Category: Marketing Automation

Hey is there a video editing software that allows you to automate editing and edits videos by itself based on data gathered from a google sheet or something? Like if I choose one template and then the text gets edited by itself. Thanks.
submitted by /u/frank191817 [link] [comments]

Are you looking for tips and tools to fuel your account-based marketing (ABM) strategy? The latest ABM content from Salesforce can help you unify your internal teams, target the right accounts for your business, tackle digital engagement, and more.
Identifying Potential High-Revenue Partners Was the First Step in This Advertiser’s Account-Based Marketing (ABM) Strategy
Valpak is on a mission to help small-to-medium businesses reach as many targeted households as possible. By sending The Blue Envelope® to more than 38 million homes around the country, the advertiser helps restaurants, nail salons and other local businesses reach customers directly.
Over the last three years, Valpak has refined its ABM approach to align its internal teams around a unified view of the customer. Check out some of Valpak’s ABM wins.
How to Improve Customer Relationships and Business Value with Sales and Marketing Alignment
Marketing and sales have different skill sets, but they share the same goal: win business and grow customer relationships over time. When both teams are in sync, this happens seamlessly. But if there’s misalignment, they may target accounts outside of their ideal customer profile and overlook opportunities to grow accounts after the initial sale is over. 
Learn how an ABM approach can help your sales and marketing teams work better together to build customer relationships that last.
How to Make Digital Engagement a Core Part of Your Account-Based Marketing Strategy
ABM is a core strategy for B2B marketers, but it’s not without its challenges. Traditional tactics like live events have become obsolete, and in response, B2B businesses are adopting more digital strategies to engage buyers and grow relationships. 
Find tips for orchestrating engagement across digital channels to build a successful ABM strategy.

 

 

Remote work was known even before the marvelous year of 2020, when folks were mostly thrilled to have this one or two days a week in a home office, laying with their laptops under blankets, wearing pajamas instead of elegant blazers, and eating snacks during the work. When the situation drastically changed at the beginning of last year, the privilege of working from home became mandatory for most. 

 

Even though for some remote work is actually a great alternative to going to the office, for others it may really be a pain in the… head. If you feel like you’re going to explode spending even one more day on remote work, this guide is for you. We’ve collected the 10 best strategies, to maintain a work-life balance, improve well-being and keep the flow going while working remotely.

 

I. Find a space you enjoy working in

 

This may seem like a piece of rather poor advice, but don’t feel discouraged! The most common mistake for remote employees is mistaking the space they enjoy working, with the space they enjoy, period. No, your bed is not a good working area, even when it seems the most comfortable piece of furniture in the whole world. Working, sleeping, and eating in the same place may lead to blurring the boundaries between your work and free time, which then leads to working overtime. Set a clear place, a desk or a sofa in the living room, something you would treat like an office, and being on time with your schedule, should become easier.

 

II. Pretend like you are going to the office

 

I know, it sounds controversial, why the heck you must act like going to the office when you actually don’t? The answer is easy – it helps your productivity flow. I won’t encourage you to put on your best clothes or to wear full makeup, but getting out of pajamas and brushing your teeth is a start. This way you may actually feel the work atmosphere and perform better. 

 

III. Get your groove on

 

Did you know that music can reduce stress and anxiety and increase motivation? There’s nothing worse than being annoyed or anxious during work hours. But as it turns out simply playing your favorite music can help a lot. Call after call, overtaking deadlines, and your favorite neighbor drilling the same wall for 3 hours? Sometimes drowning all this in music can help you get back the concentration you so desperately need. Supposedly, it takes 15 to 30 minutes of listening to music to regain strength to get back to work.

 

IV. Keep a distraction around but not too close

 

It is quite common, to get bored of your daily work or suddenly lose all of the motivation you thought you have. Having some sort of entertainment in your reach could be beneficial to your mental health during work hours. Music instrument, the game of Chicken Invaders, or Rubic’s cube – all can ease your mind when you’re having a bit of a hard time doing your job. Distracting yourself for a short time may be a great idea, and can help with boosting your productivity later. Remember though, keep your distractions out of sight during work, because it may have quite a different effect.

 

V. Declutter your space

 

Just like with distractions, having a lot of things laying around you without a purpose may lead to drifting your mind away from the important stuff. You should definitely have your workspace spick and span, having around only necessary stuff such as a notebook, pen, or a cup of coffee. Having a feeling of mess around will affect less organized work. So make use of your trashbin and keep only bare essentials nearby.

