Category: Marketing Automation

Hey guys, as the title suggests. I need help with marketing my linkedin newsletter. Whats are my options in free promotions submitted by /u/Diligent_Driver_5049 [link] [comments]

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Looking for a 1 hub service that can create a marketing strategy for my business, create creatives for multiple social media accounts and post them automatically (after approval). With the boom of ChatGPT, So far all services I found are either of these steps I mentioned but not all. I found a service that uses AI to create a whole strategy and funnels for my business. I found another service that automatically create all sorts of creatives even generate images and text for all sizes for social media and I found a service that posts creatives at a scheduled time automatically. Anyone knows an all in one system that does all of that using AI? submitted by /u/Dr_Polymath7 [link] [comments]

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🔓Creators UnlockedCreators Unlocked is a content series that delves into the world of content creators to uncover the stories behind their social media posts.From Twitter to TikTok, the articles aim to offer insights and learnings for aspiring and established creators while also offering a glimpse into the lives of those behind the screens.Welcome to the second installment of Creators Unlocked! Today, we have Dre Fox on the docket. Dre, also known as Time of Dre, is a content creator and social media coach who specializes in helping others improve their personal branding and create income streams through their online presence.📱This interview was already published in our newsletter, so to get your hands on these before anyone else, subscribe here!She is known for her entertaining yet informative content and has a dedicated following of nearly 20,000 creative individuals looking to succeed online. In this interview, we talk about the many hats she wears as a creatorpreneur.📱To follow Dre, check out her website and Instagram.Q: What inspired you to start creating content on social media?Before I became a solopreneur, I worked for a social media software company directly with the social media teams of Fortune 500 companies like ESPN and L’Oreal. I was always too busy working to start my own social media, but it was a recurring question.I knew the power of it, though, so I took the plunge and started with the advanced knowledge I had learned from working with all the big accounts. Thanks to my expertise, it took off quickly and it was just so fun to finally feel creative and like I had my own corner of the internet.Q: What’s in your current tool stack for content creation, and what tool would you say is the most important part of your content creation?Much of my income comes from selling digital products and services like courses and coaching, so I use slightly different tools than a full-blown creator. On the business side, I use Dubsado for client management and Kajabi to host all of my courses and coaching programs. On the creator side, two tools that have been invaluable to me are for repurposing. One, repurpose.io to create video content on one platform and send it over to multiple platforms in one click has saved me a lot of time. And two, ChatGPT, which I’ve been using to turn certain old posts into microblogs, so I don’t have to rewrite the whole thing. I also use Lightroom for photos and CapCut for videos.Q: What is your favorite platform for creating content?I am a loyal fan of Instagram because it is a nurturing platform. I can have deep conversations in the DMs and on Stories and in my comments with people that I’ve seen and known for years. I feel like platforms like TikTok are much more visibility and traffic-driven platforms. And people can be mean because they’re strangers and not nurtured in your community.Q: Why did you choose to go the creatorpreneur route?There is a fundamental problem when you rely on influence or brand deals to build your income: every month, you begin back at zero because you do a deal that’s not promised the next month.When you are really trying to go full-time online or build wealth as a creator, you need monthly recurring revenue – a guaranteed baseline of money coming in every month. So when I was influencing, some months would be $5000, others would be $800 and I realized that I would never feel safe relying on that. View this post on Instagram A post shared by Andrea Fox- IG and Social Media Expert | Biz Coach (@timeofdre) I knew that I had this Harvard-level social media knowledge from my nine-to-five, and people were always asking how I put together this awesome page with great content. So little by little, I started teaching others and turned that into a full-fledged business in under 8 months which allowed me to quit my full-time job.Had I done that on brand deals alone, I would have waited two or three years before I could get enough consistent income to make that happen.Q: How do you set goals as a content creator?I operate alone and so to avoid tunnel vision, I invest in a business