Category: Marketing Automation

Social media is everywhere and over the last two decades, it’s become one of the primary marketing channels.
With a solid chunk of the world’s population on social media, it’s critical that your business has an effective social media strategy that helps you reach your intended audience.
Here, we’ve compiled a list of essential social media stats to ensure you know where to focus your marketing efforts in 2022 to get the highest ROI.

Social Media Marketing Report Statistics
Channel-Specific Social Media Statistics

Facebook
Twitter
Instagram
LinkedIn
YouTube
TikTok
Reddit

 
Social Media Consulting Services

Social Media Marketing Report Statistics from HubSpot
In November 2021, the HubSpot Blog surveyed 300+ social media marketers to learn about the strategies they use, the formats they leverage, and the challenges they face.
Here are some of the most interesting stats we discovered:

77% of social media marketers say social media marketing has been somewhat to very effective for their company this year.
What’s more, 37% of marketers who said social media marketing was somewhat to very ineffective cited COVID-19, likely due to the rapid change in strategy.
The numer one goal marketers report having for their social media marketing strategy is advertising their products or services, following by increasing brand awareness.
82% of marketers say they repurpose content across social media channels.
The majority of marketers surveyed say they post on most social media platforms four to six times a week.
The platforms with the lowest reported engagement levels are Twitch, Snapchat, and Clubhouse.
Short-form videos is the top social media format used by 54% of social media marketers, followed by live streaming, live audio chatrooms, and user-generated content.
80% of marketers say funny content is the most effective on social media.
68% of marketers’ companies work with influencers on social media.
The most popular cadence to search for new social media platforms is once a month, followed by once a week.
84% of marketers target Millennials as part of their social media strategy.
The biggest challenge marketers face on social media is creating engaging content, reported by 27% of respondents.
67% of marketers say they work with micro influencers with 10K-100K followers or subscribers. Conversely, only 29% say they work with mega influencers with more than 1 million followers.
64% of marketers say they invest in building social media communities.
25% of respondents said they believe funny content is most effective with Gen Z.

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Channel-Specific Social Media Statistics

Facebook Statistics

In a 2021 HubSpot Blog poll, 79% of marketers report buying paid advertising on Facebook. (HubSpot)
Users spend an average of 19.6 hours a month on Facebook. (HootSuite)
Facebook is a popular source of news with 31% of Americans regularly getting their news from the platform. (Pew Research)
According to the same poll, more than 50% of marketers plan on increasing their investments in Facebook, YouTube, and TikTok in 2022. (HubSpot)

Facebook has 1.96 billion daily active users as of Q1 2022. (Statista)
98.5% of Facebook users access the platform on mobile devices. (Statista)
In a 2021 survey conducted by the HubSpot Blog, Facebook was ranked #1 in social media investment, highest quality leads, and ROI for paid ads. (HubSpot)
Facebook ads are used by 70% of marketers, and there were 10 million active advertisers on the platform in Q3 2021. (Social Media Examiner , Statista)

Twitter Statistics

Twitter has reached 229 million daily active users as of the first quarter of 2022. (Statista)
In a HubSpot Blog poll, 79% of marketers plan to continue investing in Twitter Spaces in 2022. (HubSpot)
Link clicks account for 92% of all user interaction with tweets. (HubSpot)
The best time to post on Twitter is at 9 AM, and the best days to post are Tuesdays and Wednesdays. (Sprout Social)
Tweets with hashtags get 100% more engagement. (Twitter)
99% of marketers surveyed in a HubSpot Blog poll say they plan to continue to invest the same amount or increase their investment in Twitter. (HubSpot)
93% of Twitter community members are open to brands getting involved in conversation, such as providing help and support. (Twitter)

For more on Twitter, check out Twitter Marketing: The Ultimate Guide.

Instagram Statistics

In a 2021 HubSpot Blog poll, 58% of marketers plan to leverage Instagram Reels in 2022. (HubSpot)
64% of Instagram users are under the age of 34. (Statista)
20% of marketers surveyed in a HubSpot Blog poll report generating the biggest ROI when working with influencers on Instagram, only behind Facebook. (HubSpot)

98% of marketers say Instagram is the most influential platform for influencer marketing, which is 44% higher than Facebook. (Sprout Social)
Videos get 21.2% more interactions compared to images and 18.6% more interactions compared to carousels. (Sprout Social)
61% of social media marketers surveyed in a HubSpot Blog poll say they plan to increase their investment in 2022.
90% of people on Instagram follow a business. (Instagram)
In a 2021 HubSpot Blog poll, 73% of marketers prefer Instagram for influencer marketing. (HubSpot)

The best times to post on Instagram are Wednesday at 11 AM, and Friday between 10-11 AM. Sunday is the worst day for engagement. (Sprout Social)

Check out more Instagram stats here.

