Category: Marketing Automation

A limited marketing budget doesn’t have to mean limited marketing potential. When it comes to product research, 60 percent of all consumers start the process on a search engine rather than on a specific website. This means that you can’t opt out of digital marketing entirely, nor can you expect to get very far without…
The post The Best Untapped Marketing Tactics for Small Businesses appeared first on Benchmark Email.

There’s no getting around it: A killer marketing strategy is essential for business growth. Sure, you need a valuable product or service to offer your customers. That goes without saying. But, if you aren’t able to attract your target audience — and keep them engaged for the long haul — the quality of your product…
The post 15 Small Business Marketing Strategies to Help With Growth appeared first on Benchmark Email.

If you’ve ever cruised a retail site, without buying anything, then seen the items you were looking at everywhere over the following days, you’ve been on the customer side of a retargeting advertising strategy. Retargeting ads do exactly what they sound like: they target prospects a second time. It can feel like you’re having your…
The post Retargeting Ads: Why and How You Should Be Doing it (and Tools to Help) appeared first on Benchmark Email.

I’m looking for the best tool to Schedule Posts Across Meta, YouTube, and Tiktok. submitted by /u/Tyngl [link] [comments]

Did you know that you can expect a return of $40 on every $1 spent on email marketing? Email marketing provides you with a direct line to your potential customers, making it a great way to reach your target audience, grow your sales, and provide tailor-made support and resources. However, you can only achieve these…
The post 8 of the Biggest Questions Regarding Email Marketing Answered appeared first on Benchmark Email.

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Hey, I always wondered what kind of companies or people are buying publicly available company data on the internet and why? submitted by /u/Mr_LA [link] [comments]

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A sales pitch is a huge part of the selling process. It’s a huge contributor towards sealing the deal, so if you want to impress your prospective new client, it’s important to nail it. Sometimes, you don’t have a lot of time, or the particular prospect you’re pitching to has specific needs they want to…
The post How to Put Together a Winning Sales Pitch appeared first on Benchmark Email.

I’ll get straight to the point: a lot of businesses are still experiencing slower sales and revenue due to COVID. Businesses around the world are worried about how they’ll fare and what they can do to make things pick back up this year. The reality is, we’ve still got a long road ahead of us.…
The post How to Create a Winning Sales Process Using Marketing Automation appeared first on Benchmark Email.