Category: Marketing Automation

Hi Guys, I’m looking for other ways on getting leads and market my business? Has anyone tried marketing on LinkedIn before? I’m thinking of using a LinkedIn automation platform (BigLinker.com) Please let me know what you guys think. submitted by /u/Dark_Mocha3733 [link] [comments]

According to 2022 HubSpot Blog Research, 31% of video marketers surveyed say their biggest challenge is having an inadequate budget to create video content.

In this article, we’ll cover what it costs to run a video marketing campaign and what brands are investing in the most this year.
How much are marketers spending on video marketing?
This year, we wanted to learn more about how marketers approach video marketing, including the strategies they leverage, the returns they get, and the amount they invest.
We surveyed over 500+ global marketers and here’s what we discovered.
Firstly, the data suggests that video marketing is a top content format for brands – with 31% of marketers surveyed allocating 21 to 40% of their total marketing budget to video.
Another 30% allocate 41 to 60% of their total budget to video marketing.
Video is so important that 52% of marketers say their budget increased in 2022. However, the increase is more present in B2B brands.
Now, when it comes to quarterly budgets, here’s the breakdown:

Many brands have a conservative budget with 15% of respondents allocating only $1K and $10K.
11% of marketers surveyed budget $10K and 20K.
The most popular budget bracket is between $20K and $60K, followed by 26% of marketers surveyed.
On the higher end, 16% of marketers surveyed say they allocate $80K to 100K while 20% invest between $100K and $200K.
Only a small percentage of companies surveyed (10%) budget over $200K.

Now that you know how much marketers are investing in video marketing, let’s break down how they’re spending it.
What are video marketers spending their budget on?
When asked, “Which part of the video creation process is most expensive?” 65% of marketers surveyed answered production.

Production is the process of filming your content and setting up the equipment needed to capture the footage, such as lighting, audio, and props.
According to marketers surveyed, production takes up 24% of the average video marketer’s budget.
Pre-production (ideation, scripting, casting) and post-production (editing and exporting) are tied as the second-highest cost. Then it’s tied again between the cost of video production and distribution and on-camera talent.
On average, 91% of marketers surveyed say they spend under $50,000 to create a marketing video.

Most (53%) say they spend under $10,000 and 16% spend under $1,000. Only a small percentage of respondents say they spend over $100K.
Video Marketing Techniques to Use on a Budget
1. Weigh your options.
According to our video marketing data, 69% of video marketers surveyed own production equipment while 10 percent rent, and the remaining group does both.
There’s an argument to be made for both.
On one end, creating videos in-house can be cheaper. However, outside agencies can provide higher-quality content.
In fact, most smaller brands (those with 200 employees or less) believe creating video content through an outside agency offers a better ROI than doing so in-house.
However, across all business sizes, roughly a third of respondents say the ROI is about the same either way.
With that said, it’s important to weigh your options and assess when and what you should rent versus own.
Upon first look, it might seem like renting is the smarter (and more affordable) option. However, most marketers surveyed (58%) say creating content in-house is cheaper.
To make this decision, consider the type of content you’ll be producing and the equipment you’ll need.
This is key in determining what is more cost-efficient.
If you’re a makeup brand for instance, you can probably produce great content sitting in front of a camera simply showcasing your products in action with good lighting. However, if you’re a travel and hospitality brand, you’ll likely need props, on-camera talent, location, and many more elements to fulfill your vision. In this case, it may be cheaper to outsource.
2. Separate need-to-haves from must-haves.
When it comes to video equipment, there will always be bigger and better out there.
If there’s one area you should focus on, it’s lighting.
Many believe that having the best camera does the trick but the truth is, lighting is what makes or breaks the quality of a video.
Lighting sets the tone and mood of a video, two elements you need to maintain your audience’s attention in a video.
Sound is another area to splurge on – specifically your mics. This will enhance the quality of your video, especially if you have to settle for low-end cameras.
As for everything else, (the camera, the lens, the accessories), these are great add-ons but if you’re on a budget, you can make do with low to mid-range options while still getting a high-quality result.
3. Leverage user-generated content.
According to HubSpot Blog Research, the number one challenge video marketers face is a lack of time to create video content.
Well, who said you had to create your content from scratch? You’re likely sitting on a pile of content from your customers right now.
If you have a strong social media presence, you likely have a bank of user-generated content ranging from images to videos and text. You can leverage all of these for campaigns and use them to supplement your own content.
For instance, ahead of the official Fenty Beauty perfume launch, its founder and musician Rihanna posted what seemed to be an ad.
It was a video compilation of various celebrities and influencers mentioning how good she smells – “like heaven” was a phrase heard multiple times.

just sayin’ 🤷🏿‍♀️… pic.twitter.com/EmC4ysMdjR — Rihanna (@rihanna)
August 10, 2021