LinkedIn Statistics

LinkedIn has more than 830 million active users in 200 countries and regions worldwide. (LinkedIn)
The most popular day to post on LinkedIn is on Saturdays and Sundays. (HubSpot)
According to a HubSpot Blog survey, most marketers post on LinkedIn four to six times a week. (HubSpot)
When it comes to B2B display ad spend, LinkedIn makes up the largest share at 32.2%. (eMarketer)
As of January 2022, 59% of LinkedIn users were between 25 and 34 years old. (Statista)
In Q3 2022, LinkedIn revenue is up 34% in YoY growth. (LinkedIn)
87% of marketers surveyed in a HubSpot Blog survey said LinkedIn offered average or high ROI. (HubSpot)
82% of B2B markers report finding the greatest success on LinkedIn. (LinkedIn Marketing Solutions)
Over 46% of all social media traffic to company websites comes from LinkedIn. (LinkedIn)
40% of marketers surveyed in a HubSpot Blog survey say they plan to increase their investment in the platform in 2022. (HubSpot)
The best times to post on LinkedIn are on Tuesdays from 10 a.m. to noon. The worst days are on weekends – with Saturdays and Sundays offering the lowest engagement levels.(Sprout Social)

Want to learn how to up your marketing game on LinkedIn? This post walks you through the ins and outs of using LinkedIn for business.

YouTube Statistics

YouTube is the second-largest search engine globally. (Alexa)
YouTube generates over 1.7 billion unique monthly visitors. (Hootsuite)
42.5% of marketers use YouTube for influencer marketing, according to a 2021 eMarketer report. (eMarketer)
50% of social media marketers surveyed by the HubSpot Blog say they plan to increase their investment in YouTube in 2022. In fact, 20% of respondents say they plan to invest in this platform the most. (HubSpot)
The number of YouTube users is projected to reach 2.8 million by 2025. (Statista)
In a 2021 HubSpot Blog poll, 44% of marketers plan to leverage YouTube for the first time in 2022. (HubSpot)

On mobile devices alone, YouTube reaches more adults aged 18 to 24 than any TV network. (YouTube)
YouTube accounts for more than 25% of total worldwide mobile traffic. (Sandvine)
Users spend the most hours on YouTube than any other social network at 23.7 hours a month. (HootSuite)

TikTok Statistics

70% of TikTok users agree they feel a deeper connection to people they interact with on TikTok compared to other social networks. (TikTok)
In a 2021 HubSpot Blog poll, 61% of marketers plan to increase their investment in TikTok marketing in 2022. (HubSpot)
Douyin, TikTok’s original standalone app in China, had 300 million users at the time Musical.ly merged with TikTok. (The Verge)
Two out of three users are likely to buy something on TikTok while using the app. (TikTok)
TikTok was the most downloaded app of 2021. (HootSuite)
61% of marketers surveyed in a HubSpot Blog poll say they plan to increase their investment in TikTok in 2022. (HubSpot)
12% of marketers surveyed in a HubSpot Blog poll say they work with influencers the most on TikTok. (HubSpot)
A majority of U.S. TikTok users are between the ages of 10 and 19. (Statista)
Globally, users spend an average of 19.6 hours a month on TikTok on android phones. (HootSuite)
61% of U.S. TikTok users are female. (Statista)
The most popular time to post on TikTok is between 3 p.m. and 9 p.m. (HubSpot)
TikTok’s average engagement rate is high at all follower levels. (Influencer Marketing Hub)

Reddit Statistics (65)

As of Q3 2021, the Reddit mobile app was counting more than 13 million daily active users worldwide on iOS. (Statista)
50% of marketers surveyed in a HubSpot Blog poll plan to increase their investment in Reddit. (HubSpot)
The site receives more than 50 billion+ monthly screen views. (Reddit)
23% of marketers surveyed in a HubSpot Blog poll plan to leverage Reddit for the first time in 2022. (HubSpot)
Most Reddit users in the U.S. are male, but 15% of U.S. adults say they use the platform. (Statista)
Only 2% of social media marketers surveyed in a HubSpot Blog plan to invest in Reddit the most in 2022. (HubSpot)
49% of marketers surveyed in a HubSpot Blog poll buy paid ads on Reddit. (HubSpot)
Reddit is an unlikely place for influencer marketing but 38% of marketers surveyed in a HubSpot Blog poll say they work with influencers on the platform. (HubSpot)

