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Your email newsletter is one of your most powerful marketing channels. Between sharing news, making announcements, and nurturing relationships with your customers, newsletters can be molded into just about anything.
While other marketing tactics go out of vogue, it begs the question: why have newsletters stood the test of time? Well, newsletters keep subscribers informed about your business or product without being overly “salesy.” They give subscribers the agency to engage with your business on their terms. 
But there’s one condition…your email newsletter content needs to stay fresh, competitive, and original to keep readers from hitting that dreaded “Unsubscribe” button. When you’re creating new email content on the daily, it’s easy to lose sight of your creativity. 
That’s why we’ve compiled 15 of the best of the best newsletter examples to reference when your brand needs a boost. These newsletter examples are more than eye candy — they contain valuable tricks of the trade and proven tactics that work. 
Ready for your brand to make a splash in the crowded waters of email marketing? Use these 15 newsletter examples as inspiration for your next send. 
15 of the best email newsletter examples we’ve ever seen
1. General Assembly
General Assembly offers educational courses, workshops, and boot camps in topics like coding, digital marketing, analytics, user experience (UX) design, and software engineering. 
Their newsletter provides valuable dates and allows users to RSVP to upcoming events and workshops, and they do it in a very minimalistic fashion, even breaking down dates on a per-week level with a section called “This Week’s Events.”
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Why it works
General Assembly’s email newsletter example is effective for two reasons: (1) it offers up a wealth of upcoming content and (2) keeps that content simply organized. At a glance, you can quickly see what long-term courses and after-work panels are available to you at the click of a button. 
This kind of email newsletter works best with an engaged audience who is further in the conversion funnel — they’re actively looking for courses, webinars, boot camps, and workshops from GA.
2. Penguin Random House
Are you creating one newsletter and sending it to all of your subscribers? Take a page out of the Penguin Random House playbook and send more personalized newsletters. Based on the information that you collect from your subscribers, you can segment your list and provide personalized content. 
Penguin Random House’s preference center
 
A personalized send shows people content that’s relevant to their interests. After all, you wouldn’t market sci-fi to a romance novel enthusiast, or vice versa. 
But how does the publisher know which books the subscriber likes? In this case, Penguin Random House sent the subscriber a link to a preference center to select the most appealing book genres. Using that information, all of the newsletters that this subscriber gets are now customized.
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Why it works
This email newsletter example illustrates why customization pays off. Before doing a mass send, remember that personalized emails get 6x the transaction rates. 
Penguin Random House’s email example also highlights multiple book genres and, by encouraging subscribers to update their reading preferences, increases the lifetime value of their subscriber base. 
When you’re trying to please everyone, you ultimately please no one. That’s why customization can be so powerful; it makes everyone on your list feel heard and paid attention to.
3. The Moz Top 10
SEO giant Moz sends out a semimonthly email newsletter to share 10 of valuable, recent articles about search engine optimization and digital marketing.
Even better, they don’t stick strictly to their own content, choosing to curate the best they can for their readers. 
These kinds of roundups can be relatively low-lift for businesses to put together — for example, you can throw a Google Alert on a trending topic or relevant keyword to make compiling your top 5 or top 10 easy. 
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Why it works
Moz’s Top 10 email features simple, no-frill design elements. It’s content-driven yet concise, and each article — whether they’re demystifying Google’s latest algorithm updates or diving into voice search — gets a 1-2 sentence tag to grab readers. 
This kind of B2B email newsletter is perfect for establishing your brand as a thought leader or industry expert. It shows readers that you provide ongoing value, stay on top of the latest trends, and collate important updates that’ll keep open rates high. 
The Moz email newsletter example plugs a few of their own features, but is primarily a tool for knowledge share. 
Because you’re not trying to constantly sell, sell, sell, your readers will look forward to the insights each round-up brings.
4. Fizzle
This is another unique take on a newsletter because Fizzle tries to keep the reader in their inbox instead of directing them all over the place. 
In other words, Fizzle brings their content directly to subscribers so that they don’t have to click on links unless they truly want to dive deeper into the topic.
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Why it works
This kind of email is a great way to establish trust with your subscribers because, while it culminates in a call-to-action for a free trial, they aren’t desperate for you to make a sale right then and there. 
If you stay on the email page, great! You learn something new from the Fizzle team. If you sign up for a free trial, awesome. This kind of example proves that it’s less about conversion and more about building a relationship.
There’s enough meaty, relevant content to prove that they aren’t trying to be salesy or spammy. Instead, Fizzle offers a peek behind the curtain, often using a first-person POV to establish intimacy and expertise.
5. Apartment Therapy
Content will always be king — especially when it comes to email — but the value of great imagery can’t be understated. 
In fact, images can be just as important as the copy in your email newsletter. Apartment Therapy does a great job of selecting images for its newsletter. Each image is crisp, clear, and directly related to an article in the newsletter.
 
