materialis domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /www/eksidoio_182/public/wp-includes/functions.php on line 6121In part one of this series, we covered what inbound marketing is, but let’s reiterate it for the listeners in the back. In a nutshell, inbound marketing allows you to create a pathway that attracts visitors to your website, converts them to prospects, and nurture them with personalized content until they eventually are ready to… …
Every business would flounder without a steady stream of sales. And what sets top, high-performing businesses apart from all the rest is their ability to master their sales tactics. Not only are their strategies successful, but they’re consistent. As the famous saying goes, ‘long-term consistency trumps short-term intensity.’ But delivering consistently isn’t that easy. With… …
No one likes client turnover. You want to keep your clients happy because happy clients mean a steady income. And to keep them happy, you need to ensure that you’re providing them with plenty of value in both the short and the long-term. Customer loyalty and retention are often at the heart of a successful… …
We all remember doing research projects in school. They mostly entailed staring at your screen or notebook until you could muster up the motivation to start writing and organizing ideas. I’m sure a lot of us promised ourselves we wouldn’t put ourselves through that kind of ordeal again, but we weren’t banking on required work-related… …
Social media was once just something fun to engage with. But now (and for some time), social media is a branding and marketing tactic that every business should be using. You may think that in order to manage your social media successfully, you need to hire a millennial influencer with over 10,000 followers. But the… …
The quality of the ideas that come out of a brainstorming session is largely dependent on the quality of the brainstorming session itself. And that takes some planning. A lot of people hate meetings. Heck, maybe most of us hate meetings. But they are necessary sometimes, and that includes when you need to put your… …
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. If you’ve spent any time on #WellnessTok then you may be familiar with the luxury grocery chain Erewhon. With eight locations across Los Angeles, the stores feature organic, niche products and have …
Like middle children and middle seats on an airplane, it’s easy to gloss over middle-of-the-funnel marketing. We get it. Top-of-the-funnel content is all about bringing in leads, and the bottom is about closing the deal. But the middle is just as crucial. For part two of our three-part series, we’re diving into middle-funnel content with… …
Your product or service can be the best in the industry, but it’s still not going to sell itself. For that, you need an effective sales team — and plenty of high-quality targeted bottom-of-the-funnel content. Marketing automation software provides your brand with a more effective way to understand your leads and provide them with conversion-worthy… …
The beauty of thought leadership is that credibility and trust are at its core. You cannot just deem yourself a thought leader and expect others to consider you one as well. You have to create high-quality content that’s reliable and filled with helpful tips. What’s more, you have to do so consistently. Writing for your… …