Category: Marketing Automation

I’m compiling a list of emails in a good sheet. They are arranged in a column and i want to copy them all to a bcc of a new email I’ll then send out. I’m sure there’s a way to do this, but have not yet figured it out. Can anyone help? submitted by /u/Bedouinp [link] [comments]

https://i.redd.it/b9ix20s8z8sa1.gif Hey there, As a email marketing specialist, I understand the importance of incorporating the right marketing strategies to increase engagement and drive sales. Today, I want to highlight the significance of video prospecting in your marketing strategy. Here are a few bullet points to showcase the impact of video prospecting: ​ Increase engagement: Videos tend to capture attention better than text-based emails. By incorporating video prospecting in your cold email campaigns, you can increase the chances of getting a response from your prospects. Build trust: Videos give a more personalized touch to your emails. By showcasing yourself and your product through videos, you can build trust with your prospects and improve your chances of converting them into customers. Stand out from competitors: Not many businesses have started using video prospecting in their marketing campaigns yet. By incorporating it in your strategy, you can differentiate yourself from your competitors and attract more attention from your target audience. ​ To start video prospecting, there are a few SaaS products you can use, including: ​ hify.io: hify is a powerful tool that enables you to create bulk personalized videos with once recorded video with addressing by name, adding screenshot’s of web and LinkedIn profile also create videos in google sheet. Vidyard: Vidyard is a video marketing platform that offers a suite of video tools to help businesses create and distribute engaging video content. BombBomb: BombBomb is a video marketing tool that allows you to record and send video emails. Need to create personalized video one by one or generic videos to the list. I recommend using hify for video prospecting because it multiple personalization data point, and can create bulk videos in Google sheet also you can integrate with zapier for automation. With hify you can take your cold email campaigns to the next level and revolutionize your marketing strategy. So, what are you waiting for? Start incorporating video prospecting in your marketing strategy today with hify.io! submitted by /u/basitm [link] [comments]

LinkedIn has a reputation for being a professional networking platform where users can learn about the latest industry trends. This is because, unlike other social channels, LinkedIn revolves around helping its members stand out and attract potential employers. But these days, I’ve found myself scrolling through LinkedIn more than ever before as it has grown from simply a job site into an active and thriving social platform. In fact, many people build their personal brands with the help of LinkedIn. With their latest drop of features, the site has made it even easier to create a great profile and connect with like-minded individuals and organizations.Here are LinkedIn’s latest features that you can start using today as well as some of their upcoming releases.LinkedIn’s latest features for your personal profileWe’ll go over LinkedIn’s newest features with examples to help you get a sense of how to best use these new tools.Creator ModeCreator Mode is a relatively new feature launched in late 2022 that provides to access several new tools members can use as well as transforms the way a LinkedIn profile is displayed. With this setting turned on, LinkedIn claims a user can grow their reach and influence on the platform. Once Creator Mode is enabled, the “connect” button converter to a “follow” button, meaning along with having connections, you will also be gaining followers. These profiles will also be eligible to get discovered by others as LinkedIn may feature you as a suggested creator. Writer and marketer Anjali Oberoi’s LinkedIn profile has the “Follow,” button because she’s enabled Creator Mode.Anjali’s profile has a “follow” button When a profile is in Creator Mode, the first block that will be displayed is the Featured section, rather than the About section. The Featured block showcases one’s pinned posts as well as any work samples a creator chooses to highlight. This section differs from the Activity section because while Activity simply showcases what you’ve been up to on the platform within the last 45 days in chronological order – including your likes, posts, and comments – you get to curate your Featured block to spotlight what’s most important to you like specific posts. the Featured sectionCreator analyticsLinkedIn members who turn on Creator Mode benefit from accessing advanced analytics for their LinkedIn page. Rather than just viewing the basic LinkedIn analytics for your profile and posts, creator analytics gives you a deep dive into how your content is performing on the platform. Source: LinkedInCall out: Check out our blog post on everything you need to know about LinkedIn Analytics. Combined post analyticsThe first set of analytics in Creator Mode is combined post analytics, which shows users how their content has performed over time. Content performance: You’ll be able to specify the date range here and see the number of impressions and engagements on all of your posts.Top-performing posts: LinkedIn will show up to three of your top-performing posts.Source: LinkedInAudience analyticsWith audience analytics, you’ll be able to see detailed information about your followers on LinkedIn. Follower Insights: This section will list out your total followers as well as display a graph showing the number of followers you’ve gained each day in a given time period.Top Demographics: This section provides a detailed breakdown of your followers including their job titles, location, and industry.Source: LinkedInLinkedIn LiveSimilar to going live onTikTok or Instagram, LinkedIn Live lets creators broadcast real-time to their profile. This is a great way to further deepen your connection with your LinkedIn community and have meaningful conversations that transcend the comments. Minda Harts, an author and equity advocate, has created a weekly LinkedIn Live show called, Secure the Seat where she covers topics pertaining to equity, diversity, and leadership. Join me and the amazing @KanikaTolver today on my Linkedin Live Show Secure The Seat at Noon ET. https://t.co/HYrm4l933F pic.twitter.com/uaPnwcwnUG— Minda Harts (@MindaHarts) March 6, 2023

