Category: Marketing Automation

Have you ever gone to see a movie that got worse as you watched it, but you couldn’t leave because of the money you paid to see it? Or have you ever worked on a project that was clearly not going to solve your problem, but you just continued working on it?
Psychology refers to these examples as escalation of commitment and sunk cost theory, where we continue to do something without value because of the effort or cost we’ve already put into them.

In the marketing world, pulling the plug on a campaign can be extremely difficult, especially when you and your team have put a lot of work into it. But sometimes, it’s for the best. In this post, we explain 10 signs it might be time to pull the plug on your marketing campaign.

10 Signs It’s Time to Stop Your Marketing Campaign
No two campaigns are the same, but these ten signs indicate that it’s time to stop a marketing campaign.
1. If you’re not getting enough value
How do you know whether a marketing campaign is giving you enough value? Well, ask yourself:

Are you going to break even on the money you’ve spent?
Does the cost far exceed the value you’ll get?

If the numbers don’t add up, it might be time to stop the campaign.
2. If you’ve given enough time
Marketing campaigns require patience. Sometimes, you might not even see the results from certain campaigns in months.
However, if your marketing campaign takes way longer to generate positive results when compared to other campaigns of its kind, then it’s time to pull the plug.
3. Your optimizations don’t change anything
Suppose, in a bid to save a campaign, you begin to optimize different elements but still don’t notice any improvements; then, you should end the campaign.
You’d be better off spending your time and resources on other campaigns or revenue-generating activities.
4. It’s cheaper to stop now
If you’ll save more time and money by pulling the plug now rather than later, then that’s a sign the campaign needs to end right away!
5. When you’ve tried your best
If you and the team have tried all methods and tricks in the book to no avail, then it might be time to resign and move on with some pride left.
6. If you’re getting negative results
You know it’s time to pull the plug on your campaign if your weekly reports mostly contain red downward arrows instead of the green upward arrows
7. If other campaigns are working
You’re likely running more than one campaign at the same time. If you notice that all of your other campaigns generate the results you want, it’d be smart to drop the underperforming campaigns.
8. When your campaign sends the wrong message
Even the most well-meaning marketing campaign can get a ton of backlash from the public. Whenever a campaign is met with such a negative response, it’s best to unplug the campaign and go back to the drawing board to whip up a new one.
9. You’re getting the wrong clients
You should consider stopping your campaign if you’re engaging the wrong audience and attracting not-so-ideal clients.
For instance, if your goal is to get giant corporations, but you’re inundated with SMEs, then you should have a hard look at your campaign.
10. You’re missing timelines
When creating a campaign, you should tie results to a specific timeline. If you find that you and your team are consistently having difficulties sticking to a campaign’s timeline, then you might need to pull the plug.
What to Expect When Your Marketing Campaign Ends
Here are some things a business should expect when it stops an effective marketing campaign:

A drop in the number of leads and acquisitions
Lower impressions on social media
A decrease in search traffic
Inability to maintain growth

Therefore, if you have to stop a marketing campaign, you should have a backup plan in place. Have another campaign ready to go as soon as you stop an unsuccessful campaign.
Ready to Pull the Plug?
Although successful marketing campaigns usually take time to mature, it’s essential to know when you’re wasting valuable time and resources.
If the campaign’s cost exceeds its value, attracting the wrong clientele, or downright losing money you’ll never recoup, then it’s time to stop the marketing campaign. With the insights provided in this article, you should be able to determine whether to pull the plug or not.
Editor’s note: This post was originally published in June 2011 and has been updated for comprehensiveness.

Many of us can recall a time in high school when we were sitting in math class and thinking, “When am I ever going to use this stuff in the real world?” And then we suddenly find ourselves in the real world, only to realize that numbers do play a pivotal role in what we do — especially in digital marketing.

