Category: Marketing Automation

Facebook groups have helped me find roommates in Boston, potential dog breeders for a family pet, and women’s networking opportunities in the nearby area.
In short: Facebook groups are undeniably valuable.
Recently, companies have taken advantage of groups for their own benefits, as well — Peloton, for instance, uses groups to connect its users and facilitate a space where people can share exercise plans, training methods, and workout schedules with one another.
Other brands, including National Geographic and Instant Pot, have followed suit, creating their own community-focused groups to inspire action, encourage engagement, and increase brand loyalty.
Even HubSpot recently created its own private group, Marketer to Marketer.
If you’re considering creating a Facebook group for your own company, you’ll want to keep reading. Here, we’ll explore the differences between Facebook groups and Pages, how to create a Facebook group, and whether or not it’s worth the effort.
Let’s dive in.

Should I create a Facebook group for my business?
To determine whether a Facebook group is a good idea for your business, let’s start with the differences between a Facebook group and a Facebook Page.
Most businesses should have a Facebook Page. A Page enables you to advertise on Facebook, and it’s a public-facing profile to post company-relevant updates and announcements to Facebook users at-large.
If you’re a nonprofit organization, a Page also enables you to post a ‘Donate’ button to increase donations from the Facebook community.
Considering 1.56 billion people are on Facebook, it’s vital your business has a Facebook Page to increase brand awareness, advertise to new audiences, collect audience insights, and even chat with users looking for customer service.
As Gary Vaynerchuk told HubSpot’s CEO Brian Halligan, “… You can’t be alive in the game without a Facebook.”
All of which is to say: Having a Facebook Page is a requirement for getting your business active on one of the largest social media platforms.
A Facebook group, on the other hand, is much smaller-scale and typically more exclusive than a Page. For instance, with a group, you’re able to set up open membership, membership upon approval, or even membership by invitation only. Then, once members are accepted into your group, they’re able to freely post and engage with one another.

Simply put, a Facebook Page is company-focused, while a Facebook group is community-focused.

A group is a good idea if you’re interested in connecting your customers or leads to one another, you want to facilitate a sense of community surrounding your brand, or you’re hoping to showcase your brand as a thought leader in the industry.
However, a group is not a good idea if you want to use it to raise awareness about your products or services, or simply use it to post company announcements.
People want to join groups in which they feel a sense of belonging and connection with fellow group members, and to learn about an industry at-large — which takes effort, resources, and time to ensure your team can deliver.
If you don’t feel you have the resources to cultivate a valuable, engaging Facebook group, it might be best to wait until you do.
However, if you’ve determined a Facebook group is the right decision for your own business, let’s explore how you can create one.
How to Create a Facebook Group for Your Business
1. On your company’s Facebook homepage, click “Groups” on the left-hand side.

2. Click the “+ Create New Group”.

3. Type in a Group Name, and then choose your privacy (Public versus Private). You also have the option to invite Facebook friends immediately if you’d like. Then, click “Create”.

4. Click “Edit” on your cover photo to choose from Facebook photos, illustrations, or upload a photo from your computer.

5. Add a description to your Group so people know what your group is about. Additionally, if you want to create a private group for customers, you can copy-and-paste customer email addresses into your “Invite” box.

And that’s it! Your Facebook Group is now ready-to-go.
However, to encourage strong retention and engagement, you’ll want to be an active community lead. To pin posts, create a poll in the group, and more, keep reading.
How to Pin a Post in a Facebook Group
A pinned post is a post that will remain at the top of your group’s timeline for seven days (unless you unpin before then).
This is important if you’ve posted content to encourage engagement. For instance, if you’ve posted an Ask Me Anything, you might want to pin that post to ensure users can find it easily even once group members start posting their own content on the timeline.
Additionally, if you’ve posted to welcome new members to the community and provide some necessary information on your group, you might want to keep that post pinned to ensure new users have the right context as soon as they jump into your group for the first time (of course, you’ll also want to provide context in your description, as well).
1. To pin a post, you’ll first need to type your message into the “What’s on your mind” box, and then click “Post”.
2. Once the post is published, click the three dots at the top right of your post and select “Mark as announcement”:
And that’s it! Your post is now pinned to the top of your timeline for the next seven days.
Next, let’s dive into how you can create a poll in your new group.
How to Create a Poll in a Facebook Group
1. To create a poll in a Facebook group, start by clicking into the “What’s on your mind?” box. Then, click on the three dots that say “More”:
2. Next, click “Poll” out of your menu options.

3. Type your poll question into the text space, and then add your individual options into each text box. Click “Poll options” to fine-tune your poll. When you’re ready, click “Post” to immediately publish your poll.

How to Create a Private Facebook Group
1. You have the option to create a Private or Public Facebook group when you’re first creating a group:
2. However, if you created a public Facebook group and now want to make it private, you can do that by clicking “Settings” under “Manage Group” (from within your group): 
3. Next, click the pencil besides “Privacy” and click on the “Private” bubble (Note: It takes three days to change a group from public to private):
To learn more about the benefits of having a private Facebook group, read about how HubSpot made the decision to make its own private Facebook group — plus, why the social team feels the Facebook group is critical for faciliating deeper, more meaningful connections between HubSpot users and the industry as a whole.
And that’s it! You’re now on your way to engaging with leads, prospects, or customers directly within your Facebook group to increase brand loyalty and value.
If you’re looking for inspiration before designing your own Facebook group, take a look at 9 of The Best Facebook Groups We’ve Ever Seen.

There are a lot of things I used to buy in person that I now buy online. I wouldn’t call myself lazy, but it’s just so much easier to carry a box of paper towels from my doorstep into my apartment than it is to carry it down the street from my local grocery store.
And I’m not alone. Whether it’s because of the larger selection, better pricing, convenience, or something else, a lot more people are buying stuff online nowadays instead of in person. Despite the growing number of online shoppers, people are still wary of the setbacks of paying for stuff online. In particular, people still get nervous about giving their personal and credit card information to online retailers.
If you’re an ecommerce business, a big part of attracting and delighting your customers will be providing them with a stable, reliable, secure, and smooth online shopping experience. That starts with creating your payment gateway.

How to Create a Payment Gateway
A payment gateway is a technological front-end component of payment processing that bridges the gap between your business’s financials and the customer’s financials during a transaction. To get an understanding of what I mean, it helps to know how payment processing works.

On one hand, the customer’s financial institution must approve or deny the purchase. On the other, your payment service provider (PSP) and merchant account need this data to process the transaction and receive payment. Coordinating these moving parts is your payment gateway.
Here’s how to set it up.
1. Open a merchant account.
A merchant account is a type of business account that accepts payments of multiple types, including credit cards. Funds from online purchases land in your merchant account after they’ve been processed, and you’ll then be able to transfer them into your business banking account.
In order to create a payment gateway, it helps to already have a merchant account set up as it will be the final destination for funds from successful transactions.
2. Choose a payment service provider (PSP).
While the gateway acts as the front-end of payment processing for a transaction (i.e. the interface that customers directly interact with), the payment service provider facilitates the transaction on the back-end, passing financial data across all the moving parts. In order to create a payment gateway for your customers to interact with, you must first set up a PSP to hook it up to.
3. Decide whether you want to build or buy your payment gateway.
You have the option to build a payment gateway yourself (custom) or partner with a provider to get one “out of the box.”
Custom builds may be able to suit a wider range of your unique needs and save on transaction fees. However, it may be costly to develop and maintain.
An “out of the box” payment gateway is quicker to set up, but you’ll want to ensure that it comes with all of the features that you need. Some may even come with PSP functionality, which saves you time during the setup.
Top gateway providers in the industry include Authorize.Net, Stripe, and PayPal.
If you plan to take payments on your website, then be sure you’re checking everything off from the list below.
Essential Features for Taking Payments on Your Website
1. Multiple Login Options
While it’s more convenient for your marketing to require shoppers to create an account before placing an order, it doesn’t always benefit your customers. You might lose people along the way if you don’t give them the option to check out as a guest. Remember: You can always ask them to create an account once they’ve bought from you and feel a little closer to your brand.

Image Credit: VWO
You should also think about offering shoppers the option of logging in with one of their social media profiles, like Facebook or Twitter. This can reduce registration friction because it makes the login process a lot faster. Make sure you add that you’ll never post without the customer’s permission, if applicable.
The caveat of allowing a social login? It’s the one connection shoppers will have to log in — and if anything changes about that connection (the terms of service for the social network change or they delete their account on the network), their ability to log into your site will change, too. So if you’re allowing people to authenticate with social logins, figure out other ways ask for more contact information.
2. Authentication/Login Layers
Customers who do have an account with you want to know that their information is safe — even if they forget their login information. To give them peace of mind, be sure to require several verification layers before you restore their login information. For example, if a customer forgets her password, your site could require various security questions before sending an email to a pre-determined email address.
3. PCI Compliance
The PCI Security Standards Council (PCI SSC) defines a series of specific Data Security Standards (DSS) that are relevant to all merchants, regardless of revenue and credit card transaction volumes.
If you host and manage your own ecommerce platform, it’s your responsibility to ensure PCI compliance at the required compliance level, which is based on credit or debit card transaction volume over a 12-month period. Most SaaS shopping carts will have PCI compliance built in.
4. Integrated Payment Processor
While you can get away with payment processors like PayPal, Stripe, Google Pay, and Amazon Pay if you have a very small website and a low number of transactions, it’s much better to integrate a payment process directly into your website.
With some processors, online shoppers get redirected off your website to a pay site that doesn’t look like yours — which disrupts their experience, visually disconnects them from your brand, and can be confusing or nerve-racking and prompt them to abandon their cart.
An integrated payment solution that processes your customers’ information on your own server allows for more flexibility and customization. Plus, it’s a much smoother experience for your customers.
An integrated payment page will require an SSL certificate to ensure a secure connection. Which brings me to my next point…
5. SSL Certificate
Every ecommerce website needs an SSL certificate to protect customers’ personal and credit card information. SSL is the standard security technology that makes sure all data passed between a web server and a browser remain private.
Without it, hackers can steal your customers’ information — and online shoppers won’t feel safe submitting their information on your website. Online shoppers will be able to tell your website’s secure when they see an “https://” at the beginning of your URL, as opposed to just “http://”.
Read our article to learn how to get an SSL certificate on your website.
6. Credit Card Logos and Security Seals
Speaking of keeping online shoppers at ease, you might want to add credit card logos and security seals to your website to reassure shoppers that your site is a secure, trusted place to do business. Make them visible at least in the shopping cart and checkout phases of your site, or even try integrating them into the footer of your website.
7. Checkout Buttons
The less time customers have to spend looking for an option to check out, the sooner they’ll take action and buy. We recommend putting checkout calls-to-action — in a color that really stands out — at the top and bottom of your web pages.
Check out this checkout button example from ModCloth (no pun intended):

