Category: Marketing Automation

 

 

1. Name, position, in SALESmanago since…

 

Kasia Kluk, Senior Customer Success Manager – Since 10.10.2016

 

2. Coffee, workout, meditation: How do you start your workday and get ready to conquer the world?

 

Every morning I get up an hour early, just to make sure I have time to celebrate another morning with coffee in the crib. The first coffee has to be strong, with sweetener and without milk. This is the time when I devise a plan to destroy the world and, in fact, … conquer it! I try to establish a positive attitude for the whole day. I plan activities for after work, I read to myself, and, if necessary, I educate myself, but most of all in the morning I like to watch TV with coffee and something sweet.

 

3. How did you find your way to your current role at SALESmanago? 

 

I found out about SALESmanago by accident. I didn’t attend the first interview, and I was late for the second one. It was hard for me to get out of my previous job. Fortunately, I got a chance to work at SALESmanago despite this slip-up. I only had an interview with Greg. I remember clearly that he asked me how much I wanted to earn. Being a teacher, I said nothing because I thought I had to learn something first to be able to earn. However, Grzegorz, with a slight smile, said that at his place no one works for free.

When I started my job, I didn’t know much about Marketing Automation because by education I’m a teacher of Polish and Art Knowledge. Previously, I had worked in a kindergarten, and while in college I had worked as a waitress, hostess, and room attendant (this was my very first job). From the beginning, I was very interested in Marketing Automation, CX, social media campaigns, advertising, etc. I attended many industry courses, read books, and watched videos on YouTube; I wanted to know as much as possible. 

As for my path in SM, I should say that the internal structure was a little different to today. We were divided into teams with Project Managers who worked with either Polish or foreign clients. The department dealing with key clients was called Consulting, and that’s where I wanted to go as I gained experience. After a year, Arek Dubiel and I were given a task—to start a new department—today’s Customer Success. There were just the two of us but almost as many clients as today. After a short time, however, I decided that this role was not the best choice for me, so I asked for a transfer to the Consulting department, and my dream came true! My HO at that time was Aleksander Skałka, a man with extensive knowledge and experience who demanded a lot, but what he taught me I remember to this day. I still work in this department, although today it is called Customer Success – Direct. But my journey is not over yet. After a few years, the dream of being a teacher returned. As it happened, SALESmanago made me an offer to teach a course under the auspices of our company. I was extremely happy about this, and to this day I think that this is where anyone who is looking will find their way.

 

4. Which of the SALESmanago values speak to you the most?

 

SALESmanago is like my family—I once came up with this phrase for a promotional video. It sounds facile, but what does it mean? I am not simply referring to Greg, even though he is the obvious foundation and the man who has played a significant role in my life. I mean that SALESmanago is first of all a great place for developing people who are turbo-professional, inspiring, and wonderful. Ania Polaczy is my Madre and greatest support. Ania has something amazing about her. Her approach makes employees more productive if they aren’t criticized and controlled at every step. I have the best relationships with those colleagues with whom I have worked the longest. It is true, however, that everyone in SALESmanago has something individual and beautiful about them. What’s also great is that in addition to work, we discover our forgotten passions. Thanks to SALESmanago I remembered how much I like running. We used to have a team running marathons.

SALESmanago also means Mr. Rysiu, who constantly explores the secrets of the vault and sprinkles jokes. There’s also Pati from Pastrami, who makes the best sandwiches, and Mr. Janek is always an elegant and cultured maintenance man. However, it isn’t always possible to eat Pastrami and drink Prosecco, and these wonderful people can be annoying, telling bitter truths, offering constructive criticism, providing punishment for sleeping at work, but also, finally, congratulations at the finish line of a marathon, wiping away tears of doubt. It’s like in a normal, healthy home. It varies, but we all play toward the same goal. 

 

5. What three words would you use to describe yourself?

 

Organized, crazy, zero

 

6. You are on a deserted island, and you can choose one person and one thing from the company to be there with you. Who and what will it be and why?

