Category: Marketing Automation

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You’ve probably heard a lot about email marketing recently. Whether you have a solid email marketing plan or are looking to make one better, using a sales funnel template will not only save you money but will help you close more sales. Want to learn more? We’ll be listing our favorite email sales funnel examples…
The post 7+ Sales Funnel Templates to Skyrocket Your Email Marketing Game appeared first on Benchmark Email.

Last Updated on January 25, 2022 by Rakesh GuptaYou may be thinking, what am I so excited about the Salesforce recent release? Well, let me count the reasons! However, one of the reasons, that stands out the most is, enhancements related to Process Builder – Oh, yes! you got that
The post Getting Started with Salesforce Flow – Part 86 (Enhance Productivity with Push Notification to Desktop or Mobile!) appeared first on Automation Champion.

Last Updated on January 25, 2022 by Rakesh Gupta Quip not only helps Sales teams to organize their work and integrate seamlessly with Salesforce. But, it also empowers the teams to be consistent, foster collaboration, and remain focused. Quip is not only a collaboration tool but, it also has the capability
The post Getting Started with Salesforce Flow – Part 85 (Bye Bye Manual Work – Auto create Quip folder, Document and, Attach it to a Record!) appeared first on Automation Champion.

Although anytime can be a good time to switch up your marketing strategy, the start of the new calendar is one that resonates with us quite a bit. With that in mind, we talked to 10 small business owners to learn about what they’re changing in their marketing this year. No matter what time of the year you read this, we hope these insights can help inspire you with new ways to connect with your customers.
1. Prioritizing One-on-One Interactions
Alison Hazinski, owner of One and Only PaperAlison Hazinski, the owner and designer behind stationery and gifts brand One and Only Paper, has found that one-on-one customer interaction is the strongest channel for business growth, so she’ll be prioritizing those opportunities.
She plans to look for ways to improve the customer experience, as well as commit to more pop-up markets, where she’s found that the direct interaction has helped her business grow. Still, Hazinski recognizes that online interactions are a necessity, so she’s also looking for ways to bring this approach into the digital world.
My art feels very personal to me, and I’ve found that bringing customers into that experience helps them build their own connections to the products I create. – Alison Hazinski, owner of One and Only Paper
On social media, Hazinski describes her approach as “treating my customers like my friends.” This means framing social media content as though if she’s keeping her real friends up to date on her business. In addition to one-on-one interaction in person at pop-up markets, Hazinski direct messages with her customers on social media as often as possible. She answers questions, thanks them for their orders, and asks their opinion on products. In her own words, “I really want my customers to feel like they are part of this journey with me.”
I’ve found direct interaction has really helped my business grow. – Alison Hazinski, owner of One and Only Paper

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2. Serving Customers at a Deeper Level
Tami Blake, founder and CEO of Free + True SkincareTami Blake of indie skincare company Free + True says connecting with customers this year for her is all about looking for ways to serve them deeply, not just telling them about great products. “The beauty industry is very saturated,” she explains. “In 2022, we are leaning heavily into our core brand values to serve our customers on a more personal level.”
Across all channels, we want to educate our customers and add value to their lives. – Tami Blake, founder and CEO of Free + True Skincare
A big piece of that will be creating educational content on skincare-adjacent topics—like wellness, holistic esthetics, and self-discovery—allowing Free + True to provide broader value to customers’ lives. “Whether it’s a simple facial massage tutorial, ingredient education, or a quick healthy recipe, we want to provide our customers with more than just clean, effective skincare,” Blake explains.
The team will also be rolling out a robust retail education and sampling program and nurturing long-term paid partnerships with new brand ambassadors to make sure they’re sharing this value with as many potential customers as possible.
3. Finding Influencers Who Align With Your Business
Sheena Russel, founder and CEO of Made With LocalSheena Russel, the founder and CEO of Made With Local, says the company is shifting the majority of its marketing spend toward partnerships with Instagram influencers over ad strategies, here’s why:  “Many of the influencers we work with on Instagram are women and non-binary entrepreneurs. By supporting their work, our marketing dollars are supporting their families and small businesses,” she explains. “It’s a lot more work, but that human connection feels way more values-aligned than dumping tens of thousands of dollars a month into ad strategies.”
For us, it’s not about controlling reach or getting the biggest bang for our buck—it’s about our values and ensuring they are aligned in everything we do. – Sheena Russel, founder and CEO of Made With Local
It helps that this influencer-based marketing strategy has already seriously paid off for the company. “Years ago, we invested in two key influencer partnerships in the Calgary, Alberta area that continue to this day. Calgary is our number two market, and we’re quite confident that’s because of these long-standing relationships,” Russel shares.