The trouble is, many Excel templates and spreadsheets are riddled with numbers and formulas that aren’t all that inviting. Making them from scratch can be especially intimidating. While we won’t argue with that, we will say that the advantages of leveraging Excel’s functionality to organize information and streamline tasks are unparalleled.
To help those of you looking for a way to sharpen your skills, we’ve put together a detailed list of ways you can start using Excel to simplify your marketing tasks. Complete with templates, these suggestions will have you making strides in no time. Know what’s even better? You can download a kit of Excel templates in one fell swoop.

Microsoft Excel has many capabilities. It stores data and has tools for data analysis. It performs calculations and allows you to use code for automation. And while many recognize it as a tool for calculating numbers and figures, it’s more than that.
There is a learning curve when using Excel, and it takes time to master its many uses. Outside of calculations, the spreadsheet allows you to create social media schedules, editorial calendars, campaign trackers, and more. And instead of subjecting yourself to trial-and-error processes that would certainly waste time, you can use the following marketing templates to expedite your company’s success in marketing, sales, and project management.
Marketing Excel Templates
1. Marketing Budget Template

While marketing budgets vary from business to business, the need for structure and a clear sense of alignment between your goals and your spending is critical across the board. To ensure your preparedness for unanticipated costs, you must allocate your budget thoughtfully and correctly. You will also need to keep tabs on how closely you’re sticking to your projected expenses.
If you want to avoid a mess at the end of the month or quarter, take a look at this collection of 8 marketing budget templates designed to help you better organize your marketing spend. From product marketing and website redesign to content marketing and events, these templates serve as a guide for marketers to visualize and track their expenses to avoid overspending.
The collection also contains a master marketing budget template that will help you generate a high-level visualization of your marketing budget on a month-by-month and quarterly basis.
2. Marketing Dashboard for Excel

There is no shortage of data to monitor when it comes to marketing, and if it feels like you’re getting too far in the weeds or missing essential details when it gets too granular, a marketing tracker like the above dashboard can help.
This particular tool allows you to enter metrics by campaign to auto-populate visual and easy-to-read charts. As a result, you can visualize the effectiveness of spending and activity across multiple initiatives.
3. Monthly Marketing Reporting Template

Is there a feeling sweeter than hitting all of your goals for the month? How about communicating your success to your boss? Excel spreadsheets can prepare comprehensive reports of your marketing metrics to send to your boss. There’s no need to work from scratch. (After all, you’ve already worked so hard this month.)
To simplify your reporting, check out these monthly marketing metrics templates and the corresponding PowerPoint template. Each month, you can update them quickly and easily to reflect your monthly visits, leads, customers, and conversion rates. From there, you’ll have everything you need to track and report on which channels are performing best. Every boss loves to see ROI, so you can’t go wrong with these templates.
4. SMART Goal Matrix

Whether you’re planning for a new year, quarter, or month, defining a clear set of goals is critical for driving the direction of your marketing efforts and priorities.
Sometimes, you might need help not only setting marketing objectives but achieving them. Start with these SMART goal planning templates. Rooted in specificity, measurability, attainability, relevancy, and timeliness, these templates will help you set your team up for success. They will also provide you with a tool for identifying your most prominent marketing needs.
5. On-Page SEO Template

When it comes to SEO, there’s a lot for marketers to remember to see results. In other words, there is a lot for marketers to forget. With search engines evolving and algorithm changes turning your existing strategy on its head, it’s easy to feel overwhelmed and push off revamping your SEO strategy. However, SEO should never be an afterthought.
If you’re looking for the light at the end of the tunnel, pull up this handy SEO template created in Excel. Designed to make the process of managing your SEO efforts a whole lot easier, marketers can use this template to guide their strategy step-by-step or pass it off to their webmaster to serve as a helpful guide. It focuses on keywords and SEO best practices, while providing tips and tricks to identify nuances and increase productivity.
6. Google Ads Campaign Tracker