NewslettersCertain creators are also allowed to start their own newsletters via Creator Mode. A LinkedIn Newsletter is defined as, “a set of regularly published articles on LinkedIn, typically about a specific topic.” Your subscribers will get a notification every time you drop a new newsletter. Note, in order to access this feature not only do you have to turn Creator Mode on, but you also need to qualify for the LinkedIn Newsletter Access Criteria.Anjali publishes her LinkedIn Newsletter biweekly and it revolves around social media news and her experience as a freelance writer.You can now host a newsletter through LinkedIn While not everyone can create a newsletter on LinkedIn, the social media site has made it possible for all members to view what newsletters their connections are subscribed to as a way to facilitate the discovery of newsletters on the platform. If you’d like to turn on creator mode to access these benefits, follow these steps:Click the Me icon at the top of your LinkedIn HomepageClick View ProfileScroll until you find “Resources,” and clock on “Creator mode: Off.”A creator mode box will pop up on your screen. Click next.Follow the instructions and click “Turn on.”LinkedIn Audio EventsLinkedIn has also introduced audio-only conversations similar to Twitter Spaces, where members can come together and have an audio call about a specific topic. LinkedIn dubs this experience as listening to a podcast where listeners can participate. Audio Events are public and can be attended by anyone, but In order to be eligible to host one, a user must have a minimum of 150 connections and/or followers as well as a history of abiding by LinkedIn policies. In order to see if you are eligible, LinkedIn simply advises users to attempt to create an audio event, those who can access the feature will be able to start one. The LinkedIn for Creators team hosted their own Audio Event answering user questions and had over 3,000 attendees.LinkedIn Audio eventCollaborative articlesIn early March, LinkedIn dropped a new feature called collaborative articles. These posts are curated by LinkedIn’s editorial team but entirely generated by AI. LinkedIn’s VP called the feature, “AI-powered conversation starters,” in a blog post. Essentially, collaborative articles are meant to facilitate engagement among members as well as be an educational resource. Because I am a content writer, LinkedIn suggested this article to me and also included a call to action (CTA) for me to “add my insights.” LinkedIn’s Collaborative ArticlesWhile many people have conflicting feelings about AI content, LinkedIn is emphasizing that what makes these articles so powerful is that real members can contribute to them, too. Here, writer Catherine Nikkel adds her thoughts on the importance of voice and tone. LinkedIn members are encouraged to contribute to collaborative articleNot only can these collaborative articles be educational, but they also give LinkedIn users an opportunity to highlight their expertise.The latest features for your LinkedIn Company pageIf you run a business page, LinkedIn has also added new features to enhance your experience. Automatically post open roles to your page: Now when you post a new job opening it will automatically publish as a post to your page. In order to enable this feature go to settings to opt-in. This will ensure more visibility for your job roles.Pages can now follow each other: Just like an individual user is able to follow a company page, now brands and company pages can follow one other.Schedule posts in advance: Both company pages and individual members can now schedule posts up to three months in advance. Of course, you can also schedule all of your social media posts with Buffer for free as well.Upcoming 2023 LinkedIn featuresWhile LinkedIn has already dropped quite a few exciting features, there are more on thee way! Below we’ll go over a few of the upcoming features that will be soon available on LinkedIn.AI-powered experiencesLike many companies, LinkedIn is teasing several upcoming AI-powered features.Personalized Writing SuggestionsNow when LinkedIn members are writing or editing their “About” and “Headline” sections, they can get suggestions from an upcoming LinkedIn tool that will provide profile suggestions. Specifically, this new feature will recognize all of your top skill sets and use that to write compelling copy you can use on your profile. The feature is currently being tested on certain Premium subscribers and will roll out to all Premium subscribers over the next few months.AI-Powered Job Descriptions:LinkedIn is currently testing an AI job description tool that would allow companies to save time by pre-populating job listings with most of the required information. All an individual would need to do is enter basic information about the role, and then the tool will fill out the rest.In launching all of these AI features, LinkedIn has also released over 100 free AI Courses to help members keep up with the latest trends and learn how to leverage AI. These courses will remain free and accessible to all LinkedIn members until June 15, 2023. Individuals can message a company pageLinkedIn currently is beta testing a feature where members can message single admin company pages, allowing users to initiate conversations with brands directly like they can on other social platforms including Twitter. This means Company Pages would have a “message” button on their profile.Top SkillsMembers will soon be able to add up to five top skills directly in their “About” section, making them more noticeable to employers. Currently, skills are displayed towards the bottom of one’s profile, so this added visibility could be helpful in allowing LinkedIn members to connect with potential job prospects. This is the latest on all of LinkedIn’s newest and upcoming features! If you’re looking to expand your professional network, highlight your business, or just learn more about a specific industry, LinkedIn is a site you should be spending time on. Try Buffer for free to plan, brainstorm, and generate your LinkedIn content as well as schedule all of your posts. Get started for free today!