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4. Building Meaningful Relationships
Daniel Choi, co-founder of Choice ArtDaniel Choi is building a new kind of social networking app to connect artists and art-lovers, called Choice Art. This year, he’s also rethinking everything he’s known before about building a successful marketing strategy.
“Over the last decade, I’ve produced commercials, I’ve spent hundreds of thousands of dollars on ad campaigns, and I’ve reached millions through emails and social media,” he explains. “Looking ahead to this new year, most of those approaches just feel out of touch with the real, day-to-day experience that people are living.”
It’s been a tough few years for everyone. We’re tired. We’re stressed. We know too much about the Greek alphabet. Most importantly (with respect to marketing): we’re distracted. To cut through this distraction layer, marketing needs to be more personal than ever. – Daniel Choi, co-founder of Choice Art
Choi believes that in times of uncertainty, we tend to tighten our circles of connections. His marketing strategy this year is all about building meaningful relationships and trust online through direct lines of communication. “By aligning our marketing strategy with our personal philosophy, we’re able to go deeper with our community and build authentic connections that truly serve artists’ needs,” he says.
Our marketing strategy is focused on individual relationships—with community leaders, with art organizations, and with every user on the platform. – Daniel Choi, co-founder of Choice Art

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5. Investing in Values-Based Marketing
Michelle Bea, co-founder and CEO of RowanIn addition to many of the other strategies mentioned here, like creating educational content and building influencer relationships, Michelle Bea, CEO of Rowan, thinks marketing today is all about investing in your company’s (and customers’) values.
“We are placing the bet that retail and in-person events will be a welcome reprise in 2022 and are leaning into values-based retail partnerships to expand our relevancy and relatability in the pet parent’s life,” Bea explains, sharing that the company has already started working with Neighborhood Goods, Carbon Beauty, and The Verticale to connect with the right shoppers.
We believe the most efficient way to drive awareness is with relevant retail partnerships, but it’s critical that those partnerships reflect your values as this might be the first interaction someone has with your brand. – Michelle Bea, co-founder and CEO of Rowan
Rowan is also investing heavily into nonprofit partnerships. “This is rare for early-stage businesses (as cash is at a premium), but we believe it is the right investment,” Bea shares. “​​My co-founder and I have many years of experience building innovative brands in the CPG world, and we have learned the importance of investing behind our values.”

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6. Getting Personal With Video
Brothers Ryan, Austin, and Austin Gill, founders of Frères Branchiaux Candle Co.This year, the teenage brothers behind Frères Branchiaux Candle Co. are ready to put some energy behind video. “Our customers and core audience love to interact with us, so we would love to immerse them in the behind the scenes of our warehouse and our daily lives,” they explain, sharing that they have already seen significant response from the videos and reels they have pulled together.
We are hoping to infuse creativity mixed with originality to show the outside world who we really are beyond the Instagram pictures and press photos. – Brothers Ryan, Austin, and Austin Gill, founders of Frères Branchiaux Candle Co.
By investing even more into this approach, they hope to increase brand awareness, gain new customers, and build a loyal following of folks who are excited to support their journey.