 

VI. Get a plant

 

And I don’t mean any plants with additional effects, just a normal green, eye-pleasing, live plant. As it turns out, plants not only have visual qualities (duh…) but are also helpful in converting nasty human gases into more oxygeny air around you and your laptop. Choose the one you will find visually appealing and boost your comfort.

 

VII. Cast light on it…

 

…literally. You may think you have the predisposition to become a vampire and Dracula’s best friend, but honestly light is the fuel for you (and your plants). Try to arrange your home-office to get the most natural light on your workspace. Don’t let the sunshine hit your screen though, it’s doing no good for your eyes.

 

VIII. Keep a to-do list

 

The Airtasker research showed that 30% of employees working remotely keep a to-do list to boost their productivity. Every morning try to set the list of key responsibilities for the day, and after completing a task just cross it out. This way you will keep your work more organized, and see how much you’ve managed to achieve. It is key, not to jump from one assignment to another without completing any.

 

IX. Let me out!

 

I mean, let yourself out. You have an option to work remotely, it doesn’t say where exactly. Around 19% of remote employees report loneliness being away from the office. Nobody said you need to be stuck in your flat, especially during summertime when children are playing and birds are chirping. Go ahead, charge your laptop and go sit in the backyard or some nice and cozy bench in the park nearby with a coworker also working online. Get fresh air in your lungs and sunlight on your face. Even if you don’t feel like working outside (after 10 minutes an urge to kill all the chirping birds emerges), use your lunch break to go on a short walk with someone and come back with a fresh brain.

 

IX. Do whatever suits you best

 

The previous 9 examples are just hints to help you start your adventure with productive remote work. The truth is, after some time you will on your own, work out a set of habits that have the best effects for you. The most important is your well-being, motivation, and relaxation during work. Sadly, your home would never be a 100% optimal space for you to work in, but you can try your best to make this time the most optimal for your needs.

marketing automation

marketing automation

There’s tons of automation software for LinkedIn, Facebook, Instagram, etc that is promising to automate the behavior of a user by connecting and generating leads through “random human behavior.” I’m very vary of those softwares as the danger getting banned is real. But company heads are asking me for the service and insisting that it’s the way to go. What do you think fellow automation specialists?
submitted by /u/gerrrywiii [link] [comments]

Hi, We have been working lately on an AI tool to optimize Budget Allocation for our clients ad campaigns. We use machine learning to analyze historical ad campaign data and predict cost and revenue curves for campaigns with multiple channels and geos. The tool allows us to provide insights on the optimal budget allocation for each media, for a target spend level, or a target CPA. Here we wrote more about this use of AI. https://www.winclap.com/how-ai-is-impacting-budget-allocation-decisions/ Are you using any tool to optimize your media mix modeling? How do you allocate budget at multiple media sources/geos?
submitted by /u/winclap [link] [comments]

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters.
Platforms are embedded in our daily lives — whether we realize it or not.
Have you recently … ordered food from a service like GrubHub or made a reservation using OpenTable? Booked a ride using Lyft? Used your phone to check your email? All of these seamless interactions require systems to talk to each other via open platforms.
What about at work? How many tools do you use to do your job? Do you spend a lot of time updating disparate systems, or do you use a connected stack of technologies to keep things up-to-date? If it’s the latter, you have a platform to thank for your saved time.

