Category: Marketing Automation

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The product marketing landscape is continuously changing. To keep pace with the latest trends, you’ll need to keep up with the experts. That includes reading books with fresh insights and perspectives.

To help, we’ve gathered a list of 15 essential product marketing books for your 2023 reading list. These books tackle how to lead a successful launch, tips for growing your career, and how to build customer-centric campaigns.

15 Essential Product Marketing Books
1. The Launch, A Product Marketer’s Guide: 50 key questions & lessons for a successful launch by Yasmeen Turayhi

Pages: 130
Where to buy: Amazon

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Some of the best beginnings start with a question — or, as in the case of The Launch, 50. Through guided and thoughtful questions, this book will help you avoid common pitfalls and help put you on the path to success.
Best for: Understanding the framework of where to begin your product marketing. The Launch will equip you with questions to guide your product marketing journey.
2. The Influential Product Manager: How to Lead and Launch Successful Technology Products by Ken Sandy

Pages: 384
Where to buy: Amazon, Bookshop.org

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It can feel hard to justify what you do in your organization or prove your job value in the broader ecosystem of your company. The Influential Product Manager is about understanding how the product manager interacts with every level of the business to launch successful technology products.
What we like: Distilling decades of experience into learned lessons, this book offers a human perspective on product management in an actionable and practical guide.
3. Product Marketing, Simplified: A Customer-Centric Approach to Take a Product to Market by Srini Sekaran

Pages: 203
Where to buy: Amazon, Bookshop.org, Audible

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Under the fame of the customer’s needs, Product Marketing, Simplified is a comprehensive guide to product marketing that takes you through the steps. You’ll get best practices on everything from messaging to influencing the product roadmap.
Best for: Understanding the customer’s perspective. This book puts you in the customer’s mindset and helps answer questions around the “why” pertaining to the need of the product.
4. Product Marketing Misunderstood: How to Establish Your Role, Authority, and Strategic Value by Richard King and Bryony Pearce

Pages: 206
Where to buy: Amazon, Bookshop.org

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While product marketing is still a relatively new job function to the organization, there are a lot of misunderstandings about your role and how to position it.
Product Marketing Misunderstood offers guidance on personifying your value and driving the organization forward.
Pro tip: Product Marketing Misunderstood provides practical knowledge and applications. You can apply these tools to your job positioning, messaging, and personas.
5. Product Marketing Debunked: The Essential Go-To-Market Guide by Yasmeen Turayhi

Pages: 134 pages
Where to buy: Amazon, Barnes and Noble, Bookshop.org

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Product Marketing Debunked provides a view into taking unformed concepts and creating a proper strategy for commercializing a product. You’ll learn how to make a go-to-market plan and release your final product into the marketplace.
Best for: Establishing a framework for releasing a product. This book offers a starting point that you can modify to match your industry and growth stage.
6. Product-Led Growth: How to Build a Product That Sells Itself by Wes Bush

Pages: 276
Where to buy: Amazon

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If you are a product marketer following product-led growth principles, Product-Led Growth is the book for you. It guides you through the thought processes of product-led growth and puts you in your customers’ shoes to build a product that better serves their needs.
Best for: Understanding where the pillars of product-led growth fit into your product marketing plan and strategy.
7. The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company by Lucas Weber

Pages: 123 pages
Where to buy: Amazon

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The Product Marketing Manager explains the product marketing role and focuses on practical applications. Weber ties insights to entertaining life lessons and anecdotes he collected.
What we like: The personal anecdotes and stories feel like wisdom passed down from a close friend who has learned a lot over the years.
8. INSPIRED: How to Create Tech Products Customers Love by Marty Cagan

Pages: 368
Where to buy: Amazon, Bookshop.org, Barnes and Noble

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To understand how to market a product, you must first understand the “why” behind the creation. INSPIRED helps equip product marketers with the skills and tools to sell a product customers will love.
Best for: Understanding how to assemble the right people and skill sets, discover the right product, embrace an effective yet lightweight process, and create a strong product culture.
9. Hooked: How to Build Habit-Forming Products by Nir Eyal

Pages: 256
Where to buy: Amazon, Bookshop.org

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There are certain products that we now believe we can’t live without, constantly coming back to get the latest model or update.
Hooked details the “Hook Model,” a four-step process embedded into the products of many successful companies to subtly encourage customer behavior.
Through consecutive “hook cycles,” these products bring users back again without depending on costly advertising or aggressive messaging.
What we like: This book helps you understand the psychology behind what gets people hooked on products. This can help you think through the same principles for your products.
10. Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It by April Dunford