 

Trick question! I would choose three people: a best friend, someone who encompasses life, and someone who will hold my hand and guide me through the wild island. Fortunately, I have it all in one person, one gentleman from the Sales Department. Thanks, Darek. Great choice!

 

7. What have you recently done for the first time in your life?

 

I decided to try something new and get involved in running an online store, together with my boyfriend. So far the results have not been tangible, but I can get to know e-commerce from behind the scenes and learn new things.

Ahoy adventure! Check it out, maybe something will catch your eye: https://www.behustle.pl/

Remember, be hustle, be yourself!

 

Nowadays iGaming industry is one of the best markets in the world and a lot of companies is searching for better marketing strategies to emphasize themselfs. Click here submitted by /u/RiseWorth7373 [link] [comments]

Project management isn’t just about building software and hardware. Project managers distribute resources appropriately, manage timelines, and take care of stakeholders throughout the process.

However, that’s often easier said than done. After all, there’s a reason project managers are constantly tweaking their approaches and rethinking their processes.
In this article, you’ll learn project management basics and how you can implement them in your business. Let’s get started.
Table of Contents

What is project management?
Why is project management important?
What is a project manager?
The Project Management Life Cycle
Popular Approaches to Project Management
Project Management Best Practices

The process includes developing plans for meeting deadlines while maintaining quality objectives within time and budget constraints. This discipline can be owned by a dedicated manager or a leader on a project.

Why is project management important?
Project management processes are essential to successful projects. Research from the Project Management Institute found that organizations that don’t integrate project management will see their outright project failure rate increase by a factor of 2/3.
That’s a shocking statistic. So, let’s dig deeper into some key benefits that result from mature project management processes.
You’ll meet important deadlines.
Project management allows you to break large tasks into smaller-scale deadlines. By sticking to these milestones, projects can easily stay on schedule from beginning to end.
In fact, companies with mature value-delivery processes deliver projects on time more frequently than those without project management (63% compared to 39%).
You’ll increase buy-in.
Project management enables a team to build trust and credibility among peers, customers, and stakeholders. After all, if you’re consistently submitting high-quality deliverables on time, then you’re bound to win people over.
You can easily track spend.
You’ll be able to stay within your budget, or even under budget. PMI found that 11.4% of all resources are wasted due to inferior project management processes.
Saving money is especially important in a landscape where only 43% of companies report that they complete projects on budget “most of the time” or “always.”
You’ll improve your culture.
You can develop a culture of continuous process improvement through knowledge management. If you foster an environment that prioritizes optimization and learning, you’ll likely inspire others and attract employees with the same mentality.

Project Manager Responsibilities
A project manager plans, organizes, and leads the execution of a project. This ensures that it meets the expected goals while delivering the required features within time and budget constraints.
Project management professionals provide leadership through effective environmental scanning, synthesis of information into meaningful data, and objective analysis. That’s a broad set of responsibilities that require training and experience.

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We’ll discuss what skills — both trained and developed through experience — you’ll need for this role.

Project Manager Skill Sets
To ensure the teams stay productive and that projects are on track, project managers need a broad set of skills. Here are some of the most important skills that you need to excel in this role.

Interpersonal Skills
Project managers (PMs) have to interact with many people, including team members, stakeholders, and other project managers. Great PMs can work with a diverse group of people to achieve a common goal.
Stakeholders often have competing objectives. To create cohesion, PMs must be diplomatic as they manage professional relationships with people who may have different perspectives, skill levels, and personal politics.
Good relationships keep team members motivated and make solving team disputes easier.
Communication Skills
Project managers must schedule frequent meetings between collaborators and provide feedback on performance. Not only do you need to know who to meet with and when, you’ll also need to balance multiple communication styles.
For example, legal will want your update in terms of contracts and risk. Meanwhile, finance will be eager to hear about your budget and spend. Engineers and the marketing team will also have different interests that require different types of communication.
Decision-Making Skills
A project manager must make decisions and take responsibility for results. Being clear about objectives and setting high expectations helps maintain morale.
Decision-making skills include prioritizing resources, developing alternative estimates, assessing risks, and ensuring proper budget management.
Management Skills
Project managers are responsible for both leading a team and reporting progress to more senior plays.
You’ll need experience leading a team, holding one-on-ones, and addressing challenges as they arise. PMs should also be able to communicate with leadership on behalf of their teams.
In some cases, project managers need to build the team for their initiative. That may include finding the right internal participants or looking outside the organization. Ideally, a PM has some experience recruiting new team members.