CV vs. resume: Which should you use when applying for a job? If you spend enough time job searching, you’ll likely see a few postings asking for curriculum vitae (CV) rather than a resume.
You’ll probably wonder what the difference is between the two. Since resumes and CVs both serve as documents that help candidates land new jobs, it is easy to confuse them.
To help you distinguish between the two and choose the proper document for your job application, here’s everything you need to know about CVs vs. resumes.

What is a CV vs. a Resume?
CV vs. Resume Difference
CV vs. Resume Format
CV vs. Resume Examples

What is a CV vs. a Resume?
A CV provides the complete history of your academic credentials, career, and qualifications. A resume is a more concise document that focuses on your career, skills, and capabilities as they relate to a specific position.
In regions like Europe and Asia, a CV is the same as a resume, so be mindful when applying for jobs abroad. Now that you know what a CV and resume are, let’s explore the differences between the two.

CV vs. Resume Difference
A CV is more in-depth and lengthy than a resume because it gives a more thorough summary of a candidate’s career. A resume is more of a “snapshot” of a candidate’s professional history and skills relevant to the potential employer.
As a result, CVs are often longer than resumes, which are usually only one or two pages.
CVs are commonly used in the UK, Australia, and New Zealand. They are far less common in the U.S. unless a candidate applies for medical, law, science, or academia jobs.

CV vs. Resume Format
Resumes have three basic formats that vary depending on the job seeker’s goals:

Functional – Ideal for applicants who are early into their career, are changing careers, or have gaps in their resume.
Chronological – Ideal for applicants with at least one year of steady work experience.
Combination – Works best for candidates with more than 10 years of experience who want to showcase their skills and job history.

A CV doesn’t have a standard format because the layout depends on the applicant’s industry and desired job. For example, a scientist’s CV will likely focus more on the candidate’s research and published work.
However, a legal CV may highlight a candidate’s work history and skills attained at past law firms.
Furthermore, resumes typically have five sections – contact information, professional summary statement or objective, education, skills, and job history.
A CV will also require that information, but some need more sections to adhere to industry norms.
Here’s a breakdown of what to include in a CV:

Your contact information
A summary of your professional profile
Detailed work history
Education
Professional skills

Depending on the industry, you’ll also want to include other information such as:

Publications
Awards
Certificates and licenses
Volunteer work
Languages
Grants, scholarships, and fellowships
Teaching and lecturing experience
Professional associations and memberships

CV vs. Resume Examples
Below is an example of a graphic designer’s comprehensive CV.
The graphic designer’s CV is two pages long and features standard information expected in a typical resume. It also includes the applicant’s past clients, projects, awards, certifications, and volunteer experience.
Image source
The graphic designer resume below is similar to the CV, but it’s kept to one page and only focuses on the applicant’s work experience, skills, and education.

Image source
CVs don’t have to be two pages long. Like resumes, the length will vary depending on your years of work experience, industry, and what employers want to know. However, it’s common for CVs to go into deeper detail than resumes.
And regardless of length, including a cover letter with your resume or CV is strongly suggested.
A cover letter gives you the space to explain changes in your career, gaps in your work history, and a more thorough analysis of your awards and achievements.
Now that you know the differences between a resume and a CV, you can decide which to use for your next job application.