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A post shared by Frères Branchiaux Candle Co.®️ (@freresbranchiaux)
7. Connecting with Community Online
Clara Siegel (CEO) and Kate Wallich (founder and chief creative officer) of Dance ChurchLike many fitness companies, the team behind Dance Church—a dance-focused movement class for all led by professional dancers—was used to building in-person communities pre-pandemic. “Half of the value people get from Dance Church is in the class. The other half is the feeling of connection with the community,” CEO Clara Siegel and founder Kate Wallich explain. Now, they’re focused on finding that same feeling online.
We are creating welcoming spaces and bringing joy, in-person and online, and everything we do to support and engage our students helps them get more from us. – Clara Siegel (CEO) and Kate Wallich (founder and chief creative officer) of Dance Church
Many of their students naturally shifted to Instagram followers at the start of the pandemic, and it organically became a way for the Dance Church community to connect. Students loved sharing videos of themselves dancing around their houses with dogs, babies, and loved ones, and Dance Church loved resharing and celebrating them.
This year, they want to continue supporting this community feeling while also taking steps to expand their reach. “We’ve created new roles for our teachers that include community engagement and have showcased employees and community members,” Siegel and Wallich share, and they’ve also started to invest in some ad spend. “We want to keep this focused and balanced, with a lot more of our efforts going to the organic engagement.”

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8. Rewarding Word of Mouth Marketing
Emily Grey, founder of The Flourish MarketBoutique owner Emily Grey says this year is all about helping Flourish Market fans help spread the word, investing in incentives to encourage them to do so. She shares, “Since I founded my business in 2015, we have been 100% built on word of mouth marketing. In 2022, we plan to double down on these efforts, equipping our customers with easy buttons to share about us—and rewarding them for doing so.”
Our main focus will be getting our current customer base to bring in their friends to our brick and mortar store. – Emily Grey, founder of The Flourish Market
In practice, that looks like using an online rewards program to track referrals to the Flourish website, letting customers book free, in-store parties, and continuing to offer a high-touch shopping experience that has customers excited to tell all their friends.
The marketing strategy they’ll be letting go of this year? Online ads. Grey explains, “We cannot compete with the ad spend and sales offered by larger companies. Instead of trying to keep up, we’re going to focus on what continues to set us apart as a business.”
While I know that social media ads perform well for other businesses, as a retailer with smaller margins on our products, using our marketing budget on ads will not give us a favorable return on monetary or time investment. – Emily Grey, founder of The Flourish Market

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9. Creating Immersive and Educational Content
Julie Levin, medical herbalist and founder of Leaf PeopleJulie Levin, a medical herbalist and the founder of skincare brand Leaf People, knows that her customers might not be familiar with the ingredients she carefully chooses for her products. That’s why this year, her marketing is focused on going deep in customer education.
This includes deep dives into product ingredients, uses, benefits, and basic instructions, along with side-by-side product comparisons, so customers can more easily choose what is best for them and their needs. Levin explains, “We think this will help customers connect to the product line, understand why we choose specific ingredients for the individual formulas, and demystify our more complex products.”
The idea [this year] is to create more content that engages customers and makes them feel connected to (and a part of) the brand. – Julie Levin, founder of Leaf People
In particular, Levin hopes to leverage more video content to boost engagement and keep customers on the website longer. “When this happens, they’re not only further exploring our products, but becoming more invested in the brand as a whole,” she shares.
We were inspired to incorporate video content because it catches the attention of multiple senses and draws the customer in. – Julie Levin, founder of Leaf People

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10. Going Deep on Data
Julie Schechter, co-founder and CEO of Small PackagesJulie Schechter, co-founder and CEO of gift box company Small Packages, says this year is all about using data to get to know customers better so the team can tailor their marketing and connect with them more deeply. “That hyper-specific messaging will make that relationship feel intentional and intelligent, which is crucial for a brand (like us) that’s built on trust,” Schechter explains.
We’re not focused on bringing someone in to get one sale, but rather on building a trustworthy relationship with our customer, so they come back again and again.” – Julie Schechter, co-founder and CEO of Small Packages
Specifically, the Small Packages team plans to combine direct surveys and third-party data to build more comprehensive customer personas, and then use that information to tailor their messaging and product offerings.
All of that will lead to the type of customer interaction Schechter is aiming for: “We want to build ongoing relationships with our customers, so that instead of thinking of us for one-off gifting needs, they think of us as the first place they look when they’re wanting to take care of someone they love.”

