that they are coming from another domain and are trying to mask their content as coming from Buffer — this is called email spoofing. We wanted to be absolutely certain that this kind of email spoofing was indeed the cause of this issue. To confirm this, we analyzed the original mail headers to verify where the emails were coming from. We found the headers clearly showing the verification checks had failed as expected in the case of spoofed mail. We also found that the servers sending the emails did not belong to us or any services that we have ever used. So in the end, we were able to confirm that this issue was not a result of a misconfiguration on our end.In most cases, spam filters from email providers pick up on this behavior and do not put that content in the main inbox. However, there is currently an issue with Microsoft Outlook and Hotmail where this kind of content is not being sent to spam folders.  As of January 2023, Microsoft has acknowledged that they are aware of this issue and are working to fix it. We wish there was more we could do in this situation since the attackers are impersonating a Buffer domain — we’ve exhausted our list of options, though, and the remaining work lies with the email providers to better filter these spam messages.

Earning your first dollar as a creator might feel exhilarating. Knowing that something you created is finally bringing in income — no matter how small — must be a thrill. But after the first month, reality sets in.Making and managing money can be tricky to navigate, and as an online creator, your life is your business. Like many self-employed people, you must plan accordingly with budgets for the year, revenue goals, and income projections. It gets even more complicated when you add a team into the mix. In this article, we’ll cover key tips to help you handle income generation, budgeting, investing, and taxes as a content creator.📣Disclaimer: We’re not financial advisors by any means. Always do your research, and if possible, speak to a professional financial advisor.Four things creators need to know about managing moneyAccording to ConvertKit’s State of the Creator Economy report, almost 30 percent of full-time creators earn less than $10,000 per year. With stats like that, you might wonder why you need to know about managing money as a creator if your income isn’t significant. However, it’s important to know what plans to put in place before you start raking in the big bucks. Because the last thing you want to do is get caught out at the end of the tax year, thousands of dollars in debt.🗓️Check out this great article outlining the important financial dates of 2023 for the self-employed (in the US).Set up a system for income generationOne of the biggest advantages of being an internet creator is that you have multiple avenues to make money. Advertising, sponsorships, merchandise sales, and tips are just a few examples of how you can monetize your content. Here’s an overview of how you can monetize your content creation.Content-based: Affiliate links in your writing or videos, sponsors or brand collaborations, and gated content are just some examples of ways to make money directly off the content you create. You can also create user-generated content for brands to use for their own marketing for a fee. @ugc.social How I’m getting paid $700 for doing 15 minutes of script reads 👀💰 #ugc #ugccreator #ugcconcept #ugctips #usergeneratedcontent #ugccreators #marketing #digitalmarketing #ugcexample #contentcreator #contentcreatortips #microinfluencertips #ugcvideo #tiktokads #ugcjourney #ugcupdate #UGCcommunity #ugcideas #ugcgang #nanoinfluencer #ugchowto #ugcvideos #contentcreation #ugcportfolio #ugccontentcreator #ugctipsandtricks #ugcinspo #socialmediamarketing #ugcjourneyupdate #creatortok #ugcideas #ugccoach #ugcpro #newugc ♬ original sound – UGC Creator & Coach 💬 Platform-specific: Many platforms have made monetizing content a more seamless experience for both creators and their audiences. Some examples include Patreon, Ko-fi, and Buy Me a Coffee. You can also check out the offerings from social media platforms for monetization, like the TikTok Creator Fund, YouTube Creator payouts, and Twitter Tips and Subscriptions. @irisayalaa do you have a Roth IRA yet? #genzfinance #moneytok💰✨ #financialliteracy #stocktok #genzfinance101 #financecreators #personalfinance ♬ Jiggle Jiggle – Duke & Jones & Louis Theroux Product-based: Creators can also make their own products to sell. The most popular versions of these products are merchandise, digital products and courses. However, depending on their industry, some creators may choose to sell access to a paid community or jobs board.Service-based: You can extend your knowledge and skills to other people as part of monetizing your