Pages: 202
Where to buy: Amazon, Barnes and Noble, Audible

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So much of product marketing is product positioning, and understanding what positioning your customers react to is crucial to the sales cycle.
Obviously Awesome uncovers the principles of positioning and helps you find and position your product differentiators.
Best for: Putting yourself in your customer’s shoes to understand what makes them buy, what positioning they react to, and why they would want to buy from you continuously.
11. Escaping the Build Trap: How Effective Product Management Creates Real Value by Melissa Perri

Pages: 200
Where to buy: Amazon, Bookshop.org, Target

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Companies that measure solely by outputs often fall into what Melissa Perri describes as the “build trap,” cranking out features to meet their schedule rather than the customer’s needs.
Following her advice, you can rethink the purpose of why something gets built.
What we like: This book helps you understand that to stay competitive in today’s market, you must adopt a culture of customer-centric practices focusing on outcomes rather than outputs.
12. Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath

Pages: 336
Where to buy: Amazon, Audible, Barnes and Noble

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In Made to Stick, the authors reveal the anatomy of ideas that stick and explain how you can make your ideas stickier. You’ll learn about the human scale principle, using the Velcro Theory of Memory, and explore how to address curiosity gaps.
Best for: Understanding the impact of messages and why some things stick with us while others are forgotten over time. This book will help you level up your messaging with impactful and thoughtful tactics.
13. To Sell is Human: The Surprising Truth About Moving Others by Daniel H. Pink

Pages: 272
Where to buy: Amazon, Barnes and Noble

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Nowadays, it can feel like everyone is trying to sell you something. While that’s not inherently bad, To Sell Is Human looks at the difference between selling and storytelling. This book offers a new perspective on the art and science of selling.
What we like: This book moves past typical sales jargon to explain why we sell and how to do it effectively. You’ll also learn how to communicate honestly with your customers.
14. Influence, New and Expanded: The Psychology of Persuasion by Robert B. Cialdini, Ph.D.

Pages: 593
Where to buy: Amazon, Barnes and Noble

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Sometimes product marketers get so bogged down in their own messaging that they forget the science behind product launches.
Using memorable stories and relatable examples, Cialdini explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings.
Best for: Brushing up on communication and persuasion skills. Influence is for anyone looking to go back to the fundamentals of influence. You’ll rethink messaging that might not be working.
15. The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to Go from $0 to $100 Million by Mark Roberge

Pages: 224
Where to buy: Amazon, Barnes and Noble, Bookshop.org

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As someone who’s been at the forefront of multiple sales builds, Mark Roberge demystifies the sales process and life cycle.
The Sales Acceleration Formula provides a framework that uses all your tools at your disposal — like data, technology, and personas — to accelerate your growth.
Best for: Understanding the impact of a full sales lifecycle and your role within it. Use this book as a guide, picking up helpful information and tips to market your products better.
Building Your Product Marketing Reading List
Much like product marketing itself, learning about this business process is ever-changing. Understanding the skills needed and applying practical advice will help you level up your processes.
Ready to expand your product marketing knowledge in 2023 and stay ahead of the curve? Our list of 15 essential product marketing books is the perfect place to start.

Hi I have this course : Nick Kozmin – Earn $100K Per Month In 3 Months Or Less As A Growth Consultant https://www.growthconsulting.com/ DM me if you need it https://preview.redd.it/pt6smfmluwxa1.png?width=1632&format=png&auto=webp&s=3ce27b68723b482655a5d2086c1cf456a7c2ed8a submitted by /u/alaemaroc123 [link] [comments]

In today’s fast-paced business world, marketers need to be at the forefront of technological advancements to stay ahead of the competition. This article explains why AI is an essential tool for modern marketers and how it can help them achieve their goals. From predictive analytics to personalization, AI is transforming the way marketers work and helping them reach their target audience more effectively. The article discusses the benefits of using AI in marketing and provides real-world examples of how businesses are leveraging this technology to drive growth and improve their bottom line. If you’re a marketer looking to stay ahead of the game, this article is a must-read. Visit: https://us.sganalytics.com/blog/ai-is-an-essential-tool-for-modern-marketers/ submitted by /u/David_starc150 [link] [comments]

 

 

Today SALESmanago, the Customer Engagement Platform, has been named as one of G2’s ‘Best Marketing and Digital Advertising Products’ and a Champion in Software Reviews’ 2023 CDP Emotional Footprint Market Report.

