Category: Marketing Automation

Hello everybody, So a client of mine is going to start a LinkedIn outreach campaign in which they will be sending out links to over 200 people. Now, I k now i need to create UTM links, and the client wants to treack EACH click, meaning if they send link number 3 to JOE they want to know that Joe clicked it. ​ Does that mean I need to create 200 UTM links? If so, is there a way to create them in bulk? Thank you so much in advance! submitted by /u/Forsaken-Ad-266 [link] [comments]

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GetResponse is honored to announce a new solution that will revolutionize your email marketing: an AI Email Generator with a native AI Subject Line Generator. Both of these solutions are powered by OpenAI’s GPT-3 technology, letting you create high-converting emails and subject lines in seconds with a push of a button.

Hi! I found the marketing agency site that has sub-pages for different law firms that they are making ads for. Every page is very similar to each other, it looks like some kind of template which is only adapted to the specific law firm. In the URL there is always this main element of the main page. I’ve figured out it’s probably WordPress Multisite, but it’s quite complicated to implement as far as I know. Does anyone know similar tools to be able to create more sites based on one site template for several customers (funnel builders that have more sites) .. Thank you! submitted by /u/monstera260126 [link] [comments]

With so many rules & regulations when it comes to patient confidentiality, healthcare companies are wondering if they would consider telemarketing services. submitted by /u/CarlDanielCallbox [link] [comments]

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.
Chili’s is back with a new commercial, this time served up with a side of nostalgia.
The brand’s infamous “I want my baby back ribs” commercials of the Y2K era were classics (the *NSYNC commercial in particular lives rent-free in my head). Now, the restaurant chain is reminiscing on that time period in its latest commercial starring singer Brian McKnight.

The ad depicts a waiter named Brian who closely resembles McKnight (but insists he isn’t) serenading his customers to the tune of the singer’s 1999 hit “Back At One.” Spoiler alert: the waiter is indeed Brian McKnight.
If the video’s comment section on YouTube is any indication, Chili’s knocked it out of the park connecting with its ideal customer. Comments on the video are overwhelmingly positive, with users commenting on how nostalgic the video was.
In recent years Chili’s has zeroed in on millennials, particularly those with young families, as its target demographic. If there’s anything marketers have learned about reaching millennials, it’s that nostalgia sells.
Millennials, or those born between 1981 and 1996, are a generation of people who are on top of most internet trends while still being old enough to remember the “before times” — the days before technology was at the center of our interactions.
When brands are able to recreate moments that are reminiscent of the past through a modern digital lens, it can be an effective way to reach millennial customers.
Marketing News
The latest marketing news and strategy insights.
Twitter Blue is now available in 20 more countries.
TikTok statistics: 50+ stats marketers need to know in 2023.
Advertising regulations: congress is considering legislation that will impact how companies advertise to children.
TikTok rolls out a 60-minute daily time limit for users under the age of 18.
Monetizing blogs: the HubSpot Blog is reporting the latest data on blog monetization.
Volkswagon and Mercedes-Benz announce a new class of vehicles that will feature integrations with apps such as TikTok, Spotify, and YouTube.