creativity. The skills you build up in the process of creating content like editing, writing, or speaking, are very transferable.Business-based: Some creators gather enough social and financial capital to start companies of their own. Examples include Rella by Natalie Barbu, Chamberlain Coffee by Emma Chamberlain, and Shaan Puri’s rolling fund.By diversifying your income streams, you can ensure that you’re not relying too heavily on one source of revenue, and you can build a sustainable business that can weather any changes in the economy.Set income and savings goalsTreating your content creation like a business ensures that it will last for a long time – and budgeting and expense management is crucial for any business. Setting financial goals and tracking expenses can help you stay on top of your spending and ensure that you’re saving enough to reach your long-term goals.Some common expenses for internet creators include equipment costs, website hosting fees, and marketing expenses. You might also be able to expense items and experiences that support your content creation, even if they’re not traditional business expenses. Here are five important tips to help you manage your finances:Set financial goals: Whether your goal is to save for a new piece of equipment or plan for retirement, having specific financial goals in mind can help you stay focused on what’s important. @thecorporatecreator Reply to @lalalala36183 how I track my brand financial goals using @clickup_app #TheCorporateCreator #2022goals #creativebusiness #fypシ #organization ♬ Naughty girl Alex Chapman remix – Alex Chapman Track expenses: Keep track of all your expenses, big and small, to get a clear picture of where your money is going. This will help you identify areas where you can cut back and make adjustments to your budget. Make sure to separate business expenses from personal so that when you’re filing your taxes, you can easily identify which is which. @ohhyoubudget We did a lot in the first half of the month! Shopped at Sephora, got a facial, ordered takeout a few times. And the budget is still all in the green. I like that!! #budget #budgeting #budgetlife #spendingmoney #trackyourspending #moneygoals #fintok #moneytok #savingstips #dailyvlog #moneytracker #budgettemplate #dailyspending #spendingmoney #torontolife #torontospending #zerobasedbudget #irregularincome #fyp #ohhyoubudget ♬ Good (feat. Larry June) – P-Lo Minimize costs: Look for ways to cut costs and save money. For example, invest in high-quality equipment that will last for a long time, and avoid lifestyle creep.Focus on organic growth: Instead of paying for expensive ads, focus on building an audience organically through social media and engaging content. This can be more cost-effective and can lead to a more engaged audience in the long run. @breakyourbudget Business finances are hard #personalfinance #contentcreator ♬ original sound – Michela – Break Your Budget Remember that budgeting and expense management are ongoing processes, so be prepared to make adjustments as your content creation business evolves and your financial needs change.Pay your taxes!Taxes can be a complicated subject for content creators, as there are unique laws and regulations to navigate. There are also multiple rules for different regions, so not all creators are in the same boat. However, it’s vital that you understand what your obligations are as a creator, self-employed individual, or small business owner. @prettycritical influencers vs the IRS #influencer #microinfluencer #microinfluencertips #taxes #contentcreatorstruggles #contentcreatortips ♬ original sound – prettycritical Here are a few steps to help you manage your taxes correctly:Understand your tax obligations: As a self-employed individual, you are responsible for paying the employee and employer portion of Social Security and Medicare taxes, also known as self-employment taxes. 👍🏽As a general rule of thumb, you should keep away 35% of your total income as a creator to put towards taxes. Even if you don’t use the whole amount, it’s worth doing it, so you don’t have to scramble at the end of the tax year.Keep accurate records: Keeping accurate records of all income and expenses throughout the year will make the tax filing process much easier.Consult a tax professional: If you’re unsure about how to file your taxes, consider consulting a tax professional or using tax preparation software to ensure that you are compliant with all tax laws and regulations.File and pay your taxes on time: Self-employed individuals are required to file and pay taxes quarterly, in addition to the annual tax filing. Make sure to file and pay your taxes on time to avoid penalties or interest.