Want a little button design help? Click here to see get free call-to-action templates.
8. Visual Checkout Process
If you need to spread the checkout process across multiple pages, give shoppers a visual indicator of how far they’ve progressed and how long they have left to go. Again, ModCloth does this particularly well:

9. Return & Refund Policy
Shoppers don’t get to physically look at or feel a product before they purchase it online, which can make some people nervous and disincentivize them to buy. To help mitigate this, make your return and refund policy readily available. Consider making it part of the checkout process and even putting it in the footer of your website.
Be sure your policy is succinct, informative, engaging, and easy to understand. Say whether the customer will get a refund or an in-store credit, stipulate a timeframe for returns, define the condition you expect the product to be in, and disclose any fees up-front — like who will cover the cost of shipping.
10. Clear Path to Your Contact Information
Online shoppers want to know they can easily reach your company for support — especially if they’re first-time customers. If you don’t give them a clear path to your contact information, they may either hesitate to buy from you, or they may not get the support they need to complete a transaction.
Include contact information like a phone number (with availability hours), email address, street address, and social media accounts. Preferably, list this information as text (not as an image) so it’ll get picked up by search engines in local searches. Some retailers also like to offer live chat options — just be sure that you’ve integrated it with your customer records so you can build smarter marketing campaigns in the future.
11. Detailed Confirmation Page Before Checkout
Before allowing online shoppers to check out, you’ll want to take them to a detailed confirmation page before finishing the transaction. This page should let them review their cart, give them the option to change the quantity or remove items, include a final price (including tax and shipping), and indicate when the items will be shipped.
12. Optimized Checkout Page Design
The best checkout pages are functional, secure, attractive, and easy to use and navigate. The last thing you need is someone with purchasing intent getting cold feet at the last moment simply because they can’t use your system or don’t have faith in it.
13. Mobile Payments
Buyers don’t just buy on desktop. They also buy on mobile, so your payment gateway must be responsible and easy to navigate for mobile users too. If your have a mobile app, you may also need additional functionality to process payments on iOS and Android.
14. Confirmation Email
Finally, you’ll want to create a confirmation email that includes the order number, the product, payment, and shipping information, and your return and refund policy — just in case. If possible, use a real “from” email address (instead of noreply@company.com) that can be answered by a member of your customer support staff. You’ll also want to make the order confirmation page easy to print. This is the time when you can offer guest customers the option to sign up for an account, too.
Setting up your ecommerce business is exciting, even if all the details can be a little overwhelming. With a little bit of planning, you’ll be well on your way to processing ecommerce transactions left and right.
Editor’s note: This post was originally published in September 2015 and has been updated for comprehensiveness.

The thought of creating your own website may seem overwhelming.
You might even think this task is impossible for anyone but a developer or a person with a background in web design.
Well, I have good news for you — there’s a software out there that’s so easy to use, virtually anyone can successfully create a unique and professional-looking website for their business, blog, or portfolio. It’s called WordPress.

But how?
This ultimate guide will cover a basic step-by-step process of creating your own WordPress website as well as a list of tips and tricks to remember while working with WordPress.

But first, let’s answer the question most people have when they begin thinking about their new WordPress website: What is the difference between WordPress.org and WordPress.com?
WordPress.org vs. WordPress.com
The difference between WordPress.org and WordPress.com has to do with who is actually hosting your website.
You host your own website or blog on WordPress.org, through a third-party hosting provider. You also have to download your WordPress software, buy a domain name on a third-party site, and manage your server. It’s a much more hands-on experience than with WordPress.com.
WordPress.com offers to host your website for you. You also don’t need to download any software or manage a server. If you choose WordPress.com, your website’s URL will look like this: www.mywebsite.wordpress.com. However, you have the option to also upgrade your WordPress.com account and buy a custom domain from a third-party provider (meaning your URL will look like this: www.mywebsite.com).
How to Choose Between WordPress.org or WordPress.com
You may be wondering whether WordPress.org or WordPress.com would be a better fit. Let’s review a few more of the pros and cons that come with both options, so you can make an informed decision.
WordPress.org is ideal if you want full power over customizing and controlling your website. However, there is a lot more responsibility that comes with managing a WordPress.org website. You have to purchase and set up your own domain name, upload and install plugins and a theme, edit your website’s code, and manage your website’s security. WordPress.org is free to use, but you have to pay for everything else that goes into having a website.
WordPress.com is preferable if you’re looking for an all-in-one option that has most of the hard work done for you. You’ll never need to manage your server, pay for your hosting, or buy a domain. There are also a number of customization options that come with a WordPress.com plan to help you make your website look the way you want it to.
WordPress.com has a free and paid version. If you stick with the free version, you can’t upload any custom themes or plugins, and you will have a WordPress subdomain. However, there is always the option to pay for premium upgrades and other plans that provide you with even more features and control, as well as the option to buy a custom domain through a third-party site.
WordPress for Beginners: How to Use WordPress
There are a number of ways for you to create your dream website with WordPress. Users generally find the software easy to use, but getting started can be understandably intimidating if you’re completely new to the process. That’s why we have built this “WordPress for Beginners” guide. Want a quick introduction before you dive deep? Check out this helpful video:

For even more resources, we’ve also compiled some of the best websites for learning about WordPress — these can be incredibly valuable sources of information as you start you journey.

Below, we will take a closer look at how to start creating your website.
WordPress is by far the most popular CMS today. Its ease of use and versatility enable the majority of users and business owners to create a website that works for their needs. Here’s how you can do the same.
1. Select a WordPress plan (WordPress.com only).
To begin creating your website, select a WordPress plan. As stated earlier, with WordPress.org you only have one (free) plan option — but it requires you to buy your domain, hosting provider, plugins, themes, and everything else related to your WordPress site.
With WordPress.com, you’ll have to choose between the five plans they offer.

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The main differences between these plans are the monthly fee, types of site customization, and the access you get to marketing tools.

2. Set up your domain name and hosting provider.
Setting up your domain name and choosing your hosting provider for WordPress typically happen around the same time in the website creation process.
Before we talk about how to complete those tasks, let’s discuss the difference between your domain name and hosting provider.
Think about your domain name as your home address — it’s how your visitors are able to locate your website on the Internet. You domain name will look something like this: www.example.com.
Your hosting provider is like your house — it’s where your website files are actually stored. Without a hosting provider, your site wouldn’t have space on a server to “live.” Some of the best WordPressing hosting providers include WP Engine, Bluehost, and Kinsta.

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How to pick domain and hosting providers
Again, WordPress.org requires you to create your own domain and find a third-party hosting provider for your website. WordPress.com allows you to decide whether or not you want a custom domain depending on the plan you choose, but it takes care of the hosting for you.
Your hosting provider is important because it impacts your website’s speed, security, and reliability. There are hundreds of providers to choose from, which is why we put together a list of 22 of the best WordPress hosting providers to help you decide what will work best for you. All of these providers meet WordPress’ three hosting requirements:

PHP version 7.4 or greater
MySQL version 5.6 or greater OR MariaDB version 10.1 or greater.
HTTPS support
When considering hosting providers for your WordPress site, make sure they meet all of the above criteria.

For domain names, getting one is as easy as searching and purchasing one through your
domain registrar of choice. If you are new to WordPress.com but have already purchased and created a domain name elsewhere, no problem — you’ll have the option to
transfer or
map it to your WordPress website.

For the sake of this guide, let’s assume you do
not yet have a domain or hosting provider. Here’s how to start creating your website with the popular hosting service Bluehost.

First, head to Bluehost’s website and click Get Started.

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From here, you’ll be taken to Bluehost’s pricing page to choose from four plans.

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Once you choose your plan and click Select, you’ll be taken to another page to sign up with a domain name.

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Once you select your domain name, you’ll be brought to a page to complete your account and billing information for your purchase.

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After confirming your account and purchasing your domain, you will gain access to your hosting dashboard where you’ll be able to install the WordPress CMS.

3. Install WordPress.

If you are using a hosting provider outside of WordPress, you’ll need to install the CMS to connect your new domain to your website.
This time, let’s use GoDaddy as an example. (Don’t worry, no matter the hosting provider you choose, this process looks similar.)
Note: If you choose to use a managed WordPress hosting service like WP Engine or Kinsta, you won’t need to go through this process, as those services were built specifically for WordPress and will have WordPress installed for you.
To start, log into your GoDaddy account, click Web Hosting, and then Manage. You will be brought to a screen with your account details.

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Scroll down and under Options & Settings, you will see an area titled Popular Apps. Click on the WordPress app to begin the installation.