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After dreading, and delaying a couple of times, last week, finally, I mustered the courage to appear for the Marketing Cloud Administrator certification exam. And, oh yes, I managed to pass it on my first attempt. So, follow along on the ‘Yellow Brick Road’! I’ve approximately 1.6 years of experience
The post So, You Want to be Certified as a Marketing Cloud Administrator? Follow Along! appeared first on Automation Champion.

 

 

Companies’ carbon footprints have become an increasingly important issue to customers, and businesses are frantically looking for ways to reduce their size. We identified 7 ways in which zero-party data may be of help in your efforts to make your business model more sustainable—both in terms of business sustainability, and the environment. Turning your eCommerce into ECOmmerce may become one of your main advantages in 2022.

Modern  CDPs make extensive use of zero-party data. Cutting-edge CDPs, such as SALESmanago, even provide features like the Customer Preference Center to collect and manage zero-party data effectively. These measures are extremely important, as zero-party data are the key to reducing a company’s carbon footprint. Furthermore, environmental sensitivity has become a major factor affecting consumers’ decisions, thus determining which brands have a bright future ahead and which are doomed to oblivion, as recent Dentsu/Microsoft research shows.

 

The importance of sustainability in the eyes of consumers

 

In August 2021, the Intergovernmental Panel on Climate Change (IPCC), the United Nations body for assessing the science related to climate change, published a report that painted a dire picture of the future if actions to preserve the environment are not taken immediately. 

Inspired by the findings from the report, Dentsu and Microsoft conducted their own worldwide research project, surveying over 24,000 people from 19 countries, to understand consumer perceptions of sustainable business. The results are staggering:

First, 86% of the study participants responded that they were concerned about climate change. In comparison, consumers revealed a similar level of concern about the pandemic (85%), the health of their friends and family (79%), and the cost of living in their area (76%). Clearly, consumers feel that climate change affects them personally.
88% of the respondents stated that they would make a sustainable purchase when able.
87% of those surveyed said they want to do more to combat climate change.
87% said they would be willing to change services and the products they purchase to combat climate change.
84% stated that they would be more likely to buy from a company practicing sustainable media advertising.
77% of people globally said that within five years’ time, they only want to spend money on brands that practice green and sustainable advertising.
81% of respondents in North America say they would stop using or buying products if they found out these products hurt the environment.

These findings clearly put extra pressure on businesses to prove their green “bona fides”

to employees, customers, regulators, and investors. Customers’ increased sustainability awareness is heightening the demand for trustworthy, robust, and transparent reporting frameworks and benchmarks to prove businesses’ credibility. Subject to reporting should be internally owned or controlled carbon emissions of a company (Scope 1) and even those outside the direct control of the business (Scope 3), such as advertising within its supply chain.

 

What are Scope 1, 2, and 3 emissions?

 

Greenhouse gas (GHG) emissions are categorized into three groups, or “Scopes,” by the most widely used international accounting tool, the Greenhouse Gas Protocol. 

Scope 1 covers direct emissions from owned or controlled sources. 
Scope 2 covers indirect emissions from the generation of purchased electricity, steam, heating, and cooling consumed by the reporting company. 
Scope 3 includes all other indirect emissions that occur in a company’s value chain.

Emissions of all scopes can be limited in various ways. As experts on customer data, we looked at the emission problem from the perspective of data management optimization to try to answer the following question:

 

Are CDPs able to help a company reduce emissions in all scopes? The importance of zero-party data

 

We found at least 7 ways in which modern CDPs have the potential to become emissions-limiting tools for carbon-conscious companies. One of the most prominent features enabling CDPs to fulfill this role is the extensive use of first-party, and – most of all – zero-party data in the process of creating an accurate and unified customer profile.