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Why it works
Apartment Therapy knows why people come to their website: to look at beautiful photos of dreamy apartments. They apply that same knowledge to their email newsletter. It’s a core pillar of their brand to lead with visuals, because a home is a physical and emotional experience before it can become a digital one. 
Research shows that content with relevant images gets 94% more views than just blocks of text. 
Text can be intimidating, and an email newsletter that’s too text-heavy will have users clicking “delete” within seconds of opening.
Relevance is key here. In other words, the images you select should complement the content. (If you’re having trouble finding relevant images, check out this list of eight free sites to get images for your newsletter.)
6. Bloomscape
Bloomscape is a direct-to-consumer (DTC) brand that sends houseplants straight to your door, everything from low-light and low maintenance ones like zz plants to finicky fiddle-leaf fig trees. Bottom line, Bloomscape brings you an Instagram-worthy plant jungle with the click of a button. 
In this email example, the Bloomscape team peppers in lots of beautiful plant photography plus descriptions of plants you might like (“Smaller Twists on Big Time Favorites”), shows off new arrivals, and offers up a helpful “Plant Mom” tip.
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Why it works
This Bloomscape email is minimalist but with thoughtful touches. It leads with green and neutral colors while also giving readers the low-down on different plant types and their stories. What works about Bloomscape’s emails is that they help readers plan their next plant purchase. It’s educational, but also delightful.
7. Canva
Canva sends about 5 emails per month, so each one is carefully constructed for engagement and retention. This email newsletter example from Canva is a deep dive on all things Facebook for ecommerce, like Facebook Shops, which allow users to shop directly from Facebook. 
Canva knows how much of its audience consists of small ecommerce businesses who make their own marketing materials and need easy templates to make product ads, newsfeed posts, and more for their business.
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Why it works
Being a one-stop-shop for knowledge on all things FB means that Canva positions itself as a helpful and timely resource. On email sends like these, timing is everything, so make sure to align your newsletter with a recent product launch or press release. 
This email content succeeds because it introduces the reader to something new (Facebook Shops), offers immediate solutions (Canva templates), and gives you options for even more Facebook content you can create with their tool (like posts or IG Stories!)
8. BuzzFeed
BuzzFeed has the market cornered on more than just online quizzes. In fact, Buzzfeed’s simple email marketing strategy is one to copy. 
You’ve probably noticed a common tactic in newsletter marketing: the teaser email. 
This kind of newsletter example doesn’t provide the full text of an article; instead, there’s a small description of the article with a call to action that drives traffic back to a website or blog where the entire article lives.
The small description is important. Your job is to write something that “teases” the reader, giving them a unique piece of information that encourages them to click on the story.
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Why it works
The teaser email should be designed to grab the reader immediately, then encourage the reader to click through for more. It’s deceptively simple, but hard to pull off. 
First, you need a strong understanding of copywriting and how to hook your subscriber. Why do they subscribe to your list? For Buzzfeed, they’re looking for snackable, quick, and fun content (like their famous quizzes).
9. CNN’s 5 Things
As far as newsletters go, marketers simply can’t go wrong with curated news on top trending topics. In CNN’s 5 Things newsletter, they take the top five morning news stories that they believe “you must know” and send them directly to your inbox.
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Why it works
Hear us out: email marketing, like exercising or forming a new habit, thrives on consistency. What makes CNN’s regular 5 Things newsletter a success is that readers expect it and the content follows a predictable but valuable format. 
It’s not lengthy or preachy, but keeps it simple. Here are the 5 things you need to know that are going on in the world right now. CNN’s 5 Things reminds marketers of a key lesson in email 101: when in doubt, go back to basics.
10. Creative Bloom
Creative Boom is a UK-based arts and design magazine specifically for creatives, illustrators, and designers. So for their email newsletter, they pair thought-provoking and inspirational article roundups with beautiful imagery — including a sleek header GIF. 
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Why it works
Would you trust an arts magazine with an “ugly” or “bad” email newsletter? We wouldn’t, either. 
Creative Boom understands exactly who its target audience is, and that they’re artists and creators. It wouldn’t make sense to appeal to designers and illustrators with an all-text newsletter.
Instead, Creative Boom leads by example, highlighting artists and creators making cool stuff. Substance and style.
11. Asana
Like other successful newsletters we’ve highlighted in this post, Asana’s example follows a few best practices: it has a primary CTA button to download their e-book, and the content is themed around something seasonal. In this case, Asana breaks down mid-year goal setting, which is an important rallying call for corporate America and knowledge workers everywhere. Plus, this email includes Asana’s trademark visual style — clean, geometric, almost modernist illustrations galore!
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Why it works
It’s simple: when you see this email, you know it’s from Asana. Their visual consistency and branding are huge differentiators. Plus, it feels organized, which is exactly what you want from a project management software. 
There’s something appealing about the way Asana has the email designed into three simple sections, each clicking through to an ebook or relevant piece of content.
12. Academy of American Poets
Academy of American Poets knows how to keep their content fresh and diverse. Take a look at the example below. Their newsletter features a list of summer-themed poetry, a feature piece on a judge that will participate in an upcoming competition, and more.
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Why it works
Theming your content gives it a cohesive POV, and it also signals intentionality in your sends. Instead of a new send every time they publish a poem, Academy of American Poets curates its best and most thought-provoking content. This increases the likelihood of social shares and forwards, growing their brand awareness in the process. 
13. Virgin Experience Days
Don’t underestimate the overall look and design of your newsletter. Pick a color scheme that’s appealing and coordinates well with your brand. 
Take a look at a newsletter from, Virgin Experience Days. The company uses red, which is their main brand color, throughout the newsletter, to make each offer pop.
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Why it works
The brain looks for patterns and visual consistency, and with Virgin Experience Days, the viewer immediately knows that color indicates significance.
Color theory can be a powerful tool in any email marketer’s arsenal, particularly for email newsletters that lean heavily into imagery. For an image-centric newsletter, you’ll want to make sure your offer or call-to-action stands out in another way (i.e. pops of color). 
14. Unsplash
Unsplash is a stock image company that prides itself on beautiful, free photography. Many Unsplash images wind up on popular Instagram accounts or aspirational Pinterest boards. 
One of the newsletters that Unsplash sends out is a selection of curated images that the brand thinks will best suit its readers.
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Why it works
This email works on multiple levels. First, it shows that Unsplash features its user-generated content, meaning that anyone who contributes has a chance of their photography or imagery being seen by an email list of thousands. 
Secondly, Unsplash only includes a few lines of text, leaving plenty of room for contributor images to be the star of the newsletter.
Simple, but effective.
15. Tracksmith
For one of their newsletters, running brand Tracksmith uses a tried-and-true email tactic: the letter. Tracksmith presents a large header that reads “Running is a Gift,” and launches into a letter from its CEO who decided to “savor every step” as a runner in his forties. 
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Why it works
When the letter is done right, it’s a beautiful way to capture the attention of your subscriber and keep them enthralled. Tracksmith’s use of the letter culminates in a link to a film they made about the power of running, but the beautiful copy and storytelling stand out on their own. 
The lesson here for email marketers is twofold:

