Category: Marketing Automation

Sending whatsapp message while present on browser is tedious. Stormy is an extension that allows you to send whatsapp message without saving contact. https://chrome.google.com/webstore/detail/stormy-send-message-witho/ofemdidpfidcildnbofhobedhabifaec?hl=en&authuser=1 submitted by /u/raxrb [link] [comments]

I run an e-commerce business and we sell on the website and on Amazon. On the website is pretty simple to see assisted conversions, but is there a way to see it on Amazon? How can I see if someone clicked on a FB ad and then go to Amazon to buy the product (even if the link is for the website)? Is there any platform that could run multi-channel campaigns (even Amazon campaigns) so we can measure indirect conversions? submitted by /u/FlyingPinkIcecream [link] [comments]

Social media marketing isn’t easy, and it’s even more challenging for introverts.

Up to 50 percent of people consider themselves introverts. Sometimes considered antisocial, the truth is that many introverts enjoy social activities but find them exhausting — where an extrovert might gain energy from being in a big crowd, introverts need time to recover and recharge.

For introverted entrepreneurs and small business owners, this poses a challenge: With social media a key component in brand building, how do they manage the demands of social interaction with the need to take care of their own mental health?
In this piece, we’ll offer eight easy tips to help improve your social media marketing (without losing your sanity) and four great apps to help you get the job done.
Social Media Tips for Introverts
1. Create a social calendar.
It’s easy for introverts to get overwhelmed with the sheer number of social posts, replies, and activities required to build a personal or business brand. But given that these connections are critical to boost your public profile and help drive new career opportunities, they can’t be ignored.
Best bet? Start by creating a social calendar that maps out what you’re going to post, where, and when to help make sense of social media efforts. Using a calendar also gives you more opportunity to be socially spontaneous if you’ve got the energy, since your posts are already penciled into your calendar.
Not sure where to get started? Check out HubSpot’s Social Media Content Calendar Template.
2. Pick and choose your people.
The great thing about social media is how it offers connections to so many people — and the terrible thing about social media is that it offers connections to so many people.
This is the case for many introverts; what starts as a great way to connect turns into a continual avalanche of opinions and ideas that’s hard to navigate and even harder to manage. As a result, it’s worth regularly assessing your social media feeds and curating who you follow. While you don’t want to create an echo chamber that cuts off your ability to build brands outside narrow circles, there’s nothing wrong with being choosy about who you follow and why.
3. Schedule social posts.
Despite best efforts, you’ll still get overwhelmed from time to time. That’s OK — and it’s important to take a break and recharge your batteries. The challenge? While introverts are resting up, they’re often still worried about what they’re missing on social media.
To help solve this problem, opt for an app that lets you schedule social posts at the time of your choosing. That way, you can confidently take breaks knowing that you’re still delivering content.
4. Find a matching platform.
Facebook is great for larger conversations, LinkedIn works well to connect with specific people, Twitter offers space for quick-fire interactions, and Instagram is all about images.
Chances are, you have a preference: Maybe you like the quieter atmosphere of LinkedIn, or maybe posting pictures makes it easier to feel connected with your audience. While it’s important to keep your social avenues open, there’s nothing wrong with investing more time in the platform that best suits your style, since you’ll be more productive over time.
5. Curate your content.
Not everything needs to be posted on social media. While sharing details about yourself and your life can help grow a social following and in turn bolster your business efforts, you need to draw a line between personal and professional posting.
In practice, this means deciding what content you post and what you keep private. There’s no right answer here — the key is setting boundaries that work for you so that you feel comfortable about what you’re sharing and secure in what you keep to yourself.
6. Track your social media metrics.
Social media metrics help you see what’s working and what isn’t, and come with the benefit of letting you take a break from people. Rather than reaching out to see why connections haven’t engaged with your brand or aren’t viewing your content, leverage data tracking and analytics tools to see where you’re losing interest. These metrics help you build out a better strategy and let you do it in peace and quiet.
7. Opt for one-on-one interactions.
Introverts are often incredibly engaging and social — when it comes to one-on-one interactions. Consider a party with hundreds of people all having a good time. Many introverts will seek out a single individual or small group and set up camp, rather than trying to mingle.
This approach also works for social media. As people make comments on your posts, consider reaching out with a direct message to strike up a conversation. These one-on-one conversations can let you shine socially without the need to navigate multiple interactions simultaneously.
8. Hire help as needed.
If social media marketing simply isn’t in your wheelhouse, consider hiring help. The complex and evolving nature of social platforms has created a market for social specialists capable of directly targeting your key audience segments and curating your social calendar. In much the same way that you might hire an accountant to manage your business finances, you can now tap social media expertise to streamline the process.
Best Social Media Apps for Introverts
1. Google Analytics