⚠️For more detailed information about managing your taxes as a creator, check out this helpful guide.Here are three tips to help you manage your taxes:Take advantage of deductions: Look for deductions and credits that are available to self-employed individuals, such as the home office deduction or the self-employed health insurance deduction.Plan for estimated taxes: Since self-employed individuals are responsible for paying taxes on a quarterly basis, it’s important to plan for estimated taxes and set aside money throughout the year.Keep up-to-date with tax laws: Tax laws and regulations change frequently, so it’s essential to stay informed about any changes that might affect your business.By following these steps and tips, you can ensure that you are managing your taxes correctly and maximizing the deductions and credits available to you as a self-employed internet creator. Remember that taxes are an ongoing process, so be prepared to make adjustments as your business evolves and tax laws change.⚠️Remember to file on time! Tax season for 2022 tax returns begins on January 23, 2023 in the US. For other countries, check out this guide for an idea of when you need to start filing.Save and invest a portion of your incomeInvesting and saving for the future is crucial for internet creators, just as it is for anyone else. As an internet creator, it’s important to keep in mind that you are self-employed and may not have access to certain benefits that employees have, such as employer-sponsored retirement plans. However, there are still ways for self-employed creators to invest and save for their future. Here are a few things to keep in mind:Consider setting up a retirement plan: Look into planning for the future with a retirement plan. For creators based in the US, the IRS website offers resources that break down which plans are best for different business types. Research what is available to you in your country or region and set it up to protect your future. @irisayalaa do you have a Roth IRA yet? #genzfinance #moneytok💰✨ #financialliteracy #stocktok #genzfinance101 #financecreators #personalfinance ♬ Jiggle Jiggle – Duke & Jones & Louis Theroux Invest in tax-advantaged accounts: In the US, there are several tax-advantaged accounts, such as Health Savings Account (HSA) and Flexible Spending Account (FSA), which you can consider to save money on taxes and invest in your health or other needs.Take advantage of tax laws: Consider deductions and credits available to self-employed individuals, such as the self-employed health insurance deduction or the home office deduction.🔗Check out this article for what you can write off in your taxes as a creator.Research investment options: As a self-employed individual, you have various investment options to choose from, such as stocks, real estate, and mutual funds. It’s essential to research your options and set investment goals to ensure that you make the best choices for your situation.Separate your accounts: You should consider setting up different accounts for your different financial needs. Set up accounts that can hold you daily expenses, savings, business expenses, taxes, just to name a few. This way, you know which accounts are for what use and you won’t spend money meant for equipment on new shoes. @caitlinjenco Having 3 accounts has made me insanely organized when it comes to finances. As a creator, money comes in from various sources like brand deals, your own services, the platforms, etc. With that can come confusion if you arent optimized. Having 2 primary and 1 savings is game changing, trust me. Optimize your creator business so you can thrive!!! Tiktok strategy, content creator coach, tiktok growth, influencer coach #tiktokstrategy #contentcreatorcoach #influencercoach #tiktokstrategist #caitlinjenco #influencertips ♬ Tubarão Te Amo – DJ LK da Escócia & Tchakabum & Mc Ryan SP Seek professional advice: It’s always a good idea to seek the advice of a financial advisor or accountant before making any investment decisions. They can help you understand the pros and cons of different investment options and help you create a plan that aligns with your goals.Investing and saving for the future may seem daunting. Still, with a bit of planning and research, self-employed internet creators can take advantage of the financial laws and opportunities to secure their future.Treat your content creation like a businessManaging your finances may seem overwhelming, but it’s essential for the long-term success of your online business. By focusing on income generation, budgeting, investing, and taxes, you can take control of your finances and ensure that your content creation is sustainable in the long run. Remember to keep your goals in mind, and seek out professional advice if you need it. With the right mindset and a solid plan, you can build a secure financial future as a creator.

