Category: Marketing Automation

As marketers, we become experts in our target audiences. We know their typical demographic, what they like, the platforms they spend time on, and what they value in a product.
But unlike sales reps — who talk to and learn from their biggest prospects each day — we don’t always know tiny, but crucial, details about the brands or people we most want to sell to. So, how do we bridge the gap to better help our sales teams sell to high-priority clients? The answer to this question could be account-based marketing (or ABM).
While inbound marketing is vital for pulling general audiences and demographics to your site, service, or store, account-based marketing can help you to reel in prospects or qualified leads that are most likely to buy your product.
To show you just how beneficial account-based marketing can be, while also informing you of the challenges it comes with, here are 38 stats you should know in 2021.

37 Account-Based Marketing Stats to Know in 2021
General ABM Stats

In 2021, 70% of marketers report using ABM, up 15% from 2020.

67% of brands leverage account-based marketing.
“Researching Accounts” and “Identifying Target Contacts” are the top two tactics used by marketers within an ABM model.
In 2019, the top five account-based tactics were sales development rep outreach, digital advertising, direct mail, marketing email, and events.
Additionally, marketers strongly agree that personalized content (56%) and advanced data management (43%) are keys to ABM’s success.

57% of professionals say their companies target 1,000 accounts or under with ABM.

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90% of companies say the top goal of their ABM efforts is new business generation.
Most organizations intentionally only pursue 38% of their target accounts at one time.
By 2019, 55% of marketers rated their ABM strategy as “established” compared to just 43% in 2018.

Primary tactics companies are using around ABM include identifying target contacts, creating custom content, researching accounts, and measuring results.
Companies dedicated 29% of their marketing budgets to ABM in 2019.
It’s estimated that ABM budgets saw an average increase of 41% in 2019.
The most common metric marketers use to track ABM is revenue won.

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Two other metrics marketers most commonly track to measure ABM efforts are the number of pipelines created and account engagement.
In 2019, 7% of marketers reported a decrease in dedicated headcount for ABM teams, showing that this strategy is going mainstream and being implemented within regular processes.
In 2019, 40% of the average marketing team was dedicated to ABM.
43% of companies implementing an ABM strategy are in the early stages.
57% of marketers say their organizations have implemented ABM for more than one year.

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Benefits and Challenges of ABM

Marketing and sales teams that take an ABM approach together can be up to six percent more likely to exceed their revenue goals than teams less ABM-advanced.

According to Rollworks, 87% of marketers say ABM outperforms other marketing activities.

62% of marketers say they can measure a positive impact since adopting ABM.
80% of marketers say ABM improves customer lifetime values, while 86% say it improves win rates.

One in five accounts targeted through ABM becomes considered a qualified sales opportunity.
Organizations with a strong Ideal Customer Profile (ICP) — which is similar to a buyer persona — achieve 68% higher account win rates.

More than two-thirds (69%) of top-performing account-based organizations now have a dedicated account-based marketing leader.

70% of companies that started account-based initiatives in the first six months of 2019 have dedicated ABM leaders.
Companies with mature ABM strategies credit 79% of opportunities and 73% of total revenue to ABM efforts.
42% of companies that missed their account-based objectives don’t have dedicated leadership.
The most common challenge with ABM is delivering a personalized experience.
The top three challenges of implementing ABM are delivering a personalized customer experience, knowing how to choose target accounts, and knowing what content to use.

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ABM Technology

By 2021, over half of all sales phone calls will be analyzed by software.
The conversational intelligence market was estimated to grow by 3x in 2019.
Voice assistants will account for at least half of automated data entry by mid-2020.
An estimated 55% of sales data entry was eliminated by automation by 2020.

Smarketing Benefits and Challenges

The most common measurement of success for content marketing programs is Total Sales.

85% of marketers with an SLA think their marketing strategy is effective.
Only 7% of salespeople said the leads they received from marketing were very high quality.
Only 28% of salespeople said marketing was their best source of leads.

Create an Effective ABM Strategy
As a marketer, it’s important to know what makes ABM techniques successful and how they differ from other target audience marketing tactics.
Additionally, you’ll want to learn about the companies you’re interested in marketing to, similar to how you learn about a target audience. For example, before creating an ABM campaign, you’ll want to learn about the pain points of companies in your industry, company missions, and what their top decision-makers value in a product or service.
Once you discover valuable data about the accounts you’d like to market to and feel ready to create a campaign, check out our account strategy templates below.
Editor’s note: This post was originally published in May 2020 and has been updated for comprehensiveness.