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After installing WordPress, you’ll need to answer a few questions about the domain you want to use, the directory where you want to install WordPress, and your admin information.
After about 24 hours, your website will be installed to your hosting account, and GoDaddy will send you an email confirmation.
Now that you have your domain set up and WordPress installed, you’ll next need to set up your “Primary Domain” within WordPress, so your visitors see your website when they search your domain.
In WordPress, go to My Site and click Domains. Select the custom domain you want to make your primary domain.

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Then, click Make Primary.

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Confirm you meant to make this change by clicking Update Primary Domain.

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Verify the update was successful by looking for a green box with a checkmark that says Primary Domain.

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Now, on to step four: making your website look nice.

4. Choose your theme.
You can customize your WordPress website using WordPress’ many themes and templates, each of which contains a multitude of layouts, formatting styles, colors, fonts, and other visual options.
WordPress automatically applies a default theme that looks rather plain. You can keep it, but your website visitors may not be so impressed. A custom WordPress theme, whether it’s paid or free, will make your website look appealing and professional to your buyer personas.
Similar to the wide range of hosting providers available, there are also hundreds of themes and templates to choose from. To help you out, we’ve put together a guide to 20 of our favorite themes and templates and categorized them by purpose. Whether you’re looking for a theme versatile enough for multiple different business types, or one suitable for your ecommerce site, portfolio, blog, or business, there’s a theme that will work for your specific needs. On top of your theme, you can further customize your pages with a builder tool like Elementor.
To find a theme that works best for you in WordPress.org, head to your admin dashboard. Click Appearance, then Themes. You’ll be brought to another screen where you can browse available themes or search for a specific one you have in mind.

Once you find the perfect theme, simply install it to begin customizing. Each theme has different steps required during the customization process, so be sure to follow them closely. If a theme has a website (often accessible through the WordPress theme and template library), check for documentation as you work through the customization process.
5. Add posts and pages to your website.
When you add content to your WordPress website, it’s usually displayed in the form of posts and pages.
Posts (or “dynamic pages”) are typically used for blogs and portfolios because they automatically place your newest website content at the top of your featured content. Pages are static, which is why they appeal more to business owners — the added content stays in the same place.
Posts and pages are the main post types in WordPress. Additionally, there are other native post types, as well as custom post types. For now, we can just stick to pages and posts.
Start by deciding whether you want a post or page to serve as the homepage (or any page) of your website. To add a post to your website, go to the admin dashboard, click Posts and then Add New.

You can add a title for your post, place photos, change the format, and insert page elements via blocks and shortcodes. Click Save Draft to save your changes as a draft, or click Publish to immediately take the post live.
Adding a page to your website is a similar process. In your admin area, click Pages, then Add New.

First, add a title to your page. Next, you can insert photos, embed videos, and add content. Follow the same steps to create multiple pages for your website. When finished, click Save Draft or Publish.
6. Customize your website.
Beyond the theme you choose, there are a number of ways to further customize your website. Let’s review a few options.
First, let’s customize your site title. From your admin dashboard, select Settings > General. Here, add your website title and tagline. You can also toggle other basic site information like you URL, email, time zone, and more.

Next, let’s customize your reading sections. Under Settings > Reading, you can change your home page to a static page.

Consider this if you’re a business owner who prefers having content remain in one place on your website. Consider using a dynamic page if you’re a blogger who prefers having your newest content appear at the top of your pages. This way, your visitors can easily find your latest posts.
The navigation bar is customizable, too. This enables your visitors to easily find information on your website.
Add a navigation bar by going to your admin dashboard, clicking Appearance and then Menus.

From here, you can determine how you want your bar to look, how many pages you want to include, what you want to title those pages, and what order you want them to be listed in.
Of course, this is just a fraction of what you can do in the dashboard — click here for more information on your WordPress site settings and customization options.

7. Install plugins.
Plugins are pieces of software that add functionality to your WordPress website and enhance the user experience. With over 55,000 available plugins, there are options for most every type of website and user. Some of the most popular plugins available include:

HubSpot WordPress Plugin: Easily add pop-ups, forms, and live chat to your WordPress website. And as an added bonus, pair this plugin, or other CRM plugins, with your HubSpot CRM.

The Events Calendar: An effortless events calendar that makes scheduling events from your site easy.

Yoast SEO: The go-to plugin to help you with on-page SEO. This app makes sure you’re following best practices before you push your site live.

TablePress: Need a table on your site? Look no further.

The SEO Framework: Another plugin that can help you master SEO on your site.

To begin installation, head to the Plugins section in your admin dashboard. This shows you all the plugins currently installed on your site. Depending on your host, you might have several plugins installed already. Note that for a plugin to work you must activate it after installing.

To add a new plugin, click Add New. Search for your desired plugin and then click Install Now, wait a few seconds, then click Activate.

Get the WordPress CRM plugin that helps you organize, track, and nurture your leads.
8. Optimize your website to increase page speed.
Website performance is a critical part of the user experience. If a page takes too long to load, your visitors will move quickly to another site. You don’t want to frustrate visitors with slow speeds.
You can improve your website’s performance by enabling browser caching. Browser caching is the process of temporarily storing your website’s data on your visitors’ browsers. That way, your content doesn’t need to be sent from the web server for it to appear in the browser, which increases the website speed.
To enable caching for your website, install and activate a caching plugin with the process described above.
9. Get inspired from WordPress website examples.
As you begin to customize your website, you may feel overwhelmed by all the options you have. Instead of starting completely from scratch, it helps to grab some inspiration from other exemplary WordPress websites. Here are some of our favorites:
99% Invisible is a popular podcast that focuses on design and architecture. Their website is sleek, modern, and offers easy navigation for visitors to quickly access each podcast episode.

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The Houston Zoo’s website displays its main attraction on the homepage. The magnifying glass icon on the top menu bar makes searching the site effortless.

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Awesome Motive, the creators behind several WordPress projects, engages their visitors with a polished, yet simple website. It features subtle animation to grab people’s attention.

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WordPress Website Tips and Tricks
There are a number of WordPress tips and tricks to make your website as impactful and user-friendly as possible — we’ve listed 20 of them below to help you do just that.
1. Focus on the basics and create a great user experience with a WordPress theme that complements your business and website content.
2. Use dashes and not underscores when naming your files in WordPress. Google looks as underscores as joiners, meaning your file will look like one big word. That won’t help you with your SEO. Use dashes to make it obvious there are separate words. (For example, use www.example.com/this-is-an-example, not www.example.com/this_is_an_example).
3. Use WordPress’ online support for any questions or concerns you may have while creating or using your website. There are a number of forums and ways to reach out to WordPress experts listed on their website.
4. Use Image Alt Text to your advantage. Image Alt Text can be used to improve your SEO and Google rankings.
5. Keep your sidebar as organized as possible. Stick to the essentials and think about what your website visitors and buyer personas really need quick and easy access to.
6. Back up your website regularly, so if you ever lose access or have technological difficulties, you have everything you need to completely restore your content. There are a number of plugins, such as Snapshot Pro, made specifically for backing up your WordPress content.
7. Learn and understand SEO basics to ensure your website is completely optimized so you can boost your conversions.
8. Create a custom homepage. As mentioned earlier, WordPress will provide you with a default homepage. Take the time to create your own with a theme that works for your business — remember, this is your visitor’s first impression of your business, blog, or portfolio.
9. Keep an eye on your website’s performance and know what is and isn’t working for your visitors. There are a number of useful WordPress plugins, as well as Google Analytics software, to help with this performance.
10. Include an “About Us” page on your website to show your visitors you’re a trustworthy person and/or business. “About Us” pages are known to be the second most-visited pages on websites (after homepages) — so introducing yourself is important.
11. Make sure your site is secure to ensure there are no hackers gaining entry. Again, there are plenty of plugins such as WP Defender to help you with security.
12. Create custom permalinks. Permalinks are the permanent URLs that you plan to keep static for the foreseeable future. They’re important because they improve user experience and enhance your WordPress website SEO.
13. Create a custom navigation bar (as we reviewed earlier) to make your site easy to use for your visitors.
14. Include excerpts on your blog posts so people don’t land on your blog page and see your entire piece at once. By only including excerpts on your blog page, you make room to list all of your blogs in one location. Visitors can then read the excerpts and click-through to read the posts they are most interested in.
15. Structure your website in a way that makes sense for your business, visitors, and buyer personas. For example, use posts if you’re a blogger and use pages if you’re a business owner.
16. Remove “Comment” and “Share” buttons from specific pages of your website. You don’t need (or want) a “Comment” or “Share” button on your “About Us” page, or any of your service pages for that matter.
17. Consider what your website looks like on mobile. It’s no secret people are searching the Internet while on their phones, tablets, and other mobile devices these days. Consider using a plugin to help you achieve a responsive, mobile WordPress design.
18. Use visuals and video content when possible to break up the text on your website pages.
19. Update your WordPress site and plugins regularly. WordPress will tell you when updates are released. This will keep your website looking fresh and working efficiently.
20. Use social proof to show your new website visitors how many other people have already viewed your site and content. There are plugins to help you do this in a matter of minutes.
21. Pick a CRM that works with your WordPress site. A CRM can help you keep track of the way users are interacting with your website and company. Here’s a list of some of the best WordPress CRM options.
Build a Website With WordPress
Having a great website matters. It’s how you connect with your visitors and leads, create a positive first impression with new users, and boost conversions. The good news is creating your own website doesn’t have to be a daunting process…at least not with WordPress.
The easy-to-use CMS offers completely customizable plans suitable for all needs. With no prior knowledge necessary, you can start building your own site for your business, blog, portfolio, or online store immediately.

