Category: Marketing Automation

Coffee and donuts. Sonny and Cher. Sherlock and Watson. 
The most legendary teams are great individually, but truly magnificent together.
That holds true for some of the world’s most powerful, most popular business technologies, too. Campaign Monitor’s flexible, intuitive email marketing platform is a potent marketing tool on its own. But when we join forces with the legendary Salesforce CRM, together we become an unstoppable revenue-generating machine.
This is no ordinary martech pairing. The Campaign Monitor + Salesforce integration is the highest rated ESP on the AppExchange.
Campaign Monitor for Salesforce is easy, fast and seamless to integrate. It has enabled us to really reach out and get to know our clients. The customer service is brilliant; it’s responsive, helpful and personal, by people who really know their product and care about their customers.
– Paul Easto, CEO Wilderness Scotland & Wilderness Ireland
The Salesforce email integration dovetails the platforms seamlessly, helping you save time, send more relevant campaigns, track success more meticulously, and drive greater ROI. Watch this video to see just a few of the ways you can start taking advantage of it right away.
Watch the email integration in action

If you already use both these tools, here are some great ways to translate the Salesforce integration into tangible benefits for your email strategy. And if not, consider it a list of reasons to consider taking on two of the most trusted, effective customer engagement tools on the planet.
Design and build out email campaigns directly from Salesforce
As your technology stack broadens, it becomes tedious and even confusing to constantly jump between a growing list of marketing, sales, and operations platforms. The Campaign Monitor for Salesforce email integration streamlines your process, allowing you to orchestrate and execute your email strategy without having to leave your Salesforce instance.
You can even directly access our library of scientifically designed, mobile-ready templates, and modify them with our intuitive drag-and-drop builder. It’s all in one place, so you save time and keep your workflow simple.

Automate data management and synchronization
Integrating your customer and marketing data systems means you can spend more time being creative and analytical, and less time wrestling with technology and performing menial transfer tasks. 
The integration adds a level of seamlessness. The participant list for our bike ride is updated every hour, so I can just create a segment saying everyone who’s raised, say $100, show them this copy. It’s so easy. I’ve got more time to think in those strategic ways because I don’t have to be manually handling data.
– Amy Mulder, Communications Coordinator
Connecting your accounts lets you automatically synchronize your contact and campaign data so you never miss a new contact (or changes to an old one). And since you can dynamically map data from any Salesforce object to Campaign Monitor’s custom fields, personalizing your emails becomes easier and more powerful than ever.

Simplify permissions and opt-in management
The world of permissioned email marketing continues to become more important—and more complex. The Salesforce email integration keeps your customer and subscriber preferences aligned across systems and keeps your audience in control of how and when they hear from you. That not only means happier customers; it also makes staying compliant with opt-in laws and regulations easier for your team.
Stay in control with smarter data dashboards
Synchronized data gives you deeper insights into subscriber behavior and helps you track customers from first touchpoint all the way through the purchase funnel. Custom reports and dashboards that update in real time with data from both platforms can help you measure the success of email campaigns in driving engagement and revenue.

You can view who is engaging with your emails and who is not, and track your subscriber lists—all in one place.
It is great to be able to schedule the data import to automatically run a couple of times a week to send contacts to CM based on SF report criteria. Also the mapping fields fields functionality can keep fields updated between the two. Using both of those functions we are able to confidently have up-to-date recipient segments whenever we are ready to send an email.
– Rachael Arnott, System Analyst, on the AppExchange
Wrap up
Integrating high-powered business technology is a great way to improve results and save time. But not all integrations are created equal: some, like Campaign Monitor and Salesforce, fit together like paired puzzle pieces.
Integrating your Campaign Monitor and Salesforce accounts means you’ll save time and get better performance through superior data analysis and personalization capabilities. 
You can try this Salesforce integration free for 14 days. Check it out here, and don’t forget to browse our App Store for other ways to connect your email marketing with your favorite business tools.
 
The post How to Save Time and Drive Revenue with the Highest-Rated Salesforce Integration for Email appeared first on Campaign Monitor.

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Thinking about using email marketing for your hotel? Check out our 6-step process for doing successful email marketing for hotels.

​ I work in B2B education. We sent out a Padot email and I can see the results but I’m keen to see which types of users clicked the various links. Eg how many of them were teachers, how many librarians, how many principals/head teachers etc. How do I do this? Thanks
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Many big brands over the world have a problem finding the balance between acquiring new customers and maintaining regular ones. Statistically, about 44% of companies have a greater focus on customer acquisition strategy, and only 18% concentrate on retention (Huify). It’s kinda strange that efforts to improve retention are often put on the back burner, or totally neglected when a study revealed, that brands end up spending 11 times more on onboarding new customers than retaining the existing ones (BrandKeys). Is there any way to reduce costs and work both on gaining new clients and make loyal consumers stay?

