Category: Marketing Automation

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Did you know that over 500 hours of content is uploaded to YouTube every minute, and the platform has more than 2 billion users?
I don’t know if it’s just me, but I didn’t know YouTube had that much content published every day.
Since many businesses use YouTube as a marketing tool for their campaigns, it’s important to stay up to date on the ad specifications.

In this post, we’ll give a quick overview of the ad formats and ad requirements for YouTube.

YouTube Ad Specs
YouTube Display Ad Specs
Display ads appear to the top right of a video, right above the video suggestions.
Specs:

300 x 250 px for the larger view
300 x 60 px for the smaller view
Recommended video dimensions are: 426 x 240 (240p), 640 x 360 (360p), 854 x 480 (480p),1280 x 720 (720p), 1920 x 1080 (1080p), 2560 x 1440 (1440p) and 3840 x 2160 (2160p).
Aspect ratio is 16:9
Max file size is 128GB or 12 hours, whichever is less.
Accepted video formats include: .MOV, .MPEG4, .MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM.

YouTube Pre-Roll, Mid-Roll, and In-Stream Ad Specs
As I’m sure you’ve seen, most YouTube videos have ads either at the beginning of the video (these can be skippable or non-skippable) or in the middle of the video. These are called pre-roll and mid-roll ads (previously called in-stream ads).
While there are several YouTube ad types, the specs for these ads are the same. In fact, the specs are the same as non-ad videos since they all play through the standard YouTube player (the only difference is video length).
Specs:

Recommended dimensions: 426 x 240 (240p), 640 x 360 (360p), 854 x 480 (480p),1280 x 720 (720p), 1920 x 1080 (1080p), 2560 x 1440 (1440p) and 3840 x 2160 (2160p).
Minimum dimension is 426 x 240.
Max dimension is 3840 x 2160.
Aspect ratio is 16:9.
Max file size is 128GB or 12 hours, whichever is less.
Accepted video formats include: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM.
Skippable video length max is 6 minutes (skippable after 5 seconds).
Non-skippable video length max is 15 or 20 seconds (30 seconds in some regions).
Mid-roll video length minimum is 30 seconds.

YouTube Vertical Video Ad Specs
YouTube has optimized the mobile viewing experience so that video ads that are vertical can show up on full screen across different devices (whether landscape or vertical).
Specs:

Landscape: 16:9
Either a vertical 9:16 or square 1:1, or both.

YouTube Ad Banner Size
A banner ad campaign is one that stretches across the top of a YouTube page.
Specs:

16:9 aspect ratio
Keep within recommended YouTube banner size of 2560 x 1440 px

YouTube ads can be very influential for your audience. However, to have the most impact, your ads should be the right size and the best quality by following these ad specifications.

“The Cloud.”
It’s a concept that has grown wildly within the past 20-40 years as technology evolves. But if you’re like me, you might not know what it really means.

The cloud refers to how and where data is stored and where it isn’t. It allows software and services to run on the internet, instead of only locally on one device, because the data is stored remotely across a variety of different servers.
With this technology, companies have begun storing data online and modernizing their infrastructure, data management, storage, and analytics.
While data management, analytics, and integration can sound like intimidating topics (especially to those of us that aren’t mathematically inclined), it’s so important for analyzing, strategizing, and increasing reliability in data for your marketing efforts.
In this post, let’s review what data as a service (DaaS) means and look at some DaaS companies to understand it better.

DaaS companies focus on helping customers use their data in the most strategic, efficient way. Additionally, they help customers store their data and have impeccable search functions to make creating data reports easier.
As we continue to get more data and insights into what works and doesn’t, data-driven decision-making is becoming more and more popular among businesses.
DaaS is similar to software as a service (SaaS), which are companies that offer software online and via the cloud, instead of needing to download or install a program. There’s also IaaS (Infrastructure as a Service) and PaaS (Platform as a Service).
Any “as a service” company is using the cloud to manage business resources. And while SaaS is a popular term that many people know, not as many people are familiar with DaaS. This is partially because data continues to get more advanced, with more storage capabilities and better analytics as the cloud evolves.
DaaS companies usually are priced based on the amount of data storage that a business wants to purchase. Data is measured using the megabyte model.
When businesses have an excess of data and aren’t sure how to maintain it, DaaS is a popular solution. By using DaaS software, companies can immediately store and manage their data and will have greater flexibility when it comes to scaling up.
By now, you might be wondering, “What are the benefits of using a DaaS platform?”
Well, one of the main advantages of using a DaaS platform instead of storing data physically on-site is automated maintenance. The DaaS provider will automatically manage data and keep the tools and services up-to-date.
Additionally, DaaS is more cost-effective and will lead to more agile decision-making and faster innovation. This is because data will be the center of the business and used for strategic decision-making and data management.
With a data-driven culture, an organization will be able to innovate and grow at high rates because its ideas and initiatives are informed by trustworthy data.
For example, a company can use a cloud-based DaaS solution to manage compliance and scaling requirements, making it easier to adjust operations to fluctuating demands.
So, what does this look like in action? And what are some examples of a DaaS company? Let’s dive in below.
Data as a Service (DaaS) Companies
1. Snowflake