Never underestimate the power of copy
Sometimes, writing an email without a “buy now” or “get started” CTA button can give your audience a much-needed break from constant consumption.

Appeal to pathos and our human instincts, and you’ll foster more than a sale — you just might get a customer for life.
Create your own amazing newsletter
There you have it — 15 email newsletter examples that caught our eye, whether they’re designed to inform, educate, or simply delight readers. 
Your newsletter doesn’t have to be the flashiest or trendiest one out there, but it does need to keep things interesting. 
So, keep these tips in mind during your creation process.
Your newsletter should:

Lead with the most important information. Ideally, your top story should live right below the fold to give people a greater chance of interacting with it. 
Give your content a job to be done. Was the email created for brand awareness, engagement, or conversion?  
Provide value to your audience. Is your email created for thought leadership, a product announcement, beautiful visual inspo, etc.?  
Personalization goes a long way. Readers want relevant content, which means personalizing the content to them, not to you. 
Newsletter design matters. It’s better to send nothing than to send an email that looks like it was coded in 2005 (hey, unless that’s your brand’s big thing). 
Keep it skimmable. For longer emails, vary up your sentence structures. 
Include a clear CTA for readers to act on. 

Now, go out and send great emails!
 
The post 15 of the Best Email Newsletter Examples We’ve Ever Seen (and Why They Work) appeared first on Campaign Monitor.

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In 2021, Instagram reported over 500 million users viewed Stories. 
Since launching in 2016, the Stories feature alone has made Instagram more popular than other Story and mobile video platform competitors including Snapchat, TikTok, and its owner’s own platform: Facebook Stories.