 

G2, the largest and most trusted software marketplace, is used by more than 80 million people annually, including employees at all Fortune 500 companies, to make smarter software decisions based on authentic peer reviews. Its Marketing Product Awards are earned by software products and companies that provide best-in-class customer service products and experiences for their customers.

Similarly, Software Reviews collects and analyses the most detailed reviews on enterprise software from real users to give readers an unprecedented view into products and vendors. SALESmanago outperformed several other providers in this report, and was named alongside Salesforce and Tealium AudienceStream as a Champion.

 

Greg Blazewicz, CEO and Founder at SALESmanago, commented: “We’re thrilled to have been named as one of G2’s Best Marketing and Digital Advertising Products, alongside being a Champion in the Customer Data Platform space. The importance of CDPs has grown significantly in recent years, and our inclusion in G2’s Marketing Product Awards is a testament to this. CDPs are essential for marketers to better understand their customers and deliver personalised experiences at scale, which is our core mission at SALEsmanago.”

 

The news comes alongside SALESmanago’s recent launch of its CUPID Score, the new industry standard to measure customer engagement and experience. Headquartered in Poland and with offices around Europe, SALESmanago’s customers include Starbucks, Lacoste, KFC, New Balance, and Victoria’s Secret.

 

🔓Creators UnlockedThis interview is part of a series called Creators Unlocked that delves into the world of content creators to uncover the stories behind their social media posts.From Twitter to TikTok, the articles aim to offer insights and learnings for aspiring and established creators while also offering a glimpse into the lives of those behind the screens.Today, we’re unlocking Joy Ofodu’s creator journey discussing everything from channeling all the feelings from her breakup in 2020 into comedy content to her goals for her platform.🗒️To follow Joy, check out her website, TikTok and Instagram.We talk about navigating the content creator world as a Black woman to what it looks like to have a clear vision for your content from the start. Joy also takes us behind the scenes of what it takes to run a successful creator business, from the tools to the people that make it all happen. Let’s get into it.🖊️This interview has been edited and condensed for clarity.Q: What inspired you to start creating content on social media?I had been a blogger, a photographer, and a member of online communities for years prior, but what made me a short-form video producer was a breakup in 2020 at the height of the pandemic. @joyofodu Every journlist with nothing to report #newsreportervoice #funnyvideos #funnyaudios #improv #comedysketch ♬ original sound – Joy Ofodu I wanted to build and design my own dating life and my new love story, so to document and remember the experience, I started creating and sharing short-form videos.Q: Do you consider yourself a full-time creator?Yes, I’m a full-time creator, as well as the CEO of my business, which I use to support my creativity. It feels really energizing to finally be in a place where I’m creating, acting, and producing content full-time.Q: I love that you see yourself as a CEO and creator. What type of content do you create, and who do you create it for?Joy Ofodu is my company name, and we’re an influential media company I like to say that I deliver laughter to global audiences, but my business produces inclusive entertainment and creative services.I have labeled us as a media company based on how we affect others. When we speak, appear, shine, or show up, people are inspired to act and make a change, right, which is the definition of influence – influencing action upon others.Q: Do you also offer other services to people under your company?Yes, under Joy Ofodu, we offer short-form video production services. Companies like Dove and Netflix often ask us to produce short, funny videos to promote products or services. We also have voiceover services for animation, video games, and audiobooks, and I’m currently the sole voice actor. @joyofodu @dove #DovePartner It’s 2023 and Black women’s hair is still 2.5x more likely to be perceived as unprofessional. Dove and LinkedIn are partnering to end hair discrimination in the workplace. Head to the link in my bio to sign the CROWN Act Petition and remind your feed that #BlackHairIsProfessional ♬ original sound – Joy Ofodu We offer imaginative IP (intellectual property) writing, which I don’t really advertise. But the characters and storylines that you see in my own comedy, some of them have been extended to be their own world. So I also have private IP that I’ve not yet released, that I’ve built around certain characters and themes and ideas, and I’ve sold IP to clients as well.Q: So, on top of creating content consistently and engaging your 200k+ audience across different platforms, you’re actively running a business. How do you manage all that?I’m still very heavily involved in my content creation, so the show that I’m currently working on, Dating Unsettled, has been almost 100% me, from recording to tracking analytics once it’s uploaded. But I do have a team that supports me behind the scenes.My executive assistant helps me monitor my schedule, book events and voiceover work, and interface with clients. None of my partnerships would be possible at this scale without her. Then on some of my longer video projects, I work with a consultant Isaac, on launches. I got mentions in the New York Times and Refinery29 that wouldn’t have happened without him.Q: What advice would you give creators who are stepping into the same season of expanding their content creation? What should they be investing in?You should always be looking to improve your technical setup as a creator. The more you know about lighting and audio and post-production editing, the better. That’s something that you can and should always invest in improving, whether it’s 100 people following you or 200,000.I can’t say that there is one objectively good style of video – it’s all about the tools you need to achieve the quality you and your audience have come to expect of you. A vlogger might need different tools than I do. It really just depends on your space, time, and financial means.When you join a company or program, they can usually give you a mission statement and tell you their vision for the next 5 to 10 years. So when it comes to investing in a team, make sure you have a clear vision. Invest in a brand strategist to help you articulate your vision if you have to, but don’t make the mistake of bringing someone in so early that you don’t have one yet. I felt more comfortable having a clear vision as a creator and having a little traction and audience on social media.But more importantly than anything, it was just that I had tasks that were beyond my physical capability. That’s really it. I had tasks that, if I continued shouldering all of them, I would burn out. The second I felt like I was dropping the ball, I knew I needed to bring in someone