Category: Marketing Automation

Hi guys, need some help. We are a company in Vietnam, planning to expand our E-commerce market from next year, not only in Vietnam but also other SEA countries. At the moment, we have a shop on Lazada and Shopee Vietnam. We are having some trouble like having to access many accounts to control, some important data do not available in Shopee or Lazada. I’m looking for a tool to manage our data on these platforms, get the competitors’ information and other market shares etc. I’ve researched and found out some data service companies like Nielsen, ADA, etc.. but don’t know which one is our best fit? Can you give me some advice? Thanks in advance submitted by /u/Quirky-2020 [link] [comments]

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Last Updated on March 23, 2022 by Rakesh Gupta While working on Salesforce projects we often face many challenges that can slow us down. A few of them are listed below: No data in sandbox for end user to test the new feature How to keep every sandbox in sync
The post Easiest Way to Move Data and Metadata Between Orgs appeared first on Automation Champion.

Stellar customer service retains customers and allows you to tap into more value from them. It helps build a loyal following around your business and recoup customer acquisition costs. In fact, recent data show that 93% of customers will buy more if you offer remarkable customer service.  While it may seem that maintaining adequate customer…
The post 5 Tips for Better Customer Support appeared first on Benchmark Email.

Hello, I’m an international student and would really appreciate your help ! I have a memoir to finish and I need 200 answers on my survey It will only take you 2min, it’s less than 9 questions. Here is the link : https://forms.office.com/r/mHCL8Wp0ZA Little surprise at the end ☺️ You can select your language on the top left (english or french) Survey about media manager and artificial intelligence submitted by /u/BabyDriver176 [link] [comments]

Testing is critical to email marketing success. Here are some of our favorite email testing tools to help you get started.
The goal of any marketer is to get the right message to the right person at the right time — but to do that, you first have to consider what might go wrong. Some of the biggest issues that affect open and click-through rates can be tested before you hit “send.” Declining to optimize these aspects of your message hurts the chances of your email even making it to your customers.
Consistent testing is crucial for retaining subscribers and increasing engagement. The good news is, with the right email testing tools, you can automate almost everything you need to know. These tools provide comprehensive testing capabilities for marketing teams of any size with any budget. Make them a part of your workflow to improve your email marketing results.
Domain reputation and security tools
Deliverability measures how likely your messages are to make it to customers in the first place. It’s the first thing you should check because none of the other tests matter if people don’t see your emails. A low inbox placement percentage isn’t the end of the world, but it means you have some configurations to check and practices to update.
Your messages may be marked as spam based on their content or due to the reputation of your domain and mail server’s IP address. Your Sender Score, which tells you how likely your emails are to be sent to a spam folder, decreases if spam or phishing messages come from one of your domains. Securing your system and then testing your content against spam filters can decrease the likelihood of deliverability issues.
Our favorite email security and spam score tools are:

Sender Score from Validity is a free tool that shares the numeric score associated with your IP address. The site also offers a baseline to help you understand the results. A Sender Score above 80 is fantastic; below 70, you’ll want to take steps to repair your reputation.
dmarcian’s DMARC Record Checker, free, allows you to view and validate your Domain-based Message, Authentication, Reporting, and Conformance (DMARC) record. This protocol prevents spammers from spoofing emails from your domain. While you’re at it, run a free check on your SPF and DKIM records, which are also used by email providers to verify your identity.
GlockApps DMARC Analytics, from $15/month, provides ongoing DMARC, SPF, and DKIM monitoring. This tool alerts you to suspicious activity, so you can shut it down before any damage is done.
dmarcian, from $19.99/month, also monitors your DMARC, SPF, and DKIM records continuously and prevents spammers from using your domain. The platform also visualizes data rather than sending you raw XML logs.
mail-tester newsletter spam test, a free service, generates an email address for you to send your message to. Then it analyzes your content and checks your back-end setup for configuration errors.
SendForensics Email Deliverability Test, which has a freemium model, analyzes your emails and shares deliverability metrics and benchmarks for your target industry.
Postmark spam test is a free, browser-based tool. All you do is paste your email into the text box for a free spam score from SpamAssassin. Postmark also offers a JSON API if you want an easy-to-use SpamAssassin setup that can be integrated into your existing tech stack.