A platform makes it possible to connect tools, teams, data, and processes under one digital roof. It’s the nucleus of all systems and allows you to connect all your favorite tools seamlessly using integrations. An integration allows disparate systems to talk to each other. By joining tools via integrations, a change made in System A automatically carries through to System B.
Leveraging platforms and integrations hasn’t always been commonplace. A couple of years ago, HubSpot Research found that 82% of salespeople and marketers lost up to an hour per day managing siloed tools — a costly mistake.
Today, employees recognize that integrating technologies to do their jobs isn’t an option but a requirement. Individual employees are opting to connect their tools and, on average, leverage eight apps to do their job.
Employees and businesses alike run on connected applications. Okta found that it’s small-mid sized customers (defined as companies with less than 2,000 employees) average 73 apps — up 38% from last year. While larger customers (companies with over 2,000 employees) leverage closer to 130 apps — up 68% from the past year.
From personal life to work, platforms have become a staple in our day-to-day. These platforms are well-oiled machines that initiate seamless connections between technologies. Today, the consumer not only anticipates but also expects their systems to connect — raising the bar for companies to make it possible.
But more tools shouldn’t mean more friction. At HubSpot, we want to help our customers connect their tools on our platform to reduce friction and grow better. Customers should have tools and solutions to solve their needs, regardless of if HubSpot built them. Connecting tools allows for uniform data, processes, and experiences. This year, we’re experimenting with ways to expose integrations to our customers to increase adoption.
However, as a platform scales, it becomes increasingly tricky for customers to navigate exhaustive lists of integrations and identify what’s relevant to them. We recognized this at HubSpot and began experimenting with paid ads to see if this could be a valuable distribution channel to our customers.
Our Experiment on Paid Integration Ads
At the end of Q4, the Platform Marketing team decided to use some leftover budget to try a channel we hadn’t yet proven viable for integration adoption — paid ads.
We hypothesized that we could influence the adoption of an integration through paid ads. To test our hypothesis, we ran a retargeting campaign for three integrations on Facebook. The ads were surfaced to HubSpot’s retargetable audience.
These ads featured three HubSpot-built integrations: Slack, WordPress, and Eventbrite. We selected these integrations because they are natively built (built by HubSpot) and structured in a way that allowed us to measure multi-touch attribution.
By leveraging Google Tag Manager on the in-app integration directory, custom UTM parameters, and funnel reports, we were able to measure all steps from viewing the ad to installing the integration. Before launching the campaign, we tested our Google Analytics custom funnel reports by completing all actions — including installing the integrations to make sure they worked as designed.
Before running the campaign, we made the conscious decision to split our budget evenly across all three integration ads — regardless if one ad outperformed the others. We did this to minimize variables for the experiment.
Because we ran ads through November and December, we decreased spending from $130 dollars a day to $5 a day on and around holidays. We did this to “pause” the campaign on days where the ads would get lost in the noise, as this data could skew overall results.
Lastly, we determined our success metrics. Because we didn’t have apples-to-apples benchmark data for integration paid ads, we worked with our paid team to establish reasonably similar benchmark data. While it wasn’t a direct comparison, we were curious to see how ads could influence multi-step actions. We evaluated our performance based on click-through rates (CTR), cost per click (CPC), and cost per acquisition.
Experiment Results
The integration ads surpassed our benchmark data for click-through rate (CTR), cost per click (CPC), and cost per acquisition at the 7-, 30-, and 44-day marks — supporting our initial hypothesis and prediction.
The 30-day CTR for our integration ads was higher than the 7-day and 30-day CTR for the benchmark data, which is surprising as we expected the audience to become more fatigued over time.
Fatigue can be measured by the frequency a user views the same ad. For example, at HubSpot, we look at if a viewer has seen the same ad over 2.5 times within 30 days, which we consider high. Additionally, we kept an eye out for an increasing cost per acquisition.
Paid ads for these integrations was attractive to our retargetable audience and a legitimate acquisition point for HubSpot. It helped us influence adoption of integrations — resulting in hundreds of installs in the featured technologies. It also provided us with a data point we’ve been curious to see — the cost of an install.
When considering the value and acquisition cost of an install, it’s helpful to understand the impact on the business. At HubSpot, our customers with integrated stacks of technologies tend to be more successful — and they stick around.
This makes sense — as the more apps installed, the higher the likelihood someone will stick around. This is a common finding among platform companies.
On a recent trip to San Francisco HubSpot’s VP of Platform Ecosystem Scott Brinker found that “a common pattern on platforms is that the more apps a customer integrates into their system, the higher their retention rate will be — for both the platform and the apps integrated into it.”
Connecting their tools allows customers to access all their data in one core system while staying flexible and adaptable to their needs as they grow.
Since HubSpot doesn’t currently charge integrators to be part of our ecosystem, spending money to drive a net new install may seem counterintuitive. When weighing the long-term benefits of an install for customer value and retention, we are able to determine what is a reasonable cost per install. The experiment cost was worth the insight, as it allowed us to gain a baseline understanding of the cost per acquisition of an integration install.
Ultimately you can determine if the long-term value outweighs the upfront cost. (While directional value is a good baseline, you’d ideally look to lifetime value [LTV] to establish actual value.)
What This Means for HubSpot — and For You
Our experiment with paid ads outperformed our expectations and helped us reach a larger audience than we anticipated. It became clear that this was and is a viable channel for us to increase adoption of integrations and better understand the cost per integration install.
Future looking, we could alter who we target to see how it impacts CTR. We could leverage enrichment software like Datanyze or Clearbit to see if users have tools and cross-reference install data to create a list of folks using tools we integrate with but have yet to connect to. Alternatively, we could leverage this data to target a group of users going through onboarding to encourage them to connect existing tools to HubSpot.
Additionally, we could look through the required steps to connect an integration and consider how we could reduce them to simplify the process for our users and potentially increase our CTR.
Not a platform company? No problem. This retargeting campaigns can be leveraged to evaluate other valuable actions for your users, such as sign-ups, free trials, or event registration.