Snowflake is a DaaS company that provides data warehousing, data lake, data sharing, and data exchange capabilities. This was one of the first modern DaaS companies to provide data as a service products. With this platform, your company can store and analyze both structured and semi-structured data for business insights.
2. SAP Hana

SAP Hana is a high-performance in-memory database that provides advanced analytics on multimodel data, on-premise, and in the cloud. With this platform, you can build data solutions with modern architectures and gain business-ready insights in real-time.
3. Oracle DaaS

Oracle DaaS is a subscription-based marketing intelligence platform that leverages Oracle’s acquisitions of Datalogix and BlueKai. Oracle DaaS for Marketing provides anonymous multi-channel data for marketers, and Oracle DaaS for Social provides social and enterprise data.
As technology continues to evolve, managing, storing, and analyzing data will become increasingly important. And while it might seem confusing, DaaS companies can help simplify this process and make it easier to understand.

Did you know that ⅓ of the most viewed Instagram Stories are from businesses? Customers want to see what businesses are posting about on “Stories,” however, as you probably know, those are only viewable for 24 hours.
But what if your audience wants to save those Stories and come back to them later (whether for a link or to reference something)? This is why Instagram added the “Highlights” feature several years ago.

With this tool, brands can save Stories so that customers can look at them whenever they want, indefinitely.
In this post, we’ll walk you through how to make an Instagram Story Highlight, and then dive into expert tips on how to use the feature to engage your audience.

1. Tap on the plus sign from your profile.
The first step in creating an Instagram Highlight is to tap on the plus sign in the top right corner of the screen when you’re on your profile.

2. Select Story Highlight
Then, you’ll want to select “Story Highlight.”

3. Choose the Story you want to add.
At this point, it’s time to choose what Stories you want to save to your highlight. You can choose one or several. Then, hit “Next.”

4. Pick a cover photo and add a name for your highlight.
Lastly, you’ll choose a cover photo and then add a name for your highlight. Then, click “Add.” To add more Stories over time, you can tap and hold the highlight and then select “Edit Highlight.”
As time goes on and you want to reorder or archive your Instagram Story highlights, you can select “Edit Highlight” and then choose the Story you want to delete. Then, you can click on “Edit Highlight,” go to your Instagram Story archives and select the post again. This will now add that post again, making it at the front of your highlights thread.

Once you’ve gone through these steps, your Instagram Story highlight will be visible on your profile. But, you might be wondering what picture you should use for your highlight cover/icon. Let’s dive in below.
Instagram Story Highlights Cover
The last step of adding a highlight is selecting a name and image/icon. Visually, the best thing to do is create icons that are matching. For example, the HubSpot Academy Instagram account uses similar icons for its highlights.
As you can see, the icons follow a certain format, are visually appealing, and match the theme of the rest of the feed.

Before you create your highlights in the app, it’s important to choose the name and design the icons that you want.
As you’re designing the icons, you’ll use square dimensions. It’s actually very similar in size to the profile picture size. Make sure your icons have an aspect ratio of 1:1 and use dimensions like 2000 x 2000 pixels.
Now that you know how to make an Instagram Story highlight, you might be wondering what the best practices are. Let’s review some of the best ways you can use this feature to engage with your audience.