Email list verification tools
Verifying your email lists is a must to keep your emails out of spam folders and your email address off blacklists. High bounce rates and low open rates can both tank your sender reputation. Email list decay happens naturally, so email verification and list maintenance is a continual process.
Multiple tools offer this service. Though none are free, they charge one credit to check one address, so the cost is proportional to the size of your email list. We checked the price of 5,000 credits across multiple services to find the best budget-friendly email validation options:

Pabbly ($15)
Emailable ($30)
Clearout ($35)
BriteVerify* ($40)

* offers Campaign Monitor integration
Content optimization tools
Your subject line is your first impression, and it may be your only one if it’s not interesting enough to prompt your reader to open the email. Give yourself the best chance of winning a customer over by using subject line testing tools to find the optimal word choice and length.
Likewise, the body content of your email has to be engaging, readable, and accessible if you want to convert customers. While you can use OS-level tools like Apple’s VoiceOver screen reader to check how assistive devices interact with your message, it’s much easier to use the following tools for a comprehensive check (and advice on how to fix any errors):

Grammarly, free, checks your grammar, spelling, and clarity beyond what Microsoft Word has to offer.
Hemingway Editor, free, helps you improve readability by marking long or complex sentences, passive voice, and adverbs, among other content writing faux pas.
Headline Analyzer, a free tool by CoSchedule, scores your subject line based on factors such as word balance, sentiment, and clarity.
Send Check It Email Subject Line Tester, a free tool, offers a real-time evaluation that looks at aspects such as scannability and grade level. Even more valuable are its previewer, which mocks up your subject line in desktop and mobile views, and language checker, which looks for scammy or otherwise off-putting words.
Accessible-email.org, free, opens your HTML email in a code editor and points to issues that may decrease accessibility. You can also link the online version of any past email campaign for a full report.

Email preview and functionality testing tools
Optimizing an email for every screen size and client may be the most important thing you do in any email marketing campaign. More than 70% of people delete an email in under three seconds if it doesn’t look right on their device, and 15% go the nuclear route and unsubscribe entirely.
Your campaigns need to work across all operating systems, mobile apps, and desktop browsers. Apple’s iPhone mail app and Gmail currently have the majority of the market share, but you’ll miss a lot of customers if you only optimize your email design for these services. Complete uniformity is impossible when designing for multiple email clients and devices. Focus on usability and consistency instead. If everything looks professional, links are clickable, and the spacing is good, all your customers will have a good email experience.
You can test how emails render by sending to team members who use different devices or email clients, but inbox preview and validation tools offer a more thorough (and efficient) view. Some email services (including Campaign Monitor) have this capability built in. Unfortunately, most standalone services (like Litmus PutsMail and Email on Acid) are pricey. There’s one email testing tool that’s both affordable and has great functionality:

Testi@, which starts at $20/month, provides everything from email screenshots and HTML validation to a browser add-on. It’s also a pay-as-you-go service, so you can try it out without making a huge commitment.

A roundup of the best email testing tools
In case you missed one, here’s a list of the tools we recommend for email testing and optimization: Domain reputation and security tools

Sender Score from Validity
DMARC Record Checker
dmarcian
Glock Apps DMARC Analytics
mail-tester newsletter spam test
SendForensics Email Deliverability Test
Postmark spam test

Email list verification tools

Pabbly
Emailable
Clearout
BriteVerify

Content optimization tools

Grammarly
Hemingway Editor
Headline Analyzer
Send Check It Email Subject Line Tester
Accessible-email.org

Email preview and functionality testing tools

Testi@

Get to the top of your email marketing game
Once you’ve improved your email deliverability and open rates by running the pre-send tests listed above, it’s time for the next round of assessments. You can (and should) use A/B testing to determine which email content and presentation gets the best response from your audience.
The challenge — and the beauty — of email marketing is that you’re never done finding better ways to communicate with your audience. Skipped tests are lost opportunities to improve your engagement and conversion numbers. Don’t bypass the chance to make your next email marketing campaign the best yet. Take a few minutes today to set yourself up with the tools in this post, and you’ll reap the benefits again and again in the future.
The post The 17 Best Low-Budget and Free Email Testing Tools for 2022 appeared first on Campaign Monitor.