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Nike. McDonald’s. Airbnb.
What do these three brands have in common?
All three have developed a strong global presence. It’s why you hear about the Whopper in Spain, or spot Nike Jordan’s on the streets of Indonesia.
Fortunately, global marketing isn’t just for big corporations anymore — nowadays, technology has significantly shrunken the ‘cost per entry’ when it comes to developing an international brand.
With social media and search engines closing the information gap between countries, I’m willing to bet some international consumers have already stumbled across your business’ website.
But the question remains: How can you properly market and sell to international audiences? And how can you ensure product-market fit with communities outside your own?
To investigate how startups and small businesses can scale their marketing efforts for a worldwide audience, I sat down with André Barrence, Head of Google for Startups LATAM.
Keep reading to learn Barrence’s tips for how startups can effectively sell to international audiences.
Let’s dive in.

4 Tips for Globalizing Your Marketing Strategy
1. Start with an understanding of your global user.
When developing a global brand, you want to start by identifying the most important factor: To whom are you marketing?
Your user(s) might vary in preferences or lifestyle from country to country, but their challenges — and how your product can meet those challenges — will remain consistent cross-globally.
In other words, how your product can help a user in the U.S. likely mirrors how your product can help a user in Europe or Asia.
As Barrence points out, “What is always a good first solution is to start understanding who your user is, and who your user is everywhere, you know?”
Barrence adds, “I think that startups begin building a product with a specific user in-mind — and startups operate on this idea of serving on a match need, or serving some particular challenge that hasn’t been sold yet. And I think the beauty of technology is that you can basically serve the entire world at this point.”

At this stage, using highly effective analytics tools is key to ensuring you understand your global target persona.
Additionally, you’ll want to use data to determine which region(s) seem most interested in your products or services. This information will help you select a few countries for which you want to create a targeted, localized marketing strategy.
2. Figure out which stories appeal to different audiences globally.
While your product might serve the same needs across the globe, the stories you tell to highlight your product’s key benefits will vary significantly.
As Barrence puts it, “Once you’ve formed a hypothesis on who your user is and why they’re searching for your product, you’ll want to build a marketing strategy that is locally relevant, because the worst experience is when you’re trying to solve for a local need of yours, and for something you’re facing in your own country — but the product that you’re searching for is built for a different experience entirely.”
This is where it’s vital to build credibility in local regions.
Credibility, Barrence adds, is a critical component that is oftentimes forgotten in the hustle of scaling a startup. Startups are often driven by performance — such as traffic, or user acquisition — and building a brand is usually an afterthought.
This is a mistake, particularly when globalizing your business.

“Startups are great at a performance mindset,” Barrence says, “but each time you’re attempting to reach new markets, you want to make sure you’re building a brand, as well.”

Barrence adds, “Once you test a few ways to position your brand in a local market, you’ll want to start developing a more robust strategy for acquiring those users or creating stronger relationships with them.”
3. Pay attention to local flavors when taking your product to the market.
There are a few key factors Barrence encourages every startup to take into consideration before expanding into new, international markets.
First, it’s critical your marketing team understands how to position your product in a new regional space.
As Barrence told me, “It’s very hard for a startup to easily take a position in the [Latin American] market, for instance, because startups in LATAM already understand the user, and they know how to communicate with them and position themselves in the market … So ignoring the local flavors in how you take your product to the market is a big mistake.”

While he acknowledges this doesn’t have to be perfect, Barrence does tell me the bare minimum requirements when marketing to new international audiences includes:

Designing a localized version of your product — including language, user interface, and experience.
Translating your materials into the local language, and using more relevant, local examples or references in your marketing messages.
Offering support in the local language so users can access help easily when they have questions.

If you don’t have the time or resources to follow the above tips, you might want to reconsider whether it’s a good idea to globalize — since without these fundamentals, your users will have a poor user experience and your brand value will suffer.
Which leads me to my next point …
4. Know when globalizing isn’t a good idea for your business.
There are plenty of startups and small businesses that likely have untapped potential in markets outside of their native countries … but there are still others who should focus their efforts locally, at least for the time being.
So — how do you know which category your business falls into?
Ultimately, Barrence says it comes down to whether or not you have a strong foundation. As he puts it, “One big mistake startups make are scaling prematurely; and the second big mistake is ignoring the signs that you haven’t found product-market fit.”
If you try scaling prematurely, he warns, you risk compromising your existing user’s experience and the health of your entire company. So it’s better to be cautious here.
He continues, “I think testing the waters and making sure you know how to navigate not only the market, but also how to navigate your product and operations within that market, is key.”

Barrence advises, “Not having enough strong evidence for product-market fit is the potential dark side of globalizing your marketing efforts … [If that’s the case], you should focus on building a successful business within your own country first.”