who could tackle them at 100%.Q: Speaking of tools, what’s in your tool stack for content creation?I use a lot of in-app native editing, especially on Instagram, which shocks many people.I love Adobe Creative Cloud, particularly Photoshop and Lightroom, for all my professional photography. Other tools that I use include CapCut and Happy Scribe for closed captioning. However, YouTube and all these platforms are starting to bake in closed captioning natively,Google Drive is also pretty great, and my website is built on WordPress. Then I’d add Canva and iMovie to my list, and for finding contractors and freelancers, Upwork.Q: How do you make money as a creator, and what’s the largest contributor revenue in terms of everything you offer in your business now?I make money as the creator through the ways that I mentioned: voiceovers, video production, and IP writing. I also do speaking engagements where someone wants me to be the host or a panelist at a webinar or physically at an event. Those are other ways I get paid as a personality. Then the final would be creator or grant programs, so actually raising non-equity-based funding for my business.The most significant revenue driver at the moment that I can discuss is sponsored content or brand partnerships. Those are the ones that you can publicly see on my Instagram or my TikTok. I also have a couple of sponsored partnerships that I activated this year on LinkedIn for the first time. I can drive, for example, $7,000 for a sponsored post before usage rights.Q: How do you decide who to work with when it comes to sponsored content? Is there ever any conflict with creativity for you?I like working with companies and organizations and people who believe in what I believe in. So we both hold our audiences in the same regard and we believe in empowering underrepresented people. I like to see these things in practice before they reach out to me is important – just working with me doesn’t mean that you support black or women-owned businesses.Having a shared ethos, and working with brands that are reputable is important to me, so I will definitely work with a brand if it meets all of that criteria. Once you reach a certain point as a creator, there’ll always be people who want to work with you, but you can’t accept everything – otherwise, your brand becomes too dilated. For me, I use a rubric of: does it feel right? Is this client or partner going to shine on my account? Do I have enough energy or even real estate on my account to dedicate to this campaign? Sometimes, I have to tell a brand that I don’t have the capacity in one month to work with them, or the projects that I’m doing at the time don’t align with what their campaign is about.I also don’t work with brands in certain categories. I want to preserve my ability to work in children’s animation, so I stick to family-friendly, PG-13 campaigns. And politically, I have to dance very carefully. I’m not afraid to show public support for legislation or candidates that I might believe in. However, I recognize the influence that I have and how much research and due diligence I need to do when it comes to voting and people’s livelihood. I don’t do anything that is asking my audience to spend or invest their money.Q: It seems like you’ve always had a clear idea of your vision for your brand on social media. What advice would you give someone looking to build their identity before they start hitting big numbers?Audit yourself. I always recommend people begin with an audit and be very thoughtful about where they already appear online. Then consider where you want to appear. If you’re looking to grow, go where your ideal audience is. Don’t pick a platform because it’s the hottest thing right now – think audience first. Consider your audience’s media diet, what they’re interested in, then consider your own brand identity, like the visual style your audience will come to associate with you. Also, create content pillars within your niche. And stick to them. This helps your audience know what to expect when they see your content.Q: You were part of this great interview about Black History Month campaigns in 2023. what has been the most challenging part about growing as a black female creator so far?I think it’s just navigating the same societal constraints I experience offline. It’s the same misogynoir, the same pressure or expectation to fit into a certain stereotypical entertainment trope or mold as a black entertainer, right? You’re either sexualized, or you’re a clown, or you’re aggressive, or you’re super radical and if you don’t fit into one of these stereotypes, growth can be slow and frustrating.As I discussed in that interview, pay equity and algorithmic visibility will continue to be two of the biggest challenges as a Black creator. I am hyper-aware that no matter how expertly I produce on social media platforms, there is still a ceiling to my success. If you look across the board at the highest-earning creators, we don’t see ourselves represented. And it’s not about our talent or our strategy or even a lack of support. No matter how much we support each other, the system isn’t designed for us to ultimately succeed at the highest levels.TakeawaysTL;DR? Here’s everything lesson we can learn from Joy’s journey to success as a creator:Turning personal experiences into content: Joy started creating short-form videos to document and share her journey of building and designing her dating life after a breakup in 2020. Her content has since evolved, and she now runs a successful creator business under her company name, Joy Ofodu.Diversifying income streams: Joy generates income through various avenues, including voiceovers, video production, IP writing, speaking engagements, and sponsored content or brand partnerships. She mentioned that sponsored content is currently her most significant revenue driver, with some sponsored posts earning her $7,000 before usage rights.Prioritizing brand alignment: Joy is highly selective when it comes to choosing the companies she works with for sponsored content. She ensures that these brands share her values, empowering underrepresented people, and are reputable. Joy also avoids certain categories, such as politically charged campaigns or those that don’t align with her family-friendly brand.Investing in growth: Joy believes that creators should always look to improve their technical setup, including lighting, audio, and post-production editing. She also emphasizes the importance of having a clear vision before expanding and investing in a team. For her, the decision to hire help came when she realized she could no longer manage all tasks by herself without burning out.Navigating challenges as a Black female creator: Joy faces challenges such as pay equity, algorithmic visibility, and societal constraints that limit her growth and success. She is highly aware of the existing ceiling to her success on social media platforms and is focused on breaking through these barriers. She emphasizes the importance of supporting one another as creators and pushing for systemic change in the industry to create equal opportunities for all.Check out Joy’s latest series, Dating Unsettled

