Category: Marketing Automation

Chatbots offer a variety of advantages. By employing conversational technology, organizations can deliver customer support 24/7 without effort, since chatbots don’t get tired and can process multiple requests simultaneously. That is why chatbot development is among the key trends in digital marketing and client service. The leading brands, like Coca-Cola, Taco Bell, Marriott, Domino’s Pizza, and CNN have already integrated chatbots into their workflows. The good news is that organizations do not have to create a chatbot from scratch. There are many great turnkey solutions that can meet different business needs. If an enterprise decided to utilize a market-ready chatbot, it is crucial to choose it based on existing tasks. Best practices for chatbot configuration involve: Identifying business goals Setting up relevant campaigns Simplifying communication with users Assigning complex issues to employees Making a chatbot friendly and humane Warning users that it is a chatbot that replies to questions Running a test before chatbot launch To learn about chatbot best practices in detail, you can read respective articles or consult with a trusted chatbot provider. Please, share the best off-the-shelf chatbots in the comments.) submitted by /u/Diana-RS [link] [comments]

Once they’re hooked, you might be able to add details. Maybe even a call to action! 🫥 Like, “check out this short and sweet blog I wrote:” See what I did there 😉 submitted by /u/AutomationMarketer [link] [comments]

If you’ve ever gotten lost in the rabbit hole of swiping through Instagram Stories, you know that they can be impactful as a user. From signing up for a product waitlist to buying a product recommended by your favorite influencer, Stories are a great way to quickly share content, and engage and influence users on the platform. It’s just as great for users as it is for businesses – agencies report two to three times more engagement with Instagram Stories posts than with regular content.However, to get the attention of the massive audience for Stories, you’ll need to get creative. Stories’ ease-of-use means that you need to grab the attention of your viewer quickly because as easy as it is to reach people, it’s just as easy to lose them.Follow us on Instagram!Thanks to Story Highlights (which are at the top of every profile), you can turn your temporary Stories into evergreen content. We’ve put together some great uses we’ve come across that you can apply to your next Story.Guide your audience to the right products for themInstagram can be a great tool for discovery – one in two people use Instagram to discover new brands and products. Using Stories, you can guide your followers down the sales funnel by showing them specific products for their specific needs. Then they won’t go to your website without a plan – they’ll just add the relevant product to their cart.Examples of brands doing this: Plantmade: Plantmade shared the different results customers can expect to see by using their different hair oilsSourceLoft: Loft’s Style Assist series is focused on having different people from employees to influencers, share how they style their products for different occasions.SourceHers: Hers uses their ‘skin care’ Story Highlight to what each of their products does for the skin.SourceTake your followers behind the scenesAuthenticity is a big part of what helps audiences connect to brands, and your Stories are a great place to do that. And showing the behind-the-scenes of your business doesn’t have to be limited to what goes into making a product. You can showcase different employees in different contexts – doing their jobs, showing what they do outside of work, answering prompts or frequently asked questions, and more!Examples of brands doing this: Djerf Avenue: In the Story we caught, the employees at Djerf Avenue shared what made them happy.SourceYouth Marketing: YMC’s ‘#YMCrew’ Stories throws a spotlight on different employees, showing who they are and what they like to do outside of work.SourceMejuri: Employees at Mejuri share how they get ready in the morning while working from home in their ‘Staff Styling’ Stories.SourceCreate anticipation for a launchIf you’re in the process of creating and launching a new product, or service, or even just publishing a blog post, Stories are a great way to create anticipation. From the Countdown sticker showing how long till your launch to linking to where your customers preorder/join a waitlist, adding stickers to your Story is a great way to engage your audience while building anticipation.Example of a brand doing this: Good Molecules: Ahead of the launch of their new product, X, Good Molecules shared a series of Stories that explained what the product was and what type of customer would benefit from it.SourceShare tutorials and how-tosIf you want to keep your audience coming back to your Stories, it’s important to create content that adds value. This means providing your audience with something that they would find helpful in their day-to-day lives or their work – all while integrating your product or brand values.Along with sharing tutorials, add a competition element to make it fun for your audience. You can encourage viewers to share their take on using your product and tag you for a reward.Examples of brands doing this: Caraway: Using Story Highlights, Caraway keeps a guide to storing your kitchen items (specifically, the ones you might purchase from them) forever pinned to the top of their profile.SourceFur: The grooming brand communicates their views on sustainability in this Story, encouraging and showing viewers how to reuse their empty containers.SourceShare social proofThere’s nothing quite as effective to build trust as seeing regular people talk about a product for free. You can use your IG Stories to quickly highlight posts from customers and content creators that talk about your brand. Keep an eye on your tags so you can highlight those who mention you in their posts. You can also use Remix by Buffer to grab tweets that mention your brand and share them on Instagram.Examples of brands doing this: Arami Essentials: Arami, a skincare brand capitalizes on its audience’s excitement to use its products and share the results, by reposting mentions from their audience in a dedicated highlight.SourceKai Collective: The fashion brand shares messages, tweets, and different social mentions of their brand as Testimonials on their page.SourceHighlight important dates and eventsCreating Stories centered on events that your followers care about is a great way to strengthen your connection with them. You can use Instagram Stories to put a spotlight on people, businesses, and products themed around month-long observances like Black History Month, Mental Health Awareness Month, Pride Month, and so on.Keep a calendar of relevant dates for your brand. Along with popular dates like Black History Month, go for something fun like National Pancake Day. And Drafts in Buffer can help you plan your content in advance.Examples of brands doing this: Apartment Therapy: For Arab American, Middle Eastern, and North African (AA+MENA) Heritage Month, Apartment Therapy used Instagram Stories to create a Small Business Spotlight series. In this series, small business owners like Dounia of @folks_and_tales who shares her story, telling people about her business and taking them through a day in her life as a small business owner.SourceTry different things to find what sticksIt’s highly likely that the brands and great Stories we’ve shared happened overnight. Experimentation is a big part of what makes social media management fun, so you should try different things to find what sticks. Not every idea will work for your brand or your audience, but you have lots of leeway with Stories to see the impact of different formats.👀 Now we’d love for you to do our homework for us. Is there anything you’d like to see from us in Stories? Send us a DM to let us know!

