Category: Marketing Automation

We’ve all been there: you notice that typo after the email to your boss has sent; you’re halfway through your data report when you realize there’s a question you wish you’d asked in the survey; you can’t figure out how to change the filter in your Zoom settings to make you not a cat when…
The post Five Marketing and Sales Pitfalls that Can Be Avoided with Marketing Automation appeared first on Benchmark Email.

What makes a great marketing agency? The success of any agency is dependent on a lot of different factors, but there is one thing that rings true regardless of your unique objectives or best practices: in order to thrive, you need to make yourself indispensable to your clients. It’s never a good thing to lose…
The post How to Make Your Agency Indispensable appeared first on Benchmark Email.

To gate or not to gate, that is the question. There are big benefits to gating your content, but that doesn’t mean you should be doing it for every piece of content you create. If you did, you’d lose out on lots of traffic from people who are looking for quick access to the resources…
The post When to Gate Your Content appeared first on Benchmark Email.

Hey guys, I’m thinking about creating a tool that manages your campaigns from creating and tweaking your funnel using AI to generating copy for the emails using OpenAI’s API. I would love to hear your thoughts on this idea since I’m new to marketing and would love to hear what you think of this. Looking forward to hearing everyone’s thoughts. submitted by /u/aminostfx [link] [comments]

It’s true. A customer relationship management (CRM) system empowers you to have a single source for managing client relationships. However, it does more than that. Your CRM solution can inform the strategies and communication among each department, leading to more effective solutions and company growth. But obtaining a CRM system that solves all your problems…
The post 5 Keys to Success Prior to CRM Implementation appeared first on Benchmark Email.

As a small business owner, there is so much to do (and be). You need to be an expert general manager, customer service manager, marketer, copywriter, sales leader, and so much more, which is why outsourcing can be so useful. Outsourcing can save you time and money and allow you to spend your hours focusing…
The post When to Tackle a Marketing Project In-House and When to Outsource appeared first on Benchmark Email.

The key to effective business collaboration isn’t contingent on the type of personality that your team exhibits. It doesn’t depend on what your company does or what it’s selling. While all those areas may contribute in some way, they aren’t solely responsible for achieving effective collaboration. It may surprise you to learn that organization is…
The post Which Organizational Structure is Better for Your Business? appeared first on Benchmark Email.

There’s not a single professional athlete who’ll tell you that they don’t measure their progress. Athletes track minute details every day as they practice because they know that success doesn’t happen overnight; it can take months and even years to perfect their routines. And SEO success, which hopefully comes faster, calls for a similar amount…
The post How to Measure the Success of Your SEO Strategy appeared first on Benchmark Email.

For most agencies, nailing a client project is a team effort. For every department involved, delivering on goal and on budget requires fully understanding the project assignment from all angles before getting started. This is why having a creative brief is essential. Creative briefs are a tool that agencies use to guide projects from the…
The post Your Guide to Writing an Effective Creative Brief appeared first on Benchmark Email.

Is your marketing agency prioritizing client campaigns at the expense of your own? We get it — when you’re running a business, especially a small business, you want to do everything that you can to keep clients happy and coming back. It’s your client-focused efforts that keep the lights on and directly impact your bottom…
The post Why Agencies Need to Prioritize Their Marketing appeared first on Benchmark Email.