There are no data that are more accurate and relevant in the data-driven decision-making process than information passed on to the company, in goodwill, by customers, to establish preferred methods of meaningful communication with the brand. 

A brand that is respectful of customers’ preferences wins their trust and gratitude. If the brand shows its readiness to listen, customers tend to respond with the same attitude. As such, zero-data-based marketing and sales processes are, therefore, more cost and energy efficient. Moreover, reliable data can be used to plan and execute more lean and efficient operations across the entire supply chain.

For this reason, we found ways to use CDP to limit CO2 emissions across all three scopes.

 

CDP as a tool for a “carbon-conscious” data-driven approach for modern business

 

Hyperpersonalization means cleaner, “carbon conscious” marketing communication

 

Effect: Reduction of Scope 3 emissions

Marketing communication via traditional or even online media means communicating the company’s values to a wider audience. In fact, the very nature of non-personalized marketing communication makes a message visible to such large audiences that only a small percentage of these audiences can ever be considered a client or potential client for a company. 

Furthermore, non-personalized messages, while often very creative, concentrate on the general set of values representing the brand and the product without considering the details that crucially affect a purchase decision, which is different for every customer. Traditional marketing communication is also unable to present customers with purchasing opportunities at the best possible time, such as when the lifecycle of the previously bought product comes to an end. 

However, the modern Customer Data Platform provides businesses with the opportunity to generate hyperpersonalized messages for each and every eCommerce customer, taking into account their purchasing habits and preferences. All these messages go straight to actual or potential customers, so no exposition will go down the drain, and no effort will be wasted.

This means that not only is direct, hyperpersonalized communication essential to high marketing efficiency, but the energy cost of a digital marketing action can be drastically lowered. As such, hyperpersonalized marketing is much more environmentally friendly than traditional media. Furthermore, in the era of personalized marketing,72% of consumers say they only engage with personalized messaging. 

 

Preference Center tab in customer profile in SALESmanago CDP, created using Customer Preference Center.

 

Custom packages 

 

Effect: Reduction of Scope 1 emissions

Intelligent use of zero-party data can help decrease the overuse of plastics in packaging. 

You can simply ask customers about their preferred packaging for a shipment during the checkout process by way of acquiring zero-party data! As the majority of customers seem to be highly environmentally sensitive, most will probably choose environmentally friendly packaging. This will result in a change in your own supply structure, as your company will require significantly fewer plastic materials.

Customers would also accept the increased cost of packaging since it was their own choice to go with environment-friendly solutions.

 

Custom delivery

 

Effect: Reduction of Scope 3 emissions

Another way to reduce a company’s carbon print is to optimize the delivery method according to customers’ preferences.

As in the case of packaging, most environment-sensitive customers will choose deliveries to a parcel locker. This will result in a reduction in fuel consumption, as delivery people will not be forced to visit every address in the parcel locker area.

 

Example of questions, like delivery method, that can be asked using new SALESmanago Customer Preference Center.

 

Data-driven strategy: Fewer mistakes, reduced carbon footprint

 

Effect: Reduction of Scope 1, 2, and 3 emissions

Another more general way in which zero-party data may be of help in a company’s sustainability efforts is the data’s general reliability. 

Strategies and decisions based on reliable data tend to be more robust and efficient. As every action undertaken by the company leaves an inevitable carbon print, the reduction of poor decisions and strategies will reduce the company’s overall negative impact on the environment.

This type of zero-party data influences the company’s emissions of all scopes.

 

Optimization in logistics and supply chain planning—cost and emissions reduction

 

Effect: Reduction of Scope 1, 2, and 3 emissions

One of the most important subsets of zero-party data is product preferences. Up to 80% of customers are willing to provide detailed information about their product preferences and interests!

Customers will gladly share their favorite categories of products, types, brands, sizes, and colors with a company. Features like SALESmanago’s Customer Preference Center transform the stream of such data into clearly visible trends that help a company plan supply chains and logistics with great precision. 