Social Media Consulting Services
Many businesses hire external social media consulting agencies to manage their voice and reputation online.
Alternatively, some businesses create roles in-house for a social media consultant — this is someone who is responsible for increasing brand awareness, responding to customer service complaints across social media platforms, and engaging with your audience online.
Whether you’re considering hiring an external social media consulting service or creating a role in-house, take a look at these trends that demonstrate the importance of social media consulting:

Answering a complaint on social media can increase customer advocacy by 25%. (Convince & Convert)
79% of consumers expect brands to respond within a day of reaching out over social media, but average brand response rates across all industries is lower than 25%. (Sprout Social)
79% of people say that user-generated content on social media significantly impacts their purchasing decisions. (Stackla)

Pitching Social Media Consulting Services
All these stats have given you the data you need to work with — now it’s time to put your knowledge to use and create your own social media consulting proposal.
If you’re a social media consultant and you’re pitchinga branding, marketing, or advertising campaign to a client, it’s critical you’re able to show how you’ll help your client grow their business.
Here are six steps you’ll need to take to ensure your social media consulting proposal or business plan is effective:

Set clear goals. Figure out exactly where your company or client wants to go as far as their business and social media numbers. The clearer and more detailed the vision, the better. Follow SMART Goal guidelines to ensure that you’re on the right track.
Understand your customers. Know your target demographics because these are the people you’re trying to reach and engage. Gather your own social media statistics and use existing data your company or client might already have to figure out who’s interacting with the business and who might be good future prospects to reach. After you’ve done your research, you can create useful character personas to help you better understand and categorize customers.
Understand your competition. Those “similar-but-different” companies are going to be out there. And, as with most aspects of the business world, the better you know them, the better you can know how to have a leg up on them. You can conduct this research at the same time you’re researching your customers, because chances are they’re interacting with competitors as well. Once you’ve gathered the data on your competitors, one of the most effective ways to use it is to figure out where there might be voids in their services that your business can fill.
Be familiar with any existing social media presence. If you’re hired to run a company’s social media accounts, it’s critical you know about any previous social media postings, accounts, and experiments. By understanding what your client has already tried, you’re better equipped to take them where they need to go in the future.
Don’t forget to pull your data. Before your new implemented strategies go underway, it’s important to collect a baseline of how it was before, so that you have something to measure against in the future. For example, if you take inventory of how many views you’re getting on Instagram Stories before the new strategy is in effect, you can see if the new ideas are improving these numbers or not. It’s important to keep a close eye on what is affecting your growth (positively or negatively) so that you know when you’re on the right track or when you need to try something new so your business can keep growing.
Develop your strategy based on your findings. Define what your content will be, what platforms it will be distributed on, and how it will vary between platforms. Figure out smaller details at this stage too, like your client’s tone and voice on social media (either what it currently is or what it should be), along with design and style elements. Always be sure you’re staying true to your company or client’s brand by consulting with existing materials like mission statements, guides, or brand books.

Finally, take a look at HubSpot’s free Marketing proposal template (useful for both PDF & Word) to get you started creating a comprehensive social media consulting proposal.
Let Data Drive Your Social Media Strategy
Social media marketing statistics can show you the state of the business world today, where it might be going, and how you can ensure your business is continuously meeting customers where they want to be met. Use these statistics to your advantage to help you understand what you need to do to effectively use social media for your business today.
Editor’s Note: This blog post was originally published in August 2019, but was updated for comprehensiveness and freshness.

IoT is everywhere nowadays – from the smart devices in our homes to the QR codes we see in commercials nowadays.

However, there is still so much untouched terrain with IoT marketing. Here are six IoT marketing examples to inspire you to investigate all the ways you can leverage this technology in your strategy.
How does IoT work in marketing?
The Internet of Things is the connection of everyday products like cars, alarm clocks, and lights to computing devices via the internet. It allows them to exchange data with each other, providing marketers with more context about their customers’ product usage.
This, in turn, enables marketers to deliver more relevant messages and leads to greater customer engagement.
For example, if you run out of milk or it spoils, a refrigerator connected to the internet could recognize your need and display a message on its screen or on your phone about the best milk deals in town. You could even order a carton through one of those devices if the refrigerator company partnered with a grocery store.
Since IoT technology connects the internet with objects that are ubiquitous in our daily lives, marketers in almost every industry will be able to engage consumers throughout every phase of the customer journey.
Internet of Things Marketing Examples
1. Coinbase’s Superbowl Ad
Every year, brands spend millions of dollars for a 15- to 60-second ad slot during the Superbowl.
When Coinbase, a cryptocurrency exchange platform, shared its commercial during the 2022 Superbowl, some viewers were confused while others were mesmerized.