Email marketing has become one of the most used tools by marketers and, because of this, it is getting harder to engage subscribers and achieve solid email newsletter open rates.   The key to standing out from the other newsletters your users are subscribed to is providing value and sharing well-designed content.  Images, such as videos,…
The post How to Use Visuals to Increase Your Newsletter Open Rates appeared first on Benchmark Email.

Hey everyone! Have you noticed any decrease in impressions when posting to social media via a 3rd party scheduler. being doing some testing with new accounts and definitely have seen that so far. submitted by /u/Emotional_Bullfrog90 [link] [comments]

Constantly creating and publishing content on various platforms can be time-consuming and overwhelming. Luckily, with the help of automation tools like Zapier and Buffer, you can streamline your social media and content creation process.Today, we’re excited to share our completely revamped Zapier integration, enabling you to share your content from anywhere to everywhere.There are thousands of apps that you can connect to Buffer using Zapier. By automating your workflows, you can save time on the manual stuff and open up time for the more important (and fun) creative work.Here are a few examples:Google SheetsIf you (or your clients) like to use spreadsheets to manage content, you can connect Google Sheets to Buffer, create a spreadsheet of all your posts, and schedule it to be shared on social media.TrelloTrello is a project management tool that can help you keep track of your content creation process. By connecting Trello to Buffer, you can automatically share completed content on social media.RSS FeedsIf you’re running a blog or content website, you can use an RSS feed to automatically send your new content to Buffer for social media sharing.NotionIf you organize your content (or life) in Notion, you can automatically send new database items to Buffer.PocketWith Pocket, you can save articles, videos, and other web content to read later. Connecting Pocket to Buffer allows you to automatically share the content you save with your followers on social media.What’s new in this release?A ton of bug fixes, new triggers and actions, and support for more content types!Support for PinterestWith more than 450 million active users worldwide, Pinterest is unparalleled for reaching new audiences looking for inspiration and ready to buy. You can now add content to your Pinterest channels in Buffer – one of our most requested Zapier features.Publish Videos and Multiple ImagesYou can now schedule videos and carousel images to your social channels in Buffer. You can trigger these from your favorite cloud storage apps or from a link.Add Ideas and Drafts to BufferGot some content, but you aren’t quite ready to hit publish? You can now create a workflow to save content as an Idea or a Draft in Buffer.Add Image DescriptionsYou can now give your audience additional context and make your content more widely accessible with alt-text descriptions via Zapier.A step-by-step guide to getting started with Buffer and ZapierZapier offers integrations with over 3,000 different apps, which makes it easy to connect various tools to Buffer and automate your social media publishing process.Step 1: Sign up for Zapier and BufferThe first step is to sign up for Zapier and Buffer. They both offer free plans, or you can try a paid plan for 14 days. Once you’ve signed up, you can connect your social media accounts to Buffer.Step 2: Create a Zap in ZapierNext, create a Zap in Zapier. A Zap is an automated workflow that connects two or more apps. For example, you might want a Zap that automatically publishes new blog posts to Buffer. Click the “Make a Zap” button in your Zapier dashboard to create a Zap. Then, select the app that triggers the Zap, such as your blogging platform, a spreadsheet app, or a note-taking app. Next, choose the action that triggers the Zap. In the case of a blog, it might be a “New Post.” This means that every time you publish a new blog post, the Zap will be triggered.Step 3: Connect Zapier and BufferOnce you’ve set up the trigger, you’ll need to connect Zapier and Buffer. To do this, select Buffer as the action app and sign in to your Buffer account. Then, select the social media profiles to which you want to share the blog post.Step 4: Map the DataAfter connecting Zapier and Buffer, you’ll need to map the data from your source to the social media profiles you want to publish it to. For example, you might map the blog post title to the social media post text and the blog post URL to the social media post URL.Step 5: Test and Activate Your ZapOnce you’ve mapped the data, test your Zap to ensure it works correctly. If everything looks good, activate your Zap.And that’s it. You’re on your way to becoming an automation and productivity hero!More integrations to help you work smarterBuffer integrates directly with dozens of other apps and tools, including Canva, Unsplash, and OpenAI. Check out all of our integrations, apps, and extras at https://buffer.com/extras.