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters.
HubSpot CEO Brian Halligan has said it many times: More businesses die each day from overeating than from starvation. They spread themselves across so many different priorities that it becomes impossible to gain major traction with any of them.
The same is true when it comes to managing customer reviews for your business. There are so many different places a business can be reviewed today that keeping them all in order can feel a bit like a game of Whac-a-mole.
(A few examples would be G2, Gartner Peer Insights, and Capterra.)
This was the problem we faced at HubSpot. If we tried to give the same care and attention to every single review site, we’d only have a minimal impact on each site. While it was important for us to read and consider every piece of feedback, it was also crucial for us to understand which sites were going to have the most impact in moving HubSpot’s mission forward: helping millions of organizations grow better.

However, how exactly could we determine which sites were likely to have the greatest impact? We needed to figure out which sites were wholesome brand-builders and which were just tasty distractions.
This is why I developed HubSpot’s “Customer and User Review Scoring Algorithm”. I designed the algorithm so we could objectively consider dozens of different criteria that assess the importance of various third-party sites. With this algorithm, we could determine how to focus our efforts over the coming months.
The Components of the Customer and User Review Scoring Algorithm
I realized that, for our specific business (as an inside sales-based SaaS company), there were three primary scores necessary to gain a full perspective of the review sites in our orbit:

Health Score: How positively is HubSpot currently represented on this site?

Sales Enablement Score: How important is this site to sales enablement?

Acquisition/Visibility Score: How important is this site to the acquisition of new users or the general perception of HubSpot and its products?

For each score, I chose a variety of criteria I could measure (see below) and scored each site against the criteria. I was then able to weigh the criteria against each other so that criteria we deemed more important would have a greater influence over the score.
For example, we determined that our review rating (out of 5) on each review site was more important than the overall number of reviews we had on each site.

See above all of the criteria I used to create each score, and click here to see an example Google Sheets template of the scoring rubric.
Leveraging the Customer and User Review Scoring Algorithm
To truly understand each score and how the different review sites stacked up against each other, I plotted the data on two different grids. This process allowed us to see the Sales Enablement Score and Acquisition/Visibility Score each plotted against the Health Score.
The grids below represent what this looked like for HubSpot a couple of years ago. The colors of the grid correspond to how much attention should be devoted to improving HubSpot’s health on the given site (see the corresponding notes in red).
The Sales Enablement Grid — English Focused

The Acquisition/Visibility Grid — English Focused

Armed with objective data and these handy grids, I was not only able to better direct my own review-oriented efforts, but I was also able to gain much better alignment and buy-in from other teams that leverage or impact customer reviews.
As a result of the campaigns that came out of this research, we were able to drive hundreds of five-star reviews, bring up our star rating on our goal sites, and influence countless deals.
If you’re looking to spin your business’s flywheel and acquire new customers, then a positive online reputation is a must-have. Approaching these reviews can feel a bit intimidating simply because of the sheer volume of websites, but fear not! Armed with this scoring system you can boil down the ocean and focus your attention purely on what matters.
Check out this template to get started today!

When you create and add a compelling call-to-action (CTA) to any content — such as a website, blog post, or social media profile — you have the potential to convert more visitors into qualified leads and customers. That’s because a well-crafted CTA helps increase conversions and, therefore, prospects, customers, and revenue.
Call-to-Action Tools
Call-to-action tools, or CTA tools, exist to make the process of creating and adding CTAs to your website, blog, or social media posts simple.
You may already have access to a CTA creator/generator in your current business tools, such as your Marketing Software. If that’s not the case, consider using any of the following CTA tools to efficiently create and add CTAs where you need them most.

Here are seven tools for generating CTAs so can begin increasing conversions.
1. HubSpot Calls-to-Action

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HubSpot’s Calls-to-Action tool allows you to create, personalize, test, and optimize CTAs that drive qualified leads to your landing pages in seconds. The easy-to-use CTA builder doesn’t require a designer and helps you make CTA buttons or CTA pop-ups. You can also upload custom button design or image-based CTAs of your own.
When personalizing CTAs, HubSpot provides useful information about individuals from your contact database (e.g. industry, lifecycle stage) to help you tailor the CTA to them. Or, if you’re targeting anonymous visitors, use other helpful details like their location or language.
Once your CTAs are complete, add them to web pages, landing pages, blog articles, or emails. Then, A/B test, analyze, and optimize your CTA’s and their performance — you can easily manage all of your CTA data from a single dashboard in HubSpot that displays views, clicks, and conversions.
2. Wishpond

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With Wishpond, create and optimize CTAs for web and landing pages with a drag-and-drop builder and over 20 templates. A/B and/or multivariate test versions of your CTAs to determine which does the best job of converting visitors.
Advanced tracking provides insight into which CTAs are most effective among your visitors. Meanwhile, marketing automation assists with customer segmentation (once visitors have converted, thanks to your CTA, of course) and sending emails. Wishpond also integrates with over 40 different tools to make tasks (such as data analysis, closing deals, and team-wide collaboration) simple.
3. Sniply

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With Sniply, add CTAs to the links you share (e.g. web page, blog article, social media post) — in other words, overlay a customized CTA on any content.
Simply enter any URL that you want to include a CTA (this can be one of your own URLs or one from a third-party site). Sniply will then generate a slightly different, shareable URL for you. Once your audience clicks on the new URL, your CTA will be visible on the page.
Customize a CTA’s look (color, text, size), type (banner, pop-up), and placement on the page. Then, monitor your results and track CTA engagement from within Sniply to better understand how your audience interacts with your CTAs.
4. ClickMinded

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ClickMinded’s Da Button Factory is a free tool for generating CTAs that you can add to your website, social media post, email, or blog article. Decide what you want your CTA to say and look like by selecting button text, font, style, color, background, and size — then, the tool will generate your CTA.
Once you’re ready to implement your new CTA, opt to either download the image file or implement the button as HTML + CSS.
5. Canva

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Canva is an easy-to-use graphic design software with drag-and-drop features and a variety of pre-built templates that you can customize — if you’re looking to design something from scratch, you can easily do that in Canva by simply selecting your own dimensions.
Canva does not currently have a specific template for CTAs, however, it’s easy to build your own. After selecting the dimensions for your CTA, design and brand the button in any way you want. The Canva dashboard is easy to navigate, even for those without any design knowledge.
Once your CTA design is complete, download the final product and upload it to your content management system (CMS) so you can insert the CTA on a landing or web page.
6. ImageFu

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ImageFu is a button and badge generator — the tool can create CTAs in seconds. Simply type the text you want to appear in your CTA button (this can span multiple lines) and customize it to your liking. Select your border, background, shadow, corners (type and radius), and size. Then, download the CTA and save it to your device so can add it to your CMS and insert it onto a web page.
7. ButtonOptimizer

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ButtonOptimizer is a free CTA generator that helps you customize CTA buttons for your website or landing page. Select the base color of your CTA as well as the text, size, border, icon, and shadow. Once you’re satisfied with the look of your CTA, the tool will prompt you to decide whether you want to download it as a PNG file or CSS code so you can then insert it on your site.

I will argue with alarming confidence (and no actual data) that 90’s kids were the original vloggers.
When I was about 14 years old, someone handed me a digital camera that I spent hours talking to. I would take my audience (AKA me) on my teen adventures and say things like, “Hey guys, it’s Martina. Today, my cousin and I are going over to her friend’s house.” Exciting stuff. Thankfully, that footage never saw the light of day.

When YouTube first launched, people like me finally had a platform to share stories, entertain, and educate. But then, vlogging evolved into what we know it as today: a sustainable income source for influencers and an effective content marketing tool for brands.
So, how do you start vlogging? We’ll cover that and more here.
1. Feel out the competition and find your niche.
Before you pull out your camera and start filming, you’ll have to do some strategizing. It starts with finding your niche.
This means narrowing down what your vlog will cover based on your brand, audience, and demand.
Starting with your audience: Does vlogging align with your user persona? This is critical, as you want to meet your audience where they are. Imagine creating these high-quality videos for YouTube, but your ideal customer lives on Facebook and prefers short-form videos. In this case, you would have wasted time and resources. So, start by reviewing your persona and ensuring this venture is a worthy investment.
Here are additional steps you should take to narrow down your niche:

Confirm the demand for your content – Use tools like Google Trends and Google Keyword Planner to double-check the interest in the type of content you will be producing. This is a useful step to generate video ideas during the initial planning phase as well as later on, when the channel is live.

Check out your competition – How many brands are currently creating the content you’d like to produce? To get your answer, head to YouTube, put your keywords in the search bar and go through the videos on the results page. This will tell you how saturated the market is and the difficulty level to stand out.

Brainstorm your approach – Once you know who your competitors are, analyze their content and develop a fresh, unique approach to fit your audience.

2. Develop a content strategy.
Now that you’ve found your niche, here comes the fun part: content planning.
Just as you would for a blog or social media account, you want to break down your content ideas. Start with broad topic clusters and work your way down to specific videos. If you’re having trouble, HubSpot’s Business Blogging course can serve as a great foundation for structuring your content.
From there, you can group your ideas into series, which work great on vlogging channels. Think of them as segments on a TV show. They fall under the broader topic but only cover something specific. For instance, let’s say Tasty wants to start a food vlog. There are several subseries they could have, including:

Recipe series.
Food shopping series.
Cooking accessories series.
Food tasting series.

Social listening will also help you keep your ear to the ground and generate new content ideas.
With vlogging, there’s an additional layer of planning involved. Will you need any props for filming? Do you need to be at a particular location? All of this will call for advanced planning to ensure filming goes smoothly.
Once you know what topics you will cover, tackle the less concrete areas. What will be your channel’s aesthetic and style? Is it light and airy or dark and moody? It’s important your vlog channel matches your overall brand. So, go back to your brand identity and use that as your guide to design your channel.
3. Invest in your equipment.
Having a successful vlog isn’t only about having great content. It’s also about having the right equipment to produce high-quality videos. Every video you produce needs:

A camera that captures in-focus subjects.
Clear and crisp audio.
Lighting to match the brand’s aesthetic.
A non-distracting background that supports the foreground.