As the world becomes increasingly connected, you’ll want to dive deeper into your analytics to determine whether there is already a demand for your product or service outside of the U.S. — and, if there is, how you can address that demand with fresh, localized content or even revamp your marketing messages to ensure they’re global-first.
Ultimately, the decision to globalize your marketing efforts isn’t an easy one, but it could have big pay-offs in the long run. Among other benefits, globalizing your marketing materials expands your consumer-base and provides you with more opportunities to reach — and sell — to more customers. 

It’s been several months since Apple’s iOS 14 update went into effect and the dust has begun to settle. One of the main questions has been, “How are advertisers handling the mobile tracking changes?”
Earlier this year, we talked about how this change could impact advertisers, but now, we want to follow up. Have any new strategies evolved? What have advertisers been doing to reach their target audiences?

In this post, we’ll discuss how advertisers have navigated the iOS 14 mobile tracking changes and give you a few tips on how to have continued success with social media and online advertising.

Wait, what happened with the iOS 14 update?
To summarize, at the beginning of 2021 Apple released a new update that would impact the way that advertisers reach their audience. With the iOS 14 update users needed to opt-in, or give permission, to an app to track their activity outside of the platform.
So, why were advertisers and marketers concerned? Well, a lot of ad campaigns target audiences based on their behavior online. If an app can’t track that information, ads will become less personalized, and in turn, could be less effective.
The concern for marketers was that they wouldn’t be able to deliver their ads to people based on certain activities, like if they’d visited their website, for example. This meant that ads would likely have smaller audience sizes and less accurate reporting.
Additionally, with this update advertisers are only allowed to use up to eight conversion events from a single website domain. This means if you run a campaign and track several different conversion types (like Lead, Landing Page Views, Purchase) you’ll now be capped at eight at any given time.
Now, you might be wondering, “What have advertisers been doing?” Let’s discuss it below.
How Advertisers are Navigating the iOS 14 Mobile Tracking Changes
While the iOS 14 update has made advertisers jump through some more hoops in setting up their ad campaigns (getting domain verification and aggregated event management), the update ultimately hasn’t been the death of retargeting or Facebook ads.
Of course, there have been changes. So far, it looks like more than 90% of users are opting out of data tracking. This is more than industry experts were predicting.
So, what have advertisers been doing?
1. Diversifying ad spend.
The main story of how advertisers are navigating the latest iOS tracking update is diversifying ad spend.
This means companies have shifted some ad spend that was previously allocated to Facebook to other platforms like Google because of the remarketing features and the ability to target users based on search intent.
2. Reporting Facebook success with Google Analytics.
While some money is still being used to advertise on Facebook, there are different ways of reporting.
Companies have begun using UTM parameters on their site’s URLs to generate data tracked by Facebook to Google Analytics. This means you can use Google Analytics to track some of the activity on your Facebook ad campaigns.
3. Using owned data for lookalike audiences and retargeting.
Strategies such as using lookalike audiences or retargeting an email list have continued to drive results. With privacy updates becoming a norm for the big tech companies, marketers will need to begin focusing on owned data to inform their campaigns.
With your owned data (such as an email list), you can target lookalike audiences or retarget those very people.
Keep in mind, you can still use the old method of retargeting campaigns because not all of your audience is on iOS devices. You can still use the channel as a cost-effective way to see some return on ad spend (ROAS).
4. Using other Facebook advertising options.
Besides these new ways of approaching ad campaigns, some advertisers are investing in other ways to reach audiences on Facebook.
For example, you can use the messaging objective to create a lead-generating chatbot on Facebook Messenger. There are options to retarget users who reach out to you on messenger and start conversations with new leads who click on an ad of yours.
Additionally, Facebook has another strategy that advertisers have explored: the Facebook lead ads (in-app lead form).
While using your own landing pages is definitely the preferred method, in a cookieless world, using lead forms on Facebook can help you generate leads and capture first-party data.
The iOS 14 mobile tracking changes have made Facebook ads less effective, but there are still ways for advertisers to target their audience and generate leads on the platform.