 

The most frequently indicatedproduct preferences in new SALESmanago’s Customer Preference Center

 

Recommendation suggestion based on the indicated product preferences in new SALESmanago’s Customer Preference Center

 

Shortening the journey from the data center to audiences

 

Effect: Reduction of Scope 3 emissions

It is important to emphasize this fact: hyperpersonalized marketing communications involve sending the message straight to the customer without unnecessary exposition going into thin air. 

 

Unified profiles mean less redundant data and fewer operations

 

Effect: Reduction of Scope 2 emissions

Creating unified, single customer profiles saves a lot of energy. In the absence of CDPs, data are often at least doubled. Storing it and conducting operations on it require electricity. 

Using a unified dataset enables companies to avoid redundant operations, such as enriching two separate profiles in two or more systems with the same new data. Unified profiles are accessible to all company divisions, so all stakeholders involved benefit from each and every data operation.

 

3 opportunities for sustainable zero-party data use

 

Cost optimization

 

The carbon footprint is always simultaneously a money footprint. Each and every instance of energy consumption also costs money. 

In this sense, every environment-sensitive solution benefits a company’s finances as well.

 

Staying ahead of the competition

 

Looking at the Dentsu/Microsoft report, it is clear that the time to act to reduce a company’s carbon footprint is now. Failing to act will negatively affect a company very quickly, as companies in virtually all industries are undertaking efforts to greenify their image and inform customers about their sustainability efforts. 

 

Sustainable model for years to come

 

Carbon footprint reduction in business is a long and unavoidable process. The sooner a company sets foot on this path, the better prepared it will be for future challenges that are yet to come. After all, a sustainable financial model in a business context must first be sustainable as a vital part of the environment.

And the difference between eCommerce and ECOmmerce may soon become one of the most important factors in the customers’ purchase decision process.

 

I am a current user of MailChimp, thinking of moving to Pardot. Any noticeable advantages of Pardot over MailChimp? Can you highlight some? Thanks David
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Employee loyalty isn’t something you automatically get. If the record-breaking resignation numbers in recent years have shown us anything, it’s that you have to continue to earn your employees’ engagement and loyalty. However, internal communications can often come as an uncreative afterthought in organizations, which is made glaringly apparent by the 34% of company newsletters that go unopened.
Let’s be real; we’ve all received those jargony, high-level corporate newsletters with massive blocks of copy we’re never going to read. However, done right, internal newsletters have the power to inspire, cultivate company culture, and keep teams aligned. Internal company newsletters are a powerful tool and should be approached with the same effort and intentionality that you put into any email marketing.

1. Start with what’s most important to your employees
We might break some hearts here, but your internal newsletter is not first and foremost about how awesome your leadership team is. Internal newsletters should focus on creating something valuable, digestible, and engaging for your employees. This doesn’t mean you can’t include high-level company goals or updates; it’s good to keep your teams informed. However, it does require positioning your newsletter content in a way that employees can see how it relates to their role.

This example from Staffbase shows a newsletter content structure that highlights what is most immediately valuable to employees first, before moving into company news. Source.

Give context to growth and goals
Employees will be more motivated and engaged when you share growth and goals in the context of each team member’s contribution. Don’t just throw quarterly numbers at them in a newsletter and expect them to understand their individual impact on initiatives. Connect the dots for them. Organizational goals hold little impact until they become personal.
For example, when sharing quarterly stats, phrase it in a way that highlights their contribution. “Here is where our company OKRs are, which means each individual is performing at XY% of capacity. This is [good/bad/indifferent] because of XYZ. This is our opportunity moving forward, and this is how you can help us achieve that.”
Put a spotlight on your employees
It’s a psychologically proven principle that people love talking about themselves. According to Psychology Today, it’s so gratifying for people it engages the same areas of the brain as other pleasurable activities, like eating good food and even having sex. In short, it’s powerful. If you want to increase employee engagement, celebrate them, talk about them, let them share about themselves.
You can put a spotlight on your employees by celebrating success stories, featuring positive client feedback, sharing promotions, and introducing new hires.