The Project Management Life Cycle
It’s best to look at the entire PM process as a series of stages. Each stage has an objective. In total, there are five critical stages in the project management life cycle. We’ll offer a brief overview of each stage.

Initiation. In this stage, project managers take a look at a project realistically. They estimate how long the project should take, which eventually determines the baseline budget and timeline for the project.
Planning. The planning stage involves analyzing technical details, assigning tasks to the right team members, and identifying risks associated with different parts of the project.
Execution. Here you start acting on the plan you created in the previous state.
Monitoring and control. This step ensures you meet your deadlines. Not only are you doing the work laid out in your plan, you’re also monitoring your progress. Here, you determine whether you comply with all governmental regulations and industry standards. You also track all of the project expenditures and progress.
Closing. Bringing a project to a close is its final stage. Here, you determine whether the project delivers its intended results and whether to cancel or continue the project.

Popular Approaches to Project Management

While most organizations agree that project management is important, there are many different styles PMs use. In this section, you’ll explore four popular approaches to project management.
Product-Based Planning
Product-based planning centers its approach around outputs and project deliverables. This approach focuses on launching a product or service from conception through completion, with the end-result being sales of the product or service.
Process-Based Planning
Process-based planning ensures all project activities contribute to achieving organizational objectives. With this approach, the project manager creates, manages, and improves projects aligned with the business’ core values.
Phased Approach to Product Management
This approach involves planning and implementing projects in phases due to external constraints. Each stage goes through the five steps in the product management life cycle. Because of that, this approach is ideal for small and well-defined projects.
Project Production Management
This approach uses operations science theories and principles to understand and optimize project delivery. Project production management uses activity data to predict limits and determine achievement levels.

Project Management Best Practices
Regardless of which approach you choose, there are universal tips that help everyone. Here are some of those best practices applicable to any project in any industry or domain.

1. Invest in project management software solutions.
Today, under 1 in 4 organizations use any kind of project management software. Instead, teams rely on a patchwork of spreadsheets, paper notes, and emails. This approach results in disorganization. There’s no way to see where a project is in real time.
Project management software will help you keep track of your projects and agendas, organize tasks and activities, communicate effectively with your team, and manage risks and issues.
You can also customize dashboards to track KPIs and create reports to help forecast based on historical data and current trends for future planning.
2. Anticipate change by maintaining a flexible schedule.
Most projects run into delays. Unfortunately, minor delays can snowball into significant problems when you follow a fixed schedule. On the other hand, a flexible schedule can handle most changes in stride.
While some deadlines have flexibility, others may be rigid. Keep a list of dates that cannot change. This allows you to meet external deadlines with set timeframes while allowing for flexible deadlines in other areas.
3. Keep track of communication styles.
At the start of your project, sit down with important stakeholders. Ask how frequently they want to hear from you and how they would like to communicate.
For example, some stakeholders will want a weekly Zoom meeting with your team. Others may prefer a daily Slack update or monthly email with progress.
You can organize this information into a spreadsheet or a section of your project management software to keep organized.
4. Know your metrics.
One of the biggest challenges with any project is measuring success. Because of this, you’ll need to set measurable points before and during the execution of your project. Know which metrics matter to your project and when.
Rember essential metrics will change over time. If your project is just starting out, you may just celebrate quickly reaching important milestones.
Over time, you’ll need to prove your project impact. That includes metrics like the number of leads or contribution to ROI.

Level Up Your Project Management
Taking a closer look at the basics, you can see project management is a broad field that requires a deep understanding of communication and industry-specific nuances.
By incorporating the tools and techniques mentioned above into your daily work experience, you can enhance your performance as a project manager.
To help you get the ball rolling, check out our free project management template now — it’ll help you save a lot of valuable time and resources.

