Category: Marketing Automation

submitted by /u/trentknox [link] [comments]

Adding your location on Instagram is often an underrated feature for brands.
For brands, there are two main reasons to use it: Share your business location with your followers for increased discoverability or show some personality with fun location names.

Whatever your goal is, learn how to create your own custom location on Instagram in a few simple steps.

1. Check in on your Facebook app and create a post.

2. Select “Check In.”

3. Allow Facebook to use your location or select one on the map.

4. On the search bar, type in the name of your new custom location and click on the + symbol at the bottom. Even if someone has already created a location with the same, you can still create your own.

5. Add in your custom location name and location details, then click “Save Custom Place.”

6. Your new location is now available on Facebook and Instagram.

When you create a custom location, it automatically creates a business profile page. If you’re having trouble seeing your newly created location, here’s what may have happened:

Your location is taking a few hours to show up on Instagram.
Facebook does not recognize your new location as valid due to the limited details provided.
You have not claimed your business profile page.

Can you create a location on Instagram without Facebook?
Currently, there is no way to create a new location on Instagram without relying on its parent app, Facebook. The only locations you can access are the ones already available on the app.
However, that’s not necessarily a bad thing. So many brands and individual users have done the hard part for you, creating fun and relevant custom names that you can use on your posts.
For instance, this brand used the “Coffee Time” location name to add to an image featuring various coffee beverages.

In this case, the location name serves as another signal of what the post is about and can create some more interest in your brand.
Some brands and users also use location tagging as another branding opportunity.
Take The Bearded Marketer.

He created a custom location name to add to his Instagram posts, which can help with brand recall.
How to Add Your Location to Your Instagram Story

Swipe left to post a Story and click on the emoji icon.

Search for the “Location” feature.

Search your location name or address.

Click on your location and place it where you want on your Story.

So whether you’re looking for a new way to connect with your audience or want to enhance your store’s discoverability, these tips will help you easily create a location on Instagram.

submitted by /u/Botmywork [link] [comments]

Hey Guys! So I’m a beginner at email marketing and I want to learn marketing automation. But I’m not sure which course to take. There are so many that I’m not sure which to go with. Please feel free to share your recommendations.
submitted by /u/nazhimel [link] [comments]

I work at an early stage B2B startup, so we are just setting up our marketing. I’ve signed up for Buffer’s free plan. But I am not able to attach PDF carousels to the posts I’m scheduling for our LinkedIn page. Is there another tool that could do that?
submitted by /u/DonTostada [link] [comments]

Human beings are visual creatures. We are hard-wired to respond better to information when it is represented using visual media than plain text. Good content is certainly worth its weight in gold, but when it is accompanied by mediocre design, it doesn’t leave even half of the impact it was destined to. The same holds…
The post Why Does Email Design Define the Success of Your Campaign? appeared first on Benchmark Email.

Hi, I’m new here, I was looking for some automation tools and I stumble upon Socioboard, it describe itself as an open source platform for marketing/posting automation, but most of the information available is about their paid or premium features, even I found an installation guide on a linux server and at the end showed some screenshots of the platform with a button to their premium features. Does anyone have installed or is working with the open source project? Any reviews?
submitted by /u/Mishaniel [link] [comments]

​ I’ve got a 2nd interview for a job tomorrow and they’d like me to prepare a 15 min presentation for a marketing campaign to generate demand. The campaign would last around a quarter and the theme is up to me. I honestly don’t know where to start. It’s a B2B learning and development company. They focus on ensuring staff in other companies go on relevant and good courses that align with business and individual goals. They said: “Think about what channels you would use (especially focusing on those in the job description), your audience (and how you’d convert them), and the key performance indicators you would measure.” The job description mentions PPC, paid social, SEO, lead qualification/nurturing & A/B testing. Should I focus the presentation on one platform, eg content focus – this can be blog articles then be shared on paid social and also be used to boost SEO by looking into keywords? I’d propose that they have blog articles specifically targeting senior leaders (CEO’s, Chief Executives etc) where the articles investigate the importance of training their workforce for relevant skills to benefit their business. While I’d also suggest creating content for individual employees that allow them to flourish in their daily activities. I’d propose the paid social ads will be on LinkedIn. For metrics, I’d pick length of time on the blog articles to indicate whether they’re reading it, number of views of the articles and how it ranks for particular keywords (this covers SEO). Then for the paid social (LinkedIn) metrics, I think article click-through rates is the main one. Not sure what else I should be measuring here.
submitted by /u/dancairney96 [link] [comments]

How can you win customers and sales during the Valentine’s Day season? Let us count the ways! Presenting the Top 7 Vday Marketing Ideas for 2022.

Trying to make sense of IP warming for your business? Then you’re at the right place. Learn about what it is, why you need it, and best practices for using it