If you’re doing your Google Ads campaigns right, they probably aren’t “walks in the park.” That’s because, to get the most bang for your buck, you set up multiple campaigns with multiple ad groups. You also have variations of your campaigns — all with different content. Not only that, but you’re (hopefully) also keeping track of those campaigns to determine which ones to shut off, add more money to, or tweak.
Sounds like a lot to keep track of, right? But take a deep breath. This Google Ads tracking template is a marketing campaign template that can keep you on top of your Google Ads game. It’ll help you catch mistakes and implement best practices across all the different campaigns and ad groups you’re running — for the top, middle, and bottom of the funnel. It’s a perfect complement to that SEO template you’ve started using.
7. Lead Scoring & Tracking Template

It’s no secret that sales and marketing have a pretty rocky relationship history. Sales might think marketing isn’t generating enough leads, while marketing might think their sales representatives aren’t capitalizing on the leads they’re sending over. When it comes down to it, finger-pointing doesn’t grow a business.
To better align your sales and marketing teams, turn to this template for creating a service-level agreement (SLA). Generally speaking, an SLA is a contract that defines the sales department’s expectations for marketing leads (both quantity and quality), and the expectations marketing has for how sales will act on qualified leads.
With this customizable SLA template in your toolbox, you’ll have the information you need to reduce tension and define a concrete monthly lead generation goal. You’ll also be able to track and measure the success of specific lead generation channels and keep close tabs on your current sales close rates.
8. Leads and Traffic Goal Calculator

You have to set a leads goal, but you don’t know where to start. Once you finally figure that out, you have to determine how much traffic you need to hit that goal, but you’re not sure what approach to take there, either.
It sounds like you could use a hand in calculating your leads and traffic goals. Luckily, there’s an Excel template for that. You won’t have to sort through these numbers on your own. This template will take care of the math and give you a clear picture of what you need to accomplish to achieve your traffic and leads goals. It will also ensure the health of your inbound marketing strategy.
9. Essential KPI Tracker

If you’re a fan of the monthly metrics template (item #3 on this list), you might want to grab a copy of this template as well. The essential KPI tracker, shown above, takes the metrics your marketing team has agreed to track and describes them in more detail.
KPI stands for “key performance indicator.” They’re your most important metrics, each with a unique purpose and place in your marketing strategy. Using this template, you can assign specific employees to each KPI, define the frequency at which you’ll monitor each KPI’s performance, and assign each KPI a color that reflects the quality of that KPI’s performance.
If one of your KPIs is organic traffic, for example, you can set up your template such that 100 page views per month are red (poor performance), 500 page views per month are yellow (stable performance), and 1000 page views per month are green (great performance).
Sales Excel Templates
1. eCommerce Planning Kit

E-commerce stores come with many moving parts. Planning ahead can save you time and heartache later.
This kit includes a marketing plan that guides you through market research, target market, channels and vendors, and more. Once your e-commerce store is live and running, you can use the conversion template to track performance across vendors and platforms where products are listed to give you a holistic view of your efforts.
2. Prospect List Template
In a business, the most important people are your customer or client base. Although your current customers constantly need to be nurtured, focusing on your prospect list is also essential.
A prospect is a person, business, or organization that might be interested in your products or services. It could be someone who has shown interest or someone who could benefit from your company. A prospect list allows you to focus on the potential customers that you should nurture similarly to your current customers.
The information needed to build a prospect list is elementary. Start building this list with the person’s name, title and company, location, and contact information. Additional information could include their industry, employee size, company description, and pain points.
Once you’ve used a template like this one, you’re ready to upgrade to a CRM, which stores the same information in a more user-friendly format.
3. Sales Forecasting Template

Sales forecasting is similar to weather forecasting. Without the proper tools, it’s impossible to get an accurate idea of what’s ahead. While a meteorologist might use Doppler radars and satellite data for their predictions, your business can use the above sales forecasting template.
Sales forecasting helps with business planning, budgeting, and risk management. Overall, it helps strengthen the strategy that you build for your company. Using this template will help you track business sales, accurately predict your sales revenue, and plan for future growth.
Sales forecasting is challenging, but this spreadsheet formula makes the process easier.
3. Sales Metrics Calculator Template