Here’s the short version of E-commerce related tools/websites lists: 1.E-commerce platform a. Platforms: Amazon, Aliexpress, Ebay, Wish, Shopify, Lazada… b. e-commerce shop: Shopify, Bigcommerce, WordPress, Woocommerce, WIX, WED2C, Magento… 2.Tutorials Amazon Outline, Dan Vas, Santrel Media, Casual Ecommerce, Tutorials Website, WHSR Articles… 3.Product search tools Egrow.io, Wish inspector, Pexda, Amzchart, Ecomhunt, Sorftime, Algopix, SellerSprite, Keepa… 4.Find suppliers Salehoo, CJ Dropshipping, Salesource, Printify, Aliexpress, Doba, WHOLESALE2B, wholesalecentral, Spocket… 5.Data analysis Google Analytics, BQool, Marketplace Pulse, AMZscout, AMZDataStudio, AMZ.One, AsinKing ERP, Splitly, BLACKBIRD… 6.Keyword tools Keyword Tool, Soovle, Answer The Public, Keyword Tool Dominator, WordStream, Sonar, Adwords, LSI Keywords… 7.SEO tools Looooi, Ahrefs, Semrush, Moz, Serpstat, Synonym, Seobook, Ubersuggest, Speed Insight… 8.Advertising tools Sellingexpress, Entourage, PPC Scope, Social Ad Scout, Adspy, FB Ads library, Facebook-pixel, Facebook, Blueprint, Adplexity… 9. Affiliate marketing CJ Affiliate, Market Health Affiliate, Shareasale, Clickbank, OfferVault, Adcombo, Avazutracking, Admitad, Amazon Affiliate… 10.Email marketing Mailchimp, Campaign, Sendgrid, Mailerlite, Mad Mimi, AWeber, Mailgun, Getresponse, HubSpot, Sender, Sendinblue, Omnisend, EmailOctopus… 11.Social media management solutions a. Ads: Google Ads, Facebook Ads, Youtobe Ads, TikTok Ads… b. Tools: Buffer, Hootsuite, Sprout Social, Agora Pulse, Sendible… 12.Influencer marketing Noxinfluencer, BuzzSumo, Social Blade, Shoutcart, Followerwonk, Influence, Klear… 13.Digital payment processing systems Paypal, Amazon Pay, Payoneer, Google Pay, Alipay… 14.Shipment tracking SYTRACK, AMAZON FBA, USPS, TNT, FedEx, UPS, DHL, 17track,YANWEN EPXRESS, SF EXPRESS, YunExpress, CAINIAO GLOBAL… 15.Customer relationship management software Really Simple Systems CRM, Pipedrive, Zoho, Insightly, Nutshell… I’m not an expert, but a person who has a collection obsession. I have been collecting eCommerce-related tools by their functions and suitable platforms for a while. Besides, I’ve been adding the features, benefits, pros and cons, pricing&trial, and customer reviews onto the 2nd page of each tool. It’s a hard job, but it’s totally fun to do the collecting job and learn how to use WordPress!!! So if you wanna get to know more about tools that can help you with your online stores, you may take a visit to my site. It basically functions as an e-comm tools-collection site for online sellers. And again I am not an expert! That means I’m willing to listen to you guys’ advice in any form. Some people once told me that he thought the order of the tools on some lists was incorrect and then I made adjustments to it. Please let me know if there’s something wrong with my collection~ Also, I do think there are marketing automation tools needed here. If you have suggestions, fill me in~ Thanks a lot!!!
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Subscribe to my Stellar Platforms Newsletter and I’ll send you the 16-point PDF right away. https://MarketingAutomationChecklist.com https://preview.redd.it/4dt3o0slzwp71.png?width=1500&format=png&auto=webp&s=1bf63c7a5a468964a41e88d7810c48f657a19ca8
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Well, after a certain period of time, we are left with nothing. I mean we are running out of ideas for marketing brands for user growth. We can absolutely follow fellow brands and competitors to get some ideas but for how long? We can’t follow every brand on this planet, right? So, how do you automate them? Well, how about leveraging AI for suggesting strategies for brands? Is anyone doing/providing the same? Well, the Singapore-based marketing technology firm is utilizing blockchain, artificial intelligence (AI), and non-fungible tokens (NFTs) to revolutionize digital marketing. By employing advanced technology, it assists cutting-edge businesses in not only predicting the most efficient digital marketing approach, but also in navigating the marketing landscape. More: https://ojamu.com/
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Do you celebrate International Cat Day, Pizza Day, or Talk Like a Pirate Day?
There are a plethora of observance days worldwide during which marketers can share content relevant to their industries, get involved in a movement, or simply generate more awareness. But odds are, you probably don’t acknowledge these days until you see your favorite brand posting about it.