coach every year. It’s invaluable to be coached by people that have gone where I want to go or have the knowledge that I’m trying to tap into, and speaking to them really helps me define my goals.I try to set goals around increasing my impact on my students, nurturing, and community building. I also set financially-driven goals like increasing income and diversifying income streams. Then toward the end of the year. I’m usually looking at analytics and measuring the impact that I had that year and really seeing if I moved the needle forward.Q: What role does social media play in your personal and professional life? How do you create boundaries?Creating content has become integrated into my life, so I don’t have separate content creation times or solo activities. It is a part of my everyday existence which allows me to seamlessly film and create without it being a big production. And it doesn’t interrupt my real life – I find subtle ways to film that allow me to create content without impacting my experiences.However, I will admit that when I was in the growth phase of my business and really trying to get things going, I was on Instagram for up to five hours a day. And once it got to the point of physical consequences like carpal tunnel, I realized I was doing too much. I started to reevaluate what I was actually doing when I had my phone open. As you mature into your business, you do realize that sometimes less can actually be moreQ: What do you currently do to monetize your presence on social media?From the top earning to the lowest earning would start with courses and coaching about content creator topics like personal branding, getting into the industry launching and selling your products. View this post on Instagram A post shared by Andrea Fox- IG and Social Media Expert | Biz Coach (@timeofdre) Second to that is consulting, where brands come to me for help figuring out how to improve their social media. Third is user-generated content – making content for brands you don’t see on my platform. And finally, the lowest is traditional influencing – sponsored posts and brand deals.Q: How do you decide how to charge for your products and services? Do you operate as a solopreneur or as a business with a team?I have a few people that help me in my business but they’re not like full-time salaried employees because I go through waves where things are super busy and other times where it’s not as busy.When it comes to pricing my products and services, I am pricing based on the transformation that I’m creating and the knowledge that I’m bringing. With that in mind, I try to find a price or an investment level for my courses and coaching that helps hold people to their commitment and accountability but also honors the knowledge, experience, and investments that I’ve made to help them be able to do the same.Q: What advice do you have for handling personal and business finance as a creator?The first would be to save 35 percent for taxes as a general rule of thumb and pay quarterly if possible so you’re not surprised at the end of the year with a huge bill. Second, if you’re making substantial income, you should absolutely be working with a tax professional who knows the situation of being a content creator. Third, consider reinvesting some of your income into mentorship to accelerate your growth.You wouldn’t believe how many times I’ve talked to a creator who’s making great money or being really successful. And we talked about some options and things they could do differently or should have been doing differently. And they have a moment where they realize they’ve been underpricing. When you have guidance, it can really open your eyes to all of the pathways to revenue that you may not have considered.Q: How do you balance the need to make a living with the desire to create content that is true to the vision you have for your company, for your social media, and for your audience?That’s actually been my biggest challenge in business because I am a true creative at heart. If you handed me a phone and said to create anything, I’d probably create more whimsical content than I do right now. But there’s this dance you do when it comes to having a business and being a creator.I operate under a 60-40 rule where 60 percent of my content is super value and education driven. And then 40 percent is more personality-driven, like lifestyle content or humor about the content creation space. For many people, the perceived loss of creativity from becoming a real business is the biggest resistance to going the creatorpreneur route.Q: What is the biggest challenge you face as a creator on social media?It’s definitely navigating burnout. You wear many hats as a creator, and when you try to delegate by hiring support, you’re now responsible for someone’s livelihood. So when things are good, it’s really good, but when things are rough, and you’re not getting the visibility or people aren’t joining your program, or brands aren’t coming through like they used to, it can feel like full-blown panic mode. The pressure to post more and more in that situation can