Hi, I need to automate a message on Whatsapp for when a Lead fills my Facebook ad Lead Form. Right now with zapier I send an automated email and sms to the leads. But I need to send a WhatsApp. Is it possible? ​ Thanks submitted by /u/jossevol [link] [comments]

I’ll be the first one to admit it: the first time I wrote a blog post, I had a lot of new terminology to learn.
Specifically, I didn’t know the purpose of a meta description and why adding one to a blog post was so important. After all, wouldn’t Google highlight the most relevant part of my blog in search results? Not quite.

This post will show you why meta descriptions are important and how to write effective ones. Before all that, though, let’s discuss what a meta description is.
What is a meta description?
A meta description is the snippet of information below the blue link of a search result. Its purpose is to describe the contents of the page to the searcher.
Any words that match the search term are bolded in the description. The end goal is to convince and persuade the searcher to click through to your website.
Here is an example of a meta description as it would show up on a search engine results (SERP) page:
Notice that, because the query is “What is inbound marketing?”, the two words are bolded in that meta description.
Also notice how the meta description gives a clear and concise snapshot of the topic, which signals to the reader what they can expect.
To remain visible within Google, you should keep your meta descriptions somewhere between 140-160 characters in length.
Why are meta descriptions important?
Meta descriptions are important because they let Google know what your webpage will be about. If Google can read and comprehend the content of your meta description, they will have an easier chance of ranking your page to answer search queries.
🧡 TL;DR: Meta descriptions increase organic traffic and bring more eyes to your webpages.
If you don’t include a meta description, Google will display a snippet of text from the first paragraph of your page. If there’s a search keyword in that text, it’ll be bolded. While this isn’t a bad thing, not including a meta description means missing out on the chance to personalize the message you deliver to browsers.
Meta Description Examples
Meta descriptions should be quick, one- to two-sentence summaries of the content within your web page. They should tell the reader what they can expect to find after clicking on your link. For example, here’s a meta description for a data-driven marketing report:

This meta description accurately describes what will be found in the report, who is presenting the information, and why the content will be helpful to readers. If browsers were typing in queries such as, “SEO trends in 2021,” it’s likely that this meta description will appear in their results.
Meta descriptions follow a few simple rules: They’re short, descriptive, and use keywords. But after that, you have free reign to play around with what they will say. Use this to your advantage when you’re creating your meta description:

If you know that your webpage will present content that’s usually considered a bit dry, the way to engage browsers is to make a compelling meta description, like the one above.
Readers often check only the first page of results for their search queries. Because of this, where you rank on a webpage matters. Even though meta descriptions aren’t the be-all, end-all that determines your rank, (you’ll want to fully optimize On-Page SEO for that), they sure do help.
A great meta description has the potential to appear on the first page of results, and a great one might even be first, like this example below:

The meta description told Google how their page will fix the challenge of the query.
Now, you may wonder if there’s a secret key or formula to writing a perfect meta description, besides the rules above.While the secret key hasn’t been located yet, there are some tips and tricks you can follow when writing your meta description. Let’s talk about a few, next.
Meta Description Tips
Google suggests that a meta description should tell users what that web page is about. Based on the information in a meta description, the search engine ranks results on relevancy.
Think of meta descriptions as a pitch for your webpage. Communicate why the page will be helpful to the reader, and make sure it accurately reflects what’s on the page. If a reader doesn’t find what the meta description promises, they’re probably going to click away.
Let’s get into some tips for writing an amazing meta description.
1. Answer the question.
It’s likely that people are on Google searching for an answer to a question. Try to get into their heads and think about what they’re looking for that your content can help with.
Use your meta description to answer that question with a solution or benefit. For example, let’s say your web page provides readers with a free template for writing standard operating procedures.
The question audiences will most likely Google is “What is an SOP?” Your meta description, then, should tell readers that they can use your guided template to learn how to write one. For instance, this would be my meta description if I were to write one to answer this query:
💻”Learn everything there is to know about writing a standard operating procedure (SOP), and find out how to write one that’s amazing.”
This meta description answers the question and provides a little detail about the rest of the contents of the post.
2. Mention a solution to the challenge.
Provide a solution to the challenge your readers are looking to solve. For instance, if you’re writing a blog post that’s a listicle roundup of helpful CRM software, mention how many items are in the post and why that post will be valuable to readers.
If I were to write a meta description for a roundup, in this case, I would go with something like this:
💻”Discover the 15 best CRM software options for your small business and learn why they’re great for simplicity, customer retention, and organization.”
Remember, meta descriptions are the elevator pitch of your page — sell the content of your post in a way that will get readers to click. This description tells readers how many options they will read about and why they’re important to know.
3. Keep the description concise.
The body of your page is where you’ll educate your audience, so the meta description doesn’t need to be lengthy. Provide a quick summary of the page — or the point of the page that will stand out to readers. Meta descriptions should be under 160 characters long.
A good way to check the length of a meta description is to draft a tweet. Twitter limits you to 280 characters and lets you know when you reach your limit:
If your description fills more than half of the circle in the tweet box, you should think about trimming it down. Meta descriptions should serve as a snapshot, not the body text of the post — save that for when the readers access your page.
4. Don’t overuse the keywords.
While your meta description should have keywords, it also should read naturally to the reader. If you overuse keywords just to get a high rank, readers might not understand your meta description. A tough-to-follow description could turn a browser away from your page.
For example, let’s say your webpage is delivering a content offer for interview materials and the primary keywords are “interview success,” “tips for great interviews,” and “interview preparation.”
You could write a meta description that reads along the lines of, “An interview success offer that’s free to download to be successful in preparing for interviews.” However, this reads a little clunky and is hard to follow, right? Instead, try going with something more smooth:
💻”Learn the tips and tricks for acing interviews with this downloadable job seeking kit.”
This description still uses two keywords but also makes sense to the reader and gives them the background information they need to know how that offer page will help them.
5. Be engaging and unique to readers.
If you can, make your meta descriptions fun and engaging to read. Something eye-catching that will stop the reader from scrolling through a SERP. This is especially helpful if your webpage content is meant to be engaging and unique.
Match the tone of the content in your meta. Let’s say the content for your webpage is a blog post about funny workplace memes. Your description of this could be straightforward and accomplish everything a meta description should, such as, “These 20 workplace memes are funny, timely, and shareable.”
A description like that covers all of your bases, but it leaves the personality out. The post sounds like it was fun and interesting to put together, so that shouldn’t stop with the body text! Instead, try this more compelling approach:
💻 “Brighten your work day with these fresh, fun memes that any professional can relate to. Cat videos, anyone?”
A description like that sells your content, tells readers what they can expect, and still manages to be interesting in just two sentences.
6. Entice readers with a call-to-action.
If you want to persuade the reader to take action — or create a sense of urgency — try tacking a call-to-action at the end of your description.
Let’s look at this example from Neil Patel:

There are plenty of CTAs to choose from — for example: Learn More, Sign Up Today, or Start a Free Trial. Context matters here, so choose one that works with the content you’re providing.
7. Avoid duplicate meta descriptions.
While Google won’t actively penalize you for duplicating the meta descriptions on your site, it’s still bad for SEO. Why? If you have too many identical descriptions, search engines may flag some of your content as low-quality or redundant, thus impacting your ranking.
Instead, make it meaningful, easy to understand, and descriptive — like it’s an elevator pitch for your blog post.
Back to You
Your meta description is your chance to win over readers. Be sure to create an engaging meta description for your website that persuades people to choose your content first. After all, if your webpages are made to be helpful and valuable to browsers, so should the content that’s describing it.

They say the best things often come in small packages. Think about it: jewelry, books, the keys to a new car … all of these things support this notion. And with our attention spans shrinking below that of a goldfish, it should come as no surprise that we crave more focused content at a smaller scale, too.
Here’s where microsites come into play. Unlike regular websites, microsites tend to be simplistic and easier to navigate. This isn’t to say they won’t make you want to poke around for a while, though. In fact, the really great ones do just that. In this post, we’ll show you some great design examples of microsites in action.

What is a microsite?
A microsite is a web page or small website made to promote a company’s product, service, campaign, or event. Microsites typically use a different domain or subdomain from the main company website and include links back to the main website, but act as a separate entity for the brand.
Microsites can help brands achieve a number of things. As HubSpot Product Manager Alex Girard puts it, “You can use a website to create a digital experience for a number of different moments in the buyer’s journey. It doesn’t have to be just a corporate ‘.com’ website for converting visitors to leads. You can build digital experiences that span the entire customer journey.”
For example, many companies use them to highlight a specific campaign or target specific buyer personas. Others use them to tell a short story or to experiment with new types of branded content, or to spread to a new region. With a big event coming up, a company might launch a microsite to spread awareness and promote sign-ups.
Whatever the reason, the goal of a microsite is to engage visitors with a specific message, generate interest, and draw them to the business’s offerings.
1. Website Grader (HubSpot)
HubSpot Website Grader is a microsite to improve your website, for free. Paste in your site’s URL and your email address, and Website Grader will leverage Google Lighthouse’s automated assessment system to assign a grade to your website.

Website Grader calculates your grade based on four key factors — performance (how fast your website is), SEO, mobile, and security — each of which receives its own score. For each factor, Website Grader breaks down your site’s rating and suggests areas for improvement.

Along with its suggestions, Website Grader directs visitors to a HubSpot Academy course on increasing their website grade. If users need more guidance, they can click one of several CTAs on the assessment page to take the course.
2. Listening Together (Spotify)
Spotify knows how to make a microsite — its hugely popular Spotify Wrapped series began as a microsite and has since become a feature of its mobile app. In 2020, the streaming platform introduced a new microsite to support its Listening Together campaign.

The microsite features a spinning three-dimensional map of the Earth covered with pins. Each pair of pins represents two users pressing play on the same track at the same moment. When you click a pin, you can hear the song being played, making this microsite a means for discovering new music.

Overall, it’s the kind of microsite that only a brand like Spotify could pull off, a clever and heartwarming reminder of how music brings us together.
3. My Creative Type (Adobe)
Adobe’s software suite contains more than a couple of industry-standard tools for visual creatives. Beyond the well-renowned tools it makes, a big force behind Adobe’s success is the brand’s ability to align itself with customers through marketing. The microsite My Creative Type is a prime example.

