Category: Marketing Automation

In middle school, my best friend and I used to have a show on YouTube where we performed a dare from our audience each week.
We actually had some fans that would watch our videos and dare us to do something on a weekly basis.

While hosting these types of videos on YouTube made sense because they were for entertainment purposes, your business needs a platform with more features so you can create videos for marketing campaigns, sales pitches, and customer service knowledge base articles.
In this post, let’s review some of the best video hosting sites for your business.

Video Platforms
1. HubSpot

If you’re a HubSpot customer, you might already have access to HubSpot’s video hosting, creation, and management tool.
With this tool, you can host and manage video files inside the HubSpot platform and then embed those videos on your website pages, blog posts, social media channels, or knowledge base.
Using the same platform that you use for your marketing, sales, or service tool is a great idea because everything is all in one place. You can optimize your videos for SEO right in the tool.
This video hosting product also allows you to insert CTAs and forms into videos, trigger video workflows that provide targeted content to leads, and video analytics so you know which videos resonate with your audience.
For sales reps, you can use the video hosting tool to send video voicemails or record your screen during a sales call. You can also see if a prospect has watched the video in HubSpot’s tool.
Video can also be used for customer service. You can send video tutorials and record your screen right from a ticket to share it with customers for personalized and quick support. Or you can insert these videos into your knowledge base articles or FAQ page.
2. Twenty Three

Twenty Three is another great video hosting service for your business. You can host and embed videos on your site with Twenty Three’s 4K HD player. You can also directly clip and duplicate videos in the editor.
The best feature of this site is that you can publish and measure your videos across multiple platforms, including Facebook, LinkedIn, Twitter, and YouTube.
Additionally, this hosting site connects with other tools you might be using for marketing software, including HubSpot or Marketo.
Plus, you can use analytics to better understand your marketing data.
Using video for your business can help engage your audience, create a branded experience, and drive results.
3. Cincopa

Cincopa is a video and podcast hosting platform for businesses. With this platform, you can create videos for marketing campaigns, sales prospects, or customer support. Additionally, this platform can host podcasts and images as well.
With this hosting site, you can also combine your media gallery to create a video course with images, video, or podcast files. I don’t know about you, but I’ve seen online courses become all the rage in recent years, so this is a great feature to consider.
You can embed these videos on your site, social media, email, and more.
4. Hippo Video

Hippo Video is a video hosting platform that you can use to personalize your video emails for messages, demos, sales pitches, marketing campaigns, and more.
Using videos in the sales cycle can actually get three times more prospect engagement.
With this tool, you can record and send videos right in your email inbox. Additionally, you can integrate this tool with your current stack, including with Slack, HubSpot, Salesforce, Zoom, Zendesk, and more.
5. SproutVideo

SproutVideo is a great option for a video hosting platform if you’re looking for a no-frills, affordable platform.
With this tool, you can create videos and collaborate with your team. You can share a secure internal video, or live stream a product launch. Whatever your video needs are, this is an excellent option to consider.
Free Video Hosting Sites
6. Vimeo

Vimeo is one of the most popular video hosting sites and for good reason. This simple tool can be used to create, manage, and share high-quality videos.
To create videos, you can use templates, license stock footage, record video messages, or live stream. When you’re editing your videos, you might be able to integrate Vimeo with your editor. Vimeo integrates with Adobe Premiere, Final Cut Pro, and others. Then, your videos will be hosted in one central, secure location so you can seamlessly share them with anyone.
You can even create a subscription streaming service for your videos on this platform.
The best part? Vimeo is free. You can upgrade to paid plans, but you’ll never have to pay for Vimeo if you don’t want or need to.
7. Vidyard

Vidyard is one of the only video hosting sites that is built directly with sales in mind. The idea is to build a great sales process to make remote selling easy, from prospecting to proposals, you can record and send videos that add a personal touch at all stages of the sales cycle.
With Vidyard, you can create your videos in just a few clicks, with no video expertise required (that’s great for tech-challenged people like me).
This tool is also free. You don’t ever have to pay unless you want to upgrade to a different plan with more features.
My favorite feature of this tool is that you can easily create videos, track who watches them, and distribute them an unlimited number of times (yes, even in the free version).
8. Wistia