These social media “holidays” are a fun way to connect with new and existing followers who share an affinity for a specific food, fictional character, or pet.
While we don’t suggest sharing content on social media and then adding an irrelevant holiday hashtag to it, these holidays can be a chance to promote your brand in a relevant way. Not doing so could cause you to miss valuable opportunities where your brand can join the conversations taking place among members of your target audience.
To help you plan for trending holidays, we created a list that you can bookmark, as well as a downloadable calendar so you can receive automatic reminders.
Downloadable Holiday Calendar
To help you keep track of all these unique holidays, here’s a Social Media Holiday Google Calendar.
Aside from 2021 holidays, we’ve also set dates on the calendar to repeat annually — either on the exact date they occur or the weekday they occur within the month.
Want to finish out your 2021 calendar with some upcoming holiday posts? Tap the + symbol in the lower right-hand corner of the calendar below to add it to your own Google calendar.
Use the Above Template to Plan Out Your Social Media Holiday Posts
National & Global Holiday Calendar: 2021
The list isn’t exhaustive (there are a lot of food-specific holidays out there), and these dates and hashtags may still be subject to change. But this is a great starting point for social media marketers who want to learn more about what’s trending and how they can plan their content in a way that will be fun and engaging on social platforms.

January 2021 Social Media Holidays
February 2021 Social Media Holidays
March 2021 Social Media Holidays
April 2021 Social Media Holidays
May 2021 Social Media Holidays
June 2021 Social Media Holidays
July 2021 Social Media Holidays
August 2021 Social Media Holidays
September 2021 Social Media Holidays
October 2021 Social Media Holidays
November 2021 Social Media Holidays
December 2021 Social Media Holidays

January 2021 Social Media Holidays

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January 1: New Year’s Day #NewYearsDay

January 2: Science Fiction Day #ScienceFictionDay

January 4: National Trivia Day #NationalTriviaDay

January 5: National Bird Day #NationalBirdDay

January 11: Human Trafficking Awareness Day #HumanTraffickingDay

January 11: Clean Off Your Desk Day #CleanOffYourDeskDay

January 13: National Sticker Day #NationalStickerDay

January 15: National Hat Day #NationalHatDay

January 18: Martin Luther King, Jr. Day (Third Monday of January) #MLKDay

January 20: Cheese Lovers Day #CheeseLoversDay

January 21: National Hugging Day #NationalHuggingDay

January 21: Get to Know Your Customers Day (third Thursday of every quarter) #GetToKnowYourCustomersDay

January 24: National Compliment Day #NationalComplimentDay

January 25: Opposite Day #OppositeDay

January 25: Community Manager Appreciation Day (Last Monday of January) #CMAD

January 28: Data Privacy Day #PrivacyAware

February 2021 Social Media Holidays

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February 1 – 28: Black History Month

February 2: Groundhog Day #GroundhogDay

February 2: World Wetlands Day #WorldWetlandsDay

February 4: World Cancer Day #WorldCancerDay

February 5: National Weatherperson’s Day #NationalWeatherpersonsDay

February 7: Super Bowl LV (Varies each year based on the U.S. Football season) #SBLV #SuperBowlSunday #SuperBowl

February 7: National Send a Card to a Friend Day #SendACardToAFriendDay

February 8: National Boy Scouts Day #BoyScoutsDay

February 9: National Pizza Day #NationalPizzaDay

February 9: Safer Internet Day #SID2021

February 11: Inventors Day #InventorsDay

February 12: Chinese New Year #ChineseNewYear

February 13: World Radio Day #WorldRadioDay

February 14: Valentine’s Day #ValentinesDay

February 15: Presidents Day (Third Monday of February) #PresidentsDay

February 16: Mardi Gras #MardiGras

February 17: Random Acts of Kindness Day #RandomActsOfKindnessDay

February 18: National Battery Day #NationalBatteryDay

February 20: World Day of Social Justice #SocialJusticeDay

February 20: Love Your Pet Day #LoveYourPetDay

February 21: International Mother Language Day #IMLD

March 2021 Social Media Holidays

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March 2: National Read Across America Day #ReadAcrossAmerica & #DrSeuss

March 3: World Wildlife Day #WorldWildlifeDay

March 4: National Grammar Day #NationalGrammarDay

March 5: National Employee Appreciation Day (First Friday of March) #EmployeeAppreciationDay

March 5: National Day of Unplugging (First Friday of March) #NationalDayOfUnplugging

March 6: National Dentist’s Day #DentistsDay

March 7: National Be Heard Day #NationalBeHeardDay

March 7: National Cereal Day #NationalCerealDay

March 8: International Women’s Day #BeBoldForChange

March 8: National Proofreading Day #NationalProofreadingDay

March 10: National Pack Your Lunch Day #NationalPackYourLunchDay

March 10: National Women and Girls HIV/AIDS Awareness Day #NWGHAAD

March 11: National Worship of Tools Day #WorshipOfToolsDay

March 11: Popcorn Lover’s Day #PopcornLoversDay

March 12: National Girl Scout Day #GirlScoutDay

March 14: Potato Chip Day #NationalPotatoChipDay

March 14: Pi Day #PiDay (To go the extra mile, post this at 1:59, as Pi equals 3.14159…)