 

As a marketer, you’re often tasked with accomplishing two main goals: making beautiful content that builds your brand recognition and tells your story … and generating qualified leads that will help you grow your business.
Traditional marketing ethos may consider those to be two different streams of work — crafting impactful video ads, and digging up lower-funnel users — but it doesn’t have to be that way. If you’re not using video as part of your lead generation tactics, you’re missing out on a serious opportunity to create impactful content that directly translates to more leads for your business.
Megha Muchhala, Product Marketing Manager at Vimeo, shares some key insights on how to integrate your video efforts with your lead generation tactics.

Vimeo’s Tips for Generating Leads Straight from Video
We all know how useful including video on a landing page or an email campaign can be in boosting your conversion rates, but there are also optimizations you can make to your videos themselves that will give you a marketing edge.
1. Add customizable contact forms.
Rather than simply relying on CTAs to boost your follows or website traffic, marketers should utilize in-video contact forms to capture specific information from leads. This can be as simple as gathering their email, or more detailed to capture demographic information, short answers to collect personal insight, or other actionable data. 
Include these forms on videos embedded throughout your digital ecosystem across your website, landing pages, and even blogs to passively build qualified leads, fast.
2. Use a multi-step format.
While you’ve probably heard of multi-step forms before, it’s possible you have yet to use one. That’s a shame, because it’s a format that’s been shown to increase form conversion by up to 52.9%.
A multi-step form is one that breaks a longer contact form up into a more digestible series of questions, which should boost user experience and, in turn, increase conversions.
Using a multi-step form reduces friction and helps you wait to ask for more user guarded information (like an email address) until the user is already a few steps into the process.
3. Optimize it for any platform.
You always want your user experience to stay tip-top no matter how they’re viewing your video content. We know you take the care to create videos in different formats and aspect ratios depending on your hosting plans, and your contact forms should be no different. Utilize a contact form that displays on mobile and desktop to ensure you’re capturing all potential leads.
4. Get creative with your placement.
There are pros and cons to dropping contact forms at any point throughout your video, and the right choice generally depends on what kind of content you’re sharing.
If you’re offering premium or long-form content, gating your video with a contact form right up front is a great way to boost leads. If you’re telling a shorter form story, placing a contact form in the middle or just before a climax can be incredibly effective in terms of incentivizing information sharing.
And while placing your contact form at the end of the video can be risky (considering 50% of viewers stop watching a video after one minute), it can also generate the most qualified leads: those who’ve watched all the way to the end are the most likely to be engaged with your brand or story anyway. Whatever you choose, we recommend setting up a few A/B tests to determine the best placement. A little testing can go a long way!
And speaking of placement, consider your video distribution when deciding your form messaging and placement. Audiences watching a video on your blog are likely far more invested (and thus likely to share some honest info and opinions) than those catching a video on your homepage. Alter your messaging accordingly!
Some Final Tips
Now that you know about the joys of in-video lead capture, let’s review some final tips to make the most of your tactics.
1. Don’t ask for too much too early.
Make sure to consider the sales funnel when optimizing your contact forms. If you know video is your main acquisition tool (meaning, the first piece of your brand consumers see before becoming fans), know that they might not be so willing to share lots of information with you upfront.
Customize your asks as they relate to steps in the funnel: users who are brand loyalists are a lot quicker to give up info than those who’ve just spotted you via a sponsored ad.
2. Remember to nurture your leads.
Leads are great, but if you don’t engage them, they’re pretty much useless. When capturing leads via contact forms, sync them to your email service provider to make it easy to nurture them. (Just so you know: Vimeo users can automatically sync their leads directly into their HubSpot account, making it simpler than ever to connect with your prospective customers.)Then, keep them engaged! Develop follow-up email campaigns around specific prominent demographics and use your gleaned data to make them even more engaging. Even better, further increase your click-through by embedding GIFs of your videos in your follow-up email campaigns to stand out and get noticed by leads.
3. Always keep SEO in-mind.
Your ability to generate leads in your video doesn’t mean a whole lot if no one watches your content. SEO can be a massively helpful organic discovery tool to send users to your business. Take the extra time to optimize your website, landing page, and video itself for maximum discoverability.