 
Even if you’ve already published a handful of branded Stories, you still might want to up your game by making them even more engaging. After all, Stories can provide great benefits related to audience engagement, brand awareness, and even purchase-related conversions.
Despite the growing number of benefits that Instagram Stories offers brands, crafting good content still takes time, energy, and brainstorming. Even when you put your best efforts into creating a Story, you might still find that it falls flat, sees a high drop-off, or shows other signs of low engagement.
As you build your social media content strategy for 2022, you might be asking yourself, “What type of Instagram Story format do people actually engage with?”
In this post, I’ll highlight what consumers said about their favorite Instagram Story formats, the trends marketers are noticing, and show you examples along the way.
Which Formats Marketers Are Leveraging [HubSpot Blog Data]
The HubSpot Blog surveyed over 1,000 marketers to learn more about their marketing strategies in 2022. According to this survey, 78% of marketers leverage Instagram Stories in their roles. Of those who use Instagram Stories, 43% post on behalf of their brand multiple times per week. The marketers in this survey note audience viewership of Instagram Stories declines after four to six Instagram Story pages. 
According to the marketers we surveyed, here are the most common Instagram Story types subjects that result in the greatest ROI.
Content That Reflects Brand Values
Per the HubSpot Blog survey, 18% of marketers indicated Instagram Story content that reflected their brand’s values produced the greatest ROI. Considering 71% of consumers want to buy from brands that align with their personal values, this piece of data isn’t surprising. 
When companies are upfront about their core values related to topics such as diversity, inclusion, sustainability, and human rights, buyers are able to quickly determine a brand’s stance on a particular topic. 
Similarly, it’s important that consumers know why your brand exists, and how you can serve them. Regularly incorporating your company’s mission and vision into your content can also help your audience feel more connected to your brand.
Product-Focused Content
Consumers want to see your product in action! Whether it is through regular demonstrations by your team, user-generated content from other happy customers, or positive reviews, product-related content can deliver positive results. When crafting Instagram Stories, find creative ways to present your products that appeal to your audience. 
Interactive Content
On Instagram Stories, interactive frames have a specific call-to-action or way viewers can get involved from within the app. This often includes using Instagram’s Poll or Quiz sticker, inviting users to share a specific piece of content themselves, or a game. Here’s an example from @fentybeauty, who used Instagram’s slide feature to poll their audience.

Trendy Content
Trend-related content entails coverage of a recent cultural moment or news story. This type of content can range from informative (breaking news) to humorous (posting a meme related to a recent event). Trendy content is well-suited for Instagram Stories because of it is best consumed quickly and while relevant. Unlike a feed post that can take days to reach an audience, the 24-hour period an Instagram Story is live can be a great place to share content that is only relevant for a short period of time. 
Now that we know what content marketers are prioritizing in Instagram Stories, let’s look at what formats consumers prefer and engage with most often.
Which Format Consumers Are Actually Watching
While some brands and users post Stories focused purely on interactive features, others might post visual storytelling content such as short narratives or longer video stories that feel more like documentaries.
But, which one of the many Instagram Story formats is most intriguing to people? To get to the bottom of which Story style is most engaging, I surveyed 350 people using Lucid software to learn more about their favorite Story formats, sound preferences, and ideal Story length.
I asked consumers, “Which Instagram Story are you most likely to tap all the way through until the end?”
At this point, you may have your own predictions of how people might have voted. While research says that interactive stickers, such as Quizzes, Polls, or Questions are highly engaging, you might also be thinking about the times you’ve tapped through an influencer or brand’s behind-the-scenes videos via their Story. So which, ultimately did people choose?
Stories centered around Quiz or Poll stickers were one of the most popular formats with 15% of the votes. However, 35% of consumers actually prefer short narratives with a mix of photos, text, and videos.

Data Source: Lucid Software
Short Narrative Stories
Short narratives are basically articles translated for a more visual audience. They rely on brief paragraphs and bullet points of text, accompanied by related visuals, to tell a story in a few cohesive short slides. Here’s a great example of a short story that swipes up to a longer piece of web content from Harvard Business Review:

This strategy is a great way to get more eyes on your blog content without asking people to leave the Instagram app.
Aside from informing your audience of a topic related to your industry, you can also take a note from HBR and other publishers by using Stories as a traffic generator. In the example above, HBR — which has a verified account — has adapted a long-form article into a short Story and included the full post at the end as a swipe-up link.
With this tactic, the Instagram Story serves as a teaser as viewers who are very interested in the topic can swipe up to read more about it on HBR.org.
Quiz or Poll-Centered Stories
Another strong Story format uses Quiz or Poll stickers. Essentially, these Stories feel like they are just created to quiz the viewer by including the Quiz sticker on most pages, or brands can leverage Stories with polls primarily on each page to get their audience’s insights on a topic.
These Stories are intriguing and entertaining to viewers because it allows them to test themselves and learn about a new topic interactively, or vote in a poll and see what other audiences think about a certain topic or theme. Here’s an example of an interactive Story from HubSpot which centered around a Poll-styled quiz and revealed the answers at the end.

While you can also use an actual Quiz sticker, which will immediately tell viewers quiz questions, HubSpot’s strategy also works as it allows viewers to get a glimpse at what others guessed and see a rundown of the actual answers at the end. This might keep viewers engaged, entertained, and in the Story for longer if they know that there will be a payoff on the last page.
While fewer people voted for Stories centered around Question stickers, this feature could still be a great feature to experiment with as it can help you interact with and learn more about your audience in a more open-ended way that Polls.
Here’s an example of a Question sticker in a HubSpot Story. After this page, the Story went on to share the answers that viewers submitted.