On this microsite, visitors complete a short questionnaire to determine their “creative personality.” The 15 questions assess your thinking, behavior, and outlook, each followed by a playful video metaphor for the answer you give.

At the end, you’re given one of eight creative types (I got “the Maker”) and a description of your strengths, potential, motivations, and advice for pursuing creative goals. You can then download your type or share it on social media.

Though it’s not made entirely clear how empirically sound all of this is, it’s still a fun way to bring new aspiring artists into the fold.
4. Emojitracker (Emojipedia)
There’s no “point” to emojitracker.com. It was created by Matthew Rothenberg, former Head of Product at Flickr and Bitly, as an experiment to track all emojis used on Twitter in real-time. Now, it’s maintained as a microsite for Emojipedia.

The only calls-to-action on the site are some outgoing links at the very bottom. Otherwise, it’s just for pure interest. With no navigation bar or way to get to another site, it might actually confuse some visitors.
Emojipedia might break some rules of user interface design, but it also shows that microsites don’t need to have complicated designs and that a cool idea can get you pretty far. Make it simple enough to keep people on the page without taking up too much of their time.
5. Elf Yourself (OfficeMax)
I think it’s a rule that you can’t write about microsites without mentioning Elf Yourself, perhaps the most successful microsite of all time. Come the holiday season, expect your inbox to be rife with animations because Elf Yourself isn’t going away.

What made the site so popular in the first place? Well, it’s hilarious. Besides that, the content is easily shareable, the website is simple to use, and it makes the users the stars. You would hardly know this is a corporate-sponsored site.
OfficeMax used the microsite to be creative and let their freak flag fly, and actually pulled it off. The company focused its campaign on the consumers, not the brand — but the sales tie-in came at the end of the Elf Yourself videos in the form of coupons and promos.
6. Blue Heart (Patagonia)
Patagonia is one of the few exceptional brands that not only offers a top-tier customer experience, but goes above and beyond in its advocacy work. In a partnership with Farm League, the company created a microsite to draw attention to environmental harm caused by hydroelectric dams in the Balkan region.

Unlike most other microsites, the Blue Heart website does not include prominent CTAs directing visitors to the main Patagonia website. Instead, it places focus completely on the story being told with various elements: a short film, articles, and an interactive map.

It’s rare for brands to put out microsites of this quality — Blue Heart is an engaging, visually rich experience with a mission that goes far beyond generating leads for the business to serve a greater mission.
7. Inside CHANEL (Chanel)
Inside Chanel is a microsite that harnesses multimedia to educate visitors on the company’s history and heritage. The site houses a ton of short, social videos that chronicle the people, places, items, and events that have contributed to the continued success of this iconic fashion brand.

The purpose? “The strategy behind this microsite is to create some accessibility of Chanel’s history, but more importantly, their success throughout the years,” explains Dalia Strum, president of Dalia Inc.
We love their video-centric approach to visual storytelling. Each video pulls back the curtain and gives you an exclusive look at behind-the-scenes photos and stories as they pertain to different aspects of the brand — color, couture, and so on.

This site isn’t Chanel’s first stab at microsite creation. In fact, the brand has experimented with multiple microsite formats, including the editorial-style site Chanel News.
8. Xbox Museum (Microsoft)
To celebrate the 20th anniversary of its Xbox brand, Microsoft launched the microsite Xbox Museum, a virtual tour of its various consoles throughout the years.

This content-rich site is built around the significant events in Xbox’s history, including console launches, design plans, game releases, and more. You play as a character who navigates a virtual timeline, visiting articles marking each event.

It’s a unique and fitting way to celebrate such a huge milestone for the business, plus a way to capture the nostalgia of long-time fans and the interest of new ones.
9. Life at Home (Ikea)
2020 and 2021 marked a major shift in where and how we spend our time. To shed light on the intersection of mental health and living space, Ikea published a microsite of original research and ways to be happier at home.

Throughout the report, readers learn how our mental health, families, and communities have changed throughout the COVID-19 pandemic. They emphasize the role of a comfortable living space and strong relationships in our mental well-being. Other cool elements include a map visualization, videos, and short questions posed to the reader.