March 14: Daylight Savings #DaylightSavings

March 15: National Napping Day #NationalNappingDay

March 15: World Consumer Rights Day #WorldConsumerRightsDay

March 16: National Freedom of Information Day #FreedomOfInformationDay

March 17: St. Patrick’s Day #StPatricksDay

March 18: Awkward Moments Day #NationalAwkwardMomentsDay

March 19: National Let’s Laugh Day #NationalLetsLaughDay

March 19: World Sleep Day #WorldSleepDay

March 19: Red Nose Day #RedNoseDay

March 20: International Day of Happiness #InternationalDayofHappiness

March 20: World Storytelling Day #WorldStorytellingDay

March 20: First Day of Spring #FirstDayofSpring

March 21: International Day for the Elimination of Racial Discrimination #RacialDiscriminationDay

March 21: World Poetry Day #WorldPoetryDay

March 22: World Water Day #WorldWaterDay

March 23: National Puppy Day #NationalPuppyDay

March 23: American Diabetes Association Alert Day #AmericanDiabetesAssociationAlertDay

March 25: Tolkien Reading Day #TolkienReadingDay

March 26: National Spinach Day #NationalSpinachDay

March 26: Purple Day #PurpleDay

March 27: Earth Hour Day #EarthHour

March 30: Doctor’s Day #NationalDoctorsDay

March 30: National Take a Walk in the Park Day #NationalWalkInTheParkDay

March 31: World Backup Day #WorldBackupDay

March 31: Transgender Day of Visibility #TDOV

March 31: Equal Pay Day #EqualPayDay

April 2021 Social Media Holidays

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April 1 – 30: National Stress Awareness Month

April 1: April Fools Day #AprilFools

April 2: World Autism Awareness Day #WAAD

April 3: Find a Rainbow Day #FindARainbowDay

April 4: Hug a Newsperson Day #HugANewsperson

April 5: World Health Day #LetsTalk

April 6: National Walking Day #NationalWalkingDay

April 10: National Siblings Day #NationalSiblingsDay

April 10: Encourage a Young Writer Day #EncourageAYoungWriterDay

April 11: National Pet Day #NationalPetDay

April 12: International Day of Human Space Flight #InternationalDayOfHumanSpaceFlight

April 15: National Tax Day #TaxDay

April 15: Get to Know Your Customers Day (third Thursday of every quarter) #GetToKnowYourCustomersDay

April 15: National High-Five Day #NH5D

April 16: National Stress Awareness Day #StressAwarenessDay

April 16: National Wear Your Pajamas to Work Day #PJDay

April 17: Haiku Poetry Day #HaikuPoetryDay

April 18: National Columnists’ Day #NationalColumnistDay

April 20: National Look-Alike Day #NationalLookAlikeDay

April 21: National Administrative Professionals Day #AdministrativeProfessionalsDay

