materialis domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /www/eksidoio_182/public/wp-includes/functions.php on line 6121Take a second and ask yourself — when was the last time you changed your password? Do you still use the same password as when you were 12 because it’s the only one you’re likely to remember? No, I’m not talking about myself.In all seriousness, social media is such an important part of how we …
We talk a lot about the customer life cycle, but let’s not forget another critical cycle that’s key for strategizing your marketing plan: the product life cycle. When preparing for a new product launch and devising how you’re going to build and maintain momentum, it’s crucial that you understand the full product life cycle. Doing… …
There are a lot of advantages to having a company blog. You can use it to fuel your backlink strategy, direct traffic to key posts, practice effective SEO, and guide your audience along the buyer’s journey. But to get to a point where your audience relies on and looks forward to reading your blog content… …
Your brand identity might be at the forefront of building brand awareness and drawing in new leads, but it’s your sales team that’s ultimately responsible for sealing the deal. Sales is the face of your company during a number of essential touchpoints, often providing the first human-to-human contact that a potential customer has with you.… …
No matter who you are or what you’re selling, your business always has a need for lead generation. Aside from bringing awareness to your brand, your lead generation efforts help you nurture your prospects and provide your sales team with qualified contacts — and ultimately, it’s one of the most important tactics for consistently achieving… …
When it comes to sales, there are two distinctive approaches: inbound and outbound. But which is the strategy you should be focusing more on? Spoiler alert: The answer is neither. If you’ve followed our blogs for a while (thank you!), you’re probably not surprised that we strongly believe in the power of balance when it… …
Setting a marketing budget sounds intimidating, but it doesn’t need to be. In fact, you’ll be surprised by how empowering it is. Small business owners know marketing is important, but they also spend a lot of time trying to justify their marketing costs. However, having a marketing budget that’s part of a marketing plan gives… …
Everyone loves a good blog post. Or do they? When it comes to creating content that connects with your audience, the type of content you produce is just as important as what it has to say. That’s a good reason to diversify your content formats — and to pay special attention to the types of… …
Instagram is one of the most popular social media platforms out there. With more than one billion unique users visiting the platform every month, and 63 percent of those users visiting the platform every single day, there’s a lot of opportunity for connecting with both new and potential customers — and a lot of incentive… …
It may not be obvious, but as marketers, it’s our job to be creative. We have to constantly think of new ways to generate leads, convert those leads, and keep prospects engaged so that we’re the first company they think of when they’re ready for a solution. We try various different methods, like social media… …