 

Two key drivers of growth – the Yin and Yang of customer strategy

 

When you grow flowers, you can’t stop after planting if you don’t want them to wither. They have to be watered – the same as clients. Customer without acquisition and retention strategies is like an unwatered flower- if either one is missing, then it won’t bloom. Achieving success in the subscription world is not an easy job, in the same way, you need to both acquire and then retain customers.What are the key benefits of acquisition and retention?

 

 

Every company is faced with a question at some point, whether they should be focusing on customer acquisition or customer retention? Our answer is to prioritize both using an appropriate marketing strategy with the resources they have at hand, like SALESmanago Loyalty Program.

 

Loyalty Acquisition Program to strengthen your salesforce

 

As many as 69% of consumers allow the presence of rewards or loyalty programs to influence their shopping decisions (Sheerid). But which plan is best to acquire new customers? Well, any. But with a special offer.

 

 

One of the most recommended types of programs is the Tiered Program. You can develop first-tier low-setted to quickly engage your customers.

 

Tiered Programs – as the name says, are based on levels that, when achieved, provide various rewards with tangible value and are fuel for word-of-mouth marketing channels.  If you offer points to customers after every purchase (based on tier-level), which can be redeemed in the future, then customers are confident that every dollar spent on your brand will also benefit them in return. For example – changes their status in Loyalty Program, and allows them from the very beginning to gain initial loyalty rewards and encourages more purchases. 

 

As we said before – it’s good to develop a welcome offer in your Loyalty Program strategy. It makes customers feel like they are being “welcomed” into the community surrounding your brand, engage with your brand and also make them stick around.

 

 

Loyalty Retention Program to celebrate long-term relationships

 

Loyal customers are the most valuable for the company since they provide the most income, 5% boost in customer retention increases profits from 25% to 95%. (SmallBizGenius) and also acquiring a new customer costs 5 to 25 times more than maintaining the current one (Harvard Business Review). So how to develop a strategy that makes new ones stay loyal? Make them feel that you care – implement the Birthday Loyalty Program.

 

 

It is one of the most simple and advantageous ways. Not only will it boost your sales, personalize the customer experience with your brand but also re-engage inactive customers. Set a completely automated birthday program, send your clients birthday emails with additional points that can be traded for extra discounts. The best thing is that you pick rewards, and can coordinate the time of sending it with – for example – releasing your new offer!

 

 

Loyalty Acquisition & Retention Program – using retention customers loyalty as an acquisition tool

 

Have you ever realized that the best ROI is actually optimizing your existing customer database using retention marketing and loyalty programs? Thanks to the implementation of the Referral Loyalty Program, your current clients will not only return to your eCommerce more often, start spending more, but also willingly share their knowledge about your offer with their loved ones in order to obtain additional funds for purchases, gifts or promotions!

 

 

Turn your consumers into salespersons and let them become a future customer acquisition tool. How to develop a Referral Loyalty Program in SALESmanago?

 

Using workflow and automation rules you can provide various scenarios, and let every client has their own referral codes, which after entering when registering by new guests, will automatically assign them extra points! Give your repeat customers an incentive to refer your eCommerce to their friends and family, according to Nielsen’s Trust in Advertising Report, a referral from a friend is the most trusted form of advertising. Make it a win-win-win situation, provide a start-pack for new customers, and additional points for referring clients to engage them even more.

marketing automation

marketing automation

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From the time Google introduced Gmail tabs, the way marketers used email for promotions changed. Most promotional emails no longer end up in the coveted Primary tab section. Instead, promotional emails now have their own tab, one where only 19.2 percent are ever read. The best chance for promotional emails to get back on the…
The post 7 Strategies to Get Your Ad Listed in the “Top Picks” Section of Gmail’s Promotion Tab appeared first on Benchmarkemail.

If you are tossing up between GetResponse and Drip, check out this comprehensive comparison of each platform’s features and pricing to help you decide.

There’s gold at the end of the rainbow when it comes to your email marketing — you just need to make sure you’re on the right track towards finding it. Email has one of the most impressive ROIs of all marketing endeavors at $38 earned for every $1 spent. That alone should be a huge…
The post Turn Your Emails to Gold: How to Increase Your Email CTR appeared first on Benchmarkemail.

Hi there! I’m a CEO at Plerdy – a tool for CRO, UX, and SEO website improvements(SaaS). We are looking for agency partners to grow together and boost your convenience services. I’m not willing to write down something about our products, as I don’t want to make any kind of promotions. What we offer to agencies partners:
Free plan for your website 30%-40% discounts for your clients on any plans Promotion activities for you
If you are an agency owner and you are interested, so feel free to write in the comments or direct in my inbox, I will share a website link with you. Thank you, guys! I enjoy this subreddit so much.
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