Sales are complex. Once you add sales metrics into the picture, the complications increase. There are many numbers and figures to calculate, track, record, and document. This interactive Excel spreadsheet will help you get the job done.
Not only does this template help you keep track of sales, but it keeps track of your salespeople as well. With the sales metrics calculator template, you can calculate customer retention rate, win rates, product revenue, employee turnover rate, and more.
Project Management Excel Templates
1. Social Media Posting Schedule

You might already use a social media scheduler to manage and publish your posts every week, but you still need a place to draft your social copy and decide which posts will go to which social networks.
And because most social media schedulers allow you to upload social post copy in bulk from a spreadsheet, it’s best if you have an Excel template designed for this purpose. With that in mind, we created the Excel template shown above.
This social media posting schedule allows you to draft each social post — the time it will post, the message you want to publish, and any link you want to accompany your message (blog post, registration page, an ebook landing page, etc).
Once you’ve drafted all of your social posts for the week, month, or quarter, you can sort them by social network and upload your Excel file into your social media platform of choice.
2. Blog Editorial Calendar

Blogging plays a significant role in your ability to attract visitors and leads to your website. But managing a blog is one of those responsibilities that’s easier said than done.
Whether you’re struggling with ideation, consistency, or simply just lacking organization, an editorial calendar can often serve as the solution you need to refocus your blogging efforts and generate even more traffic and leads from your content. Visualizing the blog posts you plan to publish in a given week or month makes it easier to define overarching themes, keep track of ideas, manage contributions, and prioritize strategic distribution.
Use this editorial calendar template as the starting point for keeping track of all of your business’ content. It’ll help you be more mindful of topic selection, buyer personas, keyword inclusions, and CTA alignment.
3. WIP Template
How do you keep track of the day-to-day progress of your company, especially when there are people, tasks, and timelines to monitor? A WIP (work-in-progress) template is essential to keeping track. If you’re not ready to commit to a project management software like HubSpot Projects, you can still manage your projects and processes with a spreadsheet.
This template provides you with a project overview that makes tracking easier than ever. The WIP template from Project Manager tracks tasks, time, costs, and workload. It also allows your team to change the work view (task list, spreadsheet, calendar) based on preference. With this template, you get all the data you need to monitor the life cycle and progress of your projects.
4. Social Media Content Calendar

Since you’re probably generating tons of clicks from your Google Ads campaigns and writing amazing content thanks to your blogging editorial calendar, you’ll need some help figuring out how to spread the love on social media. We’ve got just the thing.
The social media calendar template is the perfect resource for helping you scale and streamline your social media marketing. When you use Excel to break out separate worksheets for each social network you’re using, you’ll be able to keep a repository of content ideas, so you’re never struck by writer’s block and always have something to post.
It’s also worth mentioning that marketing calendar Excel templates come in handy when using Twitter, as it can count your characters to help you write tweets that stay within the 280-character limit.
5. Product Launch Plan

A well-executed product launch can be a key differentiator for successful marketing and early adoption. The right plan can give you clarity and purpose as you move forward and announce the new product’s existence to your customers and prospects.
This product launch plan can help you organize your thoughts around competitive analysis, positioning, and product strategy. It even goes so far as to help you brainstorm pains, proof points, and key messaging for campaigns.
Excel your marketing process.
Data is any marketer’s friend. Even though spreadsheets seem like they’ve been around forever, Microsoft Excel has so many capabilities that still make it an amazing resource for displaying, organizing, analyzing, and parsing data. With a little bit of Excel magic, you can streamline your workflow and arrive at some a-ha moments from data insights.
Editor’s note: This post was originally published in March 2019 and has been updated for comprehensiveness.