Their one-minute ad featured a QR code bouncing around a black screen, reminescent of the “DVD” logo on older TVs – with eerie background music.
When viewers used placed their smartphone’s camera to the QR code, they were directed to the platform’s websites where they were offered $15 for signing up and downloading the app.
QR codes are considered gateways to IoT devices, and allow brands to find creative but affordable ways to market their products and services.
The commercial was so successful that the website crashed.

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2. Heineken’s The Closer
In June 2022, beer company Heineken launched a campaign inspired by employees working from home following the pandemic and struggling to disconnect from work.
The company announced that on June 8, they would hold a giveaway sending consumers a Bluetooth-connected bottle opener that would shut down work apps when used.

Using IoT technology, the “Closer” would use an accelerometer to detect the opening of the bottle, communicate with the user’s device via Bluetooth, and shut down selected work apps.
In a press release, the brand’s global head of brand, Bram Westenbrink, shared that this device was created to address work-life imbalance.
“With the once-rigid boundaries between work and personal time rapidly deteriorating following the COVID-19 pandemic, we want to spark a much-needed conversation about the importance of resisting the societal pressures to be in a constant state of busy work and encourage workers around the world to reprioritize social and leisure time with the people who matter most.”
The giveaway only lasted one day and the second half of this campaign involved an online “Calendar Closer,” in which users schedule a meeting with up to three friends to receive $5 to spend on beer and an entry in another giveaway.

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This multi-layered campaign shows just how creative brands can get in IoT marketing.
3. Walgreens’ IoT Ad Displays
In 2019, Walgreens started testing digital cooler doors that would target store goers with ads and partnered with brands like MillerCoors and Nestlé that were willing to test their products.

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Here’s how it worked: Sensors and cameras located inside of the coolers would pair with face-detection technology to determine what to promote to shoppers, based on age, gender, weather, and more.
For instance, a young adult could be shown sodas while an older person could be shown beer. For beer company MillerCoors, this test seemed promising.
In a statement, a senior marketing manager at MillerCoors said that one of the biggest barriers they face is that shoppers don’t know they can purchase beers in drugstores. Having targeted ads like this could dramatically increase sales and provide more insight into consumer behavior.
This marketing strategy offered a unique opportunity to market to consumers right at the point of purchase, which is unheard of in an offline environment.
4. Diageo
In 2015, Diageo, a leader in the beverage alcohol industry and in IoT marketing, announced the launch of a smart bottle.
Here’s how it works: With every purchase of a Johnnie Walker Blue Label bottle, users would receive personalized messages to consumers who read the printed sensor tags using their smartphones.

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The brand said the goal was to enhance the consumer experience and make it easy to send targeted and timely marketing messages.
This is a fantastic example of how to elevate the relationship with a consumer after they’ve made the purchase. Often, brands focus their resources so much on gaining customers that they don’t consider post-purchase marketing strategies.
5. Allen Solly
It’s not unusual for brands to ask customers to tweet something, but the request is not often met with much excitement or vigor unless the customer feels he’s receiving something in return.
Using IoT, connecting social media hashtags and product giveaways might be easier than ever – and a lot more fun.
Allen Solly, a clothing brand, created an interactive shirt billboard in Bangalore, India.
As users tweeted #RainingSolly, the computer linked to the billboard would choose a solenoid (the coil wound behind a shirt) to push a shirt off the billboard for a random consumer to win.

Allen Solly found a unique way to encourage consumers to share their brand on social media, while enabling people to engage as a community in person, as well.
6. Nivea
Print advertisements and IoT technology probably feel like two different ends of the marketing spectrum – the past, and the future. But they might not be.
Nivea Sun Kids created a campaign that combines both, by offering bracelet strips in a Brazil magazine print advertisement that parents could peel off and put on their children’s wrists.