When it comes to metrics, you can’t go wrong with Google Analytics. The app lets you track which of your posts have been shared and on which platform, in turn helping you develop a more focused social media strategy.
You can also use Google Analytics to identify potential weak points in your current efforts. Are there certain platforms where you’re not reaching engagement goals? Are specific post types outperforming others? This data sets the stage for better interactions.
2. Buffer
Buffer lets you easily evaluate social media performance, schedule posts, and respond to comments ASAP.
With just a few clicks, you can schedule posts on the platform you prefer at the time of your choosing, freeing up your time to create new campaigns or build new content. Using labels and hotkeys, meanwhile, you can quickly pinpoint comments on your posts that need immediate attention so you don’t miss a customer concern or a new connection opportunity.
3. Adobe Creative Cloud Express
Formerly Adobe Spark, Creative Cloud Express provides the power of pictures with thousands of pre-built content templates. Easily make standout graphics, logos, and photo collages to showcase your brand or highlight your mission, and then posts these images on the platform of your choice.
Available for iOS, Android, and for desktops, you get full access to the app for 14 days for free — after that, you’ll need a Creative Cloud subscription.
5. REP
Love the impact of influencer marketing, but don’t like the idea of cold-calling influencers to work with you? REP has you covered. This influencer marketplace lets you post job opportunities, connect with potential influencers, and negotiate terms, all from the app.
It’s a great choice for introverts who want to leverage the power of social media but want to keep the number of uncomfortable interactions to a minimum.
Solving for Social Media Marketing Stress
There’s no way around it: Introverts will always find social media stressful. But it’s still a powerful tool in your arsenal, and with the right approach, it’s possible to strike a balance between building a public presence and protecting your private life.
Best bet? Prioritize where and what you want to post, and make sure to take regular breaks. Push yourself to do better, but recognize that introversion isn’t a problem to solve but rather a different approach that lets you cultivate more direct and in-depth, one-on-one connections.
Editor’s note: This post was originally published in April 2009 and has been updated for comprehensiveness.

All customers have different communication preferences regarding the brands they like. Some may want to call a company to learn more about what it offers, while others may initiate a conversation with a chatbot. 
As your goal is to create a customer experience that speaks to customer needs, you want to know which channels they prefer. 
Read on to discover new HubSpot Blog insight about customer communication preferences with their favorite businesses. 
Customer Communication Preference Statistics
How Customers Prefer to Learn About Products
A HubSpot Blog survey asked respondents how they prefer to interact with companies when looking for information about a product or service. 
46% said they prefer to review its content (videos, commercials, blog posts, images, etc.), 15% follow or visit its social media accounts, and 9% go to the company’s physical store and read reviews on review sites or social media pages. 

Data Source
1. Reviewing Content
Audiences overwhelmingly prefer to review the content your business puts out, so it’s essential to speak to this desire in your marketing strategy by creating the useful content your audiences are looking for. 
With this tip, it’s important to also be aware of the channels your audiences use the most so you can meet them on their preferred mediums. For example, Gen Z spends most of their time on YouTube, and 47% research products they’re interested in on the platform, followed by Instagram, Snapchat, then TikTok. 
2. Social Media
When it comes to social media, 56% of consumers are influenced by posts shared by friends and family for sourcing ideas. In addition, 54% of Gen Z shoppers and 58% of millennials agree that social platforms are better than online searches for finding new products. 
3. Reading Reviews
When it comes to reading reviews, a 2021 Stackla report found that UGC, which reviews are a type of, is 8.7 times more impactful than influencer content and 6.6 times more than branded content. 56% of people have also reported leaving an eCommerce store without purchasing because the site didn’t contain any customer reviews or photos. 
How Customers Prefer to Communicate with a Company
When reaching out to a company online, survey respondents preferred to message a human representative from your business (45%). 

Data Source
This is a crucial statistic to be aware of considering the rise of chatbots. While the AI-powered tool is undoubtedly helpful, customers are letting us know that they don’t want you to shift your entire messaging strategy to revolve around an automated tool.
However, the second-highest preference is for a mix of chatbots and human representatives. So, even though customers want to talk to a person, you can combine both tools in your strategy. When you leverage a mix of the two, aim to have bots complement the human experience. For example, a bot can initiate a conversation and collect information to transfer the customer to an agent most equipped to provide a solution. 
Customers are also okay with simply using chatbots for routine and simple tasks, like order tracking, checking status or balance, or changing an order. 

Image Source
Looking Ahead
As a business, it’s important to match the ways you sell with the ways people want to buy. Leverage the insight from this HubSpot Blog survey to ensure you’re speaking to current customer desires and meeting them on their preferred channels.

When we build a brand, we build an experience that reflects a purpose. Visual identity is a huge part of this brand experience. Colors, graphics, and fonts turn brand concepts into visual identities that can be recognized.
Once a brand is established, it needs to become a recognizable identity that the external world can perceive. This recognition comes with consistency, and achieving that consistency requires a strong visual identity system.

To create a visual identity system, you need all the visual elements that the brand has. The visual identity system’s basics are a strong brand guide and its implementation tasks. The ultimate goal of this system is to turn all the brand assets into principles that all the content team can follow to make sure that the online presence is aligned with the original brand concept.
Visual Identity System Benefits
A visual identity system is a way to make things easier, help people achieve a manageable and effective workload, and avoid mistakes. These mistakes can take place when there is no clear guidance about how to achieve excellent work results.
Putting systems in place turns complex processes into easy-to-understand steps that increase efficiency.
An effective visual identity system will help an organization:

Improve the outcome of their content creation process.
Avoid mistakes related to misunderstanding what the brand entails.
Make collaboration between teams easy.
Create complex strategies with a strong foundation that can help implement them.