If you’re on a budget, here are a few essentials to get you going:

A ring light or softbox for lighting.
A lav mic for audio.
A phone with a camera.
A phone stand or tripod.
A backdrop, if you want an empty background.

As your channel grows, you can invest in additional equipment.
4. Film and produce in batches.

One of the benefits of content planning is that you can then film multiple vlogs at once. Batch filming will save you hours of set up and make scheduling a breeze.
Start by looking at the content you plan on filming over the next few weeks. Then, see which ones can be filmed together.
Keep in mind that not every series will allow for batch-filming. For instance, if some of your vlogs will consist of behind-the-scenes footage, this strategy won’t work. Batch filming works best for videos within the same series with little to no change in the setting, like talking head vlogs.
Once you know which ones you will film, it’s just a matter of scheduling.
5. Optimize your vlog channel.
Once you’ve filmed and edited your video, there’s another step to complete before it’s ready to be published.
The first is making a thumbnail. It’s one way viewers will decide if they want to watch your video. While you can simply take a screengrab from your vlog and use that as your thumbnail, you’ll likely want to stand out with a custom thumbnail.
YouTube’s Creator Academy recommends these following specs for your thumbnail: 1280 x 720 pixels (16:9 ratio) with a resolution up to 2MB.
Next up is your video title. It’s key to gaining your audience’s interest and for SEO. Whenever you’re writing one, keep these tips in mind:

Include your main keyword in your title.
Keep your title under 70 characters.
Use numbers and eye-catching words to grab attention. I.e.: “X Ways to Boost Your Brand Awareness.”

Don’t forget about your video tags and descriptions. View these as additional SEO opportunities to rank higher for search queries and help audiences find your content.
6. Upload consistently.
Vlogging is a slow and steady venture that requires consistency. Yes, it’s important to have high-quality content but you can lose your audience if you don’t maintain a regular publishing schedule.
Think of your favorite TV shows. Isn’t it the worst when you’re expecting a new episode but it doesn’t air because of a football game or holiday? Well, it’s the same for vlogging.
Audiences expect consistency. When they don’t get it, they’re more likely to seek out other brands.
7. Analyze your metrics and optimize.
Once your channel begins generating views and subscribers, you can analyze your metrics to review each video’s performance.
Metrics like average watch time and audience retention can tell you if your content is resonating with your audience. Re-watches can help you identify subtopics of interest and develop more content ideas.
Impressions and click-through-rate (CTR) will tell you how attractive your thumbnail and title are. If the rate is low, you may need to try different titling strategies or use a different thumbnail template.
As with any venture, there’s trial and error involved. Analyzing your vlogs’ performance will give you the data you need to grow your channel.
1. Get familiar with the vlogging style.
There are two main types of vlog styles:

The documentary-style “talking head” where the vlogger sits in front of a static camera and discusses a topic for educational and/or entertainment purposes. Brands often use this for how-to videos.
The “come-with-me” style where the vlogger takes the audience with them to various locations. When showing behind-the-scenes or a day in the life, this style is very popular.

If the video requires it, you can also combine these two styles within one video. You can also use the styles interchangeably from one video to the next.
One mistake brands can make is take their approach to social media videos and TV, and apply it to vlogging. Vlogging audiences tend to look for longer videos that go in depth on a given topic, unlike the short, viral-friendly content you’d typically see on TikTok or Instagram.
With audiences craving more authenticity from brands, vlogs are a great opportunity to show the faces behind your brand and engage with subscribers.
2. Build from a three-act story approach.
A vlog typically follows a similar storytelling format to a blog. When a viewer lands on your video, they expect an introduction to the topic followed by a deep dive. It then ends with a recap of what was discussed and a call to action.
Following this simple story structure will help you develop the content for each section of the video without straying off course. Writing video scripts is another way to make sure you cover key points in your video.
Pro-tip: Use a teleprompter app to deliver your script seamlessly without looking rehearsed.
3. Encourage viewers to engage with your vlog.
Comments, likes, shares are some of the ways your audience can engage with you on your vlog channel. But how do you encourage that behavior? It starts with your video.
Your video should include ways for your viewers to join the discussion. A simple call out like “Tell us your thoughts on X in the comment section,” or “Put a thumbs up if you agree,” urges your viewers to jump in.
Incorporating subscribers’ comments or suggestions in your future videos is another way to encourage participation and drive your engagement rate up.
4. Vlog from your phone (if that’s your style).
Depending on your budget and the style you’re going for, you can choose between vlogging from your phone or camera.
Vlogging with a phone can give a more intimate and informal look to your vlog. It’s often used to show behind-the-scenes footage or when taking the audience on an adventure with you. However, you do sacrifice image quality when filming from a phone.
If you’re on a budget, a phone will do. As your vlog channel grows, it’s worth investing in a lightweight camera that works in different lighting conditions and has key features like image stabilization and mic inputs.
How to Edit a Vlog
Use video editing software.
When filming a vlog, you’ll inevitably pause from time to time, make mistakes, or need to reshoot something. This is where editing comes in handy.
Editing videos allows you to cut down your video to keep the most important parts. There are many video editing software available ranging in price, ease of use, and features. The most popular options include:

iMovie(free) – This is a great beginner option if you are on a budget and own an Apple product. This software has basic editing capabilities with a sound and music library.

Apple Final Cut Pro(One-time fee of $299.99) – If you want to take your editing to the next level, this is a great option. It offers a large array of templates, plugins, and audio mixing settings.

Adobe Premiere Pro(Starts at $239.88/year) – With features like scene edit detection and virtual reality editing, Premiere is one of the best editing tools on the market. It’s ideal for brands who are producing videos frequently and require advanced editing features.

Create an intro.
A good vlogging intro serves the same purpose as your favorite show’s theme song. It helps build a connection with your audience and helps maintain consistency.
There are a few different approaches you can take with your intro. Some brands keep it simple with a simple frame of their logo while others prefer intros that give more context into the channel with voice-overs or animation.
Whatever you choose, be sure to use that intro in every video you publish.
Add sounds and music in the background.
Think of a scary movie without any terrifying music to build up the moment. Not the same, right?
Sounds and music are subtle touches that can keep your audience engaged in your content.
One thing to keep in mind is that YouTube is very strict about the use of copyrighted material. You must use royalty-free music or risk having a muted video your audience can’t enjoy.
Thankfully, there are several free music libraries online to find royalty-free music, including YouTube Audio Library and ccMixter.
Be sure to check the fine print before downloading, as some sites require you to credit the artist on your video. If you want a wider selection of music, you will likely need to subscribe to a royalty-free music library platform.
How to Start a Vlog Channel
Pick a Vlogging Platform
YouTube
YouTube is the second largest search engine behind Google and the most popular vlogging platform. According to the Pew Research Center, 73% of adults report using it, most users between 18 and 49 years of age.
So, naturally, it’s where most brands and influencers launch their channel. The platform also allows its content creators to monetize their videos with ads, offering an additional source of revenue.
YouTube is also one of the most lenient platforms when it comes to video length. Users can post videos up to 12 hours. But, like I tell myself when I’m tempted to eat a bag of gummy bears: even though you can, doesn’t mean you should.So, while the option is there, most brands should probably stick to videos under 30 minutes.
Find the steps to create a YouTube channel here.
IGTV
As soon as Instagram launched IGTV, it became another vlogging platform. Users can categorize their IGTV videos by series, which makes it easy to navigate. However, unlike YouTube, content creators are restricted to 20-minute videos.
A major benefit to this platform is the fact that it’s an all-in-one experience. Followers can scroll down a brand’s timeline to see their pictures and videos as well as shop their products.
With Instagram being an influencer hub, brands could benefit from collaborating with influencers for IGTV vlogs.
Vimeo
Although less popular, some brands use Vimeo to post their vlogs. Back in 2019, the site had a reported 170 million active monthly users. One benefit of using this platform is that there’s less competition, making it easier to stand out.
What Makes a Vlog Successful
According to a report by CNET, 70% of the videos users watch are recommended by the platform’s algorithm. So, getting on the algorithm’s proverbial good side is a great advantage.
The first tip for success is creating content that matches your audience’s interests. Google reported that when deciding what to watch, YouTube viewers choose interest over production value at 1.6 times the rate.
Some publishers report that the algorithm favors longer videos. However, spokespeople from YouTube have said it doesn’t prioritize by length, but instead by interest. The better a video performs, the more likely it will get recommended.
So, by focusing on creating high-quality content that aligns with your audience, you can have a highly successful vlog that’s engaging and drives traffic to your brand.

Are your brand’s marketing efforts a one-sided conversation? In an increasingly digital world, there are more opportunities than ever to connect with your leads. More often than not, however, those connections are driven in one direction, without the back-and-forth dialogue that more closely mimics the way we engage with each other in real life. Fortunately,…
The post Interactive Marketing: Why It’s Time to Try It appeared first on Benchmarkemail.

Big Idea or Enduring Question: How do you ensure a user is notified about additional replies to a Chatter Question she answered? With Chatter Questions, users can ask questions in their Chatter feed, in groups, and in records. Select Question … Continue reading →

Does your professional bio make a statement?
In this article, we have great professional bio examples you should compare yours to — and a series of free bio templates you can use to make it perfect.
If you’re anything like me, you probably don’t think about your professional bio until you’re suddenly asked to “shoot one over via email.” You have approximately one afternoon to come up with it, and that’s when you scramble, and the bio ends up reading like this:
Rodney Erickson is a content marketing professional at HubSpot, an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers. Previously, Rodney worked as a marketing manager for a tech software startup. He graduated with honors from Columbia University with a dual degree in Business Administration and Creative Writing.”
Woof, that was dull. Are you still with me? I swear, not even adding a tidbit about his cats would liven that bio up.