Although open-ended questions seem like a great way to learn about and interact with your audience, keep in mind that viewers will need to take time to fill out answers rather than simply tapping on a Poll or Quiz sticker. This means that if your audience isn’t as interested in the topic or question, you might run into issues getting responses.
If you’d like to learn more about how to use and leverage the Instagram Questions sticker in your Stories, check out this helpful guide which includes examples of brands that used the feature successfully.
Demos and Tutorials
Brands can also leverage tutorials and demos, which was the fifth most popular Story style. This tactic might be especially helpful if you’re interested in ecommerce or purchase-related conversions as a growing number of people prefer to learn more about products via video. Here’s an example of a tutorial from Kylie Cosmetics, where CEO Kylie Jenner puts on a new lip liner from the brand.

Story formats that include demos or tutorials can be advantageous to brands because it allows them to show off how their products work. Additionally, if you have over 10,000 followers or are a verified user, you can link these Stories to your ecommerce site or a purchasing page for the products shown. This way, if a viewer is impressed by a tutorial or demo, they can simply swipe up to learn more about or purchase the product.
A Mix of Content
Because many people don’t have a preference or prefer a mix of multiple elements in Instagram Stories, be sure to add a bit of variation to your content strategy. For example, brainstorm ways to add interactive features, such as Quiz or Poll stickers to narratives, tutorials, or other types of Story content. This will add an extra layer of engaging content to a Story that might already be interesting to viewers.
Here’s an example of a Story from Starbucks that mixes in storytelling and interactive stickers to announce the return of a popular seasonal beverage:

Other Instagram Story Formats
When it came to the Story styles with lower rankings, consumers were actually less interested in behind-the-scenes content, mini-documentaries, and Stories that center around customer testimonials.
This might hint that marketers on these platforms might want to be thinking more creatively when launching content on Instagram Stories. Rather than just focusing on your product or customer testimonials, you might want to test out creating informative short narratives or interactive Stories that relate strongly to your brand. While this will engage Instagram audiences, it might also show off your company’s expertise in its industry.
While this poll deemed a few Story formats less engaging, I still encourage you to mix things up and experiment with some of these styles just in case they work for you. Here are a few to try.
Customer Testimonials
Although customer testimonials aren’t as interesting to consumers, this doesn’t mean that you should scratch them entirely. In fact, they’re still a commonly used tactic in many brands and industries, despite consumer preferences. For example, a number of companies, like Planet Fitness, have built their strategy around testimonials. Here’s an example:

In the above scenario, the customer testimonial strategy works for Planet Fitness because it helps gym prospects feel less intimidated and more motivated to take on physical fitness after seeing a customer’s success story.
Behind-the-Scenes Stories
No, behind-the-scenes Stories don’t necessarily talk about your product front and center, but they can give prospects an idea of what your company is like, the inner workings of your industry, and a look at the staff that customers could work with.
Behind-the-scenes videos allow you to show off how hardworking or relatable your business might be, which might make viewers feel more comfortable working with you.
One example of a brand that uses this technique is the NBA. The basketball league regularly shares videos of professional basketball players behind the scenes at games or celebrations. In the image below, they shared an Instagram Story video of basketball players taking a photo with the rapper Drake:

Mini-Documentaries
Like narrative-style Instagram content, mini-documentaries tell journalistic stories that are slightly more complex and primarily centered on video — like a documentary that you tap through.
These are often higher-quality and incredibly informative, so they are more prominently used by publishers such as National Geographic. Here’s just the beginning of a long documentary-styled Story where NatGeo visits NASA’s offices to uncover facts about the first moon landing:

If you’re a small to medium-sized business that’s just ramping up your Instagram strategy, you might want to stick to a short narrative Story, like the ones noted at the beginning of this post. These will allow you to similarly show a combination of videos, photos, and text without as much production time and effort. However, if you’re a content creator or feel like covering an event or newsworthy topic in your industry might boost brand awareness, you might want to experiment with this longer-form, in-depth visual storytelling style.
Ideal Story Length
For years, social media managers have been trying to determine how long the perfect Instagram Story should be. This has been such a major question that marketing blogs and publications have done further research on the matter.
If you’re a small to medium-sized business marketer, Story length is a valid thing to consider, especially if you have low time or resources. While you ideally want to engage people with low dropoff throughout your entire Story, you might not want to spend time making incredibly long pieces of content with multiple pages if you know people in your industry usually only tap through a small number of pages.
So, what exactly is a good Story length? To get some added insight on this, I surveyed the 350 consumers and asked them, “On average, how many pages of an Instagram Story will you tap through before swiping out?”
Before looking at the results, you might think “The ideal Story should be as short as possible,” simply because it’s content on a fast-paced social media platform. But, then, you might also remember that a number of publications, like Harvard Business Publishing and The Washington Post have leveraged Stories as a way to share long-form content.
So, which approach is right and which is wrong?’
It seems that there are solid themes in ideal Story length, however, there still might not be an ideal number of pages in this type of content.
According to the poll, 63% of consumers will tap through six pages or less, with 34% saying they tap through four to six pages on average. This data aligns with the feedback we got from marketers through our HubSpot Blog survey. However, more than one-third of consumers will tap through stories with more than seven pages, with 20% saying they’ll tap through 10 or more.