Without ever having to produce their own video, the brand leveraged UGC to build anticipation surrounding this launch.
4. Hire student and amateur talent.
When it comes to on-camera talent, this is where brands often struggle to think of alternatives.
They usually opt for an in-house creator just to save money, even though their role may not focus on this area at all. Or they contract talent, which can be costly.
Here’s a third option: Reach out to students and amateur actors.
In some cases, money isn’t the main motivator. It can often be exposure, gaining experience, or building up a portfolio. However, paid opportunities will always generate more interest and can get you more experienced talent.
5. Use free editing software.
When you think of video editing, the first thing that comes to mind is probably Adobe.
It’s the go-to software for production professionals. However, it’s complex and isn’t affordable. If you own an Apple device like the Macbook or iPad, you will have free video editing software already available.
While it doesn’t have as many features and offers limited functionality, it works well for simple editing and you can always find workarounds on platforms like YouTube.
Some free editing software comes with free music or you can find online websites that offer royalty-free music.
If you’re intimidated by the idea of video marketing because you think you don’t have the funds, hopefully, these five techniques will change your mind.
Video marketing is an important part of content creation and can drive sales so don’t let money prevent you from staying in the game.
Editor’s Note: This post was originally published in March 2016 and has been updated for comprehensiveness.

TikTok has proven to be an incredibly powerful tool for businesses. In fact, the platform generated an estimated 1.9 billion in revenue in 2020 alone.
And the popularity of the app is due to its creators. Which makes TikTok’s new advertising solution — which is solely focused on crowdsourcing the best content from its creators — an incredible opportunity for brands.
Here, let’s dive into what Branded Mission is, and how you can use it to boost your brand awareness and sales.

What is Branded Mission?
Branded Mission is TikTok’s new advertising solution, and the idea is pretty simple: Branded Mission enables brands to select their advertising requirements, and then creators can submit original videos that meet those requirements. The brand then accepts their favorite video, and amplifies it through boosted ad traffic.
It’s a win-win: Creators have the opportunity to reach new audiences with boosted content, and brands can leverage high-quality content that aligns with their goals straight from the TikTok community.
As TikTok’s Newsroom states: “This new form of two-way engagement between brands and creators enables the TikTok community to have a creative hand in the ads that are a part of a brand campaign and helps brands discover emerging creators broadly across TikTok.”

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Essentially, Branded Mission creates easier opportunities for brands to work with TikTok influencers. Rather than sourcing and conducting the influencer outreach themselves, marketers can simply post their requests and wait for creators to pitch their suggestions.
Among other things, major benefits of Branded Mission include:

The chance for brands to discover new and influential creators on TikTok — and the ones most aligned with their brand messaging.
An opportunity for brands to receive authentic, relevant content related to their campaigns from creators who have a proven track record of success on TikTok.
Increased brand exposure to new communities by crowdsourcing from the TikTok ecosystem.

As ASOS’ team puts it, “We were blown away by the the creators’ incredible transformations for the #ASOSAlterEgo challenge. The Branded Mission allowed us to recognize this talent and reward creators with eyes on their content in a way that hasn’t been possible in this space before. A win-win which clearly impacted the campaign’s results.”
How to Use TikTok’s Branded Mission Tool
It’s important to note: Branded Mission is in beta testing and available to select brands and marketers across more than a dozen markets around the world, but will become available in additional markets starting in late 2022.
1. Advertisers select requirements for a Branded Mission.
For starters, advertisers will need to check off the requirements for their Branded Mission. This includes pairing the Branded Mission with a Branded Hashtag Challenge or Branded Effect, as well as other more specific requests like “lip sync with music” or “change your outfit”.

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2. Creators can accept by submitting videos.
A creator must be over 18-years-old and have a minimum of 1,000 followers to be eligible. Each eligible creator can submit up to three videos.
3. The top-performing videos will be included in a shortlist for advertisers to select their favorite.
TikTok’s algorithm will highlight the videos with the highest engagement potential — that are also deemed brand-safe — and those videos will be added to a shortlist for advertisers to select from.
4. The winning video becomes a media campaign.
Once the advertisers have chosen their favorite video, the video becomes a media campaign and is featured as an in-feed advertisement. The creator(s) whose video is selected receives a cash payout and boosted traffic. The rest of the creators will see their submissions as organic TikTok videos in the For You page.
Ultimately, Branded Mission is an exciting opportunity for brands to discover top-talent on TikTok and leverage creators’ expertise to reach new audiences. But time will tell how brands leverage the tool.
If you’re unsure whether TikTok advertising is for you, take a look at TikTok Ads Guide: How They Work + Cost and Review Process [+ Examples].

Both B2B and B2C brands recognize the power of video marketing. In fact, HubSpot Blog Research found that 88% of brands surveyed have a team dedicated to creating video content.