In the business world, there are many forms of marketing that companies can implement to encourage customers to buy. Behavioral marketing is one robust method of gathering data to segment and target audiences.

Behavioral marketing can also help prevent consumers from being inundated with unwanted or unrelated ads. With this type of marketing, businesses focus on individual patterns of engagement to identify their customers’ specific needs.
In this post, you’ll learn what behavioral marketing is, its benefits, and examples of how businesses today utilize the strategy today.
Table of Contents

What is behavioral marketing?
Types of Behavioral Marketing
Behavioral Marketing Segmentation
Behavioral Marketing Examples
Behavioral Marketing Stats

This data is gathered through web analytics, cookies, search history, and other insights.
By finely segmenting audiences based on specific behaviors or user profiles, organizations can provide relevant content and offers rather than sending general messages.

Types of Behavioral Marketing
When it comes to behavioral marketing, there are many strategies that a company can implement.
While some tactics are effective, many can be combined to create a robust behavioral marketing plan. Let’s look at a few of the most popular types of tactics.
Product Suggestions

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Everyone has seen it happen when shopping online: You go to check out, and a window pops up showcasing items that are often bought with what’s in your cart. This suggested selling technique is an excellent way to engage potential customers in cross-selling or up-selling opportunities.
And, this tactic is incredibly effective. Cross-selling and category-penetration techniques like product suggestions can increase sales by 20% and profits by 30%, according to McKinsey & Company.
Product suggestions fall into behavioral marketing because an action (putting something into a cart) leads to targeted selling suggestions.
Remarketing

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For companies that utilize Google and Facebook for their marketing efforts, remarketing and retargeting strategies could be a unique approach to driving sales.
Remarketing strategies focus on taking pages or products a customer has viewed and showing them again once the potential buyer has left the website. This additional opportunity for consumers to see your products again could help drive traffic to your website or convert product sales.
Let’s say you visit the Asian Art Museum’s website to plan for your next San Francisco trip.
A few minutes later, you see an ad for the museum when you’re scrolling on Facebook. The ad you receive on Facebook is based on a past behavior (visiting a website). That’s remarketing in action.
Email Marketing

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Many organizations currently utilize email marketing as part of their marketing strategy, but few take advantage of the power of behavioral segmentation. One prime example of a behavioral segmentation email marketing strategy is abandoned cart emails.
By targeting customers who have items currently sitting in their cart for an extended period, your team can send content and emails specific to those products or categories.
Ultimately, this creates a more personalized experience for the consumer.
Demographic Targeting
Of all the behavioral marketing tactics, demographic targeting is one of the most widely used throughout the business world. Ultimately, organizations utilize criteria such as age, geographical location, education level, and even gender to create an image of a user.
Companies are even starting to look at other criteria, such as the website you visit, to help build a better vision of the type of products you might be interested in.
Marketing Automation
Data is precious to marketers, and as companies build out massive information caches, they can get better at generating and serving relevant content to consumers.
With marketing automation and machine learning technology, businesses can leverage their databases to forecast consumer behavior even months in advance.
However, data collection is a complicated and nuanced issue, and online privacy is becoming increasingly important as audience listening tools become more advanced.

Behavioral Marketing Segmentation
An important facet of the behavioral marketing method is thinly segmenting audiences. Behavioral segmentation might be determined differently depending on your organization’s marketing goals and ideal market.
However, there are a few common ways that companies split up markets, including:

Purchase behavior
Customer loyalty
Benefits sought
Customer journey stage
Engagement level
Occasion
Usage

1. Liquor Loot

Effective segmented email marketing isn’t always serious. Just take a look at this abandoned cart email from Liquor Loot. The email has a joking tone as it lists the benefits of buying a bottle of whiskey.
In fact, by providing fun and playful reasons why a potential customer should consider signing up for the Whiskey Loot Box, they are likely to get engagement from those who were on the website but didn’t complete the purchase.
2. Dyson