Could your sales efforts use a little push in the right direction? If you don’t have one already, a sales plan could be just the thing you need to help you map out your strategy and measure its effectiveness. Writing and implementing a sales plan is an excellent practice for business success and can be…
The post A Quick Guide for Creating an Effective Sales Plan appeared first on Benchmarkemail.

If you work for a nonprofit, chances are you don’t have a huge budget to throw at elaborate email marketing or other marketing initiatives. Making the most with what you have is essential, especially when your ability to market effectively to your audience is so closely linked with your ability to raise funds for your…
The post 3 Cost-Efficient Marketing Tips for Nonprofits appeared first on Benchmarkemail.

 

 

As many as 74% of enterprise companies are actively looking for new use-cases to increase the level of process automation in their business (ThinkAutomation). At SALESmanago, we are constantly developing the possibilities of planning and implementing a multi-channel Customer Journey in order to maximize the probability of making a purchase. Now, thanks to Workflow, it is possible to create and run multi-level marketing campaigns for defined groups of recipients, at a moment precisely specified by us.

 

The superiority of automation over classic, standard sendings is easy to prove:

 

70,5% – this is how much higher is open rate for triggered emails than those from mass mailings (Campaign Monitor),

152% – this is how much a click-through rate can increase for emails sent 1-1 than those sent as standard newsletters (Campaign Monitor),

250% – this is how much the response rates can increase thanks to the use of automation (Review42),

133% – this is how much higher is the probability of sending relevant content, tailored to a specific recipient (Review42).

 

So how to make multi-level, unique campaigns that will stand out and achieve the above results? Follow best practices, such as using HADI cycles, creating multi-channel campaigns, observing, analyzing, and implementing improvements to your campaigns, and use the possibility to start a multi-channel communication 1-1 for a specific group of users.

 

How to start a Workflow for a defined contact group at a time selected by the user?

 

1-to-1 communication achieves the best results. Until now, multi-level omnichannel campaigns could only be created for individual contacts. Now, it is possible to run multi-channel 1-to-1 campaigns for a specific audience. It is enough to create an occasional campaign in the Workflow, and then select the contacts for whom we want to run it.

 

You don’t have to wait for a trigger that runs a specific event and start the Workflow. At any time, it is possible to directly start a process for a selected group of recipients.

 

How is this feature different from the classic 1-to-1 multi-channel campaign?

 

Two basic differences between the classic running of multi-channel 1-to-1 campaigns and the possibility to run Workflow in the contact management panel are:

 

Possibility to define the exact group of recipients, e.g. selection of a specific, single contact for whom you want to start a Workflow,
Possibility to perfectly match the moment of starting the campaign.

 

Creating a campaign for contact groups works in the same way as in Workflow, with the difference that the processes can be started from the different panels. To manage Workflow processes for a defined group of recipients go to:

 

 

Black Week campaign for a group of recipients who are on a diamond tier of selected Loyalty Program

 

Let’s assume that, especially for Black Week, we have created a unique campaign that is going to perform a Workflow on a group of customers, which has been assigned a special tag after clicking “I’ll take part” on the page with the promotion.

 

 

However, we’ve realized that not all contacts we wanted to go through the Black Week campaign clicked the “I’ll take part”  button.

 

In this case, Start Workflow for a contact group function becomes a handy option. You can start a given process at any time, without the Workflow triggering event, on a selected, defined group of contacts, e.g. for those that, in return for high activity in the Loyalty Program are in the diamond tier. So if you want to generate an additional coupon with the Black Week promotion for them:

 

In the Manage contacts panel, select the group of recipients:

 

 

And then select process in the Run Workflow tile:

 

 

The last step is to click the Perform actions button. All contacts included in the diamond tier, the selected Loyalty Program, will receive a coupon with a special offer, and ads encouraging them to buy products that will be displayed on their desktops.

marketing automation

marketing automation