Studies have shown recruiters typically scan a resume for only about six seconds before making a decision on whether an applicant is fit for a role.
With only six seconds to demonstrate your qualifications for a position, every detail counts – including the font you use. The question is, what are the best resume fonts to pass the six-second scan?

We asked HubSpot recruiters to reveal the seven best fonts for your resume as well as what they consider in terms of design in general, so your resume can stand out in the pile.

Best Fonts for Resumes
Does your resume font even matter?
Worst Fonts for Resumes
Ideal Resume Font Sizes

Featured Resource: 12 Free Resume Templates

Download Now

With only six seconds to demonstrate your qualifications for a position, every detail counts. To evoke a sense of style, professionalism, and uniqueness, it’s critical you put effort and consideration into your font choice.
When speaking with recruiters, it quickly became clear that classic fonts are still the best options.
“I’m a big fan of the ‘classics’ for resumes – Times New Roman, Arial, Calibri, Helvetica, and Cambria. I’m a little old school, but I think they are the cleanest and exude professionalism,” said Johanna Fleming, a former senior recruiter at HubSpot.

Riley Kundtz, former senior MBA campus recruiter at HubSpot, agreed.
“I find the classic formatting and Times font to be helpful when reading a dense resume from an experienced MBA candidate.”
Times New Roman has become a bit controversial lately. It was the go-to font for many years, but lately, some are opting against it.
“For me, it’s all about legibility and cleanliness – I prefer sans-serif fonts like Helvetica over serif fonts like Times New Roman,” said technical recruiter at HubSpot, Glory Montes. “Overall, I would just stay away from a font like Times New Roman, it’s overused and reminds me of long nights writing course papers in college.”
One font that’s similar to Times is Georgia, it’s a bit wider making it easier to read. In fact, it’s the font used by The New York Times.

Paulina Valdez Franco, executive recruiter at HubSpot, agrees with this take.
“My two favorite fonts are Helvetica, if you’re looking for a clean and classic look, and Georgia, if you’re going after a more modern and fun look,” she said. “The latter is also designed to read well on screens.”

Helvetica is widely used in the advertising industry and works equally well for text-heavy pages and documents.
A lesser-known font that’s a great option for your resume is Garamond, recommended by our current team lead of engineering recruiting at HubSpot, Rich Lapham.
“Recruiters have an idea of the skills they are looking for on a resume, so if you try a new style or format, it can be tougher for recruiters to find the information they are looking for,” he said. “Keep it clean and simple.”
Franco added that Arial and Calibri are great choices if you want to play it safe.
Bridget LeMon, global emerging talent and university recruiting manager at HubSpot, echoes this.
“It’s totally acceptable – and becoming more common – for candidates to stray away from the resume norms of Times New Roman and Calibri,” she said. “Avenir Next and Muna are two great options if you are looking to break the status quo.”

Ultimately, you’ll want to consider the position for which you’re applying when you’re choosing a font. To Montes’ point, certain more creative roles might benefit from a more unique font than Times New Roman.

Does your resume font even matter?
Most recruiters I spoke with were hesitant to even offer a font at all. Instead, they focus on the content.
“I typically don’t pay too much attention to font,” said Heta Patel former HubSpot recruiter. “I’m more concerned about whether the resume is formatted in a clean way – submitting a PDF is helpful with this, so your formatting doesn’t shift.”
Sales Recruiting Manager Kelsey Freedman agreed.
“Honestly, I don’t care much about the font of a resume, as long as it’s clear and in PDF format. I typically only review a resume for 20 to 30 seconds, so a traditional font is good. I would advise avoiding script font or bubble font, or something distracting like that.”
Ultimately, and as expected, your content still matters most. However, a clean, clear font will help avoid any irritability you might cause a recruiter with a distracting, messy design.
“What I get most excited about is the content. Depending on the role, I look to see that candidates are sharing direct and compelling snapshots of their work,” said Ashley Hodder, a global recruiting manager at HubSpot. “I look for indicators that show data orientation, autonomy, and thoughtfulness about business impact.”