be hard to sustain. View this post on Instagram A post shared by Andrea Fox- IG and Social Media Expert | Biz Coach (@timeofdre) Once you’ve matured as a creator and have routines and systems, it’s easier, but when you’re early, it’s a constant grind that can be hard to keep up with and drive you to burnout.Q: What steps are you taking to prepare for the future of social media as it evolves?I’ll take this from two different angles. First, from a platform standpoint, people will optimize for YouTube because of its powerful SEO and history. I can search for a term and get a video from 13 years ago because it’s still relevant – that doesn’t yet happen on other video-oriented platforms.If you start on YouTube with a long-form video, you can easily repurpose that for short-form video platforms like YouTube’s own Shorts, TikTok, and Reels and even turn it into a carousel for Instagram.I also think we’re gonna see a lot more podcasts from creators as well because they’re going to become leaders of armies of communities. They’re going to live outside of just their social media screen, they’re going to be building something a lot more deep and impactful across the social sphere.When it comes to trends that I see in the influencer content creator industry, I believe traditional influencing is going to fade and we’ll see more creatorpreneurs in 2023 and beyond. Creators, instead of selling products for somebody else, are going to develop their own courses, skincare brands, jewelry lines and start to become business owners in a more traditional sense rather than just seeing themselves as content creators. View this post on Instagram A post shared by Dre – Creator Coach (@mycreatorcoach) I also think that AI will have a significant impact on content creation. Tools like ChatGPT will edge out creators who aren’t being original or putting their personality into their content.Q: What advice would you give to newbie creators?Typically, the first question that people seeking my advice ask is, “how do I gain followers?” – but that’s the wrong question. First, you have to know your personal brand and determine four to five core values that you’re trying to bring to the online space. Whether that is that you want to blog about something tangible, like getting healthy, or you want to blog about something fun, like creating cool videos or lifestyle stuff. And the market is only saturated if you’re doing the same thing as everybody else. If you’re bringing a unique perspective, you’re already one of one – but you can only communicate that perspective if you understand your personal brand and values.The second piece is gaining visibility. So becoming a content creator is about a couple of things. When you think about a brand investing money into you, they are looking for a reliable partner who looks like someone who is consistent in their content creation, quality, and message.If you are throwing spaghetti at the wall and your posts look like a lot of different content at any given time, you might come off as maybe somebody with a personal account who’s just on social media for fun. The consistent look, message and feel helps the brand see your profile and say, “we could give this person money,” and feel confident about what they’ll get in return. Nine times out of ten, creators who aren’t getting a brand deal just aren’t cohesive enough.Third, I’d advise staying away from trends. Everyone on social media preaches hopping on trends to stay ahead of the game, but it makes us all fall in the same footsteps and repeat the same thing. You might get a few laughs and followers, but you won’t build brand recognition by copying trends. I recommend focusing on creating original content to help you stand out.TakeawaysHere are the top takeaways from Dre’s interview:Investing in yourself isn’t just for people pursuing traditional careers – creators, especially if you’re an aspiring business owner – should be investing in improving their skills. Dre avoids tunnel vision as a creatorpreneur by investing in a business coach to define her goals.Dre turned her audience into a paid source of income in 8 months, not through brand deals or sponsorships, but through courses. Taking control of your audience with a platform that you own is vital as algorithms change and social media evolves.You need to have a clear personal brand and unique perspective to attract and hold the attention of an audience. Signature branding will also help give brands confidence about investing in you for sponsorships.Don’t give in to the trend cycle. While they can be fun in the beginning, it ends up being repetitive. Dre recommends focusing on original content if you want to stand out online. If you’re stumped for ideas, try out Dre’s method for generating creative content called the Content Tree that she shared with us in this article.If you want to monetize your content but are worried about losing creativity, Dre recommends balancing what you have to do and what you want to do. For her, that’s a 60-40 split between educational and fun content.Kick off your creator journey with Buffer