The bracelets had built-in locators, which, when paired with Nivea’s mobile app, allowed parents to set a maximum distance their children could wander. If the child wandered beyond the maximum distance, the app notified the parent. The radar also showed if the child was moving closer or further away.
Nivea’s creative campaign likely encouraged word-of-mouth advertising between parents in Brazil, and it also showcased the brand as being thoughtful and innovative.
We’ve only scratched the surface when it comes to IoT marketing. While some tactics require more resources than others, there are a lot of affordable and creative methods brands can use to incorporate IoT into their marketing strategy.
Editor’s Note: This post was originally published in July 2018 and has been updated for comprehensiveness.

Every company needs a strong marketing strategy — even nonprofits.
However, most nonprofits haven’t considered investing in search engine optimization (SEO), even though it can have one of the highest returns on investment.
SEO, specifically for nonprofits, is the process of optimizing your website to increase organic visibility when people search for topics like education, fundraising opportunities, volunteer opportunities, or other aspects that promote your mission.
Let’s dive into what SEO is, how it works, and SEO best practices for nonprofits.

What is SEO?
SEO, which stands for search engine optimization, is the process of driving users to your site from search engines organically. This means you aren’t paying for ads, using social media, or placing sponsored content to attract new users.
The goal of SEO is to help your site rank as high as possible for target keywords and phrases relevant to your website and mission.
For example, if your nonprofit is geared towards wildlife conservation, you would want to rank high organically for terms related to wildlife conservation. The higher your website or pages rank in the search engine result pages (SERPs), the more likely users will see it and click on it. Studies have shown that the higher you rank, the higher the average click-through-rate (CTR) is.
If you’d like a full rundown on SEO, take a look at The Ultimate Guide to SEO in 2022.
How does SEO work?

There are hundreds of factors that Google and other search engines take into account when ranking your site or content. These factors come from the three different pillars of SEO which are the following:

Technical optimization
On-page optimization
Off-page optimization

Search engines are powered by people when they have a query and search for answers. Search engines use algorithms that decide what content and websites best fit the answer for the query. There are three steps that search engines take when assessing a site: crawling the site, indexing the site, and lastly, ranking the site.
Crawling, also known as the discovery stage, occurs first, then search engines decide if the pages should be indexed or shared on the search engine result pages and available for users to see and find. Lastly, the algorithm ranks the content in the search results, which is how users find your website or web page.
SEO for Nonprofits
So why should nonprofits invest in SEO? Well, SEO is just as important for nonprofits as it is for other companies. It is an affordable and effective long-term marketing strategy.
Investments you make in SEO today may take a while to pay-off, but they will continue to do so for years to come. SEO can take awhile to see the results due several factors, such as keyword difficulty, competition, domain age, and to trust of search engines and users. In general, it can take four to six months to see some movement in rankings and site health.
Increasing organic visibility of your nonprofit also increases the visibility of the mission you stand for while growing your brand awareness. Using SEO will help your pages move up in search engine rankings, creating a higher click-through-rate, more impressions, and overall, more traffic.
How to Measure SEO Success
Depending on your goals and what you want to accomplish, there may be multiple aspects you’d like to measure and evaluate for success, such as:

Keywords
Organic traffic
Market share compared to competitors
Conversions
Backlinks
Page rankings

Some goals for your nonprofit might include having more priority keywords move into the top 10 positions, increasing organic traffic on specific pages, or increasing organic conversions.
SEO Best Practices for Nonprofits
If you’re confused or intimidated by the idea of becoming discoverable online and creating a successful SEO strategy, we’ve got you covered.
Here are the five best SEO practices to focus on for your nonprofit this year.
1. Keyword research should create your content strategy.
It’s important to know what your prospective and ideal customers are searching for and what their journey is. Search engine rankings are determined by algorithms that use quite a few factors to decide how well a webpage answers a query.
Unfortunately, it’s not as easy as throwing keywords into your content, so here are a few things to consider.
Search Intent
A query or keyword can have multiple meanings depending on the person or where they are in the user journey. They might be looking for more information, directions, or to make a purchase or donation, and each of those actions would need a different query. It’s important to make sure that the right keyword goes with the right piece of content.
Relevant Keywords
If you’re a nonprofit that works with homeless communities, a long-tail keyword you might want to focus on could be “how to help homeless communities”. Knowing this, you can create content and resources that will drive users to your site. You should avoid keywords that don’t truly represent your brand or what you offer.
Long-tail keywords are keywords or phrases that are more specific, and usually longer than common keywords. An example of a long-tail keyword might be “light blue beach hat” and a short-tail keyword would be “hat” or “beach hat”. Shorter-tailed keywords are usually harder to rank for, but have more traffic. Longer-tailed keywords have less traffic but a higher conversion rate, which is ideal for most nonprofits.
Additional thoughts:

It can often be easier to target long-tail keywords (a phrase vs. a one-word term), which drive more qualified traffic
There are different keywords targeting users at each part of the sales funnel
Keyword research takes time and evolves as well

Google offers a great free keyword research tool that can also be used for SEO. If you’re looking for a more SEO specific platform, MOZ and SEMRush are two great platforms that both offer nonprofit pricing.
2. Create high-quality content.
Content will always be one of the most important ranking factors. Not only is it essential to have SEO-optimized content, but the quality is important, as well. Google wants to ensure that you’re publishing content that follows their E-A-T standards.
The concept of E-A-T, which stands for expertise, authoritativeness, and trustworthiness, is considered an SEO best practice when creating content. These factors help Google avoid sharing and feeding inaccurate or misleading information. You can follow these factors from Google by:

Updating old content to make sure it’s relevant
Ensuring the content is accurate
Allowing experts or other writers to create content for you

Along with E-A-T, make sure that your content follows the best on-page practices. This includes focusing on a primary keyword, adding metadata, using proper headings, adding alternative text (ALT text) to your image, and using internal linking, to name a few.
3. Make sure your site is mobile-friendly.
A majority of users across all industries use their phones instead of desktop computers as of 2022.
Additionally, Google crawls sites using a Google phone bot to make sure your site is mobile-friendly. This means your site is able to shrink down and fit on any screen while still allowing users to access your content as easily as on a desktop.
Mobile-friendliness is a ranking signal in both Google and Bing’s algorithms when a user is searching on a mobile device. If your website is mobile-friendly, it generally will outrank non-mobile-friendly sites.
There are several tools available to test you website’s mobile-friendliness:

Google’s Mobile-Friendly Test
Page speed insights
MobiReady

Google’s results via Page Speed Insights
4. Link-building is crucial to create brand awareness.
Nonprofits can struggle with getting donations due to lack of overall brand awareness and organic visibility. Link-building relies on creating authoritative content that other sites will want to link share with and link back to. A great example of this is allowing your annual reports to be sharable for others to see.
One strategy to consider would be to reach out to partners or sponsors and see if they will link back to you on their site and in their content. This is especially important for pages you want to drive traffic to.
5. Local SEO is very relative for most nonprofits.
Local SEO is very beneficial for nonprofits because it can help bring people to a fundraising event or even attract volunteers. For example, if you search “food drive near me” on Google, local listings will pop up. This is because they have focused on a local SEO strategy by utilizing their Google Business Profile.
Google Business Profile allows you to gather reviews, add images and videos, and ensure that your information is up to date for users. You can also add FAQs with answers for users to see as well. All of this helps organizations land on the top of Google listings for this query.
Nonprofit SEO Case Study
Finally, let’s explore how two nonprofits — diaTribe and CreakyJoints — excelled using SEO.
First, diaTribe, a diabetes organization that aims at providing education and resources for those living with diabetes, leveraged an SEO strategy to reach new audiences during the pandemic.
The nonprofit focused on keywords that had low competition, and we helped the organization capitalize on highly-relevant topics based on keyword research data.
As a result, the organization hit all their website traffic and subscriber goals — helping grow their email list by 28% and their website traffic 15% year-over-year.
Next, Media Cause started working with CreakyJoints, a leading support, education, advocacy, and research organization for people living with arthritis and rheumatic disease, in August 2018 to increase organic search traffic.
 By monitoring and resolving SEO-related issues, optimizing existing pages for Google search crawlers, and providing content recommendations based on keyword research, we helped CreakyJoints quadruple their monthly search traffic after just five months.
Today, CreakyJoints’ content is reaching 4x the number of people it used to. That means more people living with arthritis and chronic pain are learning how to navigate their patient journey better, including learning about the long-term effects of their medications, safe and effective ways to manage their symptoms, and how to lead healthy and empowered lives thanks to CreakyJoints.
Investing in an SEO strategy and working on it over time will pay off immensely for your nonprofit in the long run, and it’s cost-effective. While it may take up to six months, you’ll see an increase in your organic and qualified traffic that will help increase visibility for your mission and create better engagement.
By implementing the tips above or working with an agency that is dedicated to promoting your mission, you’ll convert users and help drive them to you.

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