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Marketing Automation - CX Demo - Page 513
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Category: Marketing Automation

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What is standard practice for how you build/code newsletters to import into something like Marketo?

Is there someone on staff who sits there and codes HTML for emails? Do you use an external service that has a more user friendly interface for newsletters than Marketo has? Do you outsource to someone? submitted by /u/cioccolato [link] [comments]

What You Need to Build a World-Class ABM Martech Stack in 2021

This post is written by Daniel Englebretson. Daniel is a Salesforce Trailblazer and co-founder and VP of client services for Khronos, an agency that specializes in account-based marketing, B2B marketing, enterprise marketing, and growth marketing. In 2020, 79% of businesses reported a decline in pipeline tied to the pandemic, and many B2B marketers are turning …

The Ultimate Guide to Storytelling

An art. Not a process, method, or technique. Storytelling is described as an art … the “art” of storytelling. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. It’s a trial-and-error process of mastery. Sounds like a lot of work, right? …

17 of the Best Examples of Beautiful Blog Design

According to a recent U.K. survey, bloggers have ranked as the third most trustworthy source of information, following only friends and family. That’s right — bloggers are trusted more than celebrities, journalists, brands, and politicians. But how do you get people to fall in love with your blog in the first place? (Aside from remarkable content, …

15 Amazing Blogging Insights Your Analytics Can Tell You

A blog is a critical component of your inbound marketing strategy — it’s the vehicle for driving traffic, generating leads, and establishing authority and trust… All in the early or middle stages of the buyer’s journey. But how do you know if it’s working? With all that content, traffic, and leads you’re generating, are you …

The Ultimate Guide to Landing Pages

As you browse and maneuver around the internet, you visit landing pages all the time. A landing page can be the designated page you’re taken to when you click on an ad. It can also be the page that follows a call-to-action button or serve as the homepage of a website. Regardless of how you …

Total Addressable Market (TAM): What It Is & How You Can Calculate It

In college, I interned at a MarTech company that sold email marketing optimization software. With their software, brands could finally gain visibility into their email program’s deliverability rate or inbox placement, which most email service providers, like Constant Contact or MailChimp, can’t do. The business’ largest revenue stream was a channel partner program that enabled …

Educate Your Content Marketing Prospects First, Then Sell Them

Companies often use their blogs as sales vehicles for their company. This is the wrong approach. It ends up turning off your audience and reducing the impact your blog can have on your company. Why is it Bad to Heavily Promote Your Company in Your Blog Posts? If you step back and look at your… …

Brand Strategy 101: 7 Essentials for Strong Company Branding

Let’s say you’ve come to the difficult realization that quite frankly your brand — if you can even call it that — is all over the place. Or perhaps worse, you have a defined brand, but you’re noticing that it just doesn’t seem to mesh with who you really are and what you really do. …

The Ultimate List of Email SPAM Trigger Words

Editor’s Note: Spam filters have become much more sophisticated than the subject line triggers listed in this post. For a more up-to-date guide to email marketing, check out our free guide to creating email newsletters people actually read here. Writing the subject lines for your emails can be one of the most stressful steps of …