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I was wondering if there is a tool that allows me to attach a sheet with just email addresses and a personalized message, and then send out individual emails with common messages. If so, I was wondering if anyone has used it. submitted by /u/SkyHour8476 [link] [comments]

https://blog.followinglike.com/Home/BlogDetail/2129 submitted by /u/SXSXSONG [link] [comments]

 

 

Knowing your customer and knowing your partner is not all that dissimilar. The difference between them, however, is that knowing your customers is easier. With customer expectations changing, it’s a great time for brands to assess how to create lasting customer relationships. 

With the rising trend of authentic marketing, consumers are more interested in brands that understand their needs. But true value comes from creating intimacy on a one-to-one level. Consistency, authenticity and personalisation are key principles in creating this connection and enhancing a brand’s level of customer intimacy. For online retailers, adopting lean marketing strategies and customer data platforms could deliver just this.

If brands can analyse and understand consumer behaviour, both parties can have a smooth experience and a mutually beneficial relationship. So, how can you create this perfect match?

 

Ensure you understand customers’ changing expectations

 

The online world is full of algorithms presenting personalised content to users. How often have you been scrolling through your instagram feed and products have appeared that you have been discussing or browsing for? It’s a daily occurrence, and it embodies a growing shift in customer expectations, showing what they have grown accustomed to and now expect from brands – and that’s tailored, personalised content.

The pandemic initiated an ecommerce boom that, while still at strong levels, has begun to level off as people return to brick-and-mortar shops and cost-of-living repercussions tighten budgets.

In an increasingly competitive ecommerce market,  it’s even more essential for brands to understand their customers’ needs, with 72% of shoppers expecting brands “to recognise them as individuals and know their interests”.

This highlights two things in particular. One, that you need to make the experience as convenient as possible, helping the customer to find and purchase their desired product(s) with ease. And two, this comes from accruing a deep understanding of each customer’s specific preferences, needs, likes and dislikes. But how do you execute such a strategy to its full effect?

 

Personalise your strategy with lean marketing

 

To achieve true customer intimacy, every aspect of your marketing strategy needs to be catered towards this. In order for your content to be streamlined and tailored to customers, your overall strategy needs to be as well. This is approaching marketing the lean way.

By taking the lean route, you’re streamlining the entire process to remove any unnecessary activities that don’t deliver value to the customer. Instead, you’re developing a coherent, optimised and adaptable strategy that focuses on what the consumer really cares about, saving massive amounts of time and costs.

Personalisation has risen to become a vital marketing tool. From emails and live chats to website popups and social media, you’re creating consistent and authentic communication specific to each individual customer across all touchpoints. However, to create such personalised communication, you need access to customer data, behaviour and trends.

This insight also needs to be joined with an adaptable and reactive strategy. How often have you been browsing a website and been presented with previous searches, suggestions for products and ‘we think you might like this’ options. Habits change, and your strategy and content needs to adapt accordingly.

 

Use customer data platforms to collect data and adapt in real-time

 

Knowing your customers has always been a gold standard for marketing. But strategies shift quickly. Days gone by of using research groups to acquire consumer knowledge and produce more generalised campaigns have been transported into an online world of data and website activity for a more targeted approach.

Customer data is now marketing’s gold standard. Marketers have the ability to do more with less, and this should be a key ambition. Customer Data Platforms (CDPs) are able to accrue data on customer activity and behaviour to create personalised communication and content. But even with this data, opportunities are being missed. The evolution of CDPs, AI and zero-party data is delivering a new level of intimacy.

For example, CDPs are able to accrue first-party data that shows crucial website activity metrics, opening your eyes to how customers interact with your site and what products they are interested in. But where you can develop true customer intimacy is by collecting zero-party data.

This refers to information requested by brands that is willingly and directly provided by customers – for example, how often customers want to be communicated with and what items they wish to hear about.

Armed with all of this data, brands can then create fully rounded customer profiles to personalise all aspects of their website, content and communication. Not only this, but these CDPs can respond in real-time to customer website activity.

This real-time personalisation allows you, for instance, to retain customer interest in watched products as they browse, and subsequently offer further recommendations. If they like what they see, the trust and intimacy between brand and customer will grow.

 

Forming the perfect match

 

Customer intimacy is everything. With so much content being flashed on our screens, being able to offer true personalisation can set you apart. This comes from acquiring a deep understanding of your customers’ specific needs and developing targeted campaigns and communication to meet these needs. For this to thrive, a lean marketing strategy that is driven by technology like customer data platforms can open the doors to new levels of intimacy.

If online retailers aren’t taking advantage of personalisation, then both parties in the relationship are missing out. Customers aren’t receiving the personalised experience, missing out on products they may like, and ecommerce retailers are missing out on valuable revenue gains, efficiency and loyalty metrics.

And for relationships to work, you need to be fulfilling each other’s needs. That way, you may just find your perfect match.

