Category: Marketing Automation

We’ve all been there: you notice that typo after the email to your boss has sent; you’re halfway through your data report when you realize there’s a question you wish you’d asked in the survey; you can’t figure out how to change the filter in your Zoom settings to make you not a cat when…
The post Five Marketing and Sales Pitfalls that Can Be Avoided with Marketing Automation appeared first on Benchmark Email.

One of the most critical aspects of a successful business is the alignment of sales and marketing. The less they communicate, the harder it becomes for both departments to reach their goals. How is your marketing team expected to deliver quality leads to the sales team if they don’t know leads’ pain points? And how…
The post How to Align Sales and Marketing Teams for Content Creation appeared first on Benchmark Email.

This is one of those things where you’re like, “yeah right buddy, what kind of scam or bullshit are you running?” The answer is what I’m doing is helping businesses get significant tax refunds through a government program (IF they qualify for it) and 95% of my work is in cold email / cold email automation. The money comes from the IRS and the tax company I work with does not take any money up front – so it’s an easy sell to a struggling business. I have a full time job as a PM with a startup so I’m busy daily and I’m STILL able to slam dunk this email marketing (affiliate) opportunity with simple, part-time work. I’m trying to write this so I don’t sound like a simp just shilling garbage… but man, this opportunity has absolutely changed my life and I feel like you should be exposed to it and at least look into it. The only “work” required is just to set an appointment with a calendar link that exists within your affiliate link. There is no need to talk to people in person or on the phone (although that can be beneficial). One case study I want to give you: I emailed an old HR rep for a company I used to work at – they replied and I booked them for a call. That business ended up with $1.1 mil back as a tax refund through the employee retention credit and I netted $22.5k for booking that deal… Life changing stuff and it’s only going to work for the next year and a half or so… If you’d like to learn how I do this – comment or dm me and I can show you how to get started! submitted by /u/grundle18 [link] [comments]

Growing your small business is as much about math and numbers as it is about customer satisfaction and service delivery. Paying attention to the right metrics will let you design the best and most effective strategy for meeting your sales and revenue goals. So what are the metrics that you and your B2B team should…
The post Sales and Marketing Performance Metrics and Why You Should Track Them appeared first on Benchmark Email.

Think of your sales and marketing teams as midfielders and attackers in a soccer team. For the team to score goals, two things must happen. First, players have to perform to the best of their ability, and second, they have to work as a unit. Disjointed team play ruins team performance. The story is the…
The post Steps for a Collaborative and Seamless Sales and Marketing Process appeared first on Benchmark Email.

A strong knowledge base tells your customers, your industry, and the search engines that you’re an authority in your field. It’s also especially useful in regards to sales enablement. While it might be time-intensive, putting together a knowledge base article on a topic related to the product or service you offer allows your sales team…
The post A Knowledge Base: The Sales Enablement Tool Your Business Needs appeared first on Benchmark Email.

Is the idea of work-life balance as mythical sounding to you as Santa Claus and unicorns? It’s no secret that the pandemic and the realities that come with Covid-19 have left all of us feeling drained. If you’re working from home with children, you’re probably laughing at the idea of being able to “do it…
The post Achieve Work-Life Balance with a CRM and Sales Automation appeared first on Benchmark Email.

We share a lot of the same goals as our customers, but perhaps the most important one is that we, like you, want to work less and accomplish more. After all, isn’t that what automation is all about? Small business owners are busy people who wear many hats, including marketer, salesperson, product/service provider, HR and…
The post Email and CRM: Where Marketing Automation Meets Personal Sales Follow-Ups appeared first on Benchmark Email.

This blog post was updated on February 14, 2020.  As a small business, you’re probably in direct contact with many of your existing customers. But as your business scales, it’s impossible to maintain personal relationships with everyone. Eventually, your sales, marketing, and customer service efforts will be sizable enough that you’ll no longer be able…
The post Small Business Guide to Marketing Automation appeared first on Benchmark Email.

When it comes to iconic couplings, we’ve got Beyonce and Jay-Z, peanut butter and chocolate, and… marketing automation and CRM. Yes, just like the perfect matches that have come before them, sparks fly when marketing automation software meets small business CRM. How do we know? Because this collaboration is the edge that gives our platform…
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