This example from GetResponse highlights a new employee by letting them share about themselves with their new team. Source.

Include diverse perspectives
Help your employees feel a part of the team by including cultural role models with diverse backgrounds and identities. Ask employees to contribute to the newsletter content and share their voice; don’t make things just from the executive team.
Invite employees to share their tips for a successful workday, big wins of the week, praise for their teammates, or a tour of their home office. If a cultural holiday is happening, invite a team member from that affinity group to share about it. Enable your employees to see themselves in the people representing your company.
Create employee feedback loops
When in doubt, ask. Let the people tell you what they want by providing opportunities for feedback. They probably have the best newsletter ideas out of anyone since they’re the ones reading it. Provide feedback opportunities through whatever communication channel your company uses most regularly to gain the most input. It may include a link at the bottom of newsletters or a poll in Slack; the point is to meet people where they are.

Using an app integration like Simple Poll in Slack can be an effective way to gain feedback from teams.

Not sure where to start with your feedback loops? Check out our guide on how to effectively ask for feedback in an email.
2. Watch your tone
Employees get an endless amount of stiff, boring corporate emails in a day, don’t make the internal newsletter another one. This is your opportunity to brighten their day and create something fun they’ll look forward to.
According to Invesp, 47% of email recipients “ read email based on subject line alone.” Make sure yours is one they want to open! Keep it short, pique their interest with a counter-narrative or a phrase that creates a sense of urgency (what the cool kids call FOMO). If you really want to grab your reader’s attention, use dynamic content tags to personalize the subject line, which has been found to increase open rates by 22%!
In your body copy, use a casual and personable tone. Include punchy headlines and title sections that make people want to read more, or insert a relatable gif to help people connect to your content.

This humorous take on an internal memo from clothing brand Bonobos makes the reader do a double-take. What initially appears as an HR reprimand is actually a clever marketing email, which is made apparent in the comical copy. Source.

3. Provide engagement opportunities
The easiest way to make your employees actually read your internal newsletter is to make them part of the conversation. No one enjoys a one-sided conversation. When you engage your employees, you’ll see open rates increase, company culture improve, communication become more effective, productivity rise, and employee brand amplification thrive.
So, how do you make this happen? Include interactive elements like polls, contests, and sharable content in your employee newsletter. This might look like links to company social media posts, workplace bingo, or a poll to see what to order for the next team lunch. The key is to motivate employees to engage by eliciting an emotive response; make it fun, exciting, inspiring, empowering, or rewarding.

Newsletters from Would You Rather are interactive and create something for readers to come back for — the results from the last poll. While it may not be an internal newsletter, the same concept can be applied. Source.

4. Share resources
A great internal newsletter should be an investment in your team. Create real value for your readers by providing professional development and personal support resources.
The resources should help employees hone skills, see a clear growth path at your company, and take care of themselves personally so they can show up better professionally. This could include highlighting fringe benefits, relevant industry news, upcoming company events and training, or internal job openings. Giving employees something to take away with them creates long-lasting value they’ll come back for.

This internal newsletter from Robert Half shares resources for employees’ physical, mental, and relational well-being. They do this by highlighting fringe benefits, company events, and outside resources. Source.

Pull it all together in an eye-catching design
So now that you have all of the elements in place to build an impactful internal newsletter, it’s time to wrap it up in a beautiful design before delivery. Enough with the boring corporate emails; it’s time to up your game. That probably sounds easier said than done, but you don’t have to be a professional designer or spend endless hours to create an eye-catching newsletter design. With our free newsletter templates, all you have to do is drag and drop.
Still not sure where to start building your internal newsletter? Check out how we create and send our monthly email newsletter here at Campaign Monitor.
The post 4 Tips for Creating An Internal Newsletter That Isn’t Boring appeared first on Campaign Monitor.