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Marketing Automation - CX Demo - Page 507
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Category: Marketing Automation

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How COVID-19 Could Shift Holiday Shopping Behaviors This Year [New Data]

In 2020, B2C businesses all over the world pivoted their strategies as consumers dealt with the COVID-19 pandemic. Not only did the pandemic force people to live and work strictly from home, but it also put a financial burden on many households and businesses. Now, as the holidays approach, both physical and online business owners …

4 advanced Workflow features that will resurrect your marketing

    Did you know that it is predicted that almost 350 billion of emails will be sent daily by 2022? Email marketing is growing big with almost 92% of email users checking their mailboxes every single day. Coordinating a successful mass mailing campaign can be dull. Thanks to Workflow your business can automate most …

5 Email Marketing Trends for Supply Chain and Logistics

Email marketing may seem like an old school tactic, but it plays a vital role in e-commerce. For example, sending three abandoned cart emails can lead to 69% more orders. That stat alone solidifies email marketing as a mainstay. And while it may be here to stay, it does not remain stagnant. Email marketing is… …

Email Marketing Benchmarks: Higher Ed Edition

Introduction It’s hard enough to disseminate information across the various departments of your university or college under normal circumstances, but this year has posed an entirely new set of obstacles. Email is a simple, cost-effective way for you to share information fast—but it only works if your audience engages with your messages.  Turns out, not …

Zoon Webinars and Active Campaign automation

Hey, I’m trying to build an automation with Zapier, so I can segment Zoom webinar attendees automatically, as well as sending them the zoom recording after the webinar. Using Zapier is quite limited, so I’m looking into Plusthis, so I can segment attendes vs non attendes automatically. Has anyone got some experience with Plusthis? Thanks …

Turning an Idea Into a Purposeful Mission

This article is part of a larger series that focuses on diversity and equity in marketing through the amplification of Black and racially diverse authors. As a company, we are committed to identifying actions we can take in the fight against racism and injustice, and elevating BBIPOC voices is paramount to inspiring change. Follow along …

SalesForce – Automate Marketing Collateral

Hello! ​ I am looking for some insight in regards to automating the creation of co-branded marketing flyers and promotional collateral for sales reps. ​ Our current process looks like this: Sales rep fills out a hubspot form for a marketing request which is sent to my email. I reach out to sales rep to …

How to Connect Virtual and In-Person Marketing Experiences in the All-Digital Marketplace

It’s an exciting time to be a marketer, but it’s also more complicated than ever before. There are more customers, more channels, and more opportunities to succeed and fail. But these are the challenges that marketers like Nick Runyon, CMO of PFL.com, thrive on. PFL is a leading provider of tactile marketing automation and helps …

How to Predict and Analyze Your Customers’ Buying Patterns

Buyers don’t think like marketers or salespeople. Anyone who works in these departments can admit that. More importantly, buyers don’t think like each other either. Each consumer follows their own set of buying patterns, whether they recognize it or not. For instance, someone who walks to work every morning may grab a coffee from the …

How to Get Started With CRM-Powered Advertising [+ Why You Should]

HubSpot was founded during a time when people were under constant attack from aggressive outbound marketing tactics. I’m sure nobody misses the unwanted ads, spam emails, and cold calls that used to interrupt their day back in the mid-00s. Ad retargeting wasn’t a thing, so we all had to settle for repeatedly seeing the same …