Ikea’s microsite expertly connects the importance of safe living spaces and healthy relationships back to its branding, forming positive associations in the minds of visitors and bringing them closer to a purchase.
10. NASA Spacecraft (NASA)
Let’s be honest, spaceships are probably the coolest thing ever, and NASA knows this. That’s why they launched (pun intended) this microsite: to catalog all of its satellites, from its first in 1960 all the way until its most recent launch, the James Webb Space Telescope.

Each spacecraft has its own three-dimensional visualization that you can rotate and view from various angles, along with a brief description. It’s enough to reignite any kid’s (or adult’s) interest in space research and exploration.
11. Chipotle Farmers Market (Chipotle)
Fast casual dining favorite Chipotle wants you to know that its ingredients are sourced sustainably and ethically from family farms, so it launched a microsite dedicated to supporting them.

The Chipotle Farmers Market is a microsite that lists some of the company’s suppliers and links to their websites where you can purchase their products directly. The site is also a means to advertise the Seed Grants program, which gives $5,000 to 50 farmers under 40.

Microsite vs. Website
While microsites are often their own websites, there are a few things that differentiate them from what we usually call websites.
The main difference between a website and a microsite is its purpose. An organization’s website often does many things, including explaining its products or services, sharing its values and mission, and selling products. It’s the main place where visitors, leads, and customers go to learn or do business with you. It’s also probably built in order to drive conversions and encourage visitors to a purchase.
Microsites, on the other hand, could be made for a bunch of different reasons. As Girard explains, microsites are “smaller websites, separate from a company’s corporate website, that enable marketers to quickly build content for and report on the success of a specific initiative.” This initiative could be a campaign, a product launch, an event, or other way to draw in current and potential customers. Still, all microsites are usually focused on brand awareness or conversion. They also typically occupy a different domain or subdomain than the primary website.
Additionally, as their name implies, microsites are typically smaller than full company websites. As we saw in our examples, a microsite could range in size from one page to several, but almost always fewer pages than the main website it’s related to.
Microsite vs. Landing Page
Like microsites, landing pages are focused on a specific goal related to a marketing play. However, a landing page is not a website — it is a single web page within a website intended to inform visitors about an offering and drive conversions.
While landing pages feature minimal design to keep visitors focused on generating leads, microsites encourage exploration and engagement. Microsites aim to build positive connections between people and brands, so visitors are more likely to convert later in their journey.
Microsites: Small But Mighty
At least when it comes to websites, companies don’t like taking risks. The goal is to get visitors from landing to conversion to purchase as seamlessly and as quickly as possible. That’s why businesses spend so much of their resources on design and the user experience.
But, microsites aren’t a company’s main website — that’s the point. As a result, they’re some of the coolest projects on the internet. Microsites are a chance to experiment with new content, promote a unique message, do something offbeat, and, most importantly, create value for visitors.
Editor’s note: This post was originally published in March 2016 and has been updated for comprehensiveness.

It’s never easy notifying someone that they didn’t get the job.
This often leads to generic emails, or worse, complete silence – that’s where a rejection letter template can come in handy.
While it’s never fun to do it, there are kind yet professional ways to reject an applicant that preserve your employer brand.