How To Create a Visual Identity System
Step 1: Develop the Brand Identity
A visual identity system starts with what we know as the brand image. This includes the logo, fonts, and brand colors. Ideally, you’ll have these in a brand guide already, but if you don’t you should develop them in this step.
Step 2: Create a Mood Board
Mood boards are similar to visual identity systems in the sense that they depict far more than a logo and color scheme. Mood boards go a step further in displaying photographs, video, and even audio or scents to get a well-rounded feel for a brand.
Mood boards are curated content (i.e. not developed in house at a company or organization) and are not public. They’re strictly helpful in gaining inspiration and feedback from stakeholders about what the official visual identity system might look like once it’s finished.
Step 3: Get Feedback
Sounds simple enough, right? But this can be a step in the process that you revisit several times before settling on the perfect draft of your visual identity system.
Rather than creating proprietary content for your visual identity system every time you get new feedback, use your modo board from the step above to relay your vision. Once you get buy-in, you’re ready to put together your own visual identity system.
Step 4: Include Guidelines
In order for a visual identity system to work well, it’s important to include guidelines for using each element. These guidelines answer specific questions “How do designers create new content without breaking the consistency?” and “How does a website developer understand what the website should look like?”
There are, for example, types of content where a logo is not the best option to add, so designers can opt for a word mark or simplified logo instead.
It’s important to be very specific and particular with the guidelines so that there is little confusion and designers can develop discernment about best practices for using the visual identity system.
Once you have them in place, it’s time to add guidelines for each element. There are several ways you can structure this, but here are a couple of common ones:

Dedicate a page to each element and include guidelines on the same page as the element.
Include your brand guide at the beginning of the visual identity system document and add guidelines toward the end.
Add an FAQ sheet explaining the guidelines for each element.
Add samples of do’s and don’ts so the team sees real-world examples of the guidelines in action.

Visual Identity System Basics
If you want to build your visual identity system to make your brand stand out from the crowd, here are some best practices that can help you avoid common mistakes and achieve great results.
Know your message.
Know your message, purpose, and how you want to talk to your audience. Visual identity system basics need a strong foundation to succeed. Think about those values you want to share and the misconceptions you want to avoid at all costs. Create a schedule that prioritizes your main goals and allows you to create results aligned with your values.
Knowing what you want to communicate will help you build a message that is not only profitable but also aligns with your values.
Have a strong theoretical background.
Do you know that psychology studies the foundations of the relationship between colors and feelings? Have you noticed that a message can be read as scary or romantic based on your font? If you have this information, you can shape how people visually perceive your brand.
Psychology tells us a lot about colors and how they can affect people’s perception of our brands. If you don’t know much about this, maybe it is time for you to start diving into some research work.
Create an effective system.
Create an effective but scalable system so it can be upgraded based on your brand and business needs. The main goal of any system is to make things easier. That should be on top of every requirement that comes along the way.
Visual identity system examples are successful if they show the potential to scale without losing their efficiency.
Be specific.
Be as specific as possible, as this will make you avoid mistakes and the unnecessary back and forth between team members. Choosing details like the stock photos that suit the brand can make the difference.
Making things clear can be incredibly helpful for new team members who don’t have the brand background needed to understand the virtual identity system basics by themselves.
Create an Amazing Visual Identity System
Building a system is a concept that sounds more technical and specialized, which makes it hard to start. But, the truth is, even if you have just a bunch of tasks together, you’re already building the first steps towards your system creation. You’re close to the goal.
Systems can make everything easier, even if you start small with many questions. You will learn the details along the way.
Have you created a strong visual identity system? If you haven’t, today is the day to start.

submitted by /u/professormarketing [link] [comments]

Last Updated on May 30, 2022 by Rakesh Gupta Big Idea or Enduring Question: How do you create a Slack Channel using Salesforce Flow? Slack Channels bring order and clarity to work — you can create them for every project, topic, or team. When there’s a channel for everything, you
The post Create A Slack Channel Using Flow appeared first on Automation Champion.

submitted by /u/rubenalonsoes [link] [comments]

Hey everybody, I just wanted to reach out and introduce myself. I’m Marco, Growth Hacker at Plusgrowth. I’ve recently built the Plusgrowth plugin, It’s helped to turn any WordPress website into a Sales and Marketing machine. I wanted to see if anyone be interested in testing out the plugin with me? We could talk about how it’s worked for us and what we like most about it. If you have time next week, let me know at https://www.plusgrowth.eu, and if you’d like to get together for coffee or so we can chat more about it! submitted by /u/plusgrowth_eu [link] [comments]

A global workforce management tool is a software application that enables businesses to manage their employee resources and shift schedules across different geographic locations. The tool allows managers to track employee availability, view current and future staffing needs, and make changes to the workforce as needed. Read more at: https://www.pressreleasepower.com/news/software/global-workforce-management-software-market-is-projected submitted by /u/WorkStatus1 [link] [comments]