April 22: Earth Day #EarthDay2021

April 23: National Take Our Daughters and Sons to Work Day #COUNTONME

April 23: National Picnic Day #NationalPicnicDay

April 23: World Book Day #WorldBookDay

April 23: Arbor Day #ArborDay

April 25: National Telephone Day #NationalTelephoneDay

April 25: World Malaria Day #EndMalariaForGood

April 28: Denim Day #DenimDay

April 29: International Dance Day #InternationalDanceDay

April 30: National Honesty Day #NationalHonestyDay

April 30: National Adopt a Shelter Pet Day #AdoptAShelterPetDay

April 30: International Jazz Day #JazzDay

May 2021 Social Media Holidays

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May 1: May Day #MayDay

May 1: International Workers Day #IntWorkersDay

May 3: World Press Freedom Day #WPFD2021 #PressFreedom

May 4: Star Wars Day #StarWarsDay & #Maythe4thBeWithYou

May 4: International Firefighters Day #InternationalFirefightersDay

May 4: World Asthma Day #WorldAsthmaDay

May 4: Thank a Teacher Day #ThankATeacher

May 5: Cinco de Mayo #CincoDeMayo

May 6: National Nurses Day #NursesDay

May 7: World Password Day #WorldPasswordDay

May 7: Space Day #SpaceDay

May 9: Europe Day #EuropeDay

May 9: Mother’s Day #MothersDay

May 12: National Limerick Day #NationalLimerickDay

May 12: National Receptionist Day #NationalReceptionistDay

May 15: International Day of Families #FamilyDay

May 16: Love a Tree Day #LoveATreeDay

May 17: International Day Against Homophobia and Transphobia #IDAHOT2021

May 21: National Memo Day #NationalMemoDay

May 21: National Bike to Work Day #BTWD

May 21: Endangered Species Day #EndangeredSpeciesDay

May 24: National Scavenger Hunt Day #NationalScavengerHuntDay

May 28: Hamburger Day #NationalHamburgerDay

May 28: Heat Awareness Day (Last Friday of May) #NoFryDay

May 29: Paperclip Day #PaperclipDay

May 31: Memorial Day (Fourth Monday of May) #MemorialDay #MDW

May 31: World No-Tobacco Day #NoTobacco

June 2021 Social Media Holidays

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June 1: Global Day of Parents #GlobalDayOfParents

June 4: National Donut Day #NationalDonutDay

June 5: World Environment Day #WorldEnvironmentDay

June 6: National Cancer Survivor’s Day #NCSD2021

June 6: Higher Education Day #HigherEducationDay

June 8: World Oceans Day #WorldOceansDay

June 8: Best Friends Day #BestFriendsDay

June 13: International Children’s Day #ChildrensDay

June 14: World Blood Donor Day #GiveBlood

June 14: National Flag Day #FlagDay

June 19: Juneteenth (Freedom Day) #Juneteenth

June 20: World Refugee Day #WithRefugees

June 20: First Day of Summer

June 20: Father’s Day #FathersDay

June 21: National Selfie Day #NationalSelfieDay

June 21: World Music Day #WorldMusicDay

June 21: International Yoga Day #InternationalYogaDay

June 24: National Handshake Day #HandshakeDay

June 25: Take Your Dog to Work Day #TakeYourDogToWorkDay

June 27: National Sunglasses Day #NationalSunglassesDay

June 30: Social Media Day #SMDay

July 2021 Social Media Holidays

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July 1: National Postal Worker Day #NationalPostalWorkerDay

July 2: World UFO Day #WorldUFODay

July 4: Independence Day (United States)

July 7: World Chocolate Day #WorldChocolateDay

July 11: Cheer Up the Lonely Day #CheerUpTheLonelyDay

July 12: Malala Day #MalalaDay

July 15: Give Something Away Day #GiveSomethingAwayDay

July 15: Get to Know Your Customers Day #GetToKnowYourCustomersDay

July 17: World Emoji Day #WorldEmojiDay

July 18: Nelson Mandela International Day #MandelaDay

July 30: Talk in an Elevator Day #TalkInAnElevatorDay

July 30: International Day of Friendship #DayOfFriendship

August 2021 Social Media Holidays

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August 1: Respect for Parents Day #RespectForParentsDay

August 2: National Coloring Book Day #NationalColoringBookDay

August 8: International Cat Day #InternationalCatDay

August 9: National Book Lovers Day #NationalBookLoversDay

August 10: National Lazy Day #LazyDay

August 11: National Sons and Daughters Day #SonsAndDaughtersDay

August 12: International Youth Day #YouthDay

August 12: World Elephant Day #WorldElephantDay

August 13: International Lefthanders Day #LefthandersDay

August 15: National Relaxation Day #NationalRelaxationDay

August 16: National Tell a Joke Day #NationalTellAJokeDay

August 19: World Photo Day #WorldPhotoDay

August 19: World Humanitarian Day #WorldHumanitarianDay

August 20: National Lemonade Day #NationalLemonadeDay

August 26: National Dog Day #NationalDogDay

August 26: National Women’s Equality Day #WomensEqualityDay

September 2021 Social Media Holidays

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September 4: National Wildlife Day #NationalWildlifeDay

September 5: International Day of Charity #CharityDay

September 6: Labor Day #LaborDay

September 6: Read a Book Day #ReadABookDay

September 8: International Literacy Day #LiteracyDay

September 10: Stand Up To Cancer Day #KissCancerGoodbye

September 11: National Day of Service and Remembrance #911Day

September 12: Civic Day of Hacking #HackForChange

September 12: National Grandparents Day #NationalGrandparentsDay

September 12: National Day of Encouragement #DayOfEncouragement

September 12: National Video Games Day #NationalVideoGamesDay

September 15 – October 15: Hispanic Heritage Month #hispanicheritagemonth

September 19: Talk Like a Pirate Day #TalkLikeAPirateDay

September 21: International Day of Peace #PeaceDay

September 21: Miniature Golf Day #MiniGolfDay

September 22: Car-Free Day #CarFreeDay

September 22: Hobbit Day #HobbitDay

September 22: First Day of Fall

September 26: National Pancake Day #NationalPancakeDay

September 26: European Day of Languages #EDL2021

September 27: World Tourism Day #WTD2021

September 28: World Rabies Day #WorldRabiesDay

September 28: National Good Neighbor Day #GoodNeighborDay

September 29: National Women’s Health and Fitness Day #FitnessDay

September 30: International Podcast Day #InternationalPodcastDay

October 2021 Social Media Holidays

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October 1: International Day of Older Persons #UNDOP