To be fair, in certain contexts, your professional bio does need to be more formal, like Mr. Erickson’s up there. But in many cases, writing a readable bio — even conversational — is a really good thing. That means dropping that traditional format of listing your accomplishments like a robot and cramming as much professional-sounding jargon in there as you can.

How to Write a Bio

Download a free, editable short professional bio template.

Download a free, editable long professional bio template.
Writing a professional bio that captures your brand and what you offer to your audience can help you grow better. But doing it right is just as important. Here’s how to write a bio, step-by-step.

1. Create an ‘About’ page for your website or profile.

Before you can publish your professional bio, you need a living space for it. Here are a few to consider (some of these you might already have in place):

Facebook Business page
LinkedIn profile
Instagram account
Personal website
Personal blog
Industry website
Industry blog byline

As you’ll see in the professional bio examples below, the length and tone of your bio will differ depending on which of the above platforms you choose to be on. Instagram, for example, allows only 150 characters of bio space, whereas you can write virtually as much as you want on your personal website — or even your Facebook Business page. But once created, this bio should represent who you are in the eyes of your audience.

2. Begin writing your bio with your first and last name.

If your readers don’t remember anything else about your bio, make sure they remember your name. For that reason, it’s a good idea for your first and last name to be the first two words of your professional bio. Even if your name is printed above this bio (hint: it should), this is a rare moment where it’s okay to be redundant.
For example, if I were writing my own bio, I might start it like this:
Lindsay Kolowich
Lindsay Kolowich is a Senior Marketing Manager at HubSpot.

3. Mention any associated brand name you might use.

Will your professional bio represent yourself, or a business you work for? Make sure the brand you want to be associated with is mentioned in your bio. If you’re a freelancer, perhaps you have a personal business name or pseudonym you advertise to your clients. Here are a few examples:

Lindsay Kolowich Marketing
SEO Lindsay
Kolowich Consulting
Content by Kolowich (what do you think … too cheesy?)

Maybe you founded your own company, and you want its name to be separate from your real name. Don’t be afraid to keep it simple: “Lindsay Kolowich is the founder and CEO of Kolowich Consulting.”

4. State your current position and what you do.

Whether you’re the author of a novel or a mid-level specialist, use the next few lines of your bio to describe what you do in that position. Don’t assume your audience will naturally know what your job title entails. Make your primary responsibilities known to the reader, helping them paint a picture of who you are during the day and what you have to offer the industry.

5. Include at least one professional accomplishment.

Just as a business touts its client successes in the form of case studies, your professional bio should let your own audience know what you’ve already achieved. What have you done for yourself — as well as for others — that makes you a valuable player in your industry?

6. Describe your values and how they inform your career.

Why do you do what you do? What might make your contribution to the market different than your colleagues? Better yet, what values do you and your colleagues share that would make your business a worthwhile investment to others? Start to wrap up your professional bio by simply explaining what gets you up in the morning.

7. Briefly tell your readers who you are outside of work.

Transition from describing your values in work to describing who you are outside of work. This may include:

Your family
Your hometown
Sports you play
Hobbies and interests
Favorite music and travel destinations
Side hustles you’re working on

People like connecting with other people. The more transparent you are about who you are personally, the more likable you’ll be to the people reading about who you are professionally.

8. Consider adding humor or a personal story to add flavor to your professional bio.

End your professional bio on a good note — or, more specifically, a funny note. Leaving your audience with something quirky or uniquely you can ensure they’ll leave your website with a pleasant impression of you.
It’s important to follow the steps above when writing your bio, but don’t obsess over any one section. Remember, the people reading your bio are suffering from information fatigue. If you don’t hook ’em in the first line, you’ll lose them quickly.

(P.S. Want to give your professional brand a boost? Take one of HubSpot Academy’s free certification courses. In just one weekend, you can add a line to your resume and bio that’s coveted by over 60,000 marketers.)
Why Good Bios Are Important for a Professional
Alright, I know what you may be thinking … So what? It’s just a bio. I mean, how many people read professional bios, anyway?
The answer: A lot of people. More importantly, though, there’s no way to tell exactly who is reading it — and you always want it to be ready for when the right people come across it. And when they do, you want it to catch their eye. In a good way.
You see, while your resume is only useful for when you’re actively applying for specific positions, your professional bio is much more visible. It can live on your LinkedIn profile, your company’s website, your guest blog posts, your speaker profiles, your Twitter bio, and many other places.

And, most importantly, it’s the tool that you can leverage most when you’re networking.

Bottom line? People will read your professional bio. Whether they remember it, and whether it makes them care about you, is a matter of how well you present yourself to your intended audience.
So, what does a top-notch professional bio look like?
Below, we’ve curated some of the best real professional bio examples we’ve ever seen on Twitter, Instagram, Facebook, LinkedIn, and the various websites where you might describe yourself.
Check ’em out, and use them as inspiration when crafting your own.
The Best Professional Bio Examples We’ve Ever Seen
1. Chimamanda Ngozi Adichie

Bio Platform: Personal Website
Chimamanda Ngozi Adichie begins her professional bio with an invitation into her world. In just one sentence, she describes the depth and breadth of her body of work as it has been translated into thirty languages and several publications.

Along with her notable writing career, Chimamanda showcases her speaking career which introduces readers to a well-rounded view of who she is as a professional. From there, her bio seamlessly flows into her recent work and a glimpse into how and where she spends her personal time – the United States and Nigeria.
Finally, Chimamanda’s bio ends with a call-to-action to read a more detailed biography, giving the reader a choice to read the information available about her life and career.
2. Ann Handley

Bio Platform: Personal Website
If you’re a marketer, you’ve likely heard of Ann Handley. Her list of credentials is lengthy, and if she really wanted to, she could go on and on and on about her accomplishments.
But when people list out all their accomplishments in their bios, they risk sounding a little egotistical. Sure, you might impress a handful of people with all those laurels, but many people who read your bio will end up feeling either intimidated or annoyed. Think about it: Is that how you want the majority of your readers to feel when they read your bio?
To minimize the egoism that comes with talking about yourself, think about how you can list out your accomplishments without sounding like you’re bragging. Ann does this really well, choosing a tone in her bio that’s more approachable.
It starts with the excerpt in the footer of her personal website. Give it a quick read, paying close attention to the opening and closing lines:

“This is Ann Handley’s website, and this is a bit of copy about her … That’s not giving you a lot of detail, is it? So read more here.” This is the kind of simple, friendly language that invites the reader in rather than shutting them out.
Follow the link and you’ll be led to a page dedicated to a fuller bio, which she’s divided into two parts: a “short version” (literally a bulleted list of key facts) and a “long version,” which includes traditional paragraphs. There’s something in there for everyone.
3. Rebecca Bollwitt

Bio platform: Instagram
Instagram is a notoriously difficult platform on which to write a good bio. Similar to Twitter, you simply don’t have room for a professional bio that includes everything about you. And because Instagram is primarily a mobile app, many viewers are reading about you passively on their mobile device.
Instagram’s limited bio space requires you to highlight just your most important qualities, and blogging icon Rebecca Bollwitt does so in her own Instagram bio in an excellent way.
Rebecca’s brand name is Miss604, and cleverly uses emojis in her Instagram bio to tell visitors exactly what makes her a valuable content creator. Take a look in the screenshot below.

Starting with a trophy emoji, Miss604 says she’s BC’s most award-winning blogger. I haven’t even looked at her pictures yet and the introduction of her bio has already sucked me in.
The rest of her bio follows suit, breaking up the text with an appropriate emoji and a perfect collection of nouns to tell me who she is as a person. She even links out to her husband’s Instagram account after the heart emoji (an adorable addition), and assures her followers that all of her pictures are authentically hers.
Take a lesson from Miss604, and show your personal side. Just because you’re branding yourself as a professional doesn’t mean you have to take your human being hat off. Often your most personal attributes make for the best professional bio content.
4. Mark Gallion

Bio Platform: Twitter
As a venture capitalist and an executive at several start-ups, Mark Gallion has different versions of his bio all over the internet. You can imagine some are more formal than others. But when it comes to his Twitter bio, he carefully phrased his information in a way that helps him connect with his audience — specifically, through the use of humor.

Why would he choose humor when he runs four start-ups and constantly seeks funding for them? Well, Mark’s tactic is totally intentional: it’s a lever he pulls to refresh his brand while maintaining his already impressive and established identity as an entrepreneur.
Mark leverages his Twitter bio because it’s place where he can be human. And it helps him relate to his followers and potential investors.
When crafting your own Twitter bio, consider your audience and the personal brand you’re trying to create for yourself. Use it as an opportunity to be relatable. (And check out this list of amusing Twitter bios for inspiration.)
5. Chime Mmeje

Bio Platform: LinkedIn
A bio with a hook is sure to keep you reading. Chima Mmeje is a freelance SEO copywriter who’s “extremely good at one thing”: helping companies rank for their target keywords. By leading with a strong hook that aligns with her target audience’s marketing needs, she’s able to keep readers engaged.