 

Question: I’ve been noticing that many of the TikToks and Reels I watch are part of an ongoing social media series. How can I start one myself?Whether you have a specific niche as a content creator or not, you probably post about a handful of similar topics on your Instagram and TikTok that your followers want to hear about. An easy way to generate more content revolving around these very ideas is by creating a social media series. A series allows you to put a twist on the content you normally share.TikTok has even recently introduced its Series feature which allows creators to share collections of posts behind a paywall. We’ll go over some examples of successful series from other content creators and provide some tips for starting your own.What exactly is a social media series?A social media series is essentially a new take on the primary content you’re already creating for your TikTok and Instagram. With a series, the point is to create multiple videos revolving around one specific topic. The subtopic should still be similar enough to your usual content – to ensure it still resonates with your followers – but also provide new information. Ambitious Kitchen, a food blog run by cookbook author Monique Volz and her team, primarily shares recipes from their website in the form of videos on Instagram and TikTok. But they’ve recently introduced two new series on their Instagram to diversify their content. The first is their Trader Joe’s series where Monique takes a few items from the beloved grocery store and makes a quick and easy meal with them like this naan pizza. View this post on Instagram A post shared by Monique: Ambitious Kitchen (@ambitiouskitchen) The next is their Leftovers Series, which is all about food waste. Ambitious Kitchen’s social media manager Rebecca provides useful tips and recipes to help followers use up all of their groceries instead of throwing them out. View this post on Instagram A post shared by Monique: Ambitious Kitchen (@ambitiouskitchen) As you can see, these qualify as series because the Ambitious Kitchen team can generate tons of content for both ideas, making them more than just standalone posts. They’re also topics that revolve around their main niche – food – but allow them to branch out from simply posting blog recipes again and again. A fan even applauded the team for their leftover series in the comments and said, “Really love that y’all promote food waste reduction in addition to your amazing recipes! 🙌👏”Why should you start your own social media series?A social media series is not only a convenient way to generate new content for your Instagram and TikTok accounts, but it can also help you attract new followers by diversifying your posts. Here are the benefits of adding a series to your social media posts.Create more contentThe biggest benefit to starting a social media series is that it allows you to generate a ton of new content. In order for something to be a series, you’ll need to plan out several Reels and TikToks that will help you fill out your social media calendar. This should hopefully mean you’ll have a ton of content and ideas ready to share.Spur more creativityYou might be wanting to branch out or share something different from your usual posts, and a series forces you to come up with creative ways to make your content.Influencer Radhi Devlukia posts cooking reels along with her other health and wellness content but decided to try something different and shared a recipe that did not turn out well. She told her followers that she’d be making a new series all about recipes people shouldn’t try. This is a fun way twist on the popular cooking content that is all over Instagram and TikTok and helps Radhi’s series stand out. View this post on Instagram A post shared by Radhi Devlukia-Shetty (@radhidevlukia) The more creative you get with your content, the more likely you are to attract new followers and grow your social media community.Organize your postsAnother plus to a series is that it can allow you to organize your content more effectively. If a follower of yours is interested in one particular aspect of your work, you can easily direct them to a specific series of yours. You can also categorize each series with hashtags making it easier to appear in searches.How to create your own social media seriesIf you’re unsure how to go about creating your own social media series, here are some steps to help you get started.BrainstormBrainstorming ideas may seem daunting, but the good news is a series can essentially be built off of your existing content. Look at what you’re already posting, and see how you can do something new with it. Here are some ideas for potential series you can create with examples.Advice/How To seriesCaliFullerfit posts content all about exercise, mainly in the form of workout reels and gym clothing hauls. But she’s recently changed things up with a new series discussing gym anxiety. In the first episode of the series, she walks followers through a detailed plan for what they should do when they enter a gym and feel anxious. View this post on Instagram A post shared by CALI FULLER (@califullerfit) She’s also asked her followers for their input on Instagram Stories, which is a great way to brainstorm potential ideas for your series. Cali asks her followers for suggestions for her new seriesConsider creating