Another great video hosting site is Wistia. You can host videos and even podcasts on this hosting platform for marketers.
On Wistia, you can upload, customize, and embed branded videos or podcasts on one platform. This also has a free plan that you can use, as long as you don’t need to create too many videos a month (three is the max on the free plan). However, if you need more, there are paid plans as well.
But my favorite feature of this tool is that it can integrate with your tech stack and send engagement data to your CRM, ad platforms, and marketing tools.
Video is only continuing to grow, as people spend more time watching video than reading text. As your business continues to evolve, it’s important to have a video hosting tool that can grow with you and help you use videos to drive results for all aspects of your business.

Maybe you’ve been refreshing the Careers page at your dream company for months.
Alternatively, perhaps you’ve heard glowing reviews about a company from friends — but whenever you check, they’re still not hiring for any roles for which you’d qualify.
Whatever the case, if you feel a company’s culture could be a great fit for you, you might consider sending a cold email so hiring managers can keep you in-mind if a role becomes available.
But that’s easier said than done. If you sound too pushy, you risk alienating the hiring manager. A good cold email should be concise and focus on how you can add value to the team. When done correctly, a cold email is a good opportunity to network and get your name in front of the right people.

Fortunately, the folks at Resume.io put together an infographic, which details the 8 essential elements of a persuasive email you can use to apply at your dream company. Take a look now, and then check out How to Write a Letter of Interest in 2021 [Examples + Template].

 

 

 

According to Gravitec, Push notifications can bring you an ROI of up to 2200% and increase your daily traffic by up to 25%. How’s that possible? Web Push Notifications are fast, versatile, dynamic and extend the brand’s reach. No wonder that MarTech companies go an extra mile to make them even more unbeatable as a marketing tool.

 

Web Push notification: efficient, convenient and upgraded

 

When they first appeared, Web Push notifications were an interesting alternative to other marketing communication channels. They allowed marketers to quickly reach even those customers who did not leave their email address. Web Push notifications’ great advantage was that they were displayed on screens even when the recipients were using a browser but were not on the sender’s website or social media profile.

 

Over time, it turned out that the recipients appreciated this type of communication and responded very well to the messages. And the better the notifications are tailored to their needs, the more engagement and profits they generate. 

 

Push notifications can generate high ROI for businesses. It can bring you a ROI of up to 2200% and increase your daily traffic by up to 25%. (Gravitec)
The average deliverability of Web Push notifications is 80%. It depends on the device used by the receiver. (PushPushGo)
The average CTR is about 15%. However, for campaigns with intriguing content, or for transactional or targeted notifications with small user groups, CTR can go as high as 30% (Gravitec), while the average click-through rate for email campaigns is about 2.5%. (Campaign Monitor)
In 2020 Web Push notifications ended the year with a 28% conversion rate with a YoY growth of 478%. (Omnisend)

 

In this situation, it becomes a challenge to make Web Push Notifications even more effective, easier to implement and tailored to consumers’ needs. Combining them with AI-driven recommendation engines and CDP data brought Web Push notifications to a whole new level.

 

Easily engage customers with multi-language, codeless, CDP-driven one-to-one Web Push Notifications 2.0

 

Web Push Notifications 2.0 outperform traditional Web Push notifications in many ways. From codeless implementation, to multi-language, dynamic content, to advanced segmentation of addresses. Here’s a highlight of Web Push Notifications 2.0 uniqueness. 

 

Reach and engage both anonymous and identified customers by offering them bespoke content – including multi-language versions of notifications and consent forms – in one of the best consent-based communication channels, through personalized Web Push notifications. 
Use multi-faceted CDP data to hyper-target your campaigns and enrich your omnichannel strategy – choose whether you prefer to communicate with consumers using desktop, mobile or both. 
Stay in touch with the users that are interested in your offer but not ready to leave their contact data yet. 
Benefit from the codeless implementation of a simple yet powerful tool that enables creation of effective campaigns.
Enjoy a wealth of features such as 1:1 personalization, detailed analytics of the campaigns or option to select the device to which you want to send Web Push notifications.
Target multiple markets at once – create various language versions of consent forms and notifications in one easy step.