Data Source: Lucid Software
The results above are similar to research published by Buffer which noted that Stories made up of seven or fewer pages are the most engaging. However, the fact that a large chunk of Lucid respondents will watch beyond seven pages hints that you might not need to shrink down your content to ensure that it’s seen.
When determining the best Story length for your audience, we encourage you to consider the age group of your audience, the type of topics they engage with, and how fast-paced their lifestyles might be. If you have an idea for a great topic that your audience will love and is compatible with interactive Story features, you might be able to get away with a longer Story.
If you have a topic that you worry might feel dry or too complex to explain on Stories, you might want to format this as a smaller Story with a sticker linked to longer-form content. 
As you start posting regular Instagram Stories, you should also experiment with both long and short Stories. Then, look at the drop-off rate of each Story. If many people seem to drop out of one long story but not another, this might be due to the topic or the writing rather than the length. However, if people regularly drop out of your longer-form Stories around a certain page number, you might want to limit your Story content to that number of pages.
Telling an Engaging Visual Story
Regardless of what topic you’re publishing a Story about, or which format you decide on using, make sure it informs the audience about something they care about, provides entertainment value, and highlights your brand’s credibility in your industry.
If you’re unsure about how you can leverage Instagram Stories to better market your brand, it can be helpful to look at examples from similar companies in your industry. 

It doesn’t matter how awesome your e-book is if no one can download it.
And you might have the perfect agenda for your webinar, but if your customers can’t sign up, it’ll all be for nothing.
That’s why you need an effective landing page. They’re simple pages — often with just a few lines of text and a form — to drive conversions and turn visitors into leads.
When done correctly, a landing page can help you generate leads and pass off those qualified leads to your sales team.
Here, we’ll break down seven landing page builders and outline their costs, benefits, and drawbacks.
What is Leadpages?
One of the most popular tools for creating landing pages is Leadpages.
Leadpages offers a variety of tools that can help you create compelling landing pages — including pop-ups, a drag-and-drop page editor with a seemingly endless list of pre-made templates, and more.
But Leadpages doesn’t have a free version to help you get started, and doesn’t offer many marketing tools beyond landing pages.
If you’re looking for an alternative to Leadpages, there are a number of different tools that you can explore.
Let’s take a look at the seven best Leadpages alternatives.
1. HubSpot’s Landing Page Builder
HubSpot’s landing page builder helps you build beautiful landing pages that fit seamlessly into your marketing campaigns.
The drag-and-drop page editor is easy to use, and comes with a variety of templates for a number of different content offer types.
It includes all of the modules you’d expect, like a rich text module and a forms module, but it also has a video module and a meetings module, so your prospects can book meetings with your sales team directly on your landing pages.

Price: Free
Pros: HubSpot’s landing page builder is available for free and comes with the HubSpot CRM.
With the CRM, you can track every interaction your prospects have with your brand, allowing you to create marketing campaigns that focus on the end-to-end customer experience. And with HubSpot Academy, you’ll be able to learn how to effectively run a marketing campaign and easily apply those learnings to the next campaign you run.
As you grow your business, HubSpot’s landing page builder grows with you. You’ll be able to run machine-learning powered tests on your landing pages to ensure you’re constantly optimizing your pages for conversions, and revenue attribution reporting shows you exactly which offers are impacting your bottom line.
Cons: If you’re looking for more advanced features to help scale your marketing operations, you may need to upgrade to HubSpot’s Starter, Professional, and Enterprise plans of Marketing Hub.
2. Unbounce
Unbounce is one of the most popular landing page builders on the market today.
They provide landing pages and pop-ups geared at turning traffic into revenue for your business. Unbounce comes with over 100 templates that you can easily customize in their drag-and-drop editor. All their templates also work with WordPress.

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Price: $90/month
Pros: With Unbounce, you never start from a blank page. Powered by AI, its Smart Builder pulls data from over 1.5 billion conversions — helping you to predict which layouts and headlines will work best for your target audience.
Cons: Although powerful, Unbounce charges you based on the number of conversions you receive on your pages. For growing companies, this can add up quickly as you generate more leads from your content offers.
3. Instapage
Like the other landing page builders on this list, Instapage offers an easy-to-use content editor, and a number of templates to create your pages.
Instapage also includes a feature called AdMap. With AdMap, you’ll be able to visualize how your ads match your landing pages, and report on the effectiveness of your ad campaigns personalization.
Their landing page solution also lets you leave comments on different elements of a landing page and @mention team members of yours, making it easy to collaborate on your marketing campaigns.

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Price: $199/month
Pros: Instapages is one of the few landing page builders with built-in collaboration. We also like its 500+ layouts and near-instant page loads — with or without AMP.
Cons: Instapages limits the number of pages you can create, how many users you have, and the number of unique visitors to your pages.
4. Mailchimp
Mailchimp now does so much more than email.
They’ve built out a full suite of marketing tools that helps small businesses get up and running with their digital marketing efforts. Their landing page builder works alongside their ads, email, and social media tools.

