Category: Marketing Automation

I’ve worked in marketing ops for about two years now and I live every day in Marketo bizible salesforce etc and I’ve been applying to new jobs and the technical assessment I got back was fairly intense but also sent me like 3 pages of HTML code to make edits to the header & change all the UTM codes? I’ve never once had to do that using marketo.. I’m somewhat early in my career but I as surprised to see that am I wrong?? Do I need to learn?? I know how to do UTMs I was just totally lost on the rest submitted by /u/aqua4 [link] [comments]

I’m looking for an email marketing software that allows you to create an email that looks like you personally opened outlook, typed and email and sent it. Mailchimp, Constant Contact etc all have a marketing email feel to them because the content is in the middle of the email etc. Any Recommendations?? This is for a small business so looking for something on the smaller scale. At my day job we use Oracle Eloqua and it works well for this but that’s out of my budget. submitted by /u/Der2z [link] [comments]

submitted by /u/Mammoth_Stranger_972 [link] [comments]

Content marketing is a marketing strategy that involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience ,ultimately, to drive profitable customer action. Increase brand awareness, generate leads, or improve customer retention. Market your content on high authority sites which can give you great term benefit submitted by /u/Contentmk [link] [comments]

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
It can feel isolating if you’re the only one in the room who looks like you.
Meeting peers and mentors with a unique understanding of your lived experience and business roadblocks can help you connect the dots needed to grow your business and community. However, finding spaces for this kind of connection can be challenging for Black Americans.
In this post, discover in-person and virtual events nationwide where Black entrepreneurs can strengthen relationships and build expertise.
How to Prepare for Attending a Conference
The United States Census Bureau reported almost 1.4 million self-employed Black people in September 2022, an 11.9% increase from August 2022.
Attending conferences, trade shows, workshops, and webinars puts you in rooms with consumers and entrepreneurs who have advice, real-life examples, and funds that can shift the trajectory of your business or nonprofit organization.
To prepare for attending a conference:

Review the programming, decide which sessions to attend, and jot down a few questions you want to ask during Q&As or one-on-one meetings.
Pack your business cards, a notepad, and pens.
Choose outfits and shoes that make you feel comfortable and confident.
Ease any nerves by leaning into the excitement of bettering your business.