But how do B2B and B2C brands differ as it relates to strategy, goals, and performance? We surveyed 550 global marketers to find out. Read on to learn about the key trends we discovered.
B2C and B2B brands balance creating content in-house with relying on outside agencies.
We asked 500+ global video marketers, “Does the primary company you do video marketing for creating content in-house, through an outside agency, or both?”
37% said in-house, 14% said an outside agency while 49% said both. When breaking it down between B2C and B2B brands, there was only a 1% to 3% difference.

Although there is an argument to be made for both cases, 33% of marketers (both B2B and B2C) surveyed say the ROI is the same in both cases.
However, when asked about the quality of the videos, more B2B brands believed creating video content through an outside agency resulted in better marketing videos.
Meanwhile, 59% of B2C brands believe creating marketing videos in-house is faster and more efficient, compared to only 48% of B2B marketers.
75% of B2C brands also believe marketing videos created through an outside agency are higher quality and more professional, an 18% increase from B2B brands.
Pro-tip: If you want to create high-quality videos in-house, consider tools like Vidyard, Vimeo, and Wistia. They can help you produce and measure high-impact videos that convert.
B2C brands focus on brand awareness while B2C brands advertise products.
When asked “What are the primary goals of your company’s video marketing strategy?” B2C brands focused on increasing brand awareness/reaching new audiences while B2B brands prioritized advertising their products/services.
Where we saw the biggest gap in strategy is in:

Growing an online community – Only 15% of B2C marketers listed this as a primary goal compared to 25% of B2B marketers.
Fostering a relationship with customers – This is a priority for 22% of B2C marketers compared to only 13% of B2B marketers.
Establishing thought leadership – 15% of B2B marketers consider this a primary goal compared to only 9% of B2C marketers.

B2C brands tend to spend more on video.
Although B2B and B2B brands follow the same strategy when it comes to equipment (69% own their equipment instead of renting), B2C brands have allocated more.

When looking at quarterly video marketing budgets, 24% of B2C brands spend between $100K to over $1M compared to 19% of B2B brands.
The same is true when you look at the average cost per video. 29% of B2C brands will spend over $30K compared to 20% of B2B brands.

B2B brands publish more videos than B2C brands.
According to HubSpot Blog Research, most B2B brands (33% surveyed) publish five to seven videos a month while most B2B brands (32%) put out two to four.
This could be because 33% of B2C marketers note a lack of content ideas as the biggest challenge they face when creating video content, 11% more than B2B brands.
When analyzing the average publishing cadence across both aisles, here’s the breakdown.

Two to four videos (31%)
Five to seven videos (26%)
Eight to ten videos (22%)

One interesting piece of data though is that when you look at brands that publish between eight to 30+ videos a month, B2C marketers outpace B2B by 8%.
While B2B brands tend to publish more generally, when you dig into brands with a higher publishing cadence, B2C brands post more.
B2C brands report more success with short-form videos.
We asked marketers, “Which video format has the biggest ROI?” 39% said short-form videos, such as TikTok, Instagram Reels, and YouTube Shorts. So, both B2B and B2C brands have a lot of success with this content format.
However, there’s an 11% gap to note – 44% of B2C brands reported the biggest ROI with this format compared to only 33% of B2B brands.

In addition, our research found that more B2C brands report that short-form video:

Is the most effective for generating leads, 8% more than B2B brands.
Gets the most engagement, 14% more than B2B brands.
Generates a high (81-100%) watch time percentage, 8% more than B2B brands.
Gets a high (over 10%) clickthrough rate, 7% more than B2B brands.

There you have it – whether you’re a B2B or B2C brand, video marketing is an essential part of any marketing strategy.

Last Updated on June 25, 2022 by Rakesh Gupta Match My Email adds another feature that Einstein Activity Capture lacks. If you ask B2B buyers what their preferred method of communication is, 62% pick email. Now, look at your team: how do they communicate with prospects? Chances are, you’ll find
The post Create Salesforce Leads from Emails with Match My Email appeared first on Automation Champion.

Last Updated on June 25, 2022 by Rakesh GuptaBig Idea or Enduring Question: How do you automatically add new users to a Public Group or Queue? Objectives: This blog post will help us to understand the following Create automation associated with creating a new user Automatically add a user to
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Last Updated on June 24, 2022 by Rakesh Gupta Big Idea or Enduring Question: How to surface the Lightning Web Components in Salesforce mobile and Lightning Experience as Custom Tabs?  Objectives: After reading this blog, you’ll be able to: Understand the difference between surface components in App Builder pages vs
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My company introduced Salesforce at the beginning of the year and they also decided to get Pardot, thinking it was just a nice “add -on” and without really knowing the full extent of the tool. They also opted not to get an implementation package with a partner, thinking that it could be done by me… one of the few people with any digital/social marketing experience. I have spent hours going through trails, guides, and every kind of rabbit hole to try and at least get the basics working on Pardot but nothing seems to be working… not even sending a simple mail. Are there any Pardot implementation specialists out there who could help me, please!! submitted by /u/jessythe [link] [comments]