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Price: Free — to a point. Paid plans start at $11/month
Pros: Their drag-and-drop editor is easy to use and lets you create beautiful on-brand landing pages in minutes.
Cons: You may need to upgrade to their paid tier to start collaborating with your teammates, get access to more templates, or start optimizing your campaigns.
5. Clickfunnels
Clickfunnels is a landing page builder and marketing automation tool focused on the sales audience.
Clickfunnels believes that your content should produce results just like your best sales reps would, and it’s a solution aimed at moving prospects through a sales funnel into becoming customers.
Clickfunnels has a number of templates to choose from based on intent — such as up-sell or webinar event pages. To edit these templates, you can use their drag-and-drop page editor to create a page that works for you and your business.

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Price: $97/month
Pros: They have pre-built “funnels” that you can use to visualize your customer’s journey with your brand — including follow-up funnels that will help you cultivate relationships with users who’ve converted on your content.
Cons: An important limitation to Clickfunnels is its lack of email marketing capabilities. Of course, you can integrate Clickfunnels with an email marketing tool, but this requires an additional fee on top of the $97/month starter plan.
6. Sendinblue
Sendinblue is a simple marketing automation tool that features a number of different tools that SMBs need.
From email marketing, SMS, Facebook Messenger, and a CRM, you get a suite of tools that can help you communicate effectively with your customers.

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Price: $65/month
Pros: Their suite of tools includes an intuitive and straightforward landing page builder with pre-built templates you can choose from.
Cons: Although intuitive, their landing page builder is not included in their free product offering. However, other free offerings like their email marketing and SMS features are a great way to see if Sendinblue is right for you.
7. GetResponse
Like other landing page builders on this list, GetResponse comes with a variety of tools that can help you build amazing marketing campaigns.
With email marketing and pre-built sales funnels, you can quickly begin marketing to the leads that you generate on your landing pages. You can create your own design or choose from over 200 templates.
They also include a mobile-first editor in case you want to enhance your mobile-visitors experience.

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Price: Create one landing page for free, then $12/month
Pros: What sets GetResponse apart are its features they provide to help you design your pages. For instance, they have built-in integrations with Shutterstock and Giphy to help you add compelling visuals to your landing pages.
Additionally, its drag-and-drop builder is incredibly flexible, allowing you to place content blocks wherever you want on the landing page (rather than designated placeholders). 
Cons: GetResponse is primarily an email marketing tool, not a landing page builder. So if you’re looking to get advanced with your landing pages, it’s a good idea to test it out first. 
Choosing the Best LeadPages Alternative
Ultimately, deciding what landing page builder you go with will depend on your business’ needs.
For instance, if you’re looking for a point solution, tools like Unbounce or Instapage will be great for you — alternatively, if you’re looking for a platform that you can use across all your marketing efforts, other tools like Mailchimp or GetResponse will be better suited for your needs.
And, for growing teams looking to align their marketing efforts around the customer experience, HubSpot’s landing page builder is a powerful choice for you. You can get started for free, and track your customers’ journey with your brand through the HubSpot CRM.
Plus, as you grow, you not only avoid having to rip out other tools, but you gain access to more advanced solutions that will help you unlock even more insights into your customers’ experience.

Privacy is the buzzword in the digital world today, and the protection of user data has become the core focus of many businesses. For this reason, Safari and Mozilla have blocked third-party cookies from their browsers. Google Chrome, which has a market share of 63.58%, plans to do the same by 2023.  We’re all concerned…
The post What You Need to Know About Mail Privacy Protection (MPP) appeared first on Benchmark Email.

Last Updated on March 7, 2022 by Rakesh Gupta Big Idea or Enduring Question: How to add or remove columns that show up in enhanced related lists? We often come across the requirement to add ore remove fields to enhanced related list in lightning experience. For example, Add Next Step
The post Edit Columns in the Enhanced Related List View appeared first on Automation Champion.

INBOUND is a key milestone for professionals in industries spanning across marketing, sales, customer success, revenue operations, and more.
For Women’s History Month, the INBOUND team is excited to highlight some of the most impactful quotes from the incredibly talented women who have graced our stages over the past 10 years.
Providing opportunities that go beyond having a seat at the table to actually having a voice is how we will continue to transform the future of business.
Let’s dive in. 
Sign Up to Speak at INBOUND 2022
15 Inspirational Quotes from Past INBOUND Women Speakers
1. “Fail is the F word for business. If failure is not an option, neither is success.” — Beth Comstock, Advisor & Author
2. “It is human emotion that drives all of our decision making. It’s what drives us to be our best selves.” — Bozoma St. John, Chief Marketing Officer, Netflix
3. “Vulnerability is the birthplace of innovation, creativity, and change.” — Brené Brown, Professor, Author, Podcast Host
4. “Maybe it’s not about getting the part. It’s about forging your own path through the wilderness. You chart a different course.” — Brit Marling, Actress
5. “I define talent in a particular way, I don’t look for polish as much as I look for promise.” — Chimamanda Ngozi Adichie, Writer