Video ad exchanges are online marketplaces where publishers and advertisers can buy and sell video ad inventory in real-time. Video ad exchanges operate similarly to traditional ad exchanges, but they specialize in video ads, which can include pre-roll, mid-roll, or post-roll ads, as well as in-stream and out-stream ads. Video ad exchanges offer a range of targeting options, including demographic, geographic, and interest-based targeting, allowing advertisers to reach specific audiences with their video ads. They also use real-time bidding (RTB) algorithms to determine the winning bid for an ad impression based on factors such as ad relevance, quality, and bid price. Publishers can use video ad exchanges to monetize their video content by offering ad inventory to potential advertisers. Advertisers, in turn, can use video ad exchanges to reach their target audience with video ads and improve their brand awareness, engagement, and conversions. Some popular video ad exchanges include Google Ad Manager, SpotX, and Tremor Video. Video ad exchanges have become increasingly important in recent years as more and more consumers consume video content online, creating new opportunities for advertisers to reach their target audience with video ads. Everything Publishers Need to Know about Video Ad Exchanges Publishers should consider the following when using video ad exchanges: Video content quality Publishers need to ensure that their video content is high-quality and engaging to attract advertisers to their ad inventory. Advertisers are more likely to bid on ad inventory that appears alongside high-quality video content that aligns with their brand image and values. Ad inventory management Publishers should manage their ad inventory carefully to maximize their revenue potential. This includes setting pricing floors and ceilings, managing ad formats, and optimizing ad placement to ensure that ads are displayed in the most effective locations. Ad formats Publishers should be aware of the different ad formats that are available on video ad exchanges, such as pre-roll, mid-roll, and post-roll ads, and determine which formats work best for their content and audience. Ad targeting Publishers should understand the targeting options available on video ad exchanges and use them to their advantage. This includes demographic, geographic, and interest-based targeting, which can help to ensure that ads are relevant to the viewer and improve ad performance. Ad verification and fraud prevention Publishers should work with their video ad exchange partners to ensure that ads are served to real viewers and that they are not charged for fraudulent impressions or clicks. This includes using ad verification tools and fraud prevention techniques to monitor ad traffic and detect any suspicious activity. Publishers can benefit from using video ad exchanges to monetize their video content and reach a wider audience with video ads. By understanding the different ad formats and targeting options available, managing their ad inventory effectively, and using ad verification and fraud prevention tools, publishers can maximize their revenue potential and improve their ad performance on video ad exchanges. If you are interested in building an ad server for your business, dJAX Adserver can provide you with a comprehensive and customizable ad serving solution. With our ad server technology, you can manage and monetize your ad inventory, optimize ad campaigns, and increase your revenue potential. To get started with building an ad server for your business, you can visit the dJAX Adserver website at https://www.djaxadserver.com From there, you can learn more about our ad server technology and explore our range of customizable solutions to find the one that best fits your needs and budget. To get in touch with our team and discuss your ad server requirements in more detail, you can fill out the contact form on our website or email us at [info@djaxserver.com](mailto:info@djaxserver.com) Our team of ad tech experts will be happy to help you build an ad server that meets your unique business needs and helps you achieve your goals. submitted by /u/Djax-adserver [link] [comments]