Known for its incredible lineup of vacuums and sweepers, Dyson has done a great job of utilizing behavioral marketing. In the image above, you can see an example of one of their abandoned cart emails.
By providing a recap of the items that a shopper was thinking about buying and making it easy for them to return to the purchase screen, Dyson can recapture lost sales before they are gone for good.
3. Nike

Nike has long been seen as a leader in the marketing space. Most people know of the company’s creative use of advertising campaigns featuring athletes to inspire millions of kids and adults to get up and be active.
However, Nike has also built out an incredible digital marketing strategy.
The remarketing ad featured above seems simple but can be a powerful tool to drive potential buyers shopping for shoes back to the Nike website.
4. Trivago

In today’s day and age, it’s common for consumers to visit a company’s website multiple times before deciding to purchase. This trend is especially true for businesses that focus on travel and transportation — which is why remarketing ads are essential.
Many people visit Trivago’s website to look up vacation destinations, but most people don’t often purchase the first time they look at a location.
So to ensure that the company stays top of mind, Trivago utilizes remarketing ads on Facebook and Google to showcase new updated offers for hotels in location spots a customer was previously searching.
5. Amazon

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Amazon has cornered the market on effective suggestive advertising. Throughout its website, you’ll see advertisements and sections that recommend products based on items you’ve purchased in the past, looked at, or have sitting in your cart.
You can also see what past buyers have purchased as a complement to the item in your cart.
By creating this level of personalization, Amazon has converted people from buying one item to doing most of their shopping through the online retailer.

Behavioral Marketing Stats
Looking for more proof of the power of behavioral marketing? These statistics demonstrate the growing popularity and benefits of behavioral marketing.

Organizations that leverage consumer behavior data to generate insights outperform their competitors by 85% in sales growth, according to Microsoft.

92% of consumers agree it is important that every interaction they have with a brand is excellent, whenever or wherever they happen in the decision to purchase from a brand or retailer.

49% of customers say they will likely become repeat buyers after a personalized shopping experience with a retail brand, according to Segment’s 2022 State of Personalization report.
Segment also reports 47% of companies personalize communication based on real-time behavior.

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Companies that grow faster drive 40% more of their revenue from personalization than their counterparts, according to 2021 research from McKinsey & Company.

McKinsey & Company also reports that 71% of consumers expect personalization. That includes product recommendations and targeted promotions.

Implementing Behavioral Marketing
Your customers expect a personalized experience. Behavioral marketing is one way you can get there. As you start your journey, remember the importance of transparency.
Customers should know what data is being collected and what your brand is using it for. With these considerations in mind, you’ll be well on your way to building an effective behavioral marketing strategy.
Editor’s Note: This post was originally published in Aug. 2019 and has been updated for comprehensiveness.