How to Write a Rejection Letter
You might not think twice about a rejection letter once you send it. But the truth is, your rejection letter is a reflection of your company. If it’s poorly written, that leaves a negative impression of your company that could easily spread to other candidates.
This is why writing a thoughtful rejection letter is key. It allows you to maintain a good relationship with the applicant, even if they were not a good fit for a particular role. Who knows, you may want to circle back to them if another position opens up.
When that comes up, you want a candidate to be excited about the prospect of working with you – and how you communicate plays a pivotal role in this.
It’s critical you remain positive with your language and focus on language from the job description itself.
In addition, keep in mind that a rejection letter is a fantastic opportunity for the candidate to receive positive feedback and learn how to do better in the future. Consider how you can include specific and valuable feedback.
A rejection letter can be broken down into three sections:
Paragraph One
Your first paragraph should be completely personalized and include the applicant’s name and the position for which they applied. Next, thank the candidate for their interest in your company and for taking the time to interview.
Finally, it’s critical you tell the candidate within the first paragraph you’ve decided to move forward with another candidate.
You can let them down kindly by including a compliment in the rejection, such as “While your qualifications are quite impressive …”
Paragraph Two (Optional)
The second paragraph is where the personalization really comes in. What you write will depend on your experience with the candidate and how far into the process they got.
For instance, if you’re rejecting a candidate after the first round, you can keep this section brief and jump to paragraph three. However, for a candidate who reached the final round, you’ll likely want to give more context to the reason for the rejection.
The candidate took time to prepare for your interview process, so if you were impressed by them during the interview, it could make a huge difference to let them know.
Simply include one strength of theirs you remembered from the interview process, like “Our team was particularly impressed with your writing skills.”
To truly add value, you’ll also want to include constructive feedback to help your candidate identify areas of improvement. Take detailed notes during the interview (or ask the hiring manager to do so) and when you reject your applicant, provide one or two areas of improvement.
Focus on one aspect of the job description you feel the candidate didn’t quite match.
Say the role required expertise in data analytics, but the applicant wasn’t strong in this area. You might say, “At this time, we’re looking for candidates with a deeper understanding of data analytics…”
If you were impressed by the candidate and genuinely feel they’d be a good fit for your company down the road, leave the door open by telling them you’ll put them into your contact database and reconsider them in the future.
Additionally, if it was a difficult decision, tell your candidate – it can help soften the blow.
Paragraph Three
Conclude by wishing the candidate luck in their job search, and thanking the applicant again for considering your company.
Standard Rejection Letter
Dear [Name],
Thank you for interviewing for [position] on [date of interview] and taking the time to learn about our company. After careful consideration, we have selected another candidate for the position.
We do hope you’ll keep us in mind when we advertise roles in the future and encourage you to apply again.
We wish you the best of luck in your job search and thank you for your interest in our company.
Sincerely,
[Name]
Feedback Rejection Letter
Dear [Name],
Thank you for interviewing for [position] on [date of interview]. It was a very tough decision but we have selected another candidate for the position.
Our team was particularly impressed with your [skills], but we felt you lacked experience in [skill/experience]. We’d recommend [taking a course/obtaining a certificate/gaining project experience] to improve.
We would like to stay in touch with you for future opportunities that might be a good fit. Please let us know if you’re interested in remaining in our talent pool.
Thanks again for taking the time to apply and come in to meet the team. We wish you the best of luck in your job search and thank you for your interest in our company.
Sincerely,
[Name]
Redirection Rejection Letter
Dear [Name],
Thank you for interviewing for [position] on [date of interview]. After careful consideration, we have decided to move forward with another candidate.
Our team was particularly impressed with your [skills], but we felt you lacked experience in [skill]. However, we believe your skillset would align better with [position] and would love to consider you for it.
Please let us know if you would be interested in discussing it further.
We’d like to thank you again for your time and wish you the best in your future endeavors.
Sincerely,
[Name]
Short Rejection Letter
Dear [Name],
Thank you for interviewing for [position] on [date of interview]. After careful consideration, we have decided to move forward with another candidate.
We thank you for your interest in the company and we wish you the best of luck in your job search.
Sincerely,
[Name]
Notifying a candidate that they have been rejected is never easy. By writing a thoughtful letter fit for the situation, you leave the door open for future collaboration and leave a positive impression of your company.
Editor’s Note: This post was originally published in Oct. 2018 and has been updated for comprehensiveness.

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Chances are, you and your business have been around the block a few times when it comes to lead generation.  You’ve probably tried a few successful (and less so) strategies but haven’t landed on a reliable mix that you can ‘set and forget’ — allowing you to forget about creating leads and focus more on…
The post The Ultimate Guide to Lead Generation in 2022 appeared first on Benchmark Email.

Salesforce delivers tons of new functionalities to Pardot like apply completion actions to subsets of prospects with conditional logic. You also able to share campaigns in Lightning, email bounce reports, and improvements to enhanced landing pages. Plus, get real-time prospect updates in Slack with the new Account Engagement app for
The post Pardot Summer’22 Release: Top 10 Features appeared first on Automation Champion.