6. “Ignorance, at this point, can only be willful.” — Emily Chang, Executive Producer, Bloomberg Technology 
7. “It is the quality of our relationships that determines the quality of our lives.”— Esther Perel, Psychotherapist
8. “Your best mentors are your peers, because you will rise together.” — Joanna Coles, Former Chief Content Officer, Hearst Magazines
9. “Nothing great has ever come out of a lot of easy days.” — Leila Janah, CEO of Samasource
10. “Don’t ask if your dream is crazy, ask if it’s crazy enough.” — Lena Waithe, Actress
11. “Time is the most important thing we have. Every minute of your life should be spent doing what you want to.” — Payal Kadakia, Entrepreneur 

12. “What’s the point of being a woman in power if you can’t help women in power?” — Shonda Rhimes, Television Producer, Screenwriter, Author
13. “You don’t have to lower your standards. There are people who share your values and have the skills to do the job well, you just need to take the time to look for them.” — Tarana Burke, American Activist 
14. “If I were to give one piece of business advice to my younger self it would be respect your workers and fight for change.” — Judith Heumann, American Disability Rights Activist 
15. “Start before you’re ready. No idea is ever going to be 100% perfect, the timing is never going to be 100% right, I’m a big believer that if you jump in and get started, you’ll find your way and if you start today, imagine where you could be in just one year.” — Sarah Paiji Yoo, Founder/CEO of Blueland

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What is DIABILIC CTR RANKER and how does it work? DIABOLIK CTR RANKER will do all the work for you! DIABOLIK CTR RANKER is the best CTR MANIPULATION software on the market that works by sending virtual users to your website or to your GMB tab. It is done automatically, without human intervention or any complicated configuration process: you enter the URL of your site. the keyword and tell it what activity to perform. What makes this bot unique from other similar programs is its ability to increase your CTR. It does this by creating a “bounce” effect, where users are redirected elsewhere after clicking through to your site, making it more likely that Google’s search engine bots will see that recurring activity from real users and rank you higher! DIABOLIK REviews THE BEST CTR MANIPULATION TOOL TODAY Increase Your CTR, Traffic, Impressions And Many More Actions. It is the best CTR manipulation software to increase website traffic and your GMB listing. Nowadays one of the most important factors in ranking is the manipulation of CTR. That’s why the DIABOLIK CTR RANKER exists! Pushing organic techniques is great, but it may not be enough. DIABOLIK CTR RANKER is a software that helps you to attract visitors to your site using a keyword forcing system in Serps. DIABOLIK CTR RANKER is the best way to increase your CTR on your GMB listing or website and tell Google that thousands of users are looking for you, thus forcing your Ranking. DIABOLIK CTR RANKER is an automated programme that will make it easier for Google search engine bots to find you and rank you higher in searches. How to use DIABOLIK CTR RANKER? That’s easy! All you need to do is to enter the URL of your website, and it will DIABOLIK CTR RANKER it will automatically generate traffic for as long as you want. You can set it to work 24 hours a day, seven days a week, making sure Google always finds you when users search for relevant keywords! What are some of the basic features of DIABOLIK CTR RANKER ? There are many reasons why you should invest in the Traffic Assistant, but here is just a shortlist: No technical knowledge is required to set up and use, saving you time! Boost your traffic with CTR. This will greatly increase your SEO rankings by sending signals that show Google’s bots that you are relevant! Generate traffic for as long as you want, ensuring that Google will always find your site when users search for related keywords. Create unlimited traffic generation campaigns Create campaigns for your projects and keywords for traffic generation, which helps you boost your manual work and allows you to run more projects over and over again to get traffic to your website. DIABOLIK CTR RANKER features in detail Boost Search Engine CTR Increase CTR for ANY keyword and increase rankings in any search engine such as Google, Bing, Yahoo, Youtube and GMB Rankings. Increase page views and time Lower bounce rate by increasing page views, pages per visitor, time on site, dwell time and length of visit. Download statistics and backlinks Download backlinks, statistics, metrics and collect MOZ metrics of given URLs. These are BONUS features as a utility. Works like a human Set random delays, smart proxy support, uses Firefox and Chrome browsers with random user agents and extensions Mobile or desktop traffic Send user engagement signals from desktop and mobile devices by using SMART techniques in browser requests. Display and page settings Use random screen resolutions, Navigate to navigate internal pages, Retry links if a link has not been clicked. Schedule your campaigns You can create campaigns and then set the time according to the instructions to run and many more modules. https://www.skilatchi.com/2022/03/diabolik-ctr-ranker-review.html submitted by /u/cycysimba [link] [comments]