By strengthening relationships, sharing expertise, and partnering, there are opportunities to create a bigger pool of resources and open or build doors for Black business growth.
Events for Black Entrepreneurs
Florida
1. Black Travel Summit
Dates: October 20 – 22, 2023
Location: Miami, FL & Virtual
In celebration of Black culture and business in travel, Black Travel Summit brings together industry professionals, influencers, and travelers for a weekend of panels, workshops, vendor shopping, and networking opportunities.
Georgia
2. Blk Pod Festival
Dates: September 30 – October 1, 2023
Location: Atlanta, GA
For aspiring, new, and seasoned podcasters, Blk Pod Collective hosts an annual festival for audio creatives to swap knowledge, learn new skills, develop collaborations, and access potential brand partnerships. BLK Pod Festival will have four tracks tailored for each level of podcasting: launching a podcast, show growth, monetization, and team expansion.
Tennessee
3. Mogulcon
Dates: November 1 – 4, 2023
Location: Nashville, TN
Mogulcon provides resources for Black women in business to accelerate their growth and build sustainable strategies for long-lasting success. The three-day conference is a chance to learn from Fortune 100/500 decision makers, meet successful entrepreneurs, and generate new business by meeting suppliers and corporate buyers. Masterclasses will focus on leadership, marketing, e-commerce, supply chain, and financial stability.
Indiana
4. Summer Celebration – Indiana Black Expo Business Conference
Dates: July 8 – July 18, 2023
Location: Indianapolis, IN
With a mission to level the playing field of business, the Indiana Black Expo Business Conference allows entrepreneurs to learn from executives and experts. Sessions and workshops will touch on strategic thinking, leadership advice, and how to secure state and federal business contracts worth millions.
Iowa
5. Athene Black & Brown Business Summit
Dates: April 20 – 21, 2023
Location: West Des Moines, IA
The Athene Black & Brown Business Summit aims to uplift and elevate entrepreneurs. Programming includes a pitch competition, breakout sessions, keynote speakers, training, and opportunities for building connections.
Multi-City
6. The Black Women’s Expo
Dates: Multiple dates
Location: Atlanta, GA (Summer 2023), Chicago (August 4 – 6, 2023), Washington D.C. (Autumn 2023)
Originally an annual expo for small businesses and corporations, the Black Women’s Expo, or BWe Next, has evolved into a multi-city lifestyle exposition. In addition to seminars and sessions led by industry experts tackling societal issues and topics involving wellness, finances, and building generational wealth, this expo also provides vendor opportunities and resources on business ownership.
7. Black Enterprise Entrepreneurs Summit
Dates: 2023 (TBA)
Location: TBA (varies each year)
The Black Enterprise Entrepreneurs Summit is one of the largest conferences for Black business owners, founders, and investors in the United States. With a mission to close the racial wealth gap, this summit hosts discussions about building a meaningful brand, economic equality, equity, and marketing.
New York
8. CultureCon
Dates: Multiple dates
Location: New York City (October 7 – 8), Los Angeles (June 17)
CultureCon, hosted by The Creative Collective NYC, brings together creative entrepreneurs and change-makers who want to make a cultural impact with their businesses and art. Attendees can access activations, fireside chats, and panels with tastemakers, celebrities, and industry experts. Black-owned companies can also set up shop at CultureCon’s small business market.
Ohio
9. Black Tech Week
Dates: July 18 – 20, 2023
Location: Cincinnati, OH
Coinciding with the annual Cincinnati Music Festival, Black Tech Week is a conference for tech professionals and funders. Founders, executives, and experts speak on topics ranging from fundraising, customer outreach, the power of community, supply chain logistics, content marketing, and crafting the future of tech and business.
Texas
10. AFROTECH Conference
Dates: November 1 – 4, 2023
Location: Austin, TX
For Black professionals, innovators, engineers, and venture capitalists interested in all things tech and Web3, the AFROTECH Conference is three days of fireside chats, interactive exhibits, panels, mixers, pitch competitions, and live music performances. Topics range from creating viral products, the creator economy, strategic business growth, how to raise funding, cryptocurrency, and more.
11. SXSW
Dates: March 10 – 19, 2023
Location: Austin, TX
SXSW is known for its forward-thinking keynotes, panels, and workshops on technology, business, film, music, and culture. Among its 350+ announced sessions, SXSW 2023 will include programs on Wellness Shouldn’t Imply Whiteness, Black Women Breaking Boardroom Barriers, and Transforming Tech with the Black Tech Ecosystem.
12. Marketing for the Culture Summit
Dates: 2023 (TBA)
Location: Houston, TX (varies each year)
Hosted by the African American Marketing Association, entrepreneurs, marketers, and creatives gather at the Marketing for the Culture Summit to learn best practices and improve their skills. Its theme changes from year to year, but at its core, attendees make collaborative connections and gain insights from panels and presentations on content creation, monetization, workflows, and more.
13. Texas Black Expo
Dates: May 18 – 21, 2023
Location: Houston, TX
Celebrating 20 years, the annual Texas Black Expo is a chance for small businesses, non-profits, and multi-million dollar organizations to gather under one roof to reach consumers and generate more economic growth.
Virginia
14. Virginia Black Business Expo
Dates: August 11 – 13, 2023
Location: Fredericksburg, VA
During National Black Business Month, the 4th annual Virginia Black Business Expo features live demonstrations, business education from local industry experts, networking opportunities, and shopping. Registration for vendor booths is exclusively for Virginia Black Business Directory members. This nonprofit organization increases the visibility of Black-owned businesses from Washington, D.C., Maryland, and Virginia.
Virtual Only
15. Black Entrepreneurs Day
Dates: 2023 (TBA)
Location: Stream live from the Apollo Theater
Daymond John, an investor on Shark Tank and the Founder & CEO of FUBU, curates an annual celebration of entrepreneurs. The live-streamed event features one-on-one conversations between Daymond and Black celebrity business leaders, round table discussions, multiple pitch competitions for grant money, and musical performances.
16. Kidpreneur Business Initiative
Dates: May 6 – June 10, 2023
Location: Virtual
For kids with an entrepreneurial spirit, Zawadi Cultural Collective and Black In The Valley are working together to provide mentorship with a virtual six-week program. During Kidpreneur Business Initiative, key mentors and guest speakers will guide youth participants (ages 10 – 16) through how to build a business from scratch. By the end of the program, the kidpreneurs will have the opportunity to launch their businesses at a Juneteenth Marketplace.
Washington, D.C.
17. ByBlack Conference
Dates: 2023 (TBA)
Location: Washington, D.C.
In partnership between the U.S. Black Chambers Inc. and the National Association of Black Owned Broadcasters, the ByBlack Conference is an annual three-day event to encourage collaboration and foster collective economic power for Black-owned businesses. The conference brings together entrepreneurs, media owners, creatives, and corporate executives to learn how they can scale and get more visibility for their companies.
It’s time to break barriers together.
Check out the above events and consider attending one that appeals to your current goals as a rising entrepreneur. Reminder: you can write it off as a business expense.