We’re big fans of creators here at Buffer. We build products specifically for creators, and many of us working here at Buffer are creators. So we were beyond excited to see Passionfroot (another creator-focused company) using Buffer. Passionfroot simplifies the lives of creators by providing a one-stop-shop for managing sponsorships, collaborations, bookings, and payments. It’s essentially  a storefront for fielding requests and managing back-office operations. But Passionfroot is more than just a tool; it’s a diverse community, with a team of second-generation immigrant founders and half of its angel investors from underrepresented minority groups.The Passionfroot teamAkta, the creator at Passionfroot, is a content creator, brand manager, and community builder, who hosts the Creators on Air podcast and writes the Frootful Creator newsletter. With Buffer, she’s been able to streamline her content scheduling process and grow her following on Instagram and LinkedIn. In this blog post, we’ll take you through Akta’s journey with Buffer. She shares how it has helped not only manage but expand her online presence.Setting Priorities and Facing ChallengesAs a content creator, Akta’s primary challenge is staying consistent across all platforms while delivering valuable content that caters to various creator types.Atka started her career as a dentist before becoming a creatorAkta wanted to set a publishing schedule for her podcast episodes and newsletters to prioritize her work effectively—but first, Akta needed to find a tool to help. When Akta began searching for a social media scheduling tool, she compared various options. Akta acknowledged that there’s a lot of different tools to pick from and finding the right one isn’t easy. She appreciated how Buffer offered a powerful yet free version of the tool to help creators like her figure out if it is right without breaking the bank. After reviewing the tools, Akta ultimately chose Buffer for its value. With it’s powerful free plan and reasonably priced paid plans.“I researched different tools for social media scheduling and Buffer offered the most for its value.”Integrating Buffer into Her WorkflowShe needed a tool that allowed her to batch-create content and schedule it over time, saving her valuable time. Buffer was there to help, however, Akta needed to tweak her workflow first. Akta has integrated Buffer into her workflow to manage her content on LinkedIn and Instagram. The process starts by uploading visuals and writing captions for each post in Buffer. She then chooses the most appropriate date and time to schedule the content, ensuring consistency and avoiding overwhelming her audience.“I try to make sure content is consistently being scheduled and spread out so it’s not overwhelming for audience but we’re still consistently getting a message across.”Using Buffer in Tandem with Other ToolsBuffer is a great social media management tool, but it’s not the only tool available to create and manage content. Akta leverages other tools such as Notion, Beehiiv, Final Cut Pro, and Riverside to create a well-rounded content creation and management workflow.For instance, Akta uses Riverside for recording podcasts, which ensures that the audio quality is always top-notch. Final Cut Pro is her preferred tool for editing podcasts to ensure that they are polished and professional. Beehiiv is the tool she uses to send newsletters to her subscribers, while Notion helps her write articles and create a content calendar to ensure that her content is well-planned and organized.By exploring and utilizing other tools that complement Buffer’s strengths, Akta creates engaging and high-quality content that builds your brand online.Achievements with BufferSince implementing Buffer, Akta has observed significant growth on Instagram and LinkedIn. Consistent content scheduling has helped Passionfroot establish a stronger presence and extend its reach. Additionally, Buffer has reduced the stress of manual posting for Akta, allowing her to focus on other aspects of her work.“We’ve been more consistent on Instagram and Linkedin which has helped us to grow our platforms. It’s also taken a lot of stress off my shoulders for posting.”Akta’s story with Buffer illustrates how a powerful social media scheduling tool can help content creators and brand managers grow their following, create better content, and save time, all without breaking the bank.Thanks to Buffer’s scheduling capabilities and other features, Akta has been able to maintain a consistent social media presence, which has been crucial to Passionfroot’s growth and success. If you’re looking for an affordable and efficient way to manage your content, Buffer might be for you. So, why wait? Get started today →

Do you ever ask yourself why you act the way you do? Like why you venture out during a snowstorm to get an iced coffee? 
For marketers, behavioral insights are not only interesting but key for understanding their audience, going beyond demographic and geographic data.
In order to understand your audience’s behaviors, marketers can implement behavioral segmentation, an analysis that groups prospects and customers into different segments based on how they behave. 
Behavioral segmentation is a part of behavioral marketing, a set of methods to collect and analyze consumer behavior data to segment and target audiences with laser-like precision.
In this post, we will go over:

What is behavioral segmentation
Why marketers need behavioral segmentation
Four types of behavioral segmentation
Behavioral segmentation examples

With behavioral segmentation, marketers can gain a more comprehensive understanding of their audience’s motivations and needs, resulting in better tailoring of products and services to their customers.
Behavioral segmentation is interesting because it intersects with psychology — when we think about how someone behaves and why, we naturally think about their psychological motivations. 
However, behavioral segmentation is distinct from psychographic segmentation. 
Psychographic segmentation is rooted in lifestyles, interests, values, and even personality traits. Behavioral segmentation is about how a customer interacts with a brand and their products or services. 
For example, marketers can segment people based on website behaviors like clicks, page views, social shares, and media plays. 