Question: I’ve been spending a lot of time growing my audience on Instagram and Twitter—which is great. But I’m starting to get a lot of comments and customer questions, and I’m finding it hard to reply to every single one. Do I need to? How quickly? And what should I do about the negative ones? How you handle comments is incredibly important because they are a direct way to communicate with your customers, receive feedback, and build trust and loyalty—all the reasons you’re spending time on social media in the first place!That said, you don’t have to reinvent the wheel with every comment. For starters, I recommend developing community guidelines that can guide your overall response strategy. Create a document that includes things like:The voice, tone, and personality you’d like to use onlineExamples of responses to anticipated questions in your defined tone and styleGuidelines specifically for crisis communications, like major shipping delays or staff shortagesGuidelines for when to block users from your social media profiles (many brands, for example, have policies in place making it clear that they’ll block anyone who uses discriminatory, derogatory, or harassing language.)These guidelines will push you to think through how you’ll handle certain situations before they arise and help if other team members are managing social media on your behalf.Now, to answer your specific questions:Do I Have to Respond to Every Comment?The short answer is: Yes, because it can do wonders for building community on social media, and your followers expect it. In fact, one study showed that social media is the second most popular channel for customers to communicate with a brand (and the first for Millennial customers). Knowing that, it’s crucial to provide a positive, helpful experience to your followers by replying to their comments, even if it’s a simple emoji or “Thank you!” Those small interactions can go a long way. Also, by replying to comments, you’re showing your followers (and customers) that you care, that you’re responsive, and that their feedback matters. All of this helps you build connections and can help you stand apart from other businesses who aren’t as responsive. And finally, when followers know they can expect a reply from you, they’re more likely to comment on other posts, tag you in Stories, and share your brand with non-followers. All of this increases overall social media engagement and serves as word-of-mouth marketing.How Timely Do I Have to Be?If you don’t have a dedicated social media manager or team, replying to every comment, DM, and message can be tough. But, responding in a timely manner is important, especially on platforms like Instagram where Stories expire in 24 hours. Set aside a chunk of time a few times a day to check in on your social media platforms. Depending on the volume of comments and messages you receive, this could be 15 minutes every couple of hours or 15 minutes every day. Schedule it into your calendar so it’s part of your routine. You can also engage with comments before or after scheduling your posts in Buffer to get inspiration for new content. You can use Buffer’s engagement features, we have a simple dashboard that makes it easy to see and respond to all of your comments quickly, without jumping from platform to platform.Here’s a look at what it looks like when we engage with folks via comments in Buffer: Buffer’s engagement featuresIf replying to comments every day seems too daunting, you could prioritize your most engaged platform first. For example, if Twitter is the platform you receive most questions on, focus there. No matter what your schedule, you can always set expectations with your followers a few ways, some folks include their typical response time in their bio while others pin a Tweet to their profile with more information. If you’d like to set aside certain hours every day when you’ll answer customer service questions, that’s great information to share if you can. What Should I Do About Negative Comments?Negative comments and customer feedback tend to just be part of the social media game. And while it’s never fun to deal with them, we recommend doing so as quickly as possible to try and mitigate any potential fall out. With that said, again, it’s important to have a thoughtful strategy about how to respond. When you receive the inevitable negative comment, listen to what the customer is saying and ensure they feel heard, the way that you would with a customer in person. At Buffer, a lot of the inspiration for our tone and style comes from How to Win Friends and Influence People, which focuses on empathy, understanding, and putting others first. This philosophy was key to Buffer’s early culture decisions, and it’s how we think about our community strategy as well.For instance, we’re quick to admit our faults or take the blame for a problem, and we always try to solve issues without assigning blame or misrepresenting key details. So, if a customer comments about a payment issue, we might comment back saying, “We’re sorry for the trouble here, would you be up for checking if your payment details are up to date? This seems like a problem with the form of payment.” instead of “Your credit card was declined.” We also freely apologize to our followers and customers and address the end result for them, not us. For example, we wouldn’t say, “We’re sorry our platform wasn’t working for you,” but rather, “We’re sorry we caused a frustrating experience here.”At the end of the day, remember that comments are great feedback on your business. You can use them as a tool to identify gaps in your offering, gain inspiration for new content, or find areas where you need to improve. You can also use them to streamline your communications over time. For example, if you often receive the same questions about shipping times, create an Instagram highlight that answers them or an FAQ page that you can point people to. Or, if customers seem to be routinely unhappy about your customer service response times, you can look into the cause of the delays and come up with a plan to fix them. Social media comments are a great way to keep a pulse on customer sentiment, both good and bad, and to continue to improve your business and online presence accordingly. So, have a plan, respond to your followers quickly, and watch your community grow even more engaged.How do you approach comments on social media? Send us a tweet with any thoughts this sparked for you!

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Through the years, Google has been updating its algorithm to deliver personalized results to web searchers. Each update often prompts digital marketers to change strategies to rank. Amidst all changes, backlinks have remained a vital ranking signal.  There’s no doubt backlinks will continue to have a significant yet measurable impact on ranking. And not just…
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