What comes next is a unique differentiator in a professional bio. Instead of listing accolades, Chima shares a few wins she’s secured for her clients. This nifty section does two things: it builds the readers’ confidence in her ability to deliver results and it’s a practical way to name-drop her clients in a professional bio.
In the body of her professional bio, Chima briefly lists her process at a high level, giving her potential clients a birds-eye view of what they can expect when they book her services.
The simple call to action “Drop a message” in her email inbox is a casual invitation to learn more about her services.
6. DJ Nexus

Bio Platform: Facebook
This New England-based DJ has single-handedly captured the Likes of more than 2,000 people in and beyond Boston, MA. And even if you don’t listen to the type of music he produces, it’s hard not to listen to his compelling Facebook bio.
Stage-named DJ Nexus, Jamerson’s professional bio makes use of nearly every Page field inside the About tab. Right away, his audience knows which genres he plays in, where he’s from, and who else he’s worked with. The latter — under “Affiliation,” as shown in the screenshot below — is unique and seldom mentioned in professional bios today.
Our favorite part about DJ Nexus’s bio? His tagline, under “About” — “Quiet during the day. QUITE LOUD at night!” DJ Nexus tells you when he works in an awesome way. I got goosebumps just imagining a dance club he might play his music in.

DJ Nexus’s bio brilliance doesn’t stop there.
The great thing about Facebook Business Pages is that you can write as much as you want without overwhelming your Page visitors. For those who just want Jamerson’s basic info, they have the four categories shown above. For those who want to learn more about him, he tells an excellent story of his career. Here’s just a preview of his story, below:

In this story, DJ Nexus describes both when he “became known as DJ Nexus” and a company he founded shortly afterward — all before going to college. This is a terrific lesson for Facebook Businesses today: customers want to learn about you, and as Facebook increasingly becomes a place for meaningful interactions, there’s no better place to tell your story than on your Facebook Business Page.
7. Lena Axelsson

Bio Platform: Industry Website
When it all comes down to it, your professional bio is no different than any other piece of persuasive copy — no matter where it lives. One of the most common mistakes people make is thinking of it as its own beast, separate from other pieces of writing. If you think about it that way, you’re far more likely to write something painfully uninteresting.
When you sit down to write your professional bio and you’re watching that cursor blinking on the screen, think about how you would introduce a blog post. You don’t just dive right into the meat of the thing, now, do you? No. You start with an introduction.
The best bios are often concise (around 200–300 words), so you don’t have a lot of room to play around. But a single sentence that tees your reader up and provides context for the accomplishments that follow could make the rest of your bio that much more persuasive.
Take Lena Axelsson’s bio, for instance. She’s a marriage and family therapist — a job where empathy and compassion are a big part of the job description. That’s why she chooses to open her bio with a great introductory sentence: “When human beings experience trauma or severe life stressors, it is not uncommon for their lives to unravel.”

Then, she goes into why she’s passionate about her job, how she helps her clients, and how she caters her approach to each individual patient. The necessary educational information is left for the end, after the reader has been hooked.
Your bio doesn’t have to be super serious, nor does it have to start with a joke. This bio shows how you can capture your reader’s attention by being empathetic and showing how that empathy shapes a valuable professional.
8. Mark Levy

Bio Platform: Personal Website
Mark Levy is a small business owner who’s taken a more traditional approach to the professional bio on his website — but in a way that takes care to speak to his intended audience.
What we love about his bio is the way he’s set it up: On his business’ “About” page, he’s listed two biographies, which he’s labeled “Mark Levy’s Biography #1” and “Mark Levy’s Biography #2.”

Click here to see the full version.
Like Ann, Mark’s given his readers two different options. The first biography is a “short version,” which includes a combination of bullet points listing his credentials and a few short paragraphs.
The second is the “long version,” which is actually even more interesting than the first one. Why? Because it reads like a story — a compelling one, at that. In fact, it gets really funny at parts.
The second sentence of the bio reads: “He was frightened of public school, loved playing baseball and football, ran home to watch ape films on the 4:30 Movie, listened to The Jam and The Buzzcocks, and read magic trick books.”
Here’s another excerpt from the middle:

Of course, the fantastic copywriting isn’t a surprise, given that this guy wrote several books. But the conversational tone and entertaining copy let his quirky personality (and great writing skills) shine.
9. Audra Simpson

Bio Platform: Personal Website
With a classic take on the professional bio, Audra Simpson crafts a brief overview of her career in just a couple of paragraphs. The “why” behind her work is emphasized in the first half of her bio before transitioning to the way she carries out that work in practice.

The second half of her bio combines her bodies of work and the awards she’s won for each from the year 2014 to 2020. This subtle timeline gives readers a picture of her experience in the field of political anthropology without listing her resume in detail. 
Audra’s professional bio is an example for those of us with several years of experience to communicate, but a strict word-limit to write within.
10. Corey Wainwright

Bio Platform: Blog Byline
Corey Wainwright is the director of content here at HubSpot. She’s written content for HubSpot’s Marketing Blog for years, and her blog author bio has caught my eye since before I ever started working for HubSpot. (Back then, it started with, “Corey just took a cool vacation.”)
What I love most about Corey’s bio is that it’s a great example of how to deliver information about yourself without taking things too seriously. And in this context, that’s totally appropriate.
Despite having a number of impressive accomplishments under her belt, she simply doesn’t like displaying them publicly. So, she prefers making her author bio a little more “light.”
Her bio (pictured below) reads, “Corey is a Bruce Springsteen fan who does content marketing, in that order.”

It works in this particular context because, at HubSpot, our blog authors often prefer to make themselves as friendly and approachable as possible — while letting the content speak for itself.
It helps that authors’ social media accounts are located right below our names and above our pictures. For folks who really do want a list of Corey’s credentials, they can click the LinkedIn button to go to her LinkedIn page. (You can read this blog post to learn how to create social media buttons and add them to your website.)
11. Marie Mikhail

Bio Platform: LinkedIn
Marie Mikhail checks off nearly every box for what makes an excellent bio. A professional recruiter, she expresses her “passion for recruiting” upfront, in the first sentence, while using that sentence to hook her profile visitors into a brief story of her background.

But there are a lot of recruiters out there, and Marie knows that. So, to differentiate herself, she closes the first paragraph of her bio explaining that she likes “getting people excited about the things [she’s] excited about.” It’s a well-put value proposition that sets her apart from the rest of the HR industry.
Marie Mikhail finishes off her bio by including a smooth mixture of professional skills, such as her Spanish fluency; and personal interests, such as podcasting and Star Wars (she mentions the latter with just the right amount of humor).
12. Wonbo Woo

Bio Platform: Personal Website
Wonbo Woo is the executive producer of WIRED’s video content, and he has a number of impressive credits to his name. What does this mean for his professional bio? He has to prioritize. With this in mind, Wonbo opens his bio with the most eye-catching details first (if the image below is hard to read, click it to see the full copy).

Not only does Wonbo’s bio start strong, but he also takes readers on a suspenseful journey through some of his most harrowing assignments — where he was when news broke and how he responded. You can see this quality below.
The accomplished journalist concludes his gripping bio as strong as it began, measuring his experience by the number of states, countries, and continents to which he’s traveled in his career. See how this looks above. All in all, it’s a fantastically concise bio for as much detail as it holds.
13. Van Jones

Bio Platform: Twitter
Someone who’s known for a variety of talents and skills may find it difficult to capture who they are in a professional bio. When limited to just over 100 characters on Twitter, the feat is nearly impossible. But Van Jones effortlessly explains who he is and why it matters to everyone who visits his Twitter profile.

 
He starts his professional bio with a token of personalization and prioritization of his values. By mentioning that he is a dad first, we recognize what’s important to him in his long list of successes. As we’ve seen in other bios, sharing who we are outside of work makes us more personable and should find its way into your bio, if possible. Van leaves plenty of room to share a variety of professional experiences in his bio including CEO of REFORM and his 2020 Emmy award.
What’s great about Van’s Twitter bio is his ability to link valuable offerings to his readers. He invites us to check out his latest book and has his website reformalliance.com linked at the top.
14. Chris Burkard

Bio Platform: LinkedIn
If you’re writing your bio but having trouble figuring out how to showcase your accomplishments without boasting, photographer Burkard’s LinkedIn bio is a great example for inspiration.
Written in third-person, his bio tells a fluid story, starting with his ultimate mission — “capture stories that inspire humans to consider their relationship with nature” — before diving into more tangible accolades (giving a TED talk, publishing books, etc.).

Best of all, rather than using his bio as an opportunity to brag, he instead ties his talents into how he hopes to help others, writing, “Through social media Chris strives to share his vision … and inspire [his followers] to explore for themselves.” I wouldn’t necessarily be inclined to follow Chris if his bio had simply read “I post beautiful images” … but inspire me to travel? Now that’s something I can get behind.
Lastly, he ends on a humble, sweet note, writing “He is happiest wth his wife Breanne raising their two sons”. Don’t be afraid to inject some personal information into your bio — it could help you seem more approachable as a result.
15. Megan Gilmore

Bio Platform: Instagram
Megan Gilmore is a best-selling cookbook author, and she often posts healthy recipes on her Instagram page to inspire followers’ to realize that you don’t have to sacrifice taste for the sake of health.

Fortunately, you glean most of this information immediately from her Instagram bio, which is short and to-the-point: “Best-selling cookbook author + former fast-food junkie + mom of 2. I like to make healthy food as easy as possible.” Her “former fast-food junkie” call-out shows followers she’s relatable (and that her recipes are likely delicious yet healthy alternatives), and by mentioning she’s a mother, you get the sense that her recipes really will actually be quick and easy.
Plus, Gilmore includes a CTA link within her Instagram bio that leads followers to free, ready-to-use recipes. You might be thinking — Why would she do that, since it discourages people from buying her book? But that couldn’t be further from the truth.
By giving her followers the chance to try out her recipes, she’s slowly turning leads into customers. After I tried a few of her Instagram recipes and loved them, I decided to go ahead and buy her book, knowing I’d like more of what she had to offer.
16. Lisa Quine

Bio Platform: Portfolio Website
Although a picture is worth 1,000 words, a portfolio is quite different from a professional bio. While this might present a challenge for creative professionals who specialize in visual art to tell their stories, Lisa Quine quantifies her creativity to give her professional bio balance. Throughout her bio, you’ll notice the number of murals she’s completed and a brief timeline of her career thus far which helps paint the picture of who she is as a professional.