I don’t know about you, but I get hundreds of emails every week from new product announcements to discounts to newsletters I signed up for in 2001. So how do you stand out? I decided to start tracking the email subject lines that made me open. Here’s what I learned. Relevance and personalisation A good subject line should be relevant to the recipient and, if possible, personalised. Including the recipient’s name or referring to something they’re interested in can make the email feel more tailored to them. Curiosity A subject line that sparks curiosity encourages readers to open the email to discover more. For example: “The secret to doubling your productivity” “The surprising truth about [industry topic]” FOMO (Fear of Missing Out) These types of subject lines capitalise on the psychological phenomenon that arises when people feel they are missing out on valuable experiences, deals, or opportunities. “Last chance: 70% off sale ends tonight!” “Only 3 spots left!” Funny Funny Email Subject Lines use humour to grab the recipient’s attention and make the email stand out from the rest. These subject lines aim to entertain while also conveying the email’s purpose. Examples include: “Your horoscope says: It’s time to treat yourself” “Swipe right on us.” Vanity Vanity Appealing Email Subject Lines tap into the recipient’s desire for self-improvement, achievement, or recognition. These subject lines often promise to boost the reader’s skills, image, or status. “Get that promotion: Learn the secrets of successful networking” “Master the art of persuasion with our expert tips” Greedy Greedy Email Subject Lines appeal to the recipient’s desire for more – more savings, more rewards, or more value. These subject lines often use numbers, percentages, or other quantifiable benefits to showcase the value proposition. Other tactics include Urgency Results-oriented Promise of lasting change Promise of efficiency Here’s the 9 Email Subject Lines That Made Me Open along with more tactics to improve open rates. submitted by /u/seoisboring [link] [comments]

The demand for sustainable and eco-friendly products has been growing steadily over the past few years. Consumers are becoming more conscious of their environmental impact and are seeking out businesses that share their values. This trend is particularly relevant in the eCommerce industry, where online shopping has become increasingly popular.  Increasing your sustainability isn’t just…
The post How Your eCommerce Business Can Become More Sustainable appeared first on Benchmark Email.

There’s a new AI tool for managing Google Business Profiles: www.merchynt.com/profilepro. It just left beta and fully launched today with over 1k downloads already. submitted by /u/After_Ad_6757 [link] [comments]

Hey everyone, Not sure if this is the right place to ask but I’m looking for a way to monitor reviews and scores for multiple businesses. I want to be able to track reviews from Yelp, google reviews, Facebook, and BBB if possible, see the amount of reviews and average review score/rating. An embedded listing of the most recent reviews could be helpful to. This would be used by a PR firm to monitor a client’s online PR presence. submitted by /u/hungryspriggan [link] [comments]