1. Promote your products.
With Instagram highlights, you can promote your best-selling products. Perhaps you design an icon to look like your product, and then name it your product name. In that highlight, you can show reviews for specific products, photos, features, benefits, and more.
Jenni Kim, a marketing manager at HubSpot, says, “Brainstorm your highlights into the topics most relevant to what your audience is looking for to give an overview of what your social brand offers! The highlights act as a compilation or mini archive for your past stories, so it’s a perfect way to showcase your past content in a way that’s useful to your audience as they learn more about your brand.”
This is a great way to engage your audience on Instagram and increase the chances that your followers will purchase from you.
2. Add blog posts.
The best way to engage with your audience through highlights is to post engaging content that your followers want to come back to.
For instance, you can add blog post links and save the most recent and relevant content on the highlight. This will help give your audience an easy place to access your top blog posts, even if they’re reading the posts after you’ve already promoted them on social media.
3. Show interviews.
Another great way to engage with your audience through highlights is to post interviews with your employees, leadership, or customers. Or, if you post interview content on your blogs, you can film those interviews and save them to your interviews highlight. This will showcase your series and help you educate your audience.
Interview content is typically very engaging because it’s interesting while being informative. It gives a behind-the-scenes look at how others do what they do.
4. Reveal behind-the-scenes footage.
Speaking of behind the scenes, one of the best types of content to post on highlights is BTS footage. Whether you’re an individual brand or a company, showing the behind-the-scenes footage is a fun way for customers to see how you do what you do. You can showcase behind-the-scenes footage of product production or of a photoshoot ad campaign.
This type of footage is engaging and helps your audience connect with your brand. By saving this footage on your highlights, you’ll extend the engagement and hopefully develop interested and long-term viewers who keep coming back for more.
5. Include events.
When it comes to promoting events, saving information on your Instagram highlights is a great way to make sure customers and followers have all the information they need at their fingertips.
This helps engage the people who are attending your event (because they’ll want to come back to this highlight for information) and promote the event to those who haven’t heard of it (if people are looking at your profile, they’ll see that you’re having an event).
6. Save links.
Of course one of the top ways to get followers to purchase products from you on social media is to add links to your social media pages. If you’re an influencer or company, you can save these most asked-for links to a highlight. This makes it easy for users to find a product from you and purchase it.
7. Showcase your culture.
Instagram highlights can be used to showcase fun, exciting video footage that reveals what your company culture is like. Perhaps you have someone on your culture team take videos of morale-boosting events.
Or maybe you start a takeover series like HubSpot has on our HubSpot Life Instagram account. With this highlight, we engage our audience every day with a different employee takeover. This employee will basically post a “day in the life” on Stories that day and you can save those to your highlights for whenever people are researching what your company culture is like.
8. Answer FAQs.
When users have questions, they go to social media. A great way to engage those customers is to have a FAQ highlight where you discuss any/all the top questions that users ask.
9. Incorporate reviews and testimonials.
We all know that people purchase products that have great reviews and testimonials. In fact, it’s one of the top elements that impact purchasing decisions. That’s why it’s a good idea to engage those users who are researching your product by looking at social media with a “Reviews and Testimonials” highlight.
10. Give tips/tricks.
Educating your audience is one of the best ways to provide value on social media. Save your tips and tricks to a highlight to continue educating and engaging with your audience on Instagram.
11. Display sales and discounts.
How do you get the word out about current sales and discounts? One way to do this is through Instagram story highlights. You can save all this information on a highlight so that customers know they can always check this highlight before making a purchase. Again, this keeps users coming back to your profile and engaging with your content.
12. Show case studies.
Depending on your product, people might want to see case studies or use cases for your product. When potential customers go online and look at your social media, that highlight will get them to click and see how other people are using your product or service.
Instagram Story Highlights are a great way to keep important information easily accessible for your audience on your social media. With this feature, you can use your Stories (one of the most popular Instagram features) as a part of your long-term social media strategy.

A must-have secret website for e-commerce sellers Are you struggling to find the right tools to build your eCommerce empire? Are you confused about where to search for these tools? More importantly, are you familiar with the key features and prices of each tool? Can you make the right decision to choose them? If you said “yes” to these questions, this secret site will surely help you to some extent.
First of all, it has more than 300 e-commerce tools, collected by their categories. Business tutorials, product research tools, find suppliers, data analysis, keyword tools, SEO tools, advertising tools, affiliate marketing, email marketing, influencer marketing, shipment tracking, payment methods, and much more. The whole category bar is designed to follow the logic of e-commerce business, which will definitely provide you with a lot of ideas if you are a newbie to the field. This site also helps you to divide some tools into two categories. Amazon and independent websites. This will largely help you save time in distinguishing them. When you click on a tool, you can jump directly to the tool’s official interface or the tool’s secondary page, which is the interface consisting of various information about the tool collected by the website. The secondary page contains information about the tool’s main features, prices, pros and cons, customer reviews, etc. (This section is still being updated). You can use the information on the secondary page to gauge whether the tool is what you need directly. More importantly, it supports customization, which means that you can not only add certain tools as likes directly on this website, but also add tools from outside the website to the custom tool bar.
If you happen to need an e-commerce tool collection website like this, come here Site and bookmark it with just one single click.
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Everyone loves to get free cake on their birthday. That elated feeling of getting an unexpected gift is one of the best parts of celebrating.  Receiving upsell emails with a special offer is similar to getting a prize on your big day. Except you get a surprise from a brand that you love for being…
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