Lisa’s bio checks the box on nearly all of our recommendations for a great bio. She begins with her full name, her location, and what she does best. From there, she gets creative by appropriately mentioning the brands she’s worked with and highlights some of her favorite projects. With a third-person approach to the writing, this bio invites the reader behind a metaphorical door to meet Lisa as a professional, traveler, learner, wife, and mother.
Create Your Own Professional Bio
Prim and proper, relaxed, or studded with accomplishments, your bio is a reflection of your best professional self. Your professional bio will often precede your physical presence. Before people meet you for the first time, they’ll probably read your bio. Whether you’re creating an about page for your website or social media profile, one thing’s for sure, you’ll want to put your best foot forward with a top-notch professional bio.

Editor’s Note: This post was originally published in November 2019 and has been updated for accuracy and comprehensiveness.

Whether you’re running a personal blog or managing the official blog on your company’s website, monetizing your work is entirely possible — it just takes a good amount of time and effort.
While there’s no exact formula to start making money, there are some tried and true strategies you can start experimenting with to see what works best for your content, your business model, and your audience.
Below, we’ll dive into some of these monetization ideas and get advice from HubSpot’s own blog leaders.

How Do Blogs Make Money?
Before we dive into the monetization strategies, you might be wondering, “How will my blog make money?” Well, your blog can make money in several ways including lead generation, affiliate marketing, brand partnerships, collaborations, or advertising. To find out more, you can learn about the types of blogs that make money and see which strategy would work best for your blog.
Now that we know a few ways that blogs can make money, let’s dive into the top monetization strategies for your blog.
1. Map blog posts to specific conversion points.
As a company, you can use your blog to drive leads and conversions.
AJ Beltis, a marketing manager on HubSpot’s channel monetization team, says, “Conversion is the foundation of blog monetization. Whether it’s an ecommerce purchase, a demo request, or a content offer download, it’s imperative to have your blog posts point to an intentional, related next step in the buyer’s journey.”
So, you might be asking yourself, “How can I do that?”
Beltis’ advice is to ask yourself what somebody reading this specific blog post would want or need from your company. Then, you should create the assets you’ll need to make that conversion happen in the form of website pages, forms, or content. After that, you’ll naturally place your calls-to-action to that next step in the blog post so readers are reminded about what your recommended next step is.
“By placing these CTAs in appropriate sections of the blog, you’re more likely to capture the attention of readers with high intent. This process puts more readers on the path to become paying customers for your business,” Beltis adds.
2. Include information about your product or service in your blog posts — but do so sparingly, and thoughtfully.
When you’re writing blog posts, it’s important that each post isn’t just a sales tactic. Your blog posts should provide educational content that anyone could benefit from, not just your customers.
However, that doesn’t mean you shouldn’t ever mention your product or service.
According to Caroline Forsey, the editor of the HubSpot Marketing Blog, “If you’re writing content about the best tools for X, and your product or service is a good solution to that user’s search query, I’d highly recommend including it in your total roundup of tools to increase exposure and, ideally, drive more leads and customers towards your product. This is one of the most effective ways to monetize your blog for the long-term, particularly since that same piece of content might provide your business with leads 3-5 years into the future.”
Again, this doesn’t mean you should always and only promote your own product or service.
Forsey adds, “You risk damaging your blog’s reputation if you do this too often, or outside of the appropriate context. Readers don’t want to see a random ‘buy my product!’ CTA in a piece of content irrelevant to your product — and, if they feel like your content is actually just a gimmick or hidden advertisement, they’ll distrust your brand as a whole.”
To avoid this, Forsey suggests only mentioning your product or service where it makes sense, and in a list of other tools you’d suggest for businesses so they feel you’re arming them with useful information so they can make their own decision best-suited for their needs.
“Trust me: if readers enjoy reading your content and feel your brand is genuinely helpful, they’ll give your product or service a second look,” she says.
3. Build a lead funnel for your product.
If you work at a B2B company or have a long sales cycle, reading a blog post is usually a customer’s first and furthest interaction from their actual purchase. But it’s also arguably the most important stage of the inbound funnel. Attracting your audience’s attention with helpful, educational, or entertaining content creates a larger pool of people to convert into leads and close as customers. In other words, your blog marks the start of a relationship with your customers.
Lestraundra Alfred, the manager editor of the HubSpot Sales Blog, says, “If you’re looking to gain exposure from your blog, your content should help bridge the gap between the problem the reader is trying to solve and your product, which can serve as a solution. By creating content that your ideal customer is searching for and interested in, you can build a solid community of readers who are a great fit for your product, and when nurtured, can turn into customers for your business.”
Ideally, you’ll want to craft compelling blog content that your audience can discover easily through a Google search or social media. You can also pay to amplify your distribution on Facebook, which has the best targeting tools out of all the social media sites and is cost effective, or through paid search, which can thrust you to the top of a high-volume Google SERP, although some keywords are expensive.
After people start reading your blog content more, and want to read it on consistent basis, they’ll sign up for your blog’s email subscription. Once strangers to your brand, they’re now regular visitors.
When these visitors read enough blog posts, you can entice them to download conversion offers like Beltis mentioned above. Then, you can then nurture qualified leads with more blog posts and lead generators through email or Facebook ads. Consistently educating them and helping them solve their problems will build their trust, making it more likely they’ll move to the middle of your funnel when they’re ready. And once you see them researching your product or service by reading case studies, requesting a demo, or trying to contact sales, you can move them to the bottom of the funnel, where sales will qualify their fit as a customer.
Sales will close some of these leads into customers, and they’ll be thanking you when they do. Your blog introduced their customers to your brand.
4. Offer sponsored content opportunities to other brands.
Publishers like BuzzFeed and The Dodo produce content that floods social media every day. And they make money by helping other brands do it too.
Brands will collaborate with their video production, social media, and analytics teams to craft posts and videos that follow their formula for virality. Publishers also distribute this sponsored content to their massive social media and website followings. This content is similar to the publishers’ native content, so their audience will enjoy reading it, exposing their clients to a huge, engaged, and new viewership and boosting their followings and audience engagement.
If your blog generates a significant amount of traffic, you can leverage your editorial expertise and audience reach to help smaller brands tell captivating stories to a bigger and better viewership.
Doing sponsored content right can pay huge dividends for your brand. Not only does it create another revenue stream, but partnering with other marketing minds can help your team unleash unprecedented amounts of creativity. In fact, T Brand Studio, the New York Times native ad business, crafted paid posts that captured as much engagement as some of nytimes.com’s highest-performing articles.
5. Provide coaching services.
Your blog posts can serve as a teaser for how much your readers can learn from you about a certain subject matter. Because if you write about enhancing certain skills like selling, social savviness, sports, cooking, and music, your blog posts can only teach your readers so much. They need to practice these skills in real life to see substantial improvement.
But if your readers practice these skills on their own, they’ll only get so much better. If they really want to improve, training with a coach will guide them toward success faster than anything else. Think about it. What would improve your basketball skills the most? Reading Michael Jordan’s book about shooting and practicing his tips by yourself? Or reading his book and then taking shooting lessons with him?
If you’re running a personal brand, as a coach, your blog is your most important marketing asset. It helps your potential clients improve themselves while giving them a glimpse into what life would be like if they actually achieved one of their life-long goals. Your blog inspires readers to strive for their dreams. And when they’re more motivated to reach their potential, they’ll usually want an expert directing them toward greatness, not just themselves.
6. Market your freelance writing skills.
If you’re a freelance blogger, you need to show potential clients that you can write compelling content. To do this, you could try to attract their attention with your previous work, but you usually don’t have control over those topics. So what if they don’t pique their interest?
The best way to show potential clients you can write compelling content is by engaging them with your own content. When you start a blog, you have access to your post’s performance metrics and complete control over the topics you cover. This allows you to write content that you know your target audience will devour, attracting more and more potential clients to your blog. And once they realize they rely on you for content marketing advice, they’ll know they can trust you to help them improve their own content marketing.
For instance, Eddie Shleyner, a freelance copywriter and content marketer, markets his business called VeryGoodCopy by writing articles about copywriting, content marketing, and psychology. His articles are so engaging and insightful that organizations like The North Face, Geico, and Mercedes Benz hire him to write articles, eBooks, landing pages, website copy, and email campaigns.
7. Participate in affiliate marketing.
Affiliate marketing is one of the best ways to monetize a blog when you don’t sell a product or service. It’s a relatively simple process too. You’ll partner with an ecommerce platform or businesses that have affiliate programs and pick out relevant products to promote on your blog. Your partners will then send you custom links to their product pages that can track customers referred by your blog. And if someone clicks on the link and buys the product, you’ll earn a commission.
One of the most popular affiliate marketing programs is Amazon Associates. You can choose from over one million of Amazon’s ecommerce products to advertise on your blog, and you can earn up to 10% in commission.
Out of all the ways you can make money blogging, affiliate marketing requires the least amount of time, money, and resources. You don’t have to build, market, or sell a product or service and inserting affiliate links in your blog posts doesn’t cost any money. All you have to do is wait for people to click on them and buy something.
Start Making Money with Your Blog
Choosing your monetization strategy will depend on the type of blog you’re running and the type of product or service you offer. To up-level your blog, learn how to set yourself up for success and avoid the top blogging mistakes.
Editor’s note: This post was originally published in March 2018 and has been updated for comprehensiveness.