 

How to use Web Push Notifications 2.0 in eCommerce to  engage customers and increase sales?

 

Here are just a few ideas on how to use Web Push notifications in everyday business:

 

Complete your omnichannel and use fast, dynamic Web Push notifications to send your audience personalized, engaging content bypassing busy inboxes and non-stop texting streams.
Easily prepare native or graphic consent forms and start using them immediately with no-code implementation.
Use the best practices of consent-based marketing. Gradually build trust and strengthen relationships with your customers, starting with notifications that don’t require them to leave contact details.
Prepare for incoming changes in Google algorithm. Start using Web Push notifications as an alternative for pop-ups and forms. Avoid SEO penalties for inconvenient website content and still communicate with customers. 
Circumvent the heavily-used ad blockers. Leverage the fact that ad blocking plugins do not have any effect on Web Push notification delivery and keep the conversation with your clients even if they are blocking ads. 
Inform about price drops and special offers even when users aren’t active on your website. Use Web Push notifications’ multi-language, AI rich content to serve users the information that will engage them and will result in higher conversion rates.
Leverage personalization & impulse buying mechanism combo to get higher conversion rates with personalized recommendations and abandoned cart Web Push notifications.
Use CDP data to address multiple stages of customers’ relation with a brand: from new customer, to an active client, to a dormant customer with a high propensity of churn. Send Web Push notifications that are relatable, appealing and engaging.

 

Standard Web Push Notification tools vs. Web Push Notification 2.0

 

Am looking for marketing automation tools i can use for my new start up digital agency.I offer services like Social Media Marketing,PPC,SEO,Email Marketing,Google ads.Thanks
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What I came to know, marketing automation generates more leads, also any help from yall would be appreciated
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As an UG student (20) majoring in Marketing, I have been told by my supervisors in my previous internships that I should familiarise myself with Marketing Automation as it is a potentially good career. So what marketing tools are useful these days? There are just tok many of them on the internet so all the people who work in marketing, what all tools do you recommend me to learn? Also, how am I supposed to learn them? Afterall they are paid for, so I can’t exactly “learn” them. And if I try to work somewhere to learn, having that knowledge is a prerequisite so it seems like an endless loop. So what can I do, my fellow professionals :)) Any advice is appreciated!
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Hey everyone! I have an interview next week for a Marketing Automation Specialist that focuses on marketo. Can you guys provide me with any tips or docs, when it comes to marketo? I’ve used it for a few months in the past but I feel like I need a refresher. Thanks!
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eCommerce sales continue to set a new benchmark with each passing year.    It is intriguing to know that 23% of small business owners feel the need to strengthen their eCommerce capabilities to survive in the post-pandemic world. It has become important to reach a larger audience and cater to the changing customer behavior to make…
The post How Triggered Emails can Take Your Conversions to the Next Level appeared first on Benchmark Email.

 

 

SALESmanago, a leading Customer Data and Experience Platform (CDXP) provider in Europe & USA and Encircl LLC, a fully owned US subsidiary of Aghreni Technologies Pvt Ltd, headquartered in Bengaluru, India, owner of the popular brand ‘Kenscio’ and a leading Digital Marketing products and services company serving customers globally announced the marketing and support partnership to promote SALESmanago’ s bestselling AI-drivenCustomer 360° Platform for Global  customers and in particular to Indian enterprises.

 

E-commerce is driving enterprises across the globe to deploy a highly reliable and scalable CDP Software to capture client’s data from both online and offline systems and present a 360° view of the customer information for effective marketing communication and engagement. If these systems are incorporated with execution capabilities for various types of communication and engagement, then it becomes much more effective than a standalone customer data platform. Leveraging AI and ML technologies, SALESmanago addresses these two needs with its products and services.

 

SALESmanago serves more than 2000 customers in multiple industry verticals like Retail, E-commerce, Banks & Finance, Consumer Goods to name a few across Europe, the USA and Asia.