Worst Resume Fonts
While some recruiters may not have suggestions for the best fonts to use, many can agree on some of the worst ones.
“Anything that is cursive, or too bubbly, is too hard to read. For instance, I’d stay clear of Comic Sans,” says Holly Peterson, team lead for UX recruiting HubSpot.

Another font type to avoid is Script.
With text-heavy documents, Script and any of its derivatives make things hard to read because they’re meant to look like they’re written by hand.
They’re generally used in hand lettering and calligraphy for artistic projects and shouldn’t be present anywhere near your resume.

Ideal Resume Font Size
When asked about which font size is best, Fleming said 12 is ideal. Most recruiters would agree.
Your text should be large enough to read comfortably without straining but small enough that there’s space to include all the key elements, such as an objective, contact information, skills, and experience.
Where you can go larger are for headings for your name and section titles.
If the font you chose is particularly wide, you can scale down to 10.5 – never going below it.
The key takeaway is that make your resume as clear and easy-to-read as possible, which means keeping the font size around 12, sticking to classic fonts with modern twists, and forsaking your favorite script font.
Editor’s note: This post was originally published in November 2018 and has been updated for comprehensiveness.

Hey guys, Honestly, I hate paying influencers to market my D2C products. I hired a female influencer to advertise a gaming keyboard on May 3rd. She made me pay 50 dollars upfront then proceeded to make a mess out of my product’s launch. 50 dollars is a lot for an indie-hacker and this made me realize – I want to take control of MY marketing process. It’s 2022 and sure as hell, I can program a bot to serve as my personal influencer. If anyone here shares my sentiment, please consider looking at my open-source Instagram bot https://zuck-cat.phoneworker.online/ . At the moment, it allows for multiple account logins, searching follower lists and navigating to user profiles. It’s all open-source and I was looking for like-minded hackers to help me build amazing Instagram bots. Please join my mailing list and I’ll personally send you the current version of the Python bot. Also, if you’d like to build your own Instagram bot, I am offering a FREE Udemy course to help you learn the basics. You can get it here : https://www.udemy.com/course/automate-everything-beginner-instagram-bot-python-html/?couponCode=5222143BE97D6EFCA902 Let’s make influencer bots together! submitted by /u/skinnyballz [link] [comments]

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Marketers need the advantage of real-time customer data to effectively do their jobs.
The right iPad and iPhone apps can help — in this piece, we’re diving into 11 Apple device applications that can help take your marketing to the next level.

1. HubSpot

Price: Free
Need a better marketing framework? The HubSpot mobile CRM suite has you covered. Get one-tap access to key documents, stay organized with follow-up actions and quickly review customer calls to help inform both current marketing plans and develop new initiatives. Best of all, and can do everything anywhere, anytime from your iPad or iPhone.
What we like:
Not to toot our own horn, but HubSpot offers end-to-end support for managing contacts, handling emails, tracking tasks, and monitoring marketing efforts.
2. Meta Business Suite

Price: Free
Meta (formerly Facebook) is one of the most popular social marketing platforms, so it goes without saying that you should have the Facebook app installed on your mobile device. The Meta Business Suite takes things a step farther with the ability to view messages that require attention, schedule and manage posts and prioritize key marketing activities.
What we like:
To succeed with personalized, digital marketing efforts Facebook is essential — the Meta suite makes it possible to unlock the business side of this social app.
3. Bitly

Price: Free
Bitly is known for its link-shortening service but the Bitly app is also a great choice for marketers. Teams can easily connect multiple social networks and track the performance of links across the networks to see where campaigns are working and where they come up short.
What we like:
The “Daily Widget” feature lets you see your top-performing links each day with a simple swipe to the right.
4. Google Analytics