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. To get a little personal, nothing has been more valuable to my career than building a platform on LinkedIn. It’s difficult to get a remote job when there are many people, and it’s even harder when you’re outside the West.In this article, I will walk through three steps to use LinkedIn to build your personal brand with advice from me and others who have found success using it.Why LinkedIn is important for personal brandingWhenever you’re trying to grow in your career, whether as an employee, startup founder, or small business owner, you’re faced with one major problem: there are a thousand other people just like you. Standing out among the sea of people competing for the same jobs, clients, and customers is increasingly difficult – and social media platforms often contribute to that difficulty with their ever-changing algorithms.However, LinkedIn’s focus has always been connecting professionals and the platform has managed to stay the course. Building a personal brand is about building an online persona that people with similar needs or interests can easily identify with you. The marriage of personal branding and LinkedIn means that even a complete newbie can start creating on LinkedIn today and find success on the platform.Don’t just take it from me either – small business owners Sherell Dorsey, Sheena Russell, and Latesha Byrd all acknowledge the power of LinkedIn for personal branding.If you want to take charge of your image, there’s no better way to do that than crafting your personal brand on LinkedIn.3 steps to use LinkedIn to grow your personal brandIn terms of actionable tips, taking LinkedIn seriously for personal branding is quite simple to get started with. We’ve broken the process down into three key points (or steps) you need to hit to put you on the right track.1. Optimize your LinkedIn profileYour profile is the first thing people see when they encounter you on the social media platform, so you should optimize it to expand your professional network. At a glance, you want to tell people exactly what they can expect from you, whether as a candidate for a job or a simple follow on LinkedIn.Take advantage of the features that LinkedIn offers and add to your profile:A square, 400x400px profile picture that doesn’t have to be super strict and buttoned-up but should clearly show your face and not be from a blurry night outOptional: Film a profile video – you only have 30 seconds, so make them countA background image that doesn’t have to be elaborate but is prime real estate if you have a message you want to get across immediately after someone visits your profileA headline that details what you do and, one step further, what unique service or experience you offer. Think of your headline as a tagline. It’s the first description many people will see, so make it memorableMy LinkedIn profileHashtags that mention what type of content you create – these are great for getting discovered by your target audienceThe services you offerLink to the most relevant links in the Featured section. This includes features in reputable publications, your own published work, or even your resume.Make the most of your ‘About’ section with an engaging description of who you are and what you do. This is the only place where you can give context to what people might see on your profile. Get inspired by these About sections from LinkedIn’s blog.Juhli Selby’s engaging About sectionFinally, an underrated tip is to make sure you’ve customized your LinkedIn URL. This can help you stand out in search results for your name. If you have a common name, get creative to stand apart from the crowd.2. Build and engage with your networkOnce your profile is optimized, you’re ready to make connections and grow your network. Making time to connect with new people keeps your network fresh and active and strengthens your global connections.People generally think highly of those who keep good company, so building your LinkedIn network simultaneously builds your personal brand. To do this, connect on LinkedIn with trusted friends, former colleagues, classmates, industry leaders, vendors, and other professionals. And don’t be shy about asking your contacts for introductions to people in their networks.When connecting with people on LinkedIn, keep the following tips in mind:Personalize your connection request: When sending a connection request, take the time to personalize your message. Mention how you found their profile and why you’re interested in connecting with them. This will help make your request more memorable and increase the chances of getting accepted.Connect with people you already know: Start by connecting with people you know, then the people they are connected to, then you can move on to making broader connections in your industry or with those with similar interests. You can search for people by company, job title, or keyword.Join LinkedIn groups: Groups are a great way to connect with like-minded professionals and expand your network. Engage with the group by participating in discussions and sharing relevant content. I’m part of several remote work and content marketing communities which allows me to stay on top of what my colleagues in those industries are thinking and doing.Attend LinkedIn events: LinkedIn users often host events using the platform’s audio and video capabilities. These events can be a great way to network with other professionals and make new connections. For example, Jayde Powell, who we interviewed for our newsletter-exclusive content series ‘Creators Unlocked’, runs a bi-weekly LinkedIn Audio Event called #CreatorTeaTalk that connects marketers, brands, and creators.Engage with your connections: Engage with your connections by liking, commenting, and sharing their posts. This will help strengthen your relationship and increase their chances of engaging with your content in return.Finally, and perhaps most importantly, avoid going straight to asking for something when making a connection request. The more well-known a new connection is, the more likely it is that their inbox is full of messages asking for something. Go the opposite direction and offer something: a fresh perspective on a post they shared or a great new podcast you’ve been enjoying.Whatever your goals are for LinkedIn, you will benefit a lot from approaching the platform with your authentic voice and curiosity.💡For more in-depth advice on growing on LinkedIn, check out this blog post by Nate Shalev, founder of Revel Impact shared some of his tactics for growing his follower list with us.3. Create and share contentPublishing content on LinkedIn is a great way to showcase quickly what you’re passionate about. LinkedIn offers robust options for content creation, from image carousels to videos, to newsletters.Matthew Pollard uses LinkedIn Carousels to share contentSharing content on LinkedIn to your connections and any new people the platform’s algorithm shows you can help you build a reputation in your industry and, subsequently, your personal brand. The more you publish, the more credibility you’ll build, and the stronger your professional profile will become.✍🏽If you’re wondering not just what but when to post on LinkedIn, check out our in-depth guide to the best time to post on LinkedIn.Fortunately, you don’t have to do too much new thinking to start publishing on LinkedIn. Jack Appleby, who we interviewed for Social Proof, shared that he repurposes content from his Twitter, and it performs twice as well. Katelyn Bourgoin agrees with this strategy saying, “[I went] from about 9000 followers to almost 19,000 followers on LinkedIn, and I [just] repurpose most of my Twitter content on LinkedIn.”If you already publish to another platform – fantastic! You can take your content, whether it’s a podcast or blog, or even tweets like Katelyn and Jack, and share them to LinkedIn. Content on the platform is usually written more formally than tweets but not as formally as long-form content. With this in mind and a little tweaking, you can build a regular content cadence and start gaining recognition for your thoughts. ✍🏽The LinkedIn team shared insider advice for what kind of content actually works on LinkedIn – dive into their tips and tricks.Build consistency on LinkedIn with BufferIf you’re looking to start building your personal brand on LinkedIn, you need to be consistent. That means publishing thought leadership content regularly and engaging with replies, all while keeping up with your connections. Sound like a lot? Not if you have Buffer in your toolkit!With Buffer’s range of tools for publishing to LinkedIn, you can take some of the load off your back by scheduling content in advance, so you only have to focus on engagement. If that sounds good, get started for free!

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An effective email marketing campaign can help build relationships and turn leads into paying customers. Whether you’re an expert at building emails or an email marketing beginner, Benchmark Email’s suite of smart email marketing tools can ensure your emails stand out in crowded inboxes.  For example, our Smart Sending technology is just one unique feature…
The post 7 Unique Ways to Use Benchmark Email appeared first on Benchmark Email.

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