Traditionally, startups would rely on print media, outdoor advertising, coupon mailers, and direct mail to get the first customer through the door. But thanks to the internet, the world has changed. These days, 62% of customers’ primary use of the internet is to find information and discover brands. This means that if your business wants…
The post Understanding the Basics of Digital Marketing appeared first on Benchmark Email.

Hello everyone! My name is Dexter, and I am starting my journey into personal content writing on the topic of B2B marketing and sales in the APAC region. I have been in the media and marketing industry for 7 years. In my career so far, I had the unique opportunities to experience real-world challenges and goals facing B2B tech businesses in today’s competitive landscape. I want to share my knowledge by creating persuasive, compelling content that helps B2B marketers and salespeople build trust and establish themselves as thought leaders in their industry. Whether you’re looking to generate pipelines, close deals, invoke the power of media branding, or simply raise brand awareness, I hope my content can help you achieve your objectives. You can follow me on my socials: Medium https://medium.com/@dexterwrites2022 Facebook (A spark of B2B) https://www.facebook.com/profile.php?id=100089042254709 Twitter (aSparkofB2B) https://twitter.com/aSparkofB2B Linkedin (a-spark-of-b2b) https://www.linkedin.com/company/a-spark-of-b2b #B2BGamification #B2BMarketing #B2BSales #B2BLeadGeneration #B2BContent Marketing submitted by /u/Ghostrider1988 [link] [comments]

submitted by /u/DonPedroso [link] [comments]

 

 

1. Name, position, in SALESmanago since…

 

Maja Kowalska, Product Marketing Manager, in SALESmanago since 2015, but ‘we were on a break’ for some time in between.

 

2. Coffee, workout, meditation—how do you start your work day and get ready for conquering the world?

 

A cat nose in my eye followed by loud purring is how my morning feels like. I’m rather an early bird, so I wake up with the sun. Then I play with my cats, and we have breakfast. I wash it down with my fav matcha or hojicha tea (I’m not allowed anywhere near coffee). I read for at least 15 minutes and get ready to work. On my way, I usually listen to a podcast (The Ezra Klein Show, Multiamory Podcast, My Dad Wrote a Porno, Vingardium Grubiosa, Ciałość or Czułe Słówka) while walking or taking a tram.

 

3. How did you find your way to your current role at SALESmanago?

 

Let me start by saying that this is not my first time at SALESmanago. Back in 2015, I got my first marketing job here. I was really looking at changing my career path, after many years of working in transportation and logistics (I have quite a few stories from PKP Cargo). I started as a junior blogger for APPmanago (together with Yuri K. we conquered the world… ish).

After some time, I earned a transfer to the main marketing team and became the lead content creator at SALESmanago. My first adventure in marketing lasted almost 2.5 years. After that, I took a short break. At that time I honed my craft at a marketing agency, where I specialized in defining target groups, and marketing strategies. In multiple occasions, I had a chance to work directly with clients and lead their projects.

After a few years of hiatus, my path came together with SALESmanago again. Without hesitation, I accepted the offer to return, this time to take care of technical content and help co-create the product. I supported the Product Team for almost a year as a Technical and Business Writer, before eventually returning to my beloved marketing. Since summer 2022, I have been taking care of Product Marketing and earning new milestones on my career path.

 

4. Which of the SALESmanago values speak to you the most?

 

Basically all of them, maybe except the Entrepreneurial Mindset. I’m not sure if I have that in me. My Top 3 would be: 

Inclusivity and DiversityTransparency and FairnessExecution & Performance

 

5. What three words would you use to describe yourself?

 

Bubbly, Queer, Baba-Yaga

 

6. You are on a deserted island, and you can choose one person and one thing from the company to be there with you. Who and what will it be and why?

 

With no hesitation—our COO’s firstborn, the amazing Chrupek. A day when I get to play with a dog, is a good day. Object-vise, I’ll go for a knife, which happens to be one of the most versatile survival tools. I guess I’m a pragmatic hermit

 

7. What have you recently done for the first time in your life?

 

I’m a new cat parent. Two months ago, I adopted two tabby kittens from the Kraków shelter. It’s a bit of a change, since I usually had dogs. My ‘boys’ are incredibly cute, curious and cuddly fur balls. Every day, I discover new joys (and challenges) of being a cat parent.