a series that provides advice and tips to showcase your expertise.A “3 things to try” seriesMakeup artist Katie Jane Hughes posts mostly makeup looks and tutorials on her Instagram account. Recently, however, she’s tried out a new series called “three things to try,” where she highlights three makeup items from a brand and explains why she loves them. View this post on Instagram A post shared by KATIE JANE HUGHES (@katiejanehughes) Similarly, you could create a series highlighting and reviewing products. These can be products that you’re already using in your daily life, products you’ve created, or products that are similar to yours.Vlog seriesContent creator Nabela Noor went viral in 2020 when she started her pockets of peace series on TikTok where she films an aesthetically pleasing glimpse into her happiest moments. This year, she decided to create a new vlog series where she could connect more with her audience after receiving feedback from her followers that her pockets of peace series felt a bit too produced.  In this new series titled #PopVlogs aka pockets of peace vlogs, Nabela does a mini vlog where she talks directly to her followers and walks them through her day. View this post on Instagram A post shared by Nabela Noor Home (@nabelanoorhome) A vlog series is a great way for you to have a direct dialogue with your community and show them a glimpse into your life.Other ideas for a social media seriesThe good news is a series can really be about anything! Here are a few other ideas to consider when launching a series. A product development series – take viewers behind the scenes of your latest product or launchA meet the team series – interview your team members and show a day in their lifeAn ASMR series –  create soothing and relaxing content ASMR styleA behind-the-scenes series – take viewers behind the scenes of your work or show them how exactly you create your contentTrying out a new restaurant/activities series – film your experience when trying out a new product or activity If you’re feeling like you need more help with brainstorming, we recommend using Artificial Intelligence (AI) to bounce ideas off of. Buffer’s AI Assistant can be a great resource when you’re having a creative block. I’ve even used AI writing tools to assist me with the ideation process for some of my blog posts.CreateNow comes the time to plan out the content for your series. This is where you take everything from your brainstorming sessions and turn it into reality. Gather all of the equipment, items, and whatever else is necessary to make your videos. When you’re in this phase, we recommend batch-creating your content for your series to save time and film everything efficiently.OrganizeHere are a few things you can do to organize your series and make it stand out when people come to your Instagram and TikTok accounts. Use the same cover photo – when posting videos in your series, we recommend creating a specific cover photo for all of the content so people can easily spot it on your Instagram and TikTok feedTitle the series  – each time you post a new Reel or TikTok in your series, use the same title and include ep. 1, ep.2, etc, to show the continuation and that the video is part of a larger series.Include Hashtags – using specific hashtags for your series is an easy way to tag your posts and mark which ones are part of a series.If you’re posting TikToks, you can also take advantage of their playlist feature, where you can categorize your videos into various collections. Note, not everyone currently has access to this feature. Here, content creator Sahar Ayar has various playlists including, reviews, brown girl must-haves, and makeup tutorials at the top of her TikTok profile.This makes it easier for your followers to find your various series.ShareOnce you have everything filmed and ready to go, it’s time to share your series with the world! We recommend making an announcement and teasing your series in advance to get your followers excited about it.EvaluateAfter you’ve launched your series, it’s best to examine the metrics and see if it’s successful or not. In order to do so you should look at the engagement rate, likes, comments, and how often the video has been saved. Buffer’s analytics feature is a great tool to gauge how well your content is performing. Hopefully, your series will be a hit, but if not then it’s best to take a step back and consider why.It may be an issue of your followers needing to be made aware of the series, which means you may need to do a better job advertising and promoting it. We recommend sticking it out and at least posting two to three videos for the series as it sometimes takes a few tries before you really get the hang of something. Asking your followers for their input on the series through Instagram Stories and other mediums is also a great way to get feedback from your community and make tweaks if needed.  If you really feel like the series is missing the mark, then it’s time to go back to the drawing board and brainstorm new ideas. Luckily, there are so many great social media series all over TikTok and Instagram that can hopefully inspire you to come up with a new idea. Hopefully, this Ask Buffer has motivated you to start your own TikTok or Instagram series! If you have a social media question for us, use #AskBuffer and let us know on Twitter!