Price: Free
True to the original desktop version, the Google Analytics app for iPhone offers detailed information on your website’s visitors, referral sources, top content, and more. The app even supports multiple Google Analytics accounts. All these rich features are nicely packed into a mobile interface.
Any good marketer doesn’t just ‘do’ marketing, but also measures the results of their marketing efforts. Analytics Pro will help get this job done, anytime and anywhere.
What we like:
The sheer amount of data available to Google makes it the clear leader in customer analytics, so it only makes sense to tap the Google Analytics app as part of your marketing efforts.
5. GoDaddy.com Mobile

Price: Free
GoDaddy.com is a popular domain registrar. It helps you buy and manage your online domains. The GoDaddy.com iPhone app provides a neat interface for you to do these things whenever the inspiration or need strikes. You can track activity across websites, product orders, and social media all from the app.
What we like:
See new reviews for your site with just a few taps and gain insight into the effectiveness of your current campaigns.
6. Buffer

Price: Free
Buffer lets you schedule social media posts to the platform of your choice. This is a great way to keep your content current and engaging — without overwhelming customers. The app makes it easy to centralize cross-platform social marketing to cut down on the amount of time teams spend switching apps and scheduling posts.
What we like:
Keep your social content neat and tidy with the option to add the first comment on platforms like Instagram, ensuring the first comment users see is in line with your branding.
7. Hootsuite

Price: Free
Hootsuite lets marketers create, edit and publish social content all from a single iPhone app. Teams can schedule posts to publish on the channel of their choice at the frequency they prefer, and can see what’s coming up with Hootsuite’s easy-to-use calendar function.
What we like:
Hootsuite lets you monitor likes, mentions, and conversations across topics that matter to your brand.
8. Later

Price: Free
Later also lets you schedule posts across multiple platforms, but where it differs from apps like Hootsuite or Buffer is the ability to visually map out your feed on platforms like Instagram. With simple, drag-and-drop functionality, teams can create a content schedule that’s both content-rich and visually appealing.
What we like:
Images and videos can be uploaded directly from your phone, and there’s no storage limit.
9. Canva

Price: Free
A picture is still worth a thousand words, and Canva helps you say it just right. Using pre-built templates, the Canva app lets you drag and drop image elements to create images you want to share — and that reflect the voice of your brand. Plus, integrated social sharing lets you easily push images to social media platforms.
What we like:
Canva’s free tool is a great choice if you need a simple image editor. If you need more features, just $10 per month gets you the Pro edition.
10. Rep

Price: Free
Love it or loathe it, influencer marketing is here to stay. Rep lets influencers and brands connect on a single app to kickstart mutually beneficial marketing relationships. Influencers can search for like-minded brands (and vice versa) and can bid on paid jobs offered by companies.
What we like:
Brands can quickly check an influencer’s engagement metrics via the app to see if they’re a good fit.
11. Grammarly

Price: Free
When it comes to marketing, good grammar matters. It might seem like a small thing, but a poorly-written and worded ad can convince customers to take their business elsewhere. Grammarly can help save the day. This iOS app offers writing suggestions, grammar fixes, and synonym options to help reduce wordiness and improve the impact of your ads.
What we like:
Grammarly automatically provides feedback as you type to provide real-time suggestions.
Making the Most of iPhone Apps for Marketers
All of the apps listed above can help improve your marketing efforts. From social media management to sentiment tracking to influencer partnerships, the right iPhone app can help build marketing programs that align with company goals and deliver on expectations.
Here, your best bet is to try out a few apps and see what sticks. While most offer in-app purchases, all of the applications listed above offer free versions that let your team explore the benefits they can bring to your brand. Once you’ve found the mix that works for you — pro tip, start with HubSpot’s comprehensive offering and build out from there — you can create an Apple marketing ecosystem that captures customer interest and drives increased sales.
Editor’s note: This post was originally published in June 2010 and has been updated for comprehensiveness.