Category: Marketing Automation

You may already be thinking of your content strategy as a tree: the trunk is your main topic, the branches are the subtopics, and the leaves are individual, related content pieces or blog posts. Your internal linking tree needs to be just as organized, logical, and strong as your content strategy. The more effective the…
The post Internal Linking Tree: What is it, Why You Need One, and How to Create It appeared first on Benchmark Email.

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In a time when everyone is a self-proclaimed influencer, it can be hard to spot the real deal. And when it comes to the marketing industry, thought leaders are a dime a dozen, each claiming they know what the next marketing trends and tools are. Knowing who’s actually got the goods to share and is…
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We live in an age when having a website for your company is an absolute must. A website helps assure people that your business is legit, and it’s where potential customers turn to learn more about you and what it is you offer. As someone who works at an agency, you’re probably very used to…
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Let’s face it: there are a million and one small business marketing strategies out there, but if you’re like most business owners, you don’t have the endless budget and time to find the hidden treasures that lead to results. Also, determining which marketing strategy is most effective can take months of testing and evaluation. After…
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Every marketing agency wants to be successful. Signing a ton of clients means more billings and more revenue, but it isn’t easy. There are a lot of digital advertising agencies out there to compete with, and with a looming recession, businesses are scaling back instead of hiring additional help and expertise. However, with some creativity…
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When it comes to HubSpot CRM, is the promise of free really too good to be true? Big or small, all companies want to save money where they can. And so it makes sense to opt for a seemingly free CRM, like HubSpot, which appears to offer a variety of helpful tools at no cost.…
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A marketing funnel is a visual representation of your customer’s journey from the moment they come in contact with your brand till they become a paying customer. Other marketers also refer to marketing funnels as purchase, conversion, and lead funnels, among others. We’ve already discussed marketing and sales funnels, the differences, and the various marketing…
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Ross Simmonds, CEO at Foundation Inc, narrated how a well-thought distribution strategy led to 26,282 pageviews in the first seven days after publishing. The results sound unbelievable, but brands that espouse proper content distribution are hitting tremendous numbers in terms of organic traffic. Simmonds advises brands to create content once but distribute it forever. He…
The post The Forgotten Content Distribution Tactic: Content Syndication appeared first on Benchmark Email.

Do you ever feel like you’re fighting an uphill battle to make a sale? You’re not alone. A top marketing goal for small business owners is to gain and keep customers, which is a constant challenge due to time and budget constraints. Even if your client list is in good shape, you must keep your…
The post 14 Ways Your Small Business Can Attract B2B Clients appeared first on Benchmark Email.