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
Black-owned banks have been pillars of the Black community since the late 1800s when they were founded to fight against the economic inequality Black Americans felt in accessing financial services.
Despite being in a new millennium, these banks are still some of the few institutions that offer equitable support for Black business owners. Read on to learn more about the history of Black-owned banks and how you can use them to start your business.
The History of Black-Owned Banks
Freedman’s Savings and Trust Company was the first bank to serve formerly enslaved persons in 1865. Capital Savings Bank opened in 1888 in Washington, D.C., as the first bank organized and operated by Black Americans. A year later, The True Reformers Bank in Richmond, Virginia, became the first chartered Black-owned bank in the country.
Maggie Lena Walker became the nation’s first Black female banker when she founded The St. Luke Penny Savings Bank in Richmond, Virginia, in 1903. A few years later, nine businessmen founded Mechanics and Farmers Bank (now M&F Bank) in Durham, North Carolina, in 1907. They were among the 134 Black-owned banks that served the Black community from 1888 to 1934.
Unfortunately, the number of Black-owned financial institutions has decreased significantly, as Black-owned financial institutions declined over 50% from 2001 to 2018, and there are only 19 Black-owned banks today.
However, many Black entrepreneurs find the support they need with these businesses, and they are valuable tools for developing financial literacy and starting entrepreneurial ventures. Below we’ll discuss how you can use Black-owned banks to start your business.
How to Use Black-Owned Banks to Start Your Business
1. Open accounts
Black-owned banks offer many account options for business owners. You can open business accounts at banks like Alamerica Bank and Carver State Bank that offer in-person branches and online and mobile banking to access your accounts from wherever you are, whenever you need to.
2. Apply for loans.
Banks like OneUnited Bank and Harbor Bank of Maryland make it easier for Black entrepreneurs to access and grow capital with lending programs.
For example, OneUnited Bank offers lending programs in the form of small business or commercial real estate loans.
OneUnited Bank and Harbor Bank of Maryland were among some Black-owned banks that provided PPP loans for business owners during the early days of the pandemic. Harbor Bank of Maryland funded 694 PPP loans that totaled $66 million throughout the pandemic. Most of the loans were issued to Baltimore, Washington, D.C., and Virginia businesses.
3. Build credit.
Many entrepreneurs use credit to establish their businesses, but, unfortunately, financial institutions disproportionately deny Black Americans credit opportunities, or they receive less credit than they request, according to Federal Reserve data.
Given this, Black-owned banks are an essential source of credit for Black entrepreneurs. Many offer a range of credit card options, and some Banks, like Citizen Trust Bank, help customers learn about building and maintaining credit.
4. Receive financial education.
Black-owned banks offer opportunities outside traditional banking services, like education and financial literacy programs for underserved communities.
Industrial Bank, for example, works to strengthen the economy through partnerships and financial education seminars for Black-owned businesses. It reinvests over 60% of its assets into its communities every year, and teams of experienced bankers provide hours of financial education seminars for customers.
M&F Bank also offers a financial literacy course that helps small business owners learn how to partner with financial professionals, grow their businesses, and develop financial skills.
5. Get support.
Uplifting the community has always been a priority for Black Americans. Black-owned banks prioritize supporting their communities by providing training opportunities and jobs for their customers.
Carver Federal Savings Bank is a great example, offering community-focused banking for underserved neighborhoods. It focuses on developing reliable, long-term relationships with its customers, strengthening the overall economic advancement of Black Americans.
Black-owned Banks Lie at the Forefront of Change
Black-owned banks can be the best source of success for Black entrepreneurs, helping people develop financial literacy, build credit, and get the capital they need to pursue their ventures.

Guiding your leads through the buyer’s journey necessitates high-quality content that’s driven to take them to the next step. It’s why having a marketing automation tool (and using it correctly) is so crucial. The more you understand about your leads and where they’re at in their journey, the better you’re able to create personalized content…
The post Top-of-the-Funnel Content Breakdown appeared first on Benchmark Email.

Hey everyone, I wanted to start a discussion about the OpenAI’s Customer Data Platform (CDP) and how it’s being received in the community. From what I’ve seen, the CDP has been getting a lot of attention for its potential to make it easier for researchers and developers to access and work with large-scale datasets. One of the main benefits of the CDP is that it allows for secure and efficient access to data, making it possible to run large-scale experiments and training more accurate models. I’ve also seen a lot of excitement about the potential for the CDP to enable new use cases, such as natural language processing, computer vision, and more. I’d love to hear what the community thinks about the CDP and any use-cases you’ve come across or are working on. Let’s start a conversation! (Disclaimer: We are building a similar software) submitted by /u/pigri [link] [comments]

submitted by /u/SkinInTheGame_NL [link] [comments]

Did you know that 53% of customers engage with a brand after watching one of their videos on social? Video marketing has, without question, become one of the most effective forms of marketing available. It’s easy to digest, it’s engaging and entertaining, and it can quickly provide information to a curious audience of potential buyers.…
The post 5 Types of Video Content People Actually Want to Watch appeared first on Benchmark Email.

Getting high-quality backlinks is very challenging. That’s because a link from another website is like an endorsement, and the higher quality the website, the more difficult it becomes to get that type of recommendation. Yet, backlinks are listed among Google’s eight most important ranking factors, so it’s not something you can afford to ignore. But…
The post 5 Ethical Ways to Get More Backlinks appeared first on Benchmark Email.