Why Marketers Need Behavioral Segmentation
Marketers need behavioral segmentation for learning about how prospects and customers are likely to use the business’ products and services and their level of engagement. Behavioral segmentation also fosters cross-functional collaboration between the marketing and product teams, helping them align messaging.
Identify Engaged Users
Behavioral segmentation helps marketers identify the most engaged users. It would be a waste of marketing budget and time to try to engage cold leads. By analyzing behavior like opens and clicks, marketers can cut through the noise and allocate efforts to engaging users who are already interested and likely to convert.
Personalize User Experiences With Your Brand

HubSpot’s Behavioral Targeting tool helps you personalize messages.
Generic messages will not get the goods. Providing personalized experiences will go a long way for your brand. Behavioral segmentation helps you learn about your audience’s needs, enabling you to customize your messaging so that you’re making relevant offers. Tools like HubSpot’s Behavioral Targeting tool can help by enabling marketers to personalize marketing outreach at scale.
Retain Customers
You’ve done all the hard work converting leads into customers. Now how do you retain them? 
Behavioral segmentation helps businesses retain customers because marketers know how to personalize the experience to different users. Tailoring experiences so that users feel like their needs are being prioritized increases customer loyalty.

Four Types of Behavioral Segmentation
1. Purchasing Behavior
Look at a customer’s purchase behavior and transaction history. This provides insight into how and why they decide to convert as well as which stages of the buyer’s journey go smoothly whereas where a prospect may come to a bit of a roadblock along the way. It also gives you an idea of which behaviors are likely to accurately predict a conversion.
2. Benefits Sought
Identify what your customers are looking to get out of your product or service — of all of your features, which do they need most to resolve the challenge(s) that they’re experiencing? What specific benefits do they get out of your product and which of those benefits are most important to them? Determine which of those benefits are influencing their decision to use your product/service most.
3. Buyer Journey Stage
Understanding which stage of the customer journey leads to the most conversions or which stage prospects get hung up on most frequently is beneficial information when predicting behavior and segmenting customers based on those behaviors. However, it’s important to note that using customer journey stages in behavioral segmentation can be difficult because there are so many stages — and within those stages are multiple touch points that contribute to behavior or decision to remain in a stage or move forward to a new stage, of the buyer’s journey. That’s why it’s recommended to use a platform like your CRM or an AI/machine learning tool — they record and track all interactions throughout the buyer’s journey to ensure you’re getting a complete view of your customer’s buyer’s journey behavioral data.
4. Usage
Usage-based segmentation enables you to segment your customers based on how they actually use the product or service, how frequently they use it, how long they use it in a single session, or which features they use most. 
For example, if you sell software, you might choose to segment your customers further into more specific usage categories — for instance, heavy users versus average users versus light users. Then, heavy-user messaging could highlight advanced features and upselling campaigns, while low-usage messaging could encourage more usage by discussing the key program features or how to use them.

Behavioral Segmentation Examples
1. Occasion

In 2020, Taco Bell launched a taco e-gifting service in time for the holidays. (Image Source)
Was it a specific occasion that influenced your customer’s decision to convert? Is a purchase decision based on the time of day or even life stage
Occasion-based segmentation can help cater your messaging to a specific point in time during the year when certain audiences interact with your brand. 
For example, if you’re an online greeting card service, you may get repeat customers around the winter holiday season every year. For those customers, your Q4 messaging could amp up holiday deals and offers.
2. Customer Loyalty

Starbucks Rewards offers customers perks. (Image Source)
Customer loyalty provides a solid look at customer behavior — loyalty relates directly to a customer’s habits, actions, needs, usage, and the timing of their actions.
To use customer loyalty when segmenting customers based on behavior, think about:

Which parts of the buyer’s journey are so delightful that they result in loyalty?
How you currently keep loyal customers feeling delighted.
Which prospects are most likely to become loyal?
Which attributes do your loyal customers share?

3. Engagement

Sephora offers unique benefits for highly engaged customers. (Image Source)
Engagement refers to the type and frequency of interactions you see from certain customers. 
These interactions can include site views, clicks, and social media activity. You might segment your customers based on high engagement versus average engagement versus occasional engagement. 
Highly engaged individuals are those who’ve incorporated your brand into their lives regularly. Average users may engage with your brand or product/ service fairly regularly but may not take advantage of its full potential and capabilities. 
Occasional users may just engage with your brand or product/service randomly based on their specific need but don’t rely on it. For example, Sephora offers a community for BeautyINSIDER members.
Grow Better With Behavioral Segmentation
Behavioral segmentation is critical to your business’ success in identifying and understanding target audiences, and tailoring your marketing strategy accordingly. It helps drive leads, convert them into customers, and increase brand loyalty. 
Be sure to keep behavioral segmentation variables in mind and incorporate a tool like HubSpot for further support throughout the process.