October 1: International Coffee Day #InternationalCoffeeDay

October 1: World Vegetarian Day #WorldVegetarianDay

October 1: World Smile Day #WorldSmileDay

October 2: International Day of Nonviolence #InternationalDayOfNonviolence

October 3: National Techies Day #TechiesDay

October 4: World Animal Day #WorldAnimalDay

October 4: National Taco Day #NationalTacoDay

October 4: World Habitat Day #WorldHabitatDay

October 5: World Teachers Day #WorldTeachersDay

October 10: World Mental Health Day #WorldMentalHeathDay

October 11: International Day of the Girl #DayOfTheGirl

October 14: World Sight Day #WorldSightDay

October 14: National Dessert Day #DessertDay

October 15: Global Handwashing Day #GlobalHandwashingDay

October 16: World Food Day #FoodDay

October 16: Bosses Day #BossesDay

October 17: International Day for the Eradication of Poverty #EndPoverty

October 20: World Statistics Day #StatisticsDay

October 21: Reptile Awareness Day #ReptileAwarenessDay

October 21: Get to Know Your Customers Day (third Thursday of every quarter) #GetToKnowYourCustomersDay

October 24: United Nations Day #UNDay

October 25: Greasy Foods Day #GreasyFoodsDay

October 30: National Publicist Day #NationalPublicistDay

October 30: Checklist Day #ChecklistDay

October 31: Halloween #Halloween

November 2021 Social Media Holidays

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November 1: World Vegan Day #WorldVeganDay

November 1: National Authors Day #NationalAuthorsDay

November 1: National Cook For Your Pets Day #CookForYourPetsDay

November 3: National Sandwich Day #NationalSandwichDay

November 4: National Candy Day #NationalCandyDay

November 7: Daylight Saving Time Ends #DaylightSavings

November 8: National Cappuccino Day #CappuccinoDay

November 8: Science, Technology, Engineering, and Medicine (STEM) Day #STEMDay

November 11: Veterans Day #VeteransDay

November 13: World Kindness Day #WKD

November 14: World Diabetes Day #WDD

November 15: Clean Out Your Refrigerator Day #CleanOutYourRefrigeratorDay

November 15: America Recycles Day #BeRecycled

November 16: International Day for Tolerance #ToleranceDay

November 16: National Entrepreneurs Day #EntrepreneursDay

November 17: International Students Day #InternationalStudentsDay

November 19: International Men’s Day #InternationalMensDay

November 20: Universal Children’s Day #UNChildrensDay

November 21: World Hello Day #WorldHelloDay

November 25: Thanksgiving Day #Thanksgiving

November 26: National Cake Day #NationalCakeDay

November 26: National Day of Listening #DayOfListening

November 27: Small Business Saturday (The last Saturday of November) #ShopSmall

November 29: Electronic Greeting Card Day #ElectronicGreetingCardDay

November 30: Computer Security Day #ComputerSecurityDay

December 2021 Social Media Holidays

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December 1: World AIDS Day #WAD2021

December 3: International Day of Persons with Disabilities #IDPWD

December 4: National Cookie Day #NationalCookieDay

December 5: World Soil Day #WorldSoilDay

December 6: Microwave Oven Day #MicrowaveOvenDay

December 8: Pretend to Be a Time Traveler Day #PretendToBeATimeTravelerDay

December 10: Human Rights Day #HumanRightsDay

December 10: Nobel Prize Day #NobelPrize

December 10: National Salesperson Day #SalespersonDay

December 11: International Mountain Day #InternationalMountainDay

December 21: Crossword Puzzle Day #CrosswordPuzzleDay

December 21: First Day of Winter #WinterSolstice

December 27: No Interruptions Day #NoInterruptionsDay

December 31: New Year’s Eve #NYE

Sources: National Day Calendar, Sprout Social, TrackMaven, Holiday Insights, Brownielocks, National Peace Corps Association, Sparkflow, There’s a Day for That
Editor’s Note: This post was originally published in January 2017 but is updated annually for comprehensiveness. The most recent update of this post was March 2021.

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