How many times have you used ChatGPT yet? (Notice how I didn’t ask if you’ve used it). What about DALL-E2? Or Midjourney? Every little aspect of marketing can now be optimized, improved, and speed up thanks to Artificial Intelligence.  But let’s not talk about every aspect of marketing. There’s probably an AI for that. Let’s […]

How does digital marketing help small businesses to grow? What services do they offer? submitted by /u/Annie132306 [link] [comments]

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Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.
TikTok is one step closer to being an entertainment app. An example of this transition is its recent collaboration with Snoop Dogg.
In early 2022, Snoop Dogg acquired Death Row records becoming the owner of the infamous label’s catalog of music. A few months later, he announced he was removing the catalog from major streaming platforms with the intention of re-releasing it on his own entertainment app.
Though the status of his app is unclear, in 2023 Snoop Dogg decided to re-release the Death Row catalog on streaming platforms — after making it available exclusively on TikTok for a week.

@snoopdogg
Tha Dogg checcin in. Excited to tell y’all Death Row Records music is back for you to enjoy. Go get the songs on TikTok’s curated Death Row playlist available now 👊🏾🔥💨 #blackmusic #superbowl @musicontiktok @soundon
♬ Gin & Juice – Snoop Doggy Dogg

 Getting exclusive rights to a popular music catalog (even for a short time) is a major move for TikTok, as the app distinguishes itself from other social media platforms by taking an entertainment-first approach.
Prioritizing TikTok as part of a music rollout strategy can have a big payoff for artists and record labels. Compared to the general population, TikTok users are more likely to pay for music and artist merchandise.
In 2022, TikTok launched its music distribution platform SoundOn, which allows artists to distribute their music globally while maintaining ownership of royalties (a major gripe artists have with other streaming platforms).
While TikTok can be an effective tool for marketing new music, older songs have also seen a surge in popularity after going viral on the app.
Mariah Carey’s 2009 song “It’s a Wrap” has seen a recent surge in streams thanks to a popular TikTok dance featuring a sped-up version of the song.

@jakey_breaky_heart
Can i get a little commotion for the dress #fyp #foryou #foryoupage #celinedion
♬ It’s All Coming Back To Me Now – Céline Dion

 Celine Dion’s 1996 hit “It’s All Coming Back to Me Now” was the soundtrack of multiple popular TikTok trends in 2021 and 2022, which resulted in a boost in streams for the song.
Though some musicians have expressed disdain for creating TikTok-focused music, the influence TikTok has over how music is consumed and shared is hard to deny and unwise to ignore.
Marketing Snippets
The latest marketing news and strategy insights.
Instagram engagement rates for brands are on the decline. Here’s what that means.
The AI controversies marketers should avoid.
Dupes: three out of four consumers plan to continue buying generic items over brand names to save money.
AI Marketing Glossary: terms marketers should know.
Content creators: how three creators took their content from side hustle to full-time.
Snapchat just launched an AI-powered chatbot.
Social media metrics: what marketers need to be tracking in 2023.