 

The partnership with Kenscio & Encircl will enable SALESmanago to offer its CDXP platform to Global and Indian enterprises by leveraging Kenscio’s presence, reach, digital marketing expertise and experience in serving customers in India and rest of the world. Similarly, Kenscio will not only market the platform jointly but also offer professional services around the SALESmanago platform. 

 

Commenting on the partnership, Manjunatha K G, Founder & Chief Executive Officer of Aghreni Technologies (Brand Kenscio & Encircl) said, “The partnership with SALESmanago will help Kenscio & Encircl to enhance its products & services portfolio and enables us to offer an integrated product for Customer Data & Experience and omni-channel capabilities eliminating the integration, implementation and servicing pains faced by the customers. Indian enterprises across multiple verticals will benefit with an additional option to choose from with SALESmanago. Kenscio believes that it will be exciting times ahead with the new offerings from its portfolio.”

 

Commenting on the new initiative to partner with Aghreni Technologies (Brand – Kenscio), Grzegorz Blazewicz, Founder & CEO of SALESmanago said, “The partnership with Kenscio will allow us to further enhance our presence in Asia Pacific & Middle East markets which is one of the fastest-growing markets and embracing new technologies for business. SALESmanago’ s CDXP platform can be a differentiator for those enterprises adopting it as their integrated Customer Data and Experience platform. We are excited with the thoughts of working with Indian & Asian enterprises and learn from them too to enrich our product platform further.”

 

To learn more about the Kenscio and SALESmanago marketing partnership, please visit:

 

https://www.kenscio.com/products/data-experience-platform & https://www.encircl.com/campaign/data-and-experience-platform/

 

About SALESmanago

 

SALESmanago creates and provides a comprehensive Customer Data & Marketing Automation Platform. Headquartered in Kraków, Poland, the company employs 300 highly experienced consultants, data scientists and engineers. SALESmanago works internationally via an extensive network of over 1000 reselling partners.

 

SALESmanago solutions cover all key challenges of modern eCommerce business like increase of revenue and conversion of outbound and inbound activities, boosting overall marketing effectiveness, driving consistent omni-channel communication, purchase process optimization, and managing complete customer lifecycle. SALESmanago helps in improving all kinds of marketing metrics and KPI’s. As a no-code solution, it is available for every company and easy to integrate. Every user is fully supported with educational materials and help from the Customer Success advisors. Among a variety of SALESmanago features, everyone can find solutions perfectly tailored to their needs.

 

About Aghreni Technologies (Brand – Kenscio)

 

Kenscio is a leading technology-driven digital marketing agency with its corporate office in Bengaluru and sales offices in Mumbai and Gurugram. Encircl LLC, a fully owned subsidiary of Aghreni has a presence in the UK and the USA to address the needs of those markets. Driven by customer success, Kenscio is an ISO/IEC 27001/2013 certified and European GDPR process compliant digital marketing technology & services company. Established in 2009 as an Email Service Provider, Kenscio has since evolved through multiple success stories and is now a full-fledged 360-degree digital marketing services & products company.

 

Widely known for its expertise in the digital marketing niche, over the past 12 years Kenscio has developed several business applications and processes that enable it to support marketing professionals in executing high-yield marketing campaigns. Being a pioneer of email marketing in India, their understanding of trends and importance of branding is also noteworthy.From design thinking,UX excellence,strategy planning and content brilliance to campaign performance,deliverability success, automation and integration – Kenscio is truly driven by insights.

 

Kenscio – LinkedIn Facebook Twitter Instagram Encircl – LinkedIn Facebook Twitter InstagramSALESmanago – LinkedIn Facebook Twitter Instagram

 

Media Contacts:

 

Teresa KozaczewskaSALESmanagoEmail Id: teresa.kozaczewska@salesmanago.com

 

Vittal Vashist NAghreni Technologies (Brand – Kenscio)Email Id: vittal.vashist@kenscio.com

I used to use GPZlinkedIn bots, they also had one for Meetup.com and IT WAS GREAT! It could auto message people in groups of your choice, it was super easy to use and it had myriad of other great functions. Now I can’t seem to find a single comparable product. I’m